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MAPPING
MANAGEMENT
EXCELLENCE.
Evaluating the impact of Chartered Manager.
May 2015
2
ABOUT THIS REPORT
In December 2014 and January 2015, CMI conducted a survey of 535 Chartered
Managers to explore the impact of becoming Chartered on their professional
development, on their career progression, and the benefits that it has delivered
to their employers.
The findings from the research are revealed in this report. They are accompanied
by insights from over 20 case study interviews conducted with Chartered
Managers, with employers who have used Chartered Manager as part of their
management development, and with higher education institutes that offer the
accreditation to complement qualifications.
Copyright Chartered Management Institute ©
ACKNOWLEDGEMENTS
CMI would like to thank the people
whose time, commitment and hard
work has been necessary to make this
report possible. These include the 535
Chartered Managers who took the
time to complete the survey, whose
participation was essential.
CMI also extends its gratitude to the
individual managers, employers and
higher education institutes who feature
in the report, including Serco, CGL,
Acivico and Open University.
This report was prepared by Patrick
Woodman, Lysbeth Plas and Tristan
Garrick in the CMI Strategy & External
Affairs team, with particular support
from Petra Wilton. The contributions
made by Ian Myson, Kevin Saunders,
Karen Nichols, Ruth Ding, Matthew
Roberts, Keith Richardson and Peter
Warner are also acknowledged.
3
FOREWORD 4
ABOUT CHARTERED MANAGER 5
EXECUTIVE SUMMARY 6
1. BETTER MANAGERS 8
1.1 Proof of improved management skills
1.2 Commitment to ethical behaviour
1.3 Professional recognition and profile
2. CONFIDENT LEADERS 12
2.1 Sending out the right signals
2.2 The confidence to lead
2.3 Leadership credentials
3. ACHIEVING RESULTS 15
3.1 Chartered Managers add financial value
3.2 Ways Chartered Managers add value
CONCLUSION 18
CMI copyright
CONTENTS
Front cover
1 Richard Kirk CMgr
2 Sunny Dhadley CMgr
3 Reetu Kansal CMgr
4 Emily Smith CMgr
5 Michael Brearey CMgr
1 2 3 4 5
4
Measuring the ultimate
management professional
I’m delighted to share the fascinating
findings of our latest research into the
difference Chartered Manager makes.
Thousands of UK managers at all
levels and across all sectors now hold
Chartered Manager and highly value it
– as shown by the remarkably high net
promoter score of +67 and satisfaction
and retention rates of 93%*. Over two
months we asked 535 of them how the
accreditation has benefited their careers
and what it’s given their employers.
First, they’ve told us that becoming
Chartered has made them
significantly better managers. They
use the accreditation as proof of their
experience of leading people and
managing change, and of their integrity
and commitment to ethical behaviour.
Second, they say that they’ve become
notably confident leaders. Almost
all report that they have developed
greater self-awareness and increased
self-confidence. They also use the
accreditation to showcase their
continual learning and growth.
And third, they say that it’s made a
big impact on the results they deliver.
On average, Chartered Managers add
£391,000 of value to the organisations
they serve. This value comes from
contributions such as improving
operations, developing new products
and becoming better at getting the
most out of the teams they lead. In
turn, becoming Chartered has earned
many managers increased pay and
bonuses.
Chartered Managers are professional
managers. Unfortunately, there are
still too many managers who are at
the opposite end of the spectrum.
So-called ‘accidental managers’ are a
big problem for organisations. They’re
employees who are promoted because
they’re good at their craft. Yet, they
lack specific management training, so
they don’t have the necessary skills to
manage people. Little surprise, then,
that recent CMI research revealed that
43% of line managers rate their own
manager as ‘ineffective’.
This report provides the compelling
case for why managers should view
Chartered status as being essential
to their career development and
progress. It also sets out the reasons
why all employers should now
professionalise their management to
boost performance.
I urge you all to read on to find out
the difference that Chartered Manager
makes.
May 2015
FOREWORD
*CMI, March 2015
Ann Francke MBA CMgr CCMI FIC
Chief Executive, CMI
Chartered Manager is the
highest professional status
that can be achieved in
management and leadership.
Awarded only by CMI,
it is recognised throughout
all sectors.
What is a
Chartered Manager?
5
11% CEO/MD
8% First line manager
44% Director/senior manager
38% Middle manager
Management
level when
Chartered Manager
attained
WHO TAKES CHARTERED MANAGER?
*CMI, March 2015
They are qualified – they
have the knowledge
and expertise from a
degree-level qualification
in management/
leadership/business
They can provide
evidence of making
a practical difference
to their organisation
through their effective
management practices.
They must have a
minimum of three years’
management experience
They are ethical –
they have signed up
to CMI’s Code
of Conduct
and Practice
They are committed
to their continuing
professional
development
(CPD)
CHARTERED MANAGERS STAND OUT IN FOUR MAIN WAYS
ROUTES TO BECOMING CHARTERED
Becoming a Chartered Manager is a challenging and worthwhile learning experience. For managers
holding the right qualifications and/or experience the process can take as little as four weeks.
Experiential
Chartered Manager is accessible to
managers who do not hold relevant
qualifications; the experiential route
contains an in-built process to
bring individuals with five years’
management experience up to the
minimum qualification benchmark.
More info 
THERE ARE THREE DIFFERENT ROUTES OPEN
FOR MANAGERS TO ATTAIN CHARTERED STATUS
The Process
According to the Chartered Managers surveyed for this study,
92% say the process was well supported by their assessor and 92%
also say that the process is ‘simple and clear’. More than four in five
(84%) found the process to be ‘challenging’, rewarding their effort.
The length of time it takes to go through the accreditation process
varies from individual to individual. Of those Chartered Managers
surveyed, one in three (31%) report the process taking under six
weeks, one in four (26%) took between six and 12 weeks and
one in five (20%) took between three and four months.
Satisfaction with the accreditation process and the subsequent
support through continuing professional development is remarkably
high with Chartered Managers giving it a net promoter score of +67*
and satisfaction and retention rates of 93%.
ABOUT CHARTERED MANAGER
Exemption
Available to managers who already
hold a CMI Level 5 or above Diploma
in Management and Leadership,
and have a minimum of three years’
management experience.
More info 
Qualified
For managers with a degree-level
qualification in management,
leadership or business. Those
qualified to Diploma Level 5
or above need three years’
management experience, or five
years’ experience for those qualified
to Certificate Level 5 or above.
More info
6
BETTER
MANAGERS
CONFIDENT
LEADERS
EXECUTIVE
SUMMARY
This evaluation report
is based on a survey of
535 Chartered Managers
working in large and small
businesses, the public
sector and not-for-profit
organisations to understand
the impact it has made on
their careers and employers.
96%USE CHARTERED MANAGER
AS PROOF OF EXPERIENCE
OF LEADING PEOPLE AND
MANAGING CHANGE
95%AGREE THAT CHARTERED
STATUS SHOWS THEIR
INTEGRITY AND COMMITMENT
TO ETHICAL BEHAVIOUR
83%SAY THEY ARE BETTER
MANAGERS AFTER ACHIEVING
CHARTERED STATUS
92%REPORT GREATER
SELF-AWARENESS
90%HAVE IMPROVED
SELF-CONFIDENCE
96%USE CHARTERED MANAGER TO
SHOWCASE THEIR CONTINUAL
LEARNING AND GROWTH
7
ACHIEVING
RESULTS
80%NEW PRODUCT DEVELOPMENT
£391,443
A CHARTERED MANAGER’S
AVERAGE ADDED VALUE
TO THEIR ORGANISATION
62%BETTER PEOPLE MANAGEMENT
73%EXCEEDING TARGETS
86%IMPROVING OPERATIONS
64%SIGNIFICANT SAVINGS
These results
are achieved in
many different
ways…
8
Over three million people are
employed as managers in the UK.
Their performance is critical to
organisational performance and
employee engagement, yet the
UK Commission for Employment
and Skills has shown that, as an
occupational group, managers are
the least likely to receive training.
Those who do take the step of gaining
professional accreditation through
becoming Chartered overwhelmingly
report becoming better managers for
doing so and that they are recognised
for doing so.
1.1 Proof of improved
management skills
So-called ‘accidental managers’ are
a common performance issue for
organisations. Typically, employees
are promoted from operational roles to
management positions because of their
technical skills in their field of expertise.
However, they often lack the specific
training and skills necessary to be
effective in a management role.
According to the findings of the
research, Chartered Manager is viewed
as a route to becoming a professional
manager. Of those interviewed,
90% state they became Chartered
to improve their management skills.
Nearly four in five (79%) say they
undertook Chartership to improve their
performance at work.
The process of gaining Chartered
Manager evidently raises overall skill
levels, with 83% believing they have
become better managers for it. (See
section 3, ‘Achieving Results’, for
organisational impact findings.)
Most significantly, nine in 10 (88%)
say that they use their accreditation
to provide clear evidence of their
individual impact on the performance
of their organisation.
1.2 Commitment to ethical
behaviour
Measuring an individual’s impact on the
performance of their organisation goes
beyond financial results. Managers
need to be assessed on how they
achieve results. Both employer
and employee gain significantly
from independent evidence of the
individual’s behaviours. Individuals can
cite it in annual performance reviews or
applications for promotion; employers
can use it to assess the strengths and
weaknesses of their employee and
to identify areas in which they require
further training and support.
An essential feature of Chartered
Manager is a commitment to CMI’s
Code of Conduct and Practice.
This principles-based code requires
Chartered Managers to demonstrate
the highest standards of ethics and
professionalism. 95% of Chartered
Managers say they became accredited
to show their integrity and commitment
to ethics. (To read CMI’s Code, visit:
www.managers.org.uk/policies/code-
of-conduct-and-practice)
1.3 Professional recognition and
profile
In today’s competitive job market, it’s
incumbent on individuals to establish
their credentials as professionals
to stand out from the crowd if they
wish to succeed. Employers too are
looking for evidence that an individual
is motivated and committed enough to
be considered for investment in their
professional development.
From the individual’s perspective,
Chartered Manager is clearly becoming
a preferred requirement. 98% say
they became Chartered to gain much-
needed recognition of their status
as a management professional, and
96% say they became Chartered to
demonstrate their commitment to
management as a profession. When
it comes to demonstrating their
experience and achievements, 96%
have used Chartered Manager as
proof of leading people and managing
change. Seven in 10 (70%) state that
they wanted to become a Chartered
Manager to increase their visibility
within their organisation.
The process of
becoming Chartered
has given me more
confidence and
focus in my abilities,
especially seeking
out new business
opportunities. I now
look to different
ways of undertaking
business, saving
money or dealing
with people.
Simon Howlett CMgr FCMI
Network Engineering and Insight
Manager, Openreach
BETTER
MANAGERS
1
9
How important were
the following desired
outcomes in your
decision to become a
Chartered Manager?
Beverly Landais CMgr FCMI
Marketing and Business Development
Director, Saunderson House
Saunderson House is a firm of
independent wealth managers
providing award-winning advice to
professionals and other high-net worth
individuals. Beverly Landais joined the
business in December 2013 having
already achieved Chartered Manager
status.
Assessment encourages reflection
“I found the accreditation process
for becoming Chartered immensely
valuable. I really liked the evidence-
based approach that was taken and
I think the assessment methods
encourage you to reflect. It focuses
on outcomes, and the behaviours and
skills that drive those outcomes.
“I also realised how important it is
not just to focus on the strategy side
in management. Strategy is very
interesting, and it can be terrifically
energising, but it is also crucial to know
how to motivate the people around
you and give them the skills that they
need to be able to implement strategy
effectively.
Evidence of excellence
for clients and employers
“In my previous role, I was CEO of
a barristers’ chambers. One benefit
of becoming Chartered was that I
was able to communicate to clients
that the CEO of the chambers
had a qualification, and evidence
of excellence in management and
leadership. That was extremely useful,
in terms of being competitive in a
crowded marketplace.
New career openings
“I found that my Chartered status was
an attraction for my current employer,
wealth management firm Saunderson
House, when I interviewed for the
role. The firm has a huge focus on
professional qualifications and expects
high quality standards in all its staff. It
also makes it a priority for its advisory
staff to become chartered financial
planners.
“Having Chartered Manager status is
a real signal to your organisation that
you take management seriously as a
discipline and that you are prepared to
invest in yourself.”
MY
STORY
TO GAIN A PROMOTION / CAREER
PROGRESSION
20412514
TO GAIN A
PAY INCREASE
6254426
TO IMPROVE MY
MANAGEMENT SKILLS
523891
TO GAIN PROFESSIONAL
RECOGNITION
692911
TO INCREASE VISIBILITY
WITHIN MY ORGANISATION
3040229
TO PROVIDE CLEAR EVIDENCE OF MY IMPACT
ON ORGANISATIONAL PERFORMANCE
4444102
TO MEET THE DEMANDS
OF MY EMPLOYER
9203239
TO DEMONSTRATE MY COMMITMENT
TO MANAGEMENT AS A PROFESSION
643231
TO IMPROVE MY
PERFORMANCE AT WORK
3742175
TO BENCHMARK MYSELF AGAINST
OTHER PROFESSIONAL MANAGERS
3543175
TO DEMONSTRATE MY CONTINUED
PROFESSIONAL DEVELOPMENT
57384
Strongly disagree Disagree Agree Strongly agree
10
How far do you
agree/disagree that
Chartered Manager
offers the following
additional benefits
beyond a management
qualification?
Geotechnical engineering consultancy
CGL has had a partnership with CMI
since April 2014. To date, three of
its senior personnel have achieved
Chartered Manager status, while four
more have applications in progress.
“We want to be a great business…
Chartered Manager is a validation”
The partnership with CMI is part of
CGL’s strategy of professionalising
its business since it restructured
following the departure of its founder
in 2010. “We were a great engineering
consultancy, but we also wanted to be
a great business,” says CGL managing
director Ian Marychurch CMgr MCMI.
“Over the past four years, there has
been an enormous transition. To us,
Chartered Manager is a validation of
that achievement.”
Attracting and retaining
the best people
One of the primary reasons why
CGL offers Chartered Manager
status to its professionals is so
that they have a further goal to
aim for once they have achieved
Chartered Engineer, Geologist or
Environmentalist status. The firm
believes that by offering its staff the
opportunity to further their careers
through this route, it is more likely
to attract and retain the best people.
This, in turn, will enable it to best
meet its clients’ needs.
“Chartered Manager gives us a
differentiator from our competitors,”
explains Nick Langdon CMgr FCMI,
CGL Chairman. “We employ bright
people who aspire to learn. Our
people see Chartered Manager as an
investment in them by the company.”
Technical skills
aren’t management skills
Hailey Tamblyn CMgr, Regional
Director at CGL, says that she
found the validation of management
competencies that came with
gaining Chartered Manager status
very valuable. “I liked the way it
encourages you to look backwards
in order to look forwards. Being a
Chartered Manager is different to
being a Chartered Engineer. It’s a
different skill that we are all working
to build on further.”
OUR
STORY
PROVIDES UNIQUE RECOGNITION
OF MY PRACTICAL EXPERIENCE OF
LEADING PEOPLE AND MANAGING CHANGE
31654
SHOWS MY COMMITMENT TO
ONGOING LEARNING AND CPD
31654
PROVIDES ASSURANCE OF
SUSTAINED PERFORMANCE
THROUGH THE RENEWAL PROCESS
167013
GIVES EMPLOYERS REAL EVIDENCE
OF MY ABILITY TO DELIVER RESULTS
226981
DEMONSTRATES MY
INTEGRITY AND ETHICAL BEHAVIOUR
AS A PROFESSIONAL MANAGER
35605
PROVIDES THE ULTIMATE COMPETITIVE ADVANTAGE
AS IT IS THE ONLY CHARTERED AWARD THAT
RECOGNISES PROFESSIONAL MANAGERS
2353213
OFFERS AN OPPORTUNITY TO RAISE MY
PROFILE AS A PROFESSIONAL MANAGER
326261
ENABLES ME TO ACT AS A ROLE MODEL FOR
MANAGEMENT AND LEADERSHIP WITHIN MY
ORGANISATION
2955142
EMPOWERS ME TO BECOME AN
EXTERNAL AMBASSADOR FOR BETTER
MANAGEMENT AND LEADERSHIP
2757142
Strongly disagree Disagree Agree Strongly agree
11
Founded over 30 years ago, the
Open University Business School
has educated more than 90,000
postgraduate students – 25,000
to MBA level - from over 100
countries. Since late 2013, the OU
has offered Chartered Manager as
part of its postgraduate business and
management offer for students and
alumni.
According to Jacqui Thomasen, senior
manager (external engagement) for
the OU’s business school, Chartered
Manager is a “gold standard”
accreditation for individuals to combine
theoretical learning and real-world
application. Says Jacqui:
“The OU business school provides
students with a practice-based
business education, along with
opportunities for development that
deliver a beneficial personal, social and
economic impact. We partnered with
CMI to offer Chartered Manager to our
postgraduate students because we
saw a strong fit between our respective
missions and values.
“Demonstrates theoretical learning
applied in practice”
“We have a huge community of
postgraduate students and alumni.
They come from around the world
and work across many different
sectors. The one trait they all share
is a commitment to developing their
management skills and knowledge.
We promote Chartered Manager as
part of our postgraduate offer because
it demonstrates theoretical learning
applied in practice, as well as defines
standards of ethical and progressive
practice.
Chartered Manager fits our MBA
programme
“On a practical level, Chartered
Manager fits seamlessly with our MBA
programme. The first year of the course
counts as the educational component
in Chartered Manager. Our students
are able to progress quickly through
the process to become Chartered
Managers. I think that’s because of
the synergy between OU and CMI. We
both engender reflective learning, and
reflective practitioners.
“In addition to our current students, our
alumni are also taking a great interest
in Chartered Manager. Some view an
MBA as the end of the line for formal
education, but understand the need
to stay current with best practice and
are now saying ‘I’m really committed
to staying up to date with the latest
thinking, latest practice, and Chartered
Manager is how I do it.’
A ‘gold standard accreditation’ for
OU business students
“Since we’ve introduced Chartered
Manager, the student and alumni
feedback has been overwhelmingly
positive. So much so we’re now
looking to roll out Chartered Manager
to some undergraduate programmes
too. They want to show what they’re
capable of outside of the classroom.
Chartered Manager signifies real-world
achievement, which our students say
complements their qualifications and
enhances their CVs – it’s the gold
standard management accreditation.”
OUR
STORY
Chartered Manager
gives us a differentiator
from our competitors.
We employ bright
people who aspire to
learn. Our people see
Chartered Manager as
an investment in them
by the company.
Nick Langdon CMgr FCMI,
Chairman CGL
12
CONFIDENT
LEADERS
2
Managers face considerable
pressure from the demands of
people management, as well as
from shaping and implementing
their organisation’s strategic
vision. Managers must therefore
have a credible platform from
which to inspire and lead their
team or teams to excellence.
The Chartered Managers surveyed
say that accreditation has been
essential to establishing their
credentials as a professional
manager.
2.1 Sending out the right signals
Conveying professionalism
to one’s peers is a significant
motivating factor among managers
for deciding to gain Chartered
status. Chartered Managers must
commit to Continuing Professional
Development (CPD), and their activities
are regularly reviewed as part of a
structured process. CMI provides
a comprehensive range of practical
resources, including the online
Management Direct portal both for
learning and job support. The CPD
process is what helps Chartered
Managers become even better
managers over time.
96% use Chartered Manager to
showcase their continual learning
and growth as a manager. Once an
individual becomes Chartered, the
impact is marked: 78% say that
gaining the accreditation has resulted
in increasing their performance at
work, and more than three in five
(64%) say it has increased the level
of recognition of their management
skills within their organisation.
2.2 The confidence to lead
The ability to lead requires that an
individual knows and understands
the processes by which they make
decisions, as well as having the
inner belief to execute them. 92% of
Chartered Managers report that the
accreditation has given them greater
self-awareness, and 90% say that it
has improved their self-confidence.
2.3 Leadership credentials
Managers have a responsibility for
inspiring and developing the next
generation of managers, both internally
and externally. More than four in
five (84%) say that Chartered status
enables them to act as a role model
for management and leadership within
their organisation. The same number
(84%) also say that Chartered Manager
empowers them to become an external
ambassador for better management
and leadership.
Chartered Manager
shows others
that you’re up
there – it becomes
much easier to
communicate your
management skills
to others.
Rakesh Shrivastav CMgr
Operations Manager,
BG Group
Becoming Chartered
broadened my horizon,
gave me self-confidence
and encouraged me to
think about how I did
things more broadly.
Agnes Tiwari
Professor and Head, School
of Nursing, The University
of Hong Kong
13
How far do you
agree/disagree
that your Chartered
Manager award
has significantly
contributed to any
of the following
outcomes?
Stuart Webster CMgr, Engineering
Manager Projects, Emirates Steel
Based in Abu Dhabi, Emirates Steel
is the only integrated steel plant in
the UAE. It employs more than 2,000
people, more than 70% of whom are
from overseas. According to Stuart
Webster, businesses in the Middle
East are becoming more aware of
professional qualifications.
“In the Middle East, the initials that
you have after your name have
become increasingly more important.
Over the past five years, having a
managerial qualification has become
a standard requirement, both for the
expatriates who work here and for
the locals who hold senior positions
within organisations. The higher up the
ladder you get, technical knowledge
becomes less important as the need
for managerial knowledge increases.
Understanding yourself,
understanding others
“Being Chartered has affected my
management style. I’ve become less
oriented on the end result and more
oriented on the route by which we
get there. The cultural and religious
diversity that we have here means that
we need to adopt a management style
that caters for this diversity.
“I found the process of becoming a
Chartered Manager insightful. When
you actually sit down and put pen
to paper about what you’ve done, it
teaches you something about yourself.
You become more reflective on your
day-to-day activities. If you don’t
record what you’ve done, it doesn’t
gear you up to do anything. You just
plod on through your career.
Proven personal development pays
“I would recommend getting Chartered
to the people who work for me
because it pushes you to think about
how you actually apply your managerial
skills. It also increases your worth in
the eyes of your employer. When I last
renegotiated my contract, the fact
that I could demonstrate personal
development through having acquired
Chartered Manager status helped me
to get a salary increase.”
MY
STORY
A PROMOTION / CAREER
PROGRESSION
25 9183611
A SALARY INCREASE
14 6224415
A BONUS
7 2264718
INCREASED PERFORMANCE
AT WORK
54 243154
IMPROVED MANAGEMENT SKILLS
49 343122
ADDITIONAL RESPONSIBILITY
31 1514328
INCREASED
SELF-AWARENESS
45 47341
INCREASED
SELF-CONFIDENCE
48 42361
INCREASED RECOGNITION OF MY
MANAGEMENT SKILLS WITHIN MY
ORGANISATION
36 287226
INCREASED RECOGNITION
OF MY MANAGEMENT SKILLS
OUTSIDE MY ORGANISATION
42 357133
IMPROVED DECISION-MAKING
44 245243
INCREASED MY CPD ACTIVITY
54 33592
N/AStrongly disagree Disagree Agree Strongly agree
14
Since the middle of 2013, building
control and facilities management
provider Acivico has worked hard at
embedding a professional management
ethos within its organisation. The
company, which was formed out of two
local authority departments, has been
particularly focused on changing its
culture to become more commercial.
Chartered Manager has played a key
role in that transformation.
“Outside of their comfort zone
they reflect on what being a
manager means”
Working with CMI, Acivico has nurtured
its managers so that they can both
manage the ongoing development
of the organisation and enhance the
capability of its employees. It has done
this by putting around 40 managers
through CMI’s Management Know
self-assessment programme and
supporting a further 15 to achieve
Chartered Manager status.
The Acivico managers who have
taken the Chartered Manager
accreditation route to date have been
impressed with the preparation work
and interview process involved. “The
people who have never really thought
about their role as managers have
found it uncomfortable to a degree,”
acknowledges Michael Gregson CMgr
FCMI, Acivico’s Head of Commercial
Services. “But that’s a good thing
because it gets them out of their
comfort zone and prompts them to
reflect on what being a manager
is all about.”
Taking ownership and responsibility,
and getting more out of their teams
Meanwhile, the organisation itself has
already seen the benefits of investing in
people with Chartered Manager status.
In particular, managers have been
demanding higher performance from
their teams and engaging employees
more effectively. “We’ve definitely seen
the start of a cultural change,” Gregson
explains. “Managers have been taking
more ownership and responsibility,
and understanding why they need to
take ownership. They are also working
better with their teams and delegating
more.”
Gregson says he would “actively
encourage” other organisations to
support their managers to achieve
Chartered status. He notes: “It gives
you a benchmark as to the level
that your managers should be
operating at.”
OUR
STORY
I found the process of
becoming a Chartered
Manager insightful.
When you actually sit
down and put pen
to paper about what
you’ve done, it teaches
you something about
yourself.
Stuart Webster CMgr,
Engineering Manager Projects,
Emirates Steel
15
ACHIEVING
RESULTS
Gaining Chartered Manager
accreditation is time-efficient
and cost-effective compared
to many other management
development interventions.
However, individuals who put
themselves through the process,
or employers that put their
managers on the programme,
expect a demonstrable return.
The Chartered Managers
surveyed for the report were
able to quantify the financial
benefits of the accreditation,
as well as cite the ways in which
they add value.
3.1 Chartered Managers add
financial value
More than nine in 10 (91%) of
Chartered Managers surveyed said
that the accreditation enables them
to give their employers real evidence
of their ability to deliver results. And
their financial impact is considerable:
on average, Chartered Managers
report that they add £391,443 of value
to their employer – up £30,000
(£362,176) from the average cited by
Chartered Managers in the 2012
report.
The financial gain for the individual is
also considerable. One in five (20%)
of respondents link their accreditation
with increased pay and/or bonuses.
Their earnings grew by an average of
£8,845 and bonuses by £7,496.
3.2 Ways Chartered Managers add
value
The amount of value a Chartered
Manager adds to their organisation
naturally falls across many areas of
performance.
On a personal level, 62% say that they
better people management skills; 73%
say they have met or exceeded targets.
On a broader level, 86% say they
have made operational improvements,
and four in five (80%) say they have
developed new products or services.
64% say that they have made
significant savings or performance
improvements through introducing a
new way of doing things. One in three
(32%) also say that their Chartered
status is used as a competitive
advantage by their employer, with it
being cited in tenders to help win new
contracts.
It gives you a
benchmark as to
the level that your
managers should be
operating at.
Michael Gregson CMgr FCMI
Head of Commercial Services,
Acivico
16
Serco is one of the world’s largest
services providers to governments and
private-sector organisations. It has
been involved with CMI for 15 years
and is now second only to the Ministry
of Defence in terms of the number of
Chartered Managers that it employs.
Senior managers became
Chartered to win tenders
According to Garry Regan CMgr FCMI,
Serco’s Learning and Development
Manager (Custodial Services),
Chartered Manager is an essential part
of the company’s management and
leadership training programme.
He explains: “A few years ago, our
leadership decided that all senior
managers should become Chartered
Managers. They saw the accreditation
as being something positive to include
in tenders for new contracts. They
recognised that Chartered Manager
shows the client the capability and
adaptability of the senior management
team working on the contract.
Assessing management
competency in the business
“On an individual level, our Chartered
Managers gain professional credibility
and recognition from their peers
and this raises their profile in the
organisation. On a wider level, having
Chartered Managers is a robust way of
assessing management competency
across the business. We know that
if a job can be done, then it will be
done – and done well. Our clients also
take a keen interest in the professional
achievements of our managers.
Clients have confidence in
management ability
“For example, we had a contract to
start up some new correctional and
detention facilities for the Australian
government. We had to send out staff
to set things up, but none had permits
to work over there. The lengthy visa
application process threatened to hold
up the operation. However, one call
to the Australian High Commission
explaining that we were sending
managers with Level 5 management
qualifications and Chartered Manager
status led to all being granted full
working visas within just 24 hours.
Chartered Manager not only opens
doors but borders too.”
OUR
STORY
DEMONSTRABLE ACHIEVEMENTS AND ORGANISATIONAL CONTRIBUTIONS
CITED IN CHARTERED MANAGER SUBMISSIONS
CONSISTENT PERFORMANCE IN
MEETING OR EXCEEDING TARGETS
CREATING SOMETHING THAT DELIVERED POSITIVE
RESULTS FOR YOUR ORGANISATION (E.G. PRODUCT,
SERVICE OR MARKET DEVELOPMENT)
MAKING SIGNIFICANT SAVINGS OR PERFORMANCE
IMPROVEMENTS VIA A NEW WAY OF DOING THINGS
MAINTAINING PERFORMANCE IN THE FACE
OF DIFFICULTIES (E.G. REDUCTIONS IN
STAFFING LEVELS, MARKET DECLINE)
INTRODUCING CHANGES THAT HAVE IMPROVED
OPERATIONS AND/OR THE WAY PEOPLE WORK
TURNING A DEPARTMENT OR
BUSINESS ACTIVITY AROUND
MITIGATING LOSSES AND
SUSTAINING BUSINESS VIABILITY
73%
80%
64%
57%
86%
37%
16%
INCREASING PROFIT
OR MARKET SHARE
SUSTAINED PERFORMANCE THROUGH GOOD PEOPLE
MANAGEMENT (E.G. EVIDENCED BY EMPLOYEE
ENGAGEMENT SCORES, TALENT RETENTION DATA)
MAINTAINING AND SUSTAINING YOUR BUSINESS
MODEL (E.G. MAINTAINING THE LEVEL OF TURNOVER,
MAINTAINING STAKEHOLDER RELATIONSHIPS)
27%
62%
40%
17
ESTIMATED FINANCIAL VALUE OF CHARTERED
MANAGERS TO THEIR EMPLOYERS
£0-10K
£75-100K
£100-150K
£150-250K
£250-500K
More than £500k
£50-75K
£10-25K
£25-50K
2%
12%
9%
17%
12%
4%
6%
6%
8%
Michael Brearey CMgr FCMI
Managing Director,
RDF Building Services
Michael Brearey started life at RDF
Building Services as a labourer.
Now he’s taking over as managing
director. According to Michael,
Chartered Manager was integral to
his journey and that of the business.
I can and do lead
“I started on-site on the tools.
The chairman must have seen
something in me. Doing Chartered
Manager made me realise that I can
lead, and that I do lead.
“People inside and outside of
my organisation recognise the
accreditation. After you’ve done it,
you get a little bit more respect from
your peers. Workmates respond to
me differently since I did Chartered
Manager. Sometimes people were
a bit negative, but now they see
why we are doing things. It’s about
working with people and getting
them to buy into what we are doing.
“Management is about getting
people on the bus, bringing them on
the journey. They have to want to be
on the bus – not just feel that they
have to. A lot of people that I didn’t
think were going to buy in have
bought in, which is really good.
Chartered Manager has made
our firm leaner
“We think in a more strategic way
now. Chartered Manager means we
don’t go in for knee-jerk reactions.
Chartered Manager has made our
firm leaner. Our margins are steadily
growing. I hope they will get even
bigger.”
MY
STORY
The benefits of becoming Chartered have been moving
to my new job, earning more money and having better
opportunities for progression.
Jane Noakes CMgr MCMI
Product Development Manager, Institution of Civil Engineers
Chartered Manager gives a high degree of credibility with
people. This is super-important when you are dealing
with very large projects. When a lot of money is involved,
people can be nervous about who they put in charge.
Alan G. Miller CMgr FCMI
Director, Liquate Limited
18
This research shows that
Chartered Managers have the
confidence, knowledge and
skills to succeed. Based on the
findings of the project, plus the
results of wider CMI research
into management development,
these brief recommendations
are intended to help employers
increase management
professionalism and realise
the benefits.
Top level support
Support for management
professionalism needs to be led clearly
and consistently by those at the top
of their organisations. CEOs and
other senior managers should look
for opportunities to lead by example.
Gaining Chartered status should be the
de facto standard for senior managers
across all sectors.
Seek competitive change
Some employers are using the
evidence of professionalism provided
by Chartered Manager as a source of
competitive advantage to win business.
Review how Chartered Manager could
help increase your business.
Manage talent
Integrate Chartered Manager into
talent management and organisational
development programmes, to provide
a gold standard all managers can
aspire towards. Chartered Manager is
often taken following the completion
of a Level 5 Management Diploma
and exemptions are available for newly
qualified managers. Chartered Manager
is also accessible to unqualified but
highly experienced managers via the
‘experiential’ route, which involves
attaining the minimum benchmark
qualification level as part of the process
(see page 5 ‘Routes to becoming
Chartered’).
Complement existing
professional skills
Highly skilled professionals in technical
disciplines can often be thrust into
management roles without adequate
training and support. The Chartered
model resonates with those who are
already professionally qualified: use it to
develop their credibility and give them
the confidence to become successful
leaders.
Complement professional
qualifications
Gaining Chartered Manager should
be a key outcome for MBAs and
other business Master’s students to
demonstrate evidence of achieving
impact in practice and to enhance their
employability.
‘Chartered Managers preferred’
Consider specifying Chartered
Manager as a desirable requirement
when recruiting in order to attract the
best management professionals.
CONCLUSION
RECOMMENDATIONS
The ongoing challenging economic circumstances faced by the UK
have put a premium on management excellence: on people who have
first-rate management skills, the confidence to lead and the ability to
achieve results. Yet, the evidence is that managers are still among the
occupational groups least likely to be trained, and that only a small
minority are actually qualified in their profession as managers.
Change will not be achieved overnight, but it must start to happen quicker.
CMI is committed to working with employers and individuals who aspire
to the highest standards of professionalism and who provide leadership
with a real sense of purpose and pride in their people.
Chartered Management Institute
2 Savoy Court, Strand,
London, WC2R 0EZ
Registered charity number 1091035
Incorporated by Royal Charter
Chartered Management Institute
The Chartered Management Institute is the only chartered
professional body in the UK dedicated to promoting
the highest standards of management and leadership
excellence. CMI sets standards that others follow.
As a membership organisation, CMI has been providing
forward-thinking advice and support to individuals and
businesses for more than 50 years. It continues to give
managers and leaders, and the organisations they work
in, the tools they need to improve their performance and
make an impact. As well as equipping individuals with the
skills, knowledge and experience to be excellent managers
and leaders, CMI’s products and services support the
development of management and leadership excellence
across both public and private sector organisations.
Through in-depth research and policy surveys of its
100,000+ individual and 800+ company members,
CMI maintains its position as the premier authority
on key management and leadership issues.
For more information please contact CMI’s
Chartered Manager team:
Tel: 01536 207429
Email: cmgr@managers.org.uk
Website: www.managers.org.uk/cmgr
Twitter: @cmi_managers
#Get Chartered
546405/15
Copyright Chartered Management Institute ©
First published May 2015
All rights reserved. Except for the quotation of short
passages for the purposes of criticism and review,
no part of this publication may be reproduced, stored in
a retrieval system, or transmitted, in any form or by any
means, electronic, mechanical, photocopying, recording
or otherwise, without prior permission of the publisher.
British Library Cataloguing in Publication Data
A CIP catalogue record for this report is available
from the British Library
0-85946-469-5

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Chartered Manager 2015 Report

  • 2. 2 ABOUT THIS REPORT In December 2014 and January 2015, CMI conducted a survey of 535 Chartered Managers to explore the impact of becoming Chartered on their professional development, on their career progression, and the benefits that it has delivered to their employers. The findings from the research are revealed in this report. They are accompanied by insights from over 20 case study interviews conducted with Chartered Managers, with employers who have used Chartered Manager as part of their management development, and with higher education institutes that offer the accreditation to complement qualifications. Copyright Chartered Management Institute © ACKNOWLEDGEMENTS CMI would like to thank the people whose time, commitment and hard work has been necessary to make this report possible. These include the 535 Chartered Managers who took the time to complete the survey, whose participation was essential. CMI also extends its gratitude to the individual managers, employers and higher education institutes who feature in the report, including Serco, CGL, Acivico and Open University. This report was prepared by Patrick Woodman, Lysbeth Plas and Tristan Garrick in the CMI Strategy & External Affairs team, with particular support from Petra Wilton. The contributions made by Ian Myson, Kevin Saunders, Karen Nichols, Ruth Ding, Matthew Roberts, Keith Richardson and Peter Warner are also acknowledged.
  • 3. 3 FOREWORD 4 ABOUT CHARTERED MANAGER 5 EXECUTIVE SUMMARY 6 1. BETTER MANAGERS 8 1.1 Proof of improved management skills 1.2 Commitment to ethical behaviour 1.3 Professional recognition and profile 2. CONFIDENT LEADERS 12 2.1 Sending out the right signals 2.2 The confidence to lead 2.3 Leadership credentials 3. ACHIEVING RESULTS 15 3.1 Chartered Managers add financial value 3.2 Ways Chartered Managers add value CONCLUSION 18 CMI copyright CONTENTS Front cover 1 Richard Kirk CMgr 2 Sunny Dhadley CMgr 3 Reetu Kansal CMgr 4 Emily Smith CMgr 5 Michael Brearey CMgr 1 2 3 4 5
  • 4. 4 Measuring the ultimate management professional I’m delighted to share the fascinating findings of our latest research into the difference Chartered Manager makes. Thousands of UK managers at all levels and across all sectors now hold Chartered Manager and highly value it – as shown by the remarkably high net promoter score of +67 and satisfaction and retention rates of 93%*. Over two months we asked 535 of them how the accreditation has benefited their careers and what it’s given their employers. First, they’ve told us that becoming Chartered has made them significantly better managers. They use the accreditation as proof of their experience of leading people and managing change, and of their integrity and commitment to ethical behaviour. Second, they say that they’ve become notably confident leaders. Almost all report that they have developed greater self-awareness and increased self-confidence. They also use the accreditation to showcase their continual learning and growth. And third, they say that it’s made a big impact on the results they deliver. On average, Chartered Managers add £391,000 of value to the organisations they serve. This value comes from contributions such as improving operations, developing new products and becoming better at getting the most out of the teams they lead. In turn, becoming Chartered has earned many managers increased pay and bonuses. Chartered Managers are professional managers. Unfortunately, there are still too many managers who are at the opposite end of the spectrum. So-called ‘accidental managers’ are a big problem for organisations. They’re employees who are promoted because they’re good at their craft. Yet, they lack specific management training, so they don’t have the necessary skills to manage people. Little surprise, then, that recent CMI research revealed that 43% of line managers rate their own manager as ‘ineffective’. This report provides the compelling case for why managers should view Chartered status as being essential to their career development and progress. It also sets out the reasons why all employers should now professionalise their management to boost performance. I urge you all to read on to find out the difference that Chartered Manager makes. May 2015 FOREWORD *CMI, March 2015 Ann Francke MBA CMgr CCMI FIC Chief Executive, CMI Chartered Manager is the highest professional status that can be achieved in management and leadership. Awarded only by CMI, it is recognised throughout all sectors. What is a Chartered Manager?
  • 5. 5 11% CEO/MD 8% First line manager 44% Director/senior manager 38% Middle manager Management level when Chartered Manager attained WHO TAKES CHARTERED MANAGER? *CMI, March 2015 They are qualified – they have the knowledge and expertise from a degree-level qualification in management/ leadership/business They can provide evidence of making a practical difference to their organisation through their effective management practices. They must have a minimum of three years’ management experience They are ethical – they have signed up to CMI’s Code of Conduct and Practice They are committed to their continuing professional development (CPD) CHARTERED MANAGERS STAND OUT IN FOUR MAIN WAYS ROUTES TO BECOMING CHARTERED Becoming a Chartered Manager is a challenging and worthwhile learning experience. For managers holding the right qualifications and/or experience the process can take as little as four weeks. Experiential Chartered Manager is accessible to managers who do not hold relevant qualifications; the experiential route contains an in-built process to bring individuals with five years’ management experience up to the minimum qualification benchmark. More info THERE ARE THREE DIFFERENT ROUTES OPEN FOR MANAGERS TO ATTAIN CHARTERED STATUS The Process According to the Chartered Managers surveyed for this study, 92% say the process was well supported by their assessor and 92% also say that the process is ‘simple and clear’. More than four in five (84%) found the process to be ‘challenging’, rewarding their effort. The length of time it takes to go through the accreditation process varies from individual to individual. Of those Chartered Managers surveyed, one in three (31%) report the process taking under six weeks, one in four (26%) took between six and 12 weeks and one in five (20%) took between three and four months. Satisfaction with the accreditation process and the subsequent support through continuing professional development is remarkably high with Chartered Managers giving it a net promoter score of +67* and satisfaction and retention rates of 93%. ABOUT CHARTERED MANAGER Exemption Available to managers who already hold a CMI Level 5 or above Diploma in Management and Leadership, and have a minimum of three years’ management experience. More info Qualified For managers with a degree-level qualification in management, leadership or business. Those qualified to Diploma Level 5 or above need three years’ management experience, or five years’ experience for those qualified to Certificate Level 5 or above. More info
  • 6. 6 BETTER MANAGERS CONFIDENT LEADERS EXECUTIVE SUMMARY This evaluation report is based on a survey of 535 Chartered Managers working in large and small businesses, the public sector and not-for-profit organisations to understand the impact it has made on their careers and employers. 96%USE CHARTERED MANAGER AS PROOF OF EXPERIENCE OF LEADING PEOPLE AND MANAGING CHANGE 95%AGREE THAT CHARTERED STATUS SHOWS THEIR INTEGRITY AND COMMITMENT TO ETHICAL BEHAVIOUR 83%SAY THEY ARE BETTER MANAGERS AFTER ACHIEVING CHARTERED STATUS 92%REPORT GREATER SELF-AWARENESS 90%HAVE IMPROVED SELF-CONFIDENCE 96%USE CHARTERED MANAGER TO SHOWCASE THEIR CONTINUAL LEARNING AND GROWTH
  • 7. 7 ACHIEVING RESULTS 80%NEW PRODUCT DEVELOPMENT £391,443 A CHARTERED MANAGER’S AVERAGE ADDED VALUE TO THEIR ORGANISATION 62%BETTER PEOPLE MANAGEMENT 73%EXCEEDING TARGETS 86%IMPROVING OPERATIONS 64%SIGNIFICANT SAVINGS These results are achieved in many different ways…
  • 8. 8 Over three million people are employed as managers in the UK. Their performance is critical to organisational performance and employee engagement, yet the UK Commission for Employment and Skills has shown that, as an occupational group, managers are the least likely to receive training. Those who do take the step of gaining professional accreditation through becoming Chartered overwhelmingly report becoming better managers for doing so and that they are recognised for doing so. 1.1 Proof of improved management skills So-called ‘accidental managers’ are a common performance issue for organisations. Typically, employees are promoted from operational roles to management positions because of their technical skills in their field of expertise. However, they often lack the specific training and skills necessary to be effective in a management role. According to the findings of the research, Chartered Manager is viewed as a route to becoming a professional manager. Of those interviewed, 90% state they became Chartered to improve their management skills. Nearly four in five (79%) say they undertook Chartership to improve their performance at work. The process of gaining Chartered Manager evidently raises overall skill levels, with 83% believing they have become better managers for it. (See section 3, ‘Achieving Results’, for organisational impact findings.) Most significantly, nine in 10 (88%) say that they use their accreditation to provide clear evidence of their individual impact on the performance of their organisation. 1.2 Commitment to ethical behaviour Measuring an individual’s impact on the performance of their organisation goes beyond financial results. Managers need to be assessed on how they achieve results. Both employer and employee gain significantly from independent evidence of the individual’s behaviours. Individuals can cite it in annual performance reviews or applications for promotion; employers can use it to assess the strengths and weaknesses of their employee and to identify areas in which they require further training and support. An essential feature of Chartered Manager is a commitment to CMI’s Code of Conduct and Practice. This principles-based code requires Chartered Managers to demonstrate the highest standards of ethics and professionalism. 95% of Chartered Managers say they became accredited to show their integrity and commitment to ethics. (To read CMI’s Code, visit: www.managers.org.uk/policies/code- of-conduct-and-practice) 1.3 Professional recognition and profile In today’s competitive job market, it’s incumbent on individuals to establish their credentials as professionals to stand out from the crowd if they wish to succeed. Employers too are looking for evidence that an individual is motivated and committed enough to be considered for investment in their professional development. From the individual’s perspective, Chartered Manager is clearly becoming a preferred requirement. 98% say they became Chartered to gain much- needed recognition of their status as a management professional, and 96% say they became Chartered to demonstrate their commitment to management as a profession. When it comes to demonstrating their experience and achievements, 96% have used Chartered Manager as proof of leading people and managing change. Seven in 10 (70%) state that they wanted to become a Chartered Manager to increase their visibility within their organisation. The process of becoming Chartered has given me more confidence and focus in my abilities, especially seeking out new business opportunities. I now look to different ways of undertaking business, saving money or dealing with people. Simon Howlett CMgr FCMI Network Engineering and Insight Manager, Openreach BETTER MANAGERS 1
  • 9. 9 How important were the following desired outcomes in your decision to become a Chartered Manager? Beverly Landais CMgr FCMI Marketing and Business Development Director, Saunderson House Saunderson House is a firm of independent wealth managers providing award-winning advice to professionals and other high-net worth individuals. Beverly Landais joined the business in December 2013 having already achieved Chartered Manager status. Assessment encourages reflection “I found the accreditation process for becoming Chartered immensely valuable. I really liked the evidence- based approach that was taken and I think the assessment methods encourage you to reflect. It focuses on outcomes, and the behaviours and skills that drive those outcomes. “I also realised how important it is not just to focus on the strategy side in management. Strategy is very interesting, and it can be terrifically energising, but it is also crucial to know how to motivate the people around you and give them the skills that they need to be able to implement strategy effectively. Evidence of excellence for clients and employers “In my previous role, I was CEO of a barristers’ chambers. One benefit of becoming Chartered was that I was able to communicate to clients that the CEO of the chambers had a qualification, and evidence of excellence in management and leadership. That was extremely useful, in terms of being competitive in a crowded marketplace. New career openings “I found that my Chartered status was an attraction for my current employer, wealth management firm Saunderson House, when I interviewed for the role. The firm has a huge focus on professional qualifications and expects high quality standards in all its staff. It also makes it a priority for its advisory staff to become chartered financial planners. “Having Chartered Manager status is a real signal to your organisation that you take management seriously as a discipline and that you are prepared to invest in yourself.” MY STORY TO GAIN A PROMOTION / CAREER PROGRESSION 20412514 TO GAIN A PAY INCREASE 6254426 TO IMPROVE MY MANAGEMENT SKILLS 523891 TO GAIN PROFESSIONAL RECOGNITION 692911 TO INCREASE VISIBILITY WITHIN MY ORGANISATION 3040229 TO PROVIDE CLEAR EVIDENCE OF MY IMPACT ON ORGANISATIONAL PERFORMANCE 4444102 TO MEET THE DEMANDS OF MY EMPLOYER 9203239 TO DEMONSTRATE MY COMMITMENT TO MANAGEMENT AS A PROFESSION 643231 TO IMPROVE MY PERFORMANCE AT WORK 3742175 TO BENCHMARK MYSELF AGAINST OTHER PROFESSIONAL MANAGERS 3543175 TO DEMONSTRATE MY CONTINUED PROFESSIONAL DEVELOPMENT 57384 Strongly disagree Disagree Agree Strongly agree
  • 10. 10 How far do you agree/disagree that Chartered Manager offers the following additional benefits beyond a management qualification? Geotechnical engineering consultancy CGL has had a partnership with CMI since April 2014. To date, three of its senior personnel have achieved Chartered Manager status, while four more have applications in progress. “We want to be a great business… Chartered Manager is a validation” The partnership with CMI is part of CGL’s strategy of professionalising its business since it restructured following the departure of its founder in 2010. “We were a great engineering consultancy, but we also wanted to be a great business,” says CGL managing director Ian Marychurch CMgr MCMI. “Over the past four years, there has been an enormous transition. To us, Chartered Manager is a validation of that achievement.” Attracting and retaining the best people One of the primary reasons why CGL offers Chartered Manager status to its professionals is so that they have a further goal to aim for once they have achieved Chartered Engineer, Geologist or Environmentalist status. The firm believes that by offering its staff the opportunity to further their careers through this route, it is more likely to attract and retain the best people. This, in turn, will enable it to best meet its clients’ needs. “Chartered Manager gives us a differentiator from our competitors,” explains Nick Langdon CMgr FCMI, CGL Chairman. “We employ bright people who aspire to learn. Our people see Chartered Manager as an investment in them by the company.” Technical skills aren’t management skills Hailey Tamblyn CMgr, Regional Director at CGL, says that she found the validation of management competencies that came with gaining Chartered Manager status very valuable. “I liked the way it encourages you to look backwards in order to look forwards. Being a Chartered Manager is different to being a Chartered Engineer. It’s a different skill that we are all working to build on further.” OUR STORY PROVIDES UNIQUE RECOGNITION OF MY PRACTICAL EXPERIENCE OF LEADING PEOPLE AND MANAGING CHANGE 31654 SHOWS MY COMMITMENT TO ONGOING LEARNING AND CPD 31654 PROVIDES ASSURANCE OF SUSTAINED PERFORMANCE THROUGH THE RENEWAL PROCESS 167013 GIVES EMPLOYERS REAL EVIDENCE OF MY ABILITY TO DELIVER RESULTS 226981 DEMONSTRATES MY INTEGRITY AND ETHICAL BEHAVIOUR AS A PROFESSIONAL MANAGER 35605 PROVIDES THE ULTIMATE COMPETITIVE ADVANTAGE AS IT IS THE ONLY CHARTERED AWARD THAT RECOGNISES PROFESSIONAL MANAGERS 2353213 OFFERS AN OPPORTUNITY TO RAISE MY PROFILE AS A PROFESSIONAL MANAGER 326261 ENABLES ME TO ACT AS A ROLE MODEL FOR MANAGEMENT AND LEADERSHIP WITHIN MY ORGANISATION 2955142 EMPOWERS ME TO BECOME AN EXTERNAL AMBASSADOR FOR BETTER MANAGEMENT AND LEADERSHIP 2757142 Strongly disagree Disagree Agree Strongly agree
  • 11. 11 Founded over 30 years ago, the Open University Business School has educated more than 90,000 postgraduate students – 25,000 to MBA level - from over 100 countries. Since late 2013, the OU has offered Chartered Manager as part of its postgraduate business and management offer for students and alumni. According to Jacqui Thomasen, senior manager (external engagement) for the OU’s business school, Chartered Manager is a “gold standard” accreditation for individuals to combine theoretical learning and real-world application. Says Jacqui: “The OU business school provides students with a practice-based business education, along with opportunities for development that deliver a beneficial personal, social and economic impact. We partnered with CMI to offer Chartered Manager to our postgraduate students because we saw a strong fit between our respective missions and values. “Demonstrates theoretical learning applied in practice” “We have a huge community of postgraduate students and alumni. They come from around the world and work across many different sectors. The one trait they all share is a commitment to developing their management skills and knowledge. We promote Chartered Manager as part of our postgraduate offer because it demonstrates theoretical learning applied in practice, as well as defines standards of ethical and progressive practice. Chartered Manager fits our MBA programme “On a practical level, Chartered Manager fits seamlessly with our MBA programme. The first year of the course counts as the educational component in Chartered Manager. Our students are able to progress quickly through the process to become Chartered Managers. I think that’s because of the synergy between OU and CMI. We both engender reflective learning, and reflective practitioners. “In addition to our current students, our alumni are also taking a great interest in Chartered Manager. Some view an MBA as the end of the line for formal education, but understand the need to stay current with best practice and are now saying ‘I’m really committed to staying up to date with the latest thinking, latest practice, and Chartered Manager is how I do it.’ A ‘gold standard accreditation’ for OU business students “Since we’ve introduced Chartered Manager, the student and alumni feedback has been overwhelmingly positive. So much so we’re now looking to roll out Chartered Manager to some undergraduate programmes too. They want to show what they’re capable of outside of the classroom. Chartered Manager signifies real-world achievement, which our students say complements their qualifications and enhances their CVs – it’s the gold standard management accreditation.” OUR STORY Chartered Manager gives us a differentiator from our competitors. We employ bright people who aspire to learn. Our people see Chartered Manager as an investment in them by the company. Nick Langdon CMgr FCMI, Chairman CGL
  • 12. 12 CONFIDENT LEADERS 2 Managers face considerable pressure from the demands of people management, as well as from shaping and implementing their organisation’s strategic vision. Managers must therefore have a credible platform from which to inspire and lead their team or teams to excellence. The Chartered Managers surveyed say that accreditation has been essential to establishing their credentials as a professional manager. 2.1 Sending out the right signals Conveying professionalism to one’s peers is a significant motivating factor among managers for deciding to gain Chartered status. Chartered Managers must commit to Continuing Professional Development (CPD), and their activities are regularly reviewed as part of a structured process. CMI provides a comprehensive range of practical resources, including the online Management Direct portal both for learning and job support. The CPD process is what helps Chartered Managers become even better managers over time. 96% use Chartered Manager to showcase their continual learning and growth as a manager. Once an individual becomes Chartered, the impact is marked: 78% say that gaining the accreditation has resulted in increasing their performance at work, and more than three in five (64%) say it has increased the level of recognition of their management skills within their organisation. 2.2 The confidence to lead The ability to lead requires that an individual knows and understands the processes by which they make decisions, as well as having the inner belief to execute them. 92% of Chartered Managers report that the accreditation has given them greater self-awareness, and 90% say that it has improved their self-confidence. 2.3 Leadership credentials Managers have a responsibility for inspiring and developing the next generation of managers, both internally and externally. More than four in five (84%) say that Chartered status enables them to act as a role model for management and leadership within their organisation. The same number (84%) also say that Chartered Manager empowers them to become an external ambassador for better management and leadership. Chartered Manager shows others that you’re up there – it becomes much easier to communicate your management skills to others. Rakesh Shrivastav CMgr Operations Manager, BG Group Becoming Chartered broadened my horizon, gave me self-confidence and encouraged me to think about how I did things more broadly. Agnes Tiwari Professor and Head, School of Nursing, The University of Hong Kong
  • 13. 13 How far do you agree/disagree that your Chartered Manager award has significantly contributed to any of the following outcomes? Stuart Webster CMgr, Engineering Manager Projects, Emirates Steel Based in Abu Dhabi, Emirates Steel is the only integrated steel plant in the UAE. It employs more than 2,000 people, more than 70% of whom are from overseas. According to Stuart Webster, businesses in the Middle East are becoming more aware of professional qualifications. “In the Middle East, the initials that you have after your name have become increasingly more important. Over the past five years, having a managerial qualification has become a standard requirement, both for the expatriates who work here and for the locals who hold senior positions within organisations. The higher up the ladder you get, technical knowledge becomes less important as the need for managerial knowledge increases. Understanding yourself, understanding others “Being Chartered has affected my management style. I’ve become less oriented on the end result and more oriented on the route by which we get there. The cultural and religious diversity that we have here means that we need to adopt a management style that caters for this diversity. “I found the process of becoming a Chartered Manager insightful. When you actually sit down and put pen to paper about what you’ve done, it teaches you something about yourself. You become more reflective on your day-to-day activities. If you don’t record what you’ve done, it doesn’t gear you up to do anything. You just plod on through your career. Proven personal development pays “I would recommend getting Chartered to the people who work for me because it pushes you to think about how you actually apply your managerial skills. It also increases your worth in the eyes of your employer. When I last renegotiated my contract, the fact that I could demonstrate personal development through having acquired Chartered Manager status helped me to get a salary increase.” MY STORY A PROMOTION / CAREER PROGRESSION 25 9183611 A SALARY INCREASE 14 6224415 A BONUS 7 2264718 INCREASED PERFORMANCE AT WORK 54 243154 IMPROVED MANAGEMENT SKILLS 49 343122 ADDITIONAL RESPONSIBILITY 31 1514328 INCREASED SELF-AWARENESS 45 47341 INCREASED SELF-CONFIDENCE 48 42361 INCREASED RECOGNITION OF MY MANAGEMENT SKILLS WITHIN MY ORGANISATION 36 287226 INCREASED RECOGNITION OF MY MANAGEMENT SKILLS OUTSIDE MY ORGANISATION 42 357133 IMPROVED DECISION-MAKING 44 245243 INCREASED MY CPD ACTIVITY 54 33592 N/AStrongly disagree Disagree Agree Strongly agree
  • 14. 14 Since the middle of 2013, building control and facilities management provider Acivico has worked hard at embedding a professional management ethos within its organisation. The company, which was formed out of two local authority departments, has been particularly focused on changing its culture to become more commercial. Chartered Manager has played a key role in that transformation. “Outside of their comfort zone they reflect on what being a manager means” Working with CMI, Acivico has nurtured its managers so that they can both manage the ongoing development of the organisation and enhance the capability of its employees. It has done this by putting around 40 managers through CMI’s Management Know self-assessment programme and supporting a further 15 to achieve Chartered Manager status. The Acivico managers who have taken the Chartered Manager accreditation route to date have been impressed with the preparation work and interview process involved. “The people who have never really thought about their role as managers have found it uncomfortable to a degree,” acknowledges Michael Gregson CMgr FCMI, Acivico’s Head of Commercial Services. “But that’s a good thing because it gets them out of their comfort zone and prompts them to reflect on what being a manager is all about.” Taking ownership and responsibility, and getting more out of their teams Meanwhile, the organisation itself has already seen the benefits of investing in people with Chartered Manager status. In particular, managers have been demanding higher performance from their teams and engaging employees more effectively. “We’ve definitely seen the start of a cultural change,” Gregson explains. “Managers have been taking more ownership and responsibility, and understanding why they need to take ownership. They are also working better with their teams and delegating more.” Gregson says he would “actively encourage” other organisations to support their managers to achieve Chartered status. He notes: “It gives you a benchmark as to the level that your managers should be operating at.” OUR STORY I found the process of becoming a Chartered Manager insightful. When you actually sit down and put pen to paper about what you’ve done, it teaches you something about yourself. Stuart Webster CMgr, Engineering Manager Projects, Emirates Steel
  • 15. 15 ACHIEVING RESULTS Gaining Chartered Manager accreditation is time-efficient and cost-effective compared to many other management development interventions. However, individuals who put themselves through the process, or employers that put their managers on the programme, expect a demonstrable return. The Chartered Managers surveyed for the report were able to quantify the financial benefits of the accreditation, as well as cite the ways in which they add value. 3.1 Chartered Managers add financial value More than nine in 10 (91%) of Chartered Managers surveyed said that the accreditation enables them to give their employers real evidence of their ability to deliver results. And their financial impact is considerable: on average, Chartered Managers report that they add £391,443 of value to their employer – up £30,000 (£362,176) from the average cited by Chartered Managers in the 2012 report. The financial gain for the individual is also considerable. One in five (20%) of respondents link their accreditation with increased pay and/or bonuses. Their earnings grew by an average of £8,845 and bonuses by £7,496. 3.2 Ways Chartered Managers add value The amount of value a Chartered Manager adds to their organisation naturally falls across many areas of performance. On a personal level, 62% say that they better people management skills; 73% say they have met or exceeded targets. On a broader level, 86% say they have made operational improvements, and four in five (80%) say they have developed new products or services. 64% say that they have made significant savings or performance improvements through introducing a new way of doing things. One in three (32%) also say that their Chartered status is used as a competitive advantage by their employer, with it being cited in tenders to help win new contracts. It gives you a benchmark as to the level that your managers should be operating at. Michael Gregson CMgr FCMI Head of Commercial Services, Acivico
  • 16. 16 Serco is one of the world’s largest services providers to governments and private-sector organisations. It has been involved with CMI for 15 years and is now second only to the Ministry of Defence in terms of the number of Chartered Managers that it employs. Senior managers became Chartered to win tenders According to Garry Regan CMgr FCMI, Serco’s Learning and Development Manager (Custodial Services), Chartered Manager is an essential part of the company’s management and leadership training programme. He explains: “A few years ago, our leadership decided that all senior managers should become Chartered Managers. They saw the accreditation as being something positive to include in tenders for new contracts. They recognised that Chartered Manager shows the client the capability and adaptability of the senior management team working on the contract. Assessing management competency in the business “On an individual level, our Chartered Managers gain professional credibility and recognition from their peers and this raises their profile in the organisation. On a wider level, having Chartered Managers is a robust way of assessing management competency across the business. We know that if a job can be done, then it will be done – and done well. Our clients also take a keen interest in the professional achievements of our managers. Clients have confidence in management ability “For example, we had a contract to start up some new correctional and detention facilities for the Australian government. We had to send out staff to set things up, but none had permits to work over there. The lengthy visa application process threatened to hold up the operation. However, one call to the Australian High Commission explaining that we were sending managers with Level 5 management qualifications and Chartered Manager status led to all being granted full working visas within just 24 hours. Chartered Manager not only opens doors but borders too.” OUR STORY DEMONSTRABLE ACHIEVEMENTS AND ORGANISATIONAL CONTRIBUTIONS CITED IN CHARTERED MANAGER SUBMISSIONS CONSISTENT PERFORMANCE IN MEETING OR EXCEEDING TARGETS CREATING SOMETHING THAT DELIVERED POSITIVE RESULTS FOR YOUR ORGANISATION (E.G. PRODUCT, SERVICE OR MARKET DEVELOPMENT) MAKING SIGNIFICANT SAVINGS OR PERFORMANCE IMPROVEMENTS VIA A NEW WAY OF DOING THINGS MAINTAINING PERFORMANCE IN THE FACE OF DIFFICULTIES (E.G. REDUCTIONS IN STAFFING LEVELS, MARKET DECLINE) INTRODUCING CHANGES THAT HAVE IMPROVED OPERATIONS AND/OR THE WAY PEOPLE WORK TURNING A DEPARTMENT OR BUSINESS ACTIVITY AROUND MITIGATING LOSSES AND SUSTAINING BUSINESS VIABILITY 73% 80% 64% 57% 86% 37% 16% INCREASING PROFIT OR MARKET SHARE SUSTAINED PERFORMANCE THROUGH GOOD PEOPLE MANAGEMENT (E.G. EVIDENCED BY EMPLOYEE ENGAGEMENT SCORES, TALENT RETENTION DATA) MAINTAINING AND SUSTAINING YOUR BUSINESS MODEL (E.G. MAINTAINING THE LEVEL OF TURNOVER, MAINTAINING STAKEHOLDER RELATIONSHIPS) 27% 62% 40%
  • 17. 17 ESTIMATED FINANCIAL VALUE OF CHARTERED MANAGERS TO THEIR EMPLOYERS £0-10K £75-100K £100-150K £150-250K £250-500K More than £500k £50-75K £10-25K £25-50K 2% 12% 9% 17% 12% 4% 6% 6% 8% Michael Brearey CMgr FCMI Managing Director, RDF Building Services Michael Brearey started life at RDF Building Services as a labourer. Now he’s taking over as managing director. According to Michael, Chartered Manager was integral to his journey and that of the business. I can and do lead “I started on-site on the tools. The chairman must have seen something in me. Doing Chartered Manager made me realise that I can lead, and that I do lead. “People inside and outside of my organisation recognise the accreditation. After you’ve done it, you get a little bit more respect from your peers. Workmates respond to me differently since I did Chartered Manager. Sometimes people were a bit negative, but now they see why we are doing things. It’s about working with people and getting them to buy into what we are doing. “Management is about getting people on the bus, bringing them on the journey. They have to want to be on the bus – not just feel that they have to. A lot of people that I didn’t think were going to buy in have bought in, which is really good. Chartered Manager has made our firm leaner “We think in a more strategic way now. Chartered Manager means we don’t go in for knee-jerk reactions. Chartered Manager has made our firm leaner. Our margins are steadily growing. I hope they will get even bigger.” MY STORY The benefits of becoming Chartered have been moving to my new job, earning more money and having better opportunities for progression. Jane Noakes CMgr MCMI Product Development Manager, Institution of Civil Engineers Chartered Manager gives a high degree of credibility with people. This is super-important when you are dealing with very large projects. When a lot of money is involved, people can be nervous about who they put in charge. Alan G. Miller CMgr FCMI Director, Liquate Limited
  • 18. 18 This research shows that Chartered Managers have the confidence, knowledge and skills to succeed. Based on the findings of the project, plus the results of wider CMI research into management development, these brief recommendations are intended to help employers increase management professionalism and realise the benefits. Top level support Support for management professionalism needs to be led clearly and consistently by those at the top of their organisations. CEOs and other senior managers should look for opportunities to lead by example. Gaining Chartered status should be the de facto standard for senior managers across all sectors. Seek competitive change Some employers are using the evidence of professionalism provided by Chartered Manager as a source of competitive advantage to win business. Review how Chartered Manager could help increase your business. Manage talent Integrate Chartered Manager into talent management and organisational development programmes, to provide a gold standard all managers can aspire towards. Chartered Manager is often taken following the completion of a Level 5 Management Diploma and exemptions are available for newly qualified managers. Chartered Manager is also accessible to unqualified but highly experienced managers via the ‘experiential’ route, which involves attaining the minimum benchmark qualification level as part of the process (see page 5 ‘Routes to becoming Chartered’). Complement existing professional skills Highly skilled professionals in technical disciplines can often be thrust into management roles without adequate training and support. The Chartered model resonates with those who are already professionally qualified: use it to develop their credibility and give them the confidence to become successful leaders. Complement professional qualifications Gaining Chartered Manager should be a key outcome for MBAs and other business Master’s students to demonstrate evidence of achieving impact in practice and to enhance their employability. ‘Chartered Managers preferred’ Consider specifying Chartered Manager as a desirable requirement when recruiting in order to attract the best management professionals. CONCLUSION RECOMMENDATIONS The ongoing challenging economic circumstances faced by the UK have put a premium on management excellence: on people who have first-rate management skills, the confidence to lead and the ability to achieve results. Yet, the evidence is that managers are still among the occupational groups least likely to be trained, and that only a small minority are actually qualified in their profession as managers. Change will not be achieved overnight, but it must start to happen quicker. CMI is committed to working with employers and individuals who aspire to the highest standards of professionalism and who provide leadership with a real sense of purpose and pride in their people.
  • 19. Chartered Management Institute 2 Savoy Court, Strand, London, WC2R 0EZ Registered charity number 1091035 Incorporated by Royal Charter Chartered Management Institute The Chartered Management Institute is the only chartered professional body in the UK dedicated to promoting the highest standards of management and leadership excellence. CMI sets standards that others follow. As a membership organisation, CMI has been providing forward-thinking advice and support to individuals and businesses for more than 50 years. It continues to give managers and leaders, and the organisations they work in, the tools they need to improve their performance and make an impact. As well as equipping individuals with the skills, knowledge and experience to be excellent managers and leaders, CMI’s products and services support the development of management and leadership excellence across both public and private sector organisations. Through in-depth research and policy surveys of its 100,000+ individual and 800+ company members, CMI maintains its position as the premier authority on key management and leadership issues. For more information please contact CMI’s Chartered Manager team: Tel: 01536 207429 Email: cmgr@managers.org.uk Website: www.managers.org.uk/cmgr Twitter: @cmi_managers #Get Chartered 546405/15 Copyright Chartered Management Institute © First published May 2015 All rights reserved. Except for the quotation of short passages for the purposes of criticism and review, no part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission of the publisher. British Library Cataloguing in Publication Data A CIP catalogue record for this report is available from the British Library 0-85946-469-5