How my film was distributed and engaged My audience CharlieSlorick
An overview of what research was done, in order for our production company to have a successful distribution plan. And the methods we took to engage our target audience.
I created this presentation on Film distribution for my media A level, relating to the film opening I will be filming and attempting to distribute this year.
How my film was distributed and engaged My audience CharlieSlorick
An overview of what research was done, in order for our production company to have a successful distribution plan. And the methods we took to engage our target audience.
I created this presentation on Film distribution for my media A level, relating to the film opening I will be filming and attempting to distribute this year.
1. Charlie Brown Media Plan
Overview
Competitive Analysis
The College of IdahoTheaterDepartmentcompetitorsinclude movie theatersandtheater
companiesinthe treasure valleyandBoise State UniversitiesTheaterDepartment.Movie theatersand
theatercompanieswould be indirectcompetitionforfundsspenton entertainingactivities.Theaters
such as MTI and Caldwell Arts relyonadvertisinginthe local papersandthe applicationof press
releasestopromote the openingnightsof the plays.Theyalsorelyheavilyonwordof mouthwithin
theiralreadyestablishedaudience.Anothermethodthatisusedbylocal theatercompaniesare the
applicationof aweeklynewspapersandmembermailinglists.Movie Theatersmostlyrelyonthe release
of newmovieswhichare advertisedbythe productioncompaniestoattracttheiraudiences,however
occasionallymovie listsandtimescanbe foundinnewspapers.Special discountsusingmembership
cards alsoact as a motivationformovie attendance.
Boise State isa competitorwiththe College of Idahoforthe youngertargetaudience of this
marketingcampaign.Like Boise State the College of Idahoseekstoattract younghighschool studentsin
the local area whoseekacademicexcellence.BoiseState reliesontheirstrongbrandingandfootball
program whichcan compete withthe TheaterDepartmentatBSU.To advertise theirproductionsBSU
reliesonsocial mediaandwordof mouthamong the students.
Objectives and Goals
The overall objectivesof thismarketingcampaignwill be toincrease the interestand
attendance of an off campusaudience whohave little tonopriorexperience onthe College of Idaho
Campus.Particularlyof interesttothismarketingcampaignistoincreasingthe audience numbersof
highschool studentswhoare interestedintheaterandexpandingtheireducational experience beyond
highschool.Assuch the marketingplanwouldbe designedtogenerate aninquiryandincrease
awarenessaboutthe production“You’re aGood Man Charlie Brown”andthe College of Idaho’sTheater
Department. The mediathatwill be usedbythismarketingcampaignwillseektotargetthisaudience
and generate itsinterestinfuture productionsandoncampusevents.
2. Media Strategies
Targets
Thiscampaignwill be limitedtothe Caldwell areawithsome overlapinthe Boise; especially
targetinggroupsas outlined bythe following.Groupsthatwill be targetedinthiscampaignwill include
youngadults under18, male andfemale, livingwithinthe Treasure Valleywiththeatricandartistic
interestandavailable transportation.Alsotobe includedare seniorswhoare active inthe Caldwell
communitywhoshare an interestintheaterandhave strongtiestothe Charlie BrownCharacter.
The target audiencesforthismarketingcampaignare youngadultswhohave aninterestin
theaterandcontinuingtheireducationintocollege. Suchindividualswill alsobe active membersof the
communityandhave an interestinlearning. Additionallyitwill alsotarget,butonlyinthe Caldwell area,
seniorsthatare still active inthe community. While the youngergenerationislikelytohave interestin
the College of Idahoasa possible educationsource theirfamiliaritywiththe Peanutscharactersisnotas
strongas theireldercounterparts.The oldergenerationhasastrongerassociationtothe Peanutscomic
stripand istherefore anticipatedtohave a strongerincentivetoattend.
Media types
Mediatypesthat shouldbe usedinthe marketingcampaigninclude socialmediasites,which
utilize wordof mouthmarketing.Thisformof advertisingis generallythe mostcosteffective form and
alsoconnectswiththe target audience of techsavvymillennials. The College of IdahoanditsTheater
Departmentalsoalreadyhave astrong social mediapresenceonline forbothoff andon campus
members,anditwouldbe unwise nottotake advantage of thisstrength.
Posterswill alsobe usedin alimitedcapacityforthiscampaignandwill be locatedindifferent
areas accordingto the intended audience. While postersare amore passive andtraditional formof
advertisingitisstill aneffective methodespeciallywhenplacedonbulletinboardsandshouldnotbe
ruledout.However,these will notexceedthe surroundingvalleyandwillbe concentratedinselect
areas where there iseithergreatartisticinterestora highdensityof the targetaudience. Newspapers
shouldalsobe utilizedtoconnectwiththe olderyetactive generation.Of particularinterestwouldbe
placingan advertisementineventcalendars tomake itsreadersaware of the productionof the play.
Againthe newspaperschosenwouldbe limitedtothe Caldwell TreasureValleyarea.
Outdoormarketingwill alsobe usedbutwill be limitedto the campus,uponapproval and
weatherpermitting.Thismarketingtacticwill take the formof chalkdrawingsperiodicallythroughthe
semestercoincidingwithimportantcampusevents,attendedbyoff campusindividuals inparticular, to
keepthe springproductionfreshinthe mindsof studentsandanoff campusaudience. Closertothe
weekof the productionopeningthe appearance of prominentPeanutsthemes wouldalsobe used
aroundthe campus.Suchas “the doctor isin/out”signlocatedatthe McCain table or placingakite
stuck ina tree withthe Charlie BrownT-Shirtstripe outinfrontof Langroise.
It issuggestedthata blog,on the College of Idahowebsite, be setupforuse by one of the cast
members duringthe productionof the play.InparticularIwouldrecommendlookingfor afreshman,
recentlygraduatedfromhighschool,who hasstrongtiesto the Caldwell community.Thisisthe group
3. that we are tryingto reachso it isimportantthat the individual writingthe blogsharesthissame
identity andisable toconnectwiththisaudience.
There will alsobe a highuse of variousformsof mediapromotion thatwill alsooccur
throughoutthe semesterinconjunctionwiththe marketingcampaign.These will be discussedingreater
depthina latersection(MediaPromotions) howeverbrieflytheywillinclude the use of BonAppetite’s
cateringservices,participationwithProjectLinusanon-profitorganizationandinconjunctionwiththis
at leasttwomovie nightsinthe McCain Cafe,andthe possibilityof performingator forlocal high
schoolsinthe area withstrongartisticinterest.
The marketingmediathatwon’tbe usedinthiscampaignincludespublicallybroadcasted
advertisementsonTV,radio,andoutdooradvertisementsoff campus.While shortvideosandaudio
segmentsmaybe postedononline videositessuchasYouTube,the expectedfullonexpense andeffort
of purchasingTV and radiospace will farexceedthe costwhencomparedtothe benefits.
4. Media Tactics
Media Vehicles
Social mediasiteswouldinclude Twitter,Facebook,Instagram, andYouTube. Of these the main
focusof the marketingcampaignwill utilize FacebookandInstagramthe mostasthe College of Idaho
TheaterDepartmenthasa largerfollowingonFacebookandInstagramalreadyhasa large following.
Instagramwill alsobe an ideal site touse as duringproductionphotoswillbe takenandsharedby
theaterensemble andcanbe tagged andsharedwiththe rest of the communityonline. Inadditionsuch
photostakenshouldbe givenahashtag,such as #CofICharlieBrownunique tothe playsothat the
photoscan be grouped.By doingthisitenablescurious viewerwithadditional informationaboutthe
eventandthe individualswhoare workinginthe production.Inadditionatthe endof the playit will
provide castmemberswithascrapbookof the productionanditsparticipants. Iwouldalsosuggest,
time permitting,thatashortvideobe made of the cast and crew aboutthe playinits productionin
orderto advertise the openingnightof the play.
I wouldalsolike todesignandputup duringthe runningof the playa “selfie wall”foraudience
memberstotake pictures infrontof.This will be aplace where individualscantake picturesandwould
be encouragedtotake picturestorememberthe nightandtoshare withfriends.Some ideasforthis
wall include Snoopy’sdoghouse,the doctorisinbooth,Schroder’spiano,Linus’sblanket,orsome life
sizedcutoutsof the Peanutscharacterswithno heads.Iwouldlike ittobe able to“fitin” withits
general surroundings.ThisinparticularIbelievewill be goodinworkingtospreadthe wordusingsocial
media.
Posterswhenusedwill alsoinclude QRcodesthatwill aidinfindingthe online website thisis
particularlyimportantwhentheyare usedinlocationswithayoungeraudience.Itisalsoimportantthat
the College of Idahowebsiteitself be usedtohelppromote the productionandadescriptionof the play
and anyrelevantinformationshouldalsobe includedinthislink. Itishere thatthe QR code shouldbe
directedandlinkstothe College of IdahoTheaterDepartmentswebpage,blog,andanyadditional
website be added. There will be atleasttwoposterdesignsthatwill be usedforboththe postersand
the newspapers.One will take amore traditional approachtothe Peanutscharacterswhichwill connect
to the oldergeneration.The secondversionof the posterwill attempt toconnectandgain the interest
of the youngergeneration.The secondversionwillbe more widelyusedandplacedinareasthatthe
target audience islikelytobe found. Placementsforthe posterswill include notificationboardsatIdaho
Arts Charter,CaldwellHigh,CaldwellPublicLibrary,CaldwellSeniorCenter,Caldwell Recreation
Building,CanyonCountyExtension,Encore Theater,MTI,BirdStop,Human Bean,Boise Contemporary
Theater,Timberline,andBSUTheaterDepartment.
Like posters,newspapers wouldbe limitedtosurroundingareaof whichthe mostprevalentare
the IdahoPressTribune,IdahoStatesman,andBoise Weekly.The IdahoPressTribune andIdaho
Statesmanwill containthe versionsintendedforanolderaudience while the BoiseWeeklywill contain
the ad for the youngergeneration.
5. Media Units
Posterswill be printed incoloron11x17 sizedpaperat a cost of 18¢ perpage at the College of
IdahoMail Center.The image usedcanbe sentto kmcelroy@collegeofidaho.edu tobe testprintedand
once approvedprintedaccordingtothe numberdesiredof each.
Photostakento be usedincoordinationwiththe pressreleasesshouldbe of highquality,taken
a fewweekspriortothe playsopeningshow. Postersdesignedforthe youngergroupsshouldinclude a
QR code and hashtag.All postersneedtohave time,date,place forthe shows,andotherkey
information.1
Itisalsosuggestedthatwe include alinktoa website thathostedmore informationand
linkstopurchase tickets,viewtheaterdepartmenthome page,andsome social medialinks.
Dimensionsforthe Digital signsare 1920x980 pixels. Senttojmorken@collegeofidaho.edu
Media Schedule
Press releasestobe complete byMarch16th
andinclude photosposterdesigns forbotholder
and youngeraudiences,digitalsignsInstagramsignsandFacebookimages.Use college website press
release forQRcode andhave the hashtagssetup bythen. It isalso bythisdate thatschool visitswill be
setup and finalized. The orderforthe ProjectLinusGirl Scoutpatch shouldbe placedbyMarch 16th
as
well. ByMarch 10th
tags forblanketbasketsare tobe completedandprintedreadytoattachto the
items. SignsforBlanketPartiesinfrontof Simplotandthe McCaintable shouldbe finishedbyMarch
14th
and readyto be put up and used.
Program coverwill be completedandreadyaddthe additional castinginformationand/orprint
by March 20th
. Certificate of awardwill be completedand readytobe giventowinnersof ProjectLinus
BlanketDrive CompetitionbyMarch30th
withenoughspace available tolistthe namesof the winners.
April 1st
sendmemotoBon Appetite toremindthemtomake Charlie BrownDeserts.
Throughoutthe semesterchalkwill be usedtoremindpeopleaboutthe playandthe blanketprojects.
By March 30th
a kite will be constructedandplacedinthe tree locatednearthe entrance to Langroise
sportingthe infamousCharlie Brownzigzag.Maintenance will needtobe contactedanda ladderusedto
place the kite inthe tree.
1 YOU'RE A GOOD MAN, CHARLIE BROWN
Based on the Comic Strip “Peanuts” by Charles M. Schulz
Book, Music and Lyrics by Clark Gesner
Originally Produced in New York by Arthur Whitelawand Gene Persson and Directed by Joseph Hardy
April 5, 2015 - Matinee at 2:00 pm April 8-12,15-18, 2015 at7:30 pm
Directed by Joe Golden; Musical Direction by Brent Wells & Jordan Bowman; Scenic Design by Will Ledbetter;
Lighting Design by Deborah Penrod; Costumes by Delpha Carver; Choreography by Leah Clark
Tickets: $20 adults;$15 seniors (65+) and non-C of I students
LangroiseBox Office: 208-459-5426 | Information:208-459-5836
6. Media Promotions
One recommendedmarketingstrategywouldbe the participationinProjectLinusasa part of
the springproduction. One of the mainreasons forutilizingthisasa part of the marketingplanisthe
fact that such participationinProjectLinuswouldattractcommunitymindedandmotivatedindividuals.
Such targetedgroupswouldincludemembersof 4-Hand Girl Scouts and highschool clubssuchas Key
Cluband Boysand GirlsClub.(4-H offersseveralprojectcampsduringspringbreakone of whichisa
sewingclass) Sucha projectwouldalsogetoncampus clubsandgroups involvedinparticipating.One of
the major benefitsof thisprojectisitstie inwiththe springproduction“You’re a GoodMan Charlie
Brown”.If thisprojectwasturnedintoa competitionwithwinnersannouncedaftereachperformance
of the playand duringrehearsalsitwouldprovide additionalincentive for these individualsto attendthe
performances.Asacompetitionsponsorscouldalsobe recruitedtoawardprizes,these prizesdonot
necessarilyhave tobe expensive orelaborate.
I wouldsuggesteachperformance have the announcementof adifferentwinnerinadifferent
category.Here are some suggestionsforthese categories;BestOverall,BestCharlie BrownThemed,
Cast Favorite,BestAdultBlanket,BestChild/Baby’sBlanket,BestBlanketMade byanIndividual,Best
BlanketMade by a Group, Bestof Special Categoryie craftbasketsauctionedoff containingpre-
assembledsuppliesatspecial eventssuchasCharlie BrownMovie Screeningsorlearningcampsinwhich
basicsewingskillsare taught.Sucha projectnotonlyprovidesthese educationallydrivenindividuals
withnewskillsandachance to take pride intheirworkit alsoallowsthemachance to participate ina
formof communityservice.The theaterdepartmentmaynothave to fullysupplyfabricsandother
materialstoconstructsuch items.Asa part of the ProjectLinustheycollectandacceptmoney
donationsinorderto make quiltssome of the locationsmaybe willingtogive outthese itemstomake
the quiltsor eventhe theaterdepartmentcouldaskforfabricdonationstomake saidquilts.
I wouldalsosuggestthe organizationof anOlympiceventdubbedthe BlanketGamesinwhich
participantswill be challengedtocompete invariouseventsinvolvingblankets.Thiswill enable the
participationof several studentgroupsandteamswiththe prizesbeingseveral itemsthatmustbe used
inthe creationof theirblankets.Thisparticularlybenefitsthe competitionsectionof the Bestof Special
Categoryforthemto compete in.
I wouldalsolike to askmembersof the Theaterdepartmentandthose withTheater
majors/minors tovolunteeronFebruary14th
to participate inthe National Make a BlanketDayat
KarcherMall that will be hostedbyProjectLinus.Thisisespeciallyideal becausemanyof the
participantswill be the targetaudience soitwill be agoodtime to spread the wordabout the
competitioninadditiontothe marketingforthe play.There are alsoadditional eventsthatwill be
organizedbyProjectLinushoweverthisone inparticularisof interestbecauseof itsscale.
School visitsorspecial inviteswould be anothersuggestedsource of advertisingforthe
production.Howeverthesewouldbe limitedtoschoolswithinthe immediateareaorthose witha
STRONG artisticinterest. Thiswouldbe orientedtowardsthe endof productionperiodwhenthe pieceis
more complete.Suchconcernsasthe availabilityof the actorsandtransportationwouldlimitthe
7. numberof viewingsanditsuse asa marketingmedium.Inadditionitwouldneedtobe investigated
whoto get incontact withinorder to determineanyproblemswithtransport.
Anothermiscellaneousmarketingtacticwouldbe the use of the local College Café BonAppetite
as a caterer.Onlyin a verylimitedsense,byusingPeanutsthemeddesertsand/ordécorduringthe
openingnightsthe eventwouldbe advertised inthe SimplotCafé.Thiswouldmostlikelybe limitedto
one plate forlunchand dinnerforthe openingweekafterwardswordof mouthwouldhave spreadand
the use of the cookiesinregardsas a social mediapromotionwouldhave alsoprogressedtothispoint.
Media Logistics
Researchshouldbe done tofindouthow well the postersdesignedgeneratethe interestof the
target grouphighschool students.
Continuity Plans
These plansneedtobe setup inregards to the school tripsperformances
9. Budget
Item Per unit Cost Number of units Total Cost
Side Walk Chalk 4.68$ 1 4.68$
Posters 11x17 0.18$ 37 6.66$
Kite http://buggyandbuddy.com/make-kite/
need dowels yellow spray paint black trash bag
Snoopy's dog house Cardboard
Total Cost Known elements 11.34$
Item Per unit Cost Number of Units Total Cost
Project Linus Blankets
Fleece fabic on Sale 2yrd 8.48$ 20 169.60$
Pick Up Fee 10.00$ 20
PL Blanketeer Patch 1.75$ 5 8.75$
PL letter stamps 0.40$ 10.00 4.00$
PL Total Cost 173.60$
Total Cost for Charlie Brown 184.94$
School Visits Bus Per Hr Per unit Cost Number of Units Total cost
Idaho Arts Charter
Our Contract Price 75.00$ 1.50 112.50$
Their Contract Price 25.00$ 1.50 37.50$
Caldwell High
Our Contract Price 75.00$ 1.33 99.75$
Their Contract Price 25.00$ 1.33 33.25$
Valley View High
Our Contract Price 75.00$ 1.33 99.75$
Their Contract Price 25.00$ 1.33 33.25$
Total Cost Our Contract 312.00$
Total Cost Their Contract 104.00$
http://www.orgsites.com/il/projectlinus-mchenry/_pgg9.php3
http://www.ehow.com/how_5081332_make-cardboard-doghouse.html
http://www.walmart.com/ip/Crayola-Sidewalk-Chalk-12-Pkg-Assorted-Colors/37663733
10. Press Releases
Project Linus at College of Idaho
By AllysonSander
January30, 2015
What does Valentine’s Dayhave todowithblankets? A lotactuallybecause thisupcoming
Valentine’sDaythe Collegeof Idahowill be partnering 2
withProjectLinustohelpmake blanketsforill or
traumatizedchildrenatthe KarcherMall Lobby inNampa.Believe itornotit isone of the bestpossible
waysyou couldhope tocelebrate Valentine’sDay. The bestblanketsare the onesthatare made with
love,andwhatbetterwayto share your love withthe worldthanbymakinga blanketforsomeone who
needsalittle securityintheirlives.College of Idahohasalwaysheldaninterestinthe community and
because it’sTheaterDepartmentisworkingontheirspringproduction“You’re aGoodMan Charlie
Brown”feltitwouldbe a good wayto honor the Peanutscharacters.
For membersof ProjectLinusValentine’sDayismore thanjustthat, itis alsoNational Make a
BlanketDayand theycelebrate itbydoingjustthat. It’s amazinghow manypeople stoptoask whatis
happeningandare more than willingtojoininthe action.Itisalso an opportunitytolearnanew skill
like sewingorhowtotie fleece blankets. Shouldyoufindyourself caughtupinthe funyoucan always
go to JoAnn’sinsidethe mall topurchase 2 yards of fleece tomake a tiedfleece blanket.
Throughoutthe nextfewmonthsupuntil April 1st
the College of Idahowill be accepting
donationstoProjectLinusmade bythe communityatthe frontdeskin McCain.Representativesof the
TheaterDepartmenthave alsobeenworkinghardtoputtogethera challenge forinterestedmembersof
the community.We are lookingtochallenge the Treasure Valleycommunitybyinitiatingacompetition
inwhichblanketssubmittedtoThe College of Idahowill be entered,judged,andawardedprizes
accordingto differentcategories.Theseinclude Best Overall, Best Charlie Brown Themed, Cast
Favorite, Community Favorite, Best twin sized Blanket, Best Individually Constructed Blanket,
Best Blanket Made by a Group, Best Blanket Submitted by a Club, and Best of Special Category.
The winners will be announced at each of the performances of “You’re a Good Man Charlie
Brown”. However, we will only award prizes for blankets made for teens and we will only
accept blankets that are made according to the guidelines of Project Linus which can be found
on their website.
###
2 I spoke with Donna who is the Coordinator for the local ProjectLinus.I don’t know if partneringis the correct
word that should be used
11. CharlesSchulzonce saidaboutProjectLinus,“Of all the thingsinthe strip,I thinkthatI am most
proudof Linus’securityblanket.Imaynothave inventedthe term, butIlike tothinkI made ita part of
our language.”Inhonorof the springproductionandthe “Peanuts”characterof Linusthe College of
Idahois hostingablanketdrive andcompetition forProjectLinus, anorganizationthatmakesblankets
for children inneed. We willbe collectingblanketsatthe McCainfront desk until April 1.
Additionallywe are issuingachallenge toCollege of Idahomembersandthose of the
surroundingcommunitytomake the bestblanketever. Due tothe needsof the local chapter,any teen-
sizedblankets(atleast45”x72”) followingProjectLinusrequirements will be eligible foracontest.
Blanketscanbe made byan individual orgroupaslongas the namesare listed. Fleeceblanketsare easy
to make—they typicallytake lessthan30 minutesandcostonly $10! Categoriestoenterinclude Best
Overall,CastFavorite,BestCharlieBrownThemed,BestMade byGroup,BestMade by Individual,and
Bestof Special Category.
Winnerswill be announcedandawardedprizes donatedbylocal businesseswhichincludeThe
Birdstop,Caldwell Bowl,True Paintball,The SweetSpot,andthe WarHawk AirMuseum at
performancesof the Collegeof Idahospringtheatre production,“You’rea Good Man Charlie
Brown.”For more informationaboutthe BlanketDrive CompetitioncontactCollege of Idahostudent
AllysonSanderat allyson.sander@yotes.collegeofidaho.edu.
Take picturesof yourprogressand share themwithusby usingthe #cofipl onsocial media.We
love tosee howyou are doing and share our progresswithyou!
12. You’re a Good Man Charlie Brown
The College of IdahoTheatre Departmentispleasedtoannounce itsspringproduction,You’re a
Good Man Charlie Brown, a twotime Tonyaward winningmusical andlivelycomedyfollowingthe
comic strip“Peanuts”characters. The playwill beginwith aspecial matineeperformance at2 p.m.on
April 5 and withadditional performances at7:30 p.m. onApril 8-12 and April 15-18—inthe Langroise
Centerforthe PerformingandFine Artsonthe C of I campus in Caldwell.Ticketscost$20 foradultsand
$15 forseniors(65+) andnon-C-of-Istudents.Forticketsandinformation,call the Langroise Box Office
at (208) 459-5426.
The College of IdahoTheaterDepartmentbringsthe comicstrips byCharlesSchulztolife
throughtheirmusical performance featuringbitsandpiecesof the livesof Charlie Brownandhisfriends.
For over60 yearsthe “Peanuts”charactershave delightedchildrenandreadersof all ages with
Schroder’spiano,Lucy’spsychology,Sally’sphilosophy,andCharlie Brown’soptimismdespitehis
feelingsof inferiority,lackof confidence,andrejection.The performance presentsmanymemorable
sceneswithinthe comicstripseriesincludingthe kite eatingtree,Snoopy’sbattleswiththe RedBaron,
Lucy’spsychiatrybooth,the Little Red-HairedGirl,andLinus’sblanket.The Collegeof IdahoTheater
Departmenthasalsobeenworkinghardto collectblanketstogive toProjectLinusincorrelationtothe
playsproduction.
The musical, basedonthe “Peanuts”comic stripbyCharlesM. Schulz, wasoriginallyproducedin
1967 inNewYork by ArthurWhitelawandGene PerssonandwasdirectedbyJosephHardy.The musical
features the book, music,andlyricsbyClarkGesnerof which“Happiness”became ahit song of the
1960’s withrenditionsbyvariousartists. The Cof I versionwillbe directedby Joe Golden of the College
of IdahoTheaterDepartment.
The cast featuresCof I students ClaytonGefre,EllenCampbell,Rose Hanson,EdithDull,Hailey
Moore,AustinMurray, Jack Morrow,Luke Ahlemann,andZachBuker.The setisdesignedbyWill
Ledbetter,costumesbyDelphaCarver,lightsbyDeborahPenrod,choreographybyLeahClark,and
musical directionbyBrentWells&JordanBowman.
For more informationaboutCof I theatre,call (208) 459-5836 or email
jgolden@collegeofidaho.edu.
Foundedin1891, The College of Idahoisthe state’soldestprivateliberal artscollege.Ithasa
century-oldtraditionof educatingsome of the mostaccomplishedgraduatesinIdaho,includingseven
RhodesScholars,three Marshall Scholars,andanother11 Truman and GoldwaterScholars.The College
islocatedon a beautiful campusinCaldwell,Idaho.ItsdistinctivePEAKcurriculumchallengesstudents
to attaincompetenciesinthe fourknowledgepeaksof the humanities,natural sciences,social sciences
and a professionalfield,enablingthemtograduate withanacademicmajorand three minorsinfour
years.For more informationonThe College of Idaho,visitwww.collegeofidaho.edu.
