Foundations. Focus. Fun. Creating a Customer Experience That IGNITES Your BrandDebra Trappen
The document discusses how creating a customer experience with foundation, focus, and fun can ignite a brand. It encourages businesses to focus on what they are passionate about to inform decisions and create fun memories for customers through elevating experiences and themes. The presentation is by Debra Trappen of d11consulting.com on how integrating these three elements into a customer experience can strengthen a brand.
More Social, Less Media: Harnessing the Power of Human Connection to Achieve ...Molly Guingrich
(Presented at Drupal Texas Camp June 3, 2017 - Austin, TX)
What is your organization's most valuable asset? Is it your many accolades, the high dollar projects won, or perhaps the awesome office space you get to work in each day? If you aren't sure, or answered yes to any of the above - this talk is for you.
In an industry where it is so easy to get caught up in looking at what the other guys and gals are doing to win more projects, be more hip, or craft the better blog post of the "top 5 ways to be really awesome at all the webby things", we can all use a reminder to harness the power of what really sets any business apart: your people. The unique, collective experience of the people around you (or just yourself!) is hands down the most marketable asset that will give your business the edge it's been looking for.
In this session, we'll talk about how to cut through the noise that can often be caused by trying to keep up with industry trends, and how to get to the heart of what your organization - large or small - really has to offer to the world. Every single team member has something to offer to your potential clients that is marketable, and helps set your team apart from the competition, or even makes you a great potential partner for other businesses, digital agencies and Drupal shops.
Check out this presentation to learn more about:
- ways to uncover the hidden strengths of your team
- co-marketing with current customers
- defining your key differentiators
- questions to ask your clients
- how to make the most of in person events
User Generated Content: Why You Don’t Have to Create Content to Build Your Br...e-Strategy
Discover why User Generated Content plays a vital part of any marketing strategy for the Travel & Tourism Industry. We teach you the benefits of discovering the existing content for your brand and how to make an impact with your brand ambassadors.
Todd Rowe - Driving a Culture of InnovationINBOUND
The document discusses fostering innovation at companies. It provides quotes and principles from leaders at Google about the importance of focusing on users, allowing freedom for experimentation, and continually innovating instead of relying on incremental changes. Eric Schmidt emphasizes that technological change is revolutionary, not evolutionary, and companies often fail when they do not broaden their mission. Larry Page notes that incremental improvements will become obsolete over time. The document encourages developing an environment where innovation can evolve organically.
Komodo dragons are the largest lizards in the world, found primarily on several Indonesian islands. They can reach over 10 feet long and weigh up to 300 pounds. Komodo dragons are carnivorous predators and scavengers that hunt deer, water buffalo, and even other Komodo dragons. Their teeth are serrated and backed by powerful jaws, and they use their keen sense of smell to track prey. Despite their fearsome nature, Komodo dragons face threats from habitat loss and poaching.
Clown fish are small, colorful fish that live among coral reefs. They have bright orange bodies with white stripes and swim using their fins. Clown fish live together with sea anemones in warm ocean waters. They eat leftover fish parts around the sea anemone to help keep it clean. Female clown fish lay thousands of eggs on coral reefs, and both parents guard the eggs until they hatch after 7 days.
Komodo dragons are the largest living lizards, able to grow over 10 feet long. They live on small Indonesian islands like Komodo, residing in underground burrows. Komodo dragons are predators that will eat any animal they can find using their keen sense of smell
Komodo dragons can weigh up to 365 lbs and reach lengths of 2-3 meters. They have grayish black scales and breathe with lungs. Babies are called pups and are born from eggs laid by females, who can lay up to 20 eggs. Komodo dragons travel on foot and live on Komodo Island. They are cold-blooded omnivores that protect themselves by biting with poisonous saliva. Komodo dragons are endangered due to risks of being poisoned if touched without gloves.
Foundations. Focus. Fun. Creating a Customer Experience That IGNITES Your BrandDebra Trappen
The document discusses how creating a customer experience with foundation, focus, and fun can ignite a brand. It encourages businesses to focus on what they are passionate about to inform decisions and create fun memories for customers through elevating experiences and themes. The presentation is by Debra Trappen of d11consulting.com on how integrating these three elements into a customer experience can strengthen a brand.
More Social, Less Media: Harnessing the Power of Human Connection to Achieve ...Molly Guingrich
(Presented at Drupal Texas Camp June 3, 2017 - Austin, TX)
What is your organization's most valuable asset? Is it your many accolades, the high dollar projects won, or perhaps the awesome office space you get to work in each day? If you aren't sure, or answered yes to any of the above - this talk is for you.
In an industry where it is so easy to get caught up in looking at what the other guys and gals are doing to win more projects, be more hip, or craft the better blog post of the "top 5 ways to be really awesome at all the webby things", we can all use a reminder to harness the power of what really sets any business apart: your people. The unique, collective experience of the people around you (or just yourself!) is hands down the most marketable asset that will give your business the edge it's been looking for.
In this session, we'll talk about how to cut through the noise that can often be caused by trying to keep up with industry trends, and how to get to the heart of what your organization - large or small - really has to offer to the world. Every single team member has something to offer to your potential clients that is marketable, and helps set your team apart from the competition, or even makes you a great potential partner for other businesses, digital agencies and Drupal shops.
Check out this presentation to learn more about:
- ways to uncover the hidden strengths of your team
- co-marketing with current customers
- defining your key differentiators
- questions to ask your clients
- how to make the most of in person events
User Generated Content: Why You Don’t Have to Create Content to Build Your Br...e-Strategy
Discover why User Generated Content plays a vital part of any marketing strategy for the Travel & Tourism Industry. We teach you the benefits of discovering the existing content for your brand and how to make an impact with your brand ambassadors.
Todd Rowe - Driving a Culture of InnovationINBOUND
The document discusses fostering innovation at companies. It provides quotes and principles from leaders at Google about the importance of focusing on users, allowing freedom for experimentation, and continually innovating instead of relying on incremental changes. Eric Schmidt emphasizes that technological change is revolutionary, not evolutionary, and companies often fail when they do not broaden their mission. Larry Page notes that incremental improvements will become obsolete over time. The document encourages developing an environment where innovation can evolve organically.
Komodo dragons are the largest lizards in the world, found primarily on several Indonesian islands. They can reach over 10 feet long and weigh up to 300 pounds. Komodo dragons are carnivorous predators and scavengers that hunt deer, water buffalo, and even other Komodo dragons. Their teeth are serrated and backed by powerful jaws, and they use their keen sense of smell to track prey. Despite their fearsome nature, Komodo dragons face threats from habitat loss and poaching.
Clown fish are small, colorful fish that live among coral reefs. They have bright orange bodies with white stripes and swim using their fins. Clown fish live together with sea anemones in warm ocean waters. They eat leftover fish parts around the sea anemone to help keep it clean. Female clown fish lay thousands of eggs on coral reefs, and both parents guard the eggs until they hatch after 7 days.
Komodo dragons are the largest living lizards, able to grow over 10 feet long. They live on small Indonesian islands like Komodo, residing in underground burrows. Komodo dragons are predators that will eat any animal they can find using their keen sense of smell
Komodo dragons can weigh up to 365 lbs and reach lengths of 2-3 meters. They have grayish black scales and breathe with lungs. Babies are called pups and are born from eggs laid by females, who can lay up to 20 eggs. Komodo dragons travel on foot and live on Komodo Island. They are cold-blooded omnivores that protect themselves by biting with poisonous saliva. Komodo dragons are endangered due to risks of being poisoned if touched without gloves.
Launch your brand -How to go from a noun to a verb Niharika Shenoy
How do you go from a brand that no one knows about to a brand that becomes everyday conversation? Wouldn't it be amazing if people were to start using your brand as a verb? But how exactly does that work? Read here to find out !
This document provides an introduction and overview of an agency called Beautiful Minds that specializes in digital marketing and creative solutions. It summarizes the agency's services, which include graphic design, branding, web development, social media strategy, digital marketing, and search engine optimization. It also provides details about the agency's team, approach, numbers, references, and contact information.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
The document provides an overview of a webinar on driving marketing strategy in 2021 using a people-centered framework of attention, intention, and mention. The webinar featured Anthony Shop of Social Driver and Nicole Paul of Pepco Holdings discussing their framework and examples from Pepco's digital strategies, including engaging with customers on social media around topics like eagle nest cameras. The webinar also covered measuring marketing success and communicating it to leadership using key performance indicators.
As content becomes a bigger part of marketing your organization, learning to write and create content for the web and mobile experiences is a valuable skill.
This document outlines a 7-step process for nonprofits to develop a "Superstar Brand" to attract donors. The steps include: 1) Creating an avatar of the ideal donor, 2) Conducting an attraction audit of current branding strategies, 3) Developing a brand promise, 4) Crafting a main message, 5) Creating talking points, 6) Adjusting and implementing changes over time, and 7) Sharing the brand message proactively. Throughout, short examples are provided from nonprofits that have implemented the steps. The document is authored by Maryanne Dersch and promotes her services to help nonprofits strengthen their branding.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
Collaborate baby! Smart Collaboration and Communication Matters (from Frost ...Katie Laird
Are you effectively maximizing your employee creativity and brain power across teams? Organizational silos are an unacceptable hindrance to your success. Learn how Blinds.com works across teams (from the contact center to marketing to IT and beyond) to enhance business strategy, day-to-day communications, customer experience, profitability and more.
Key Take-Aways:
- Actionable steps to promote cross-team communication and collaboration – how does this work?
- Top 5 questions your contact center should ask other company departments to succeed – where do we start?
- Success stories on interdepartmental projects that could change the way you do business – what are the opportunities?
Content Marketing: What is it? | Joe Hines | Lunch & LearnUCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Print Ain't Dead...Traditional Advertising is AliveMelissa Yao Hille
This document discusses the effectiveness of traditional print advertising and the importance of integrated marketing. It argues that print advertising is still very much alive by highlighting how print provides tangibility, credibility, effective branding and targeting. Examples of good print ads emphasize quick information, memorability and calls to action. The document also stresses that integrated marketing combining different channels like print, online, social media is key to communicating brands and reaching larger audiences. It provides tips on measuring print campaigns and examples of successful integrated campaigns.
The document discusses how Content Works helps brands communicate their story to engage audiences. It explains that in the digital age, storybranding is necessary to connect with audiences who can easily opt out of messages. Content Works works with brands to identify their storybranding and communicate it across channels for powerful results. It then provides details about Content Works' services and team to demonstrate their experience in strategic communications.
Courtney Boyd Myers is an expert in marketing and PR for startups. She has worked with several startups and is a member of advisory groups. The document provides an agenda and overview of key topics in startup marketing and PR, including setting vision, mission and values, messaging, building an audience, tools, social media, content marketing, press, and getting media coverage. The presentation emphasizes the importance of having a strong product and messaging before embarking on marketing and PR efforts.
This document provides an overview of a marketing agency called ALL WAYS THINKING. It describes their full-service capabilities including strategy, promotion, branding, research, and various marketing and advertising services. It outlines their approach which includes research, targeting, positioning, planning, creating, launching, and measuring marketing campaigns. It also includes brief case studies summarizing marketing projects for a hospital and economic development organization.
Slides from a workshop presented by the Ennovation Center in Independence, Missouri. The program features how to market, brand and promote your specialty food business.
A talk by Dave DeLaRosa
Chief HR Advisor, DDLR Consulting
Watch REPLAY here:
https://leading-in-crisis.turnkeycoachingsolutions.com/talks/eq-20-during-this-covid-19-time/
**Leading in a Crisis Free Virtual Summit 40+ Speakers:**
https://leading-in-crisis.turnkeycoachingsolutions.com/
This document provides an overview of strategies for developing an effective digital signage playbook. It discusses developing a strategic plan that includes defining goals, objectives, target audiences, and action plans. It emphasizes creating relevant content and considering the timing of messages. Various engagement tactics are also outlined, such as using customer testimonials, direct response marketing, entertaining content, and special greetings. The overall aim is to guide readers in creating compelling visual communications that enhance their digital signage investment.
CU NVC Boot Camp: Creating Value, Erick MuellerCU_NVC
The document provides information on developing an effective value proposition and strategies for acquiring the first 10 customers. It discusses defining the value proposition, target market and benefits. Tips are given on developing a 60-second pitch, including hooking the listener with a personal story, identifying an industry problem with statistics, treating the solution credibly and concluding with a call to action. Role-playing sales pitches is suggested to practice the techniques.
Purpose-driven Business: Leading from Purpose & Core Valuesfmarinescu
A talk about one entrepreneurs rediscovery of his successful business as a social/purpose-driven business, how to lead a company from purpose & core values, and how business can be about making the world better. Lots of domain examples.
Building Great Programs for Patrons in Their 20s and 30sALATechSource
This document provides information and suggestions for building library programs that cater to patrons aged 20-39. It discusses defining the demographic, setting mission and goals, considering different programming themes, and strategies for marketing, outcomes measurement, and budgeting. Specific program examples are given, such as nostalgia nights, crafting, education sessions, outdoor events, and establishing recurring series. Tips include partnering with local businesses, strategic timing of events, and ensuring programs are inclusive.
Launch your brand -How to go from a noun to a verb Niharika Shenoy
How do you go from a brand that no one knows about to a brand that becomes everyday conversation? Wouldn't it be amazing if people were to start using your brand as a verb? But how exactly does that work? Read here to find out !
This document provides an introduction and overview of an agency called Beautiful Minds that specializes in digital marketing and creative solutions. It summarizes the agency's services, which include graphic design, branding, web development, social media strategy, digital marketing, and search engine optimization. It also provides details about the agency's team, approach, numbers, references, and contact information.
Driving your marketing strategy in 2021. A people-centered framework: attenti...WP Engine
The document provides an overview of a webinar on driving marketing strategy in 2021 using a people-centered framework of attention, intention, and mention. The webinar featured Anthony Shop of Social Driver and Nicole Paul of Pepco Holdings discussing their framework and examples from Pepco's digital strategies, including engaging with customers on social media around topics like eagle nest cameras. The webinar also covered measuring marketing success and communicating it to leadership using key performance indicators.
As content becomes a bigger part of marketing your organization, learning to write and create content for the web and mobile experiences is a valuable skill.
This document outlines a 7-step process for nonprofits to develop a "Superstar Brand" to attract donors. The steps include: 1) Creating an avatar of the ideal donor, 2) Conducting an attraction audit of current branding strategies, 3) Developing a brand promise, 4) Crafting a main message, 5) Creating talking points, 6) Adjusting and implementing changes over time, and 7) Sharing the brand message proactively. Throughout, short examples are provided from nonprofits that have implemented the steps. The document is authored by Maryanne Dersch and promotes her services to help nonprofits strengthen their branding.
Putting the WOW into your School's WOM, ADVIS PresentationRick Newberry
This document discusses strategies for driving word-of-mouth (WOM) marketing at schools. It begins with an overview of WOM marketing and the factors that drive WOM, such as satisfaction, quality, passion, loyalty and trust. It then provides 15 specific strategies schools can use, such as developing a WOM marketing plan, using parent advocates, capturing memorable moments, and measuring customer satisfaction. Examples are given of schools that have implemented successful WOM campaigns. In conclusion, the document stresses that schools need a WOMbound marketing strategy to maximize referrals from existing parents and students.
Putting the wow into your school's wom, NYSAIS PresentationRick Newberry
This presentation was presented at the NYSAIS Conference at Mohonk Mountain House in April 2014. During this presentation, I discuss a primer on word of mouth marketing, eight drivers of word of mouth, 15 strategies to implement at your school, example word of mouth marketing campaigns and a review of the top NYSAIS websites that tell their school's story online.
Collaborate baby! Smart Collaboration and Communication Matters (from Frost ...Katie Laird
Are you effectively maximizing your employee creativity and brain power across teams? Organizational silos are an unacceptable hindrance to your success. Learn how Blinds.com works across teams (from the contact center to marketing to IT and beyond) to enhance business strategy, day-to-day communications, customer experience, profitability and more.
Key Take-Aways:
- Actionable steps to promote cross-team communication and collaboration – how does this work?
- Top 5 questions your contact center should ask other company departments to succeed – where do we start?
- Success stories on interdepartmental projects that could change the way you do business – what are the opportunities?
Content Marketing: What is it? | Joe Hines | Lunch & LearnUCICove
About UCI Applied Innovation:
UCI Applied Innovation is a dynamic, innovative central platform for the UCI campus, entrepreneurs, inventors, the business community and investors to collaborate and move UCI research from lab to market.
About the Cove @ UCI:
To accelerate collaboration by better connecting innovation partners in Orange County, UCI Applied Innovation created the Cove, a physical, state-of-the-art hub for entrepreneurs to gather and navigate the resources available both on and off campus. The Cove is headquarters for UCI Applied Innovation, as well as houses several ecosystem partners including incubators, accelerators, angel investors, venture capitalists, mentors and legal experts.
Follow us on social media:
Facebook: @UCICove
Twitter: @UCICove
Instagram: @UCICove
LinkedIn: @UCIAppliedInnovation
For more information:
cove@uci.edu
http://innovation.uci.edu/
Print Ain't Dead...Traditional Advertising is AliveMelissa Yao Hille
This document discusses the effectiveness of traditional print advertising and the importance of integrated marketing. It argues that print advertising is still very much alive by highlighting how print provides tangibility, credibility, effective branding and targeting. Examples of good print ads emphasize quick information, memorability and calls to action. The document also stresses that integrated marketing combining different channels like print, online, social media is key to communicating brands and reaching larger audiences. It provides tips on measuring print campaigns and examples of successful integrated campaigns.
The document discusses how Content Works helps brands communicate their story to engage audiences. It explains that in the digital age, storybranding is necessary to connect with audiences who can easily opt out of messages. Content Works works with brands to identify their storybranding and communicate it across channels for powerful results. It then provides details about Content Works' services and team to demonstrate their experience in strategic communications.
Courtney Boyd Myers is an expert in marketing and PR for startups. She has worked with several startups and is a member of advisory groups. The document provides an agenda and overview of key topics in startup marketing and PR, including setting vision, mission and values, messaging, building an audience, tools, social media, content marketing, press, and getting media coverage. The presentation emphasizes the importance of having a strong product and messaging before embarking on marketing and PR efforts.
This document provides an overview of a marketing agency called ALL WAYS THINKING. It describes their full-service capabilities including strategy, promotion, branding, research, and various marketing and advertising services. It outlines their approach which includes research, targeting, positioning, planning, creating, launching, and measuring marketing campaigns. It also includes brief case studies summarizing marketing projects for a hospital and economic development organization.
Slides from a workshop presented by the Ennovation Center in Independence, Missouri. The program features how to market, brand and promote your specialty food business.
A talk by Dave DeLaRosa
Chief HR Advisor, DDLR Consulting
Watch REPLAY here:
https://leading-in-crisis.turnkeycoachingsolutions.com/talks/eq-20-during-this-covid-19-time/
**Leading in a Crisis Free Virtual Summit 40+ Speakers:**
https://leading-in-crisis.turnkeycoachingsolutions.com/
This document provides an overview of strategies for developing an effective digital signage playbook. It discusses developing a strategic plan that includes defining goals, objectives, target audiences, and action plans. It emphasizes creating relevant content and considering the timing of messages. Various engagement tactics are also outlined, such as using customer testimonials, direct response marketing, entertaining content, and special greetings. The overall aim is to guide readers in creating compelling visual communications that enhance their digital signage investment.
CU NVC Boot Camp: Creating Value, Erick MuellerCU_NVC
The document provides information on developing an effective value proposition and strategies for acquiring the first 10 customers. It discusses defining the value proposition, target market and benefits. Tips are given on developing a 60-second pitch, including hooking the listener with a personal story, identifying an industry problem with statistics, treating the solution credibly and concluding with a call to action. Role-playing sales pitches is suggested to practice the techniques.
Purpose-driven Business: Leading from Purpose & Core Valuesfmarinescu
A talk about one entrepreneurs rediscovery of his successful business as a social/purpose-driven business, how to lead a company from purpose & core values, and how business can be about making the world better. Lots of domain examples.
Building Great Programs for Patrons in Their 20s and 30sALATechSource
This document provides information and suggestions for building library programs that cater to patrons aged 20-39. It discusses defining the demographic, setting mission and goals, considering different programming themes, and strategies for marketing, outcomes measurement, and budgeting. Specific program examples are given, such as nostalgia nights, crafting, education sessions, outdoor events, and establishing recurring series. Tips include partnering with local businesses, strategic timing of events, and ensuring programs are inclusive.
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
2. 01
Who is this dude?
✤ I did not invent online ordering for Papa John’s.!
✤ I do not have any education or training as a
developer, designer, or marketer.!
✤ I have failed over and over and over.!
✤ I enjoy building brands like others enjoy puppies
or ice cream.
3. 01
Changes
✤ Times have changed.!
✤ People have changed.!
✤ Channels have changed.!
✤ The asks have changed.
4. 01
Contrasts
One to Many Many to Many
Spray & Pray Relationship Management
Second Screen Fiddyleven Screens
Content is King Context reigns supreme
Ads = costly Not advertising = costly
We’re not “tech” people We are all tech people
5. 01
Challenges
✤ Visibility amid a sea of noise!
✤ Reaching new audiences!
✤ Retaining, nurturing constituents!
✤ Creating value with limited resources!
✤ Changing hearts and minds with storytelling
6.
7. 01
Let’s do this
✤ Social Media [Marketing]:
a.k.a. the strategy-to-end-all-strategies…!
✤ How to claim your local listing!
✤ Google for Non-profits!
✤ Metrics that matter!
✤ Which networks?!
✤ What else?
BE HELPFUL.
ADD VALUE.
EXPERIMENT.
9. ✤ Why: !
✤ Chris was inspired!
✤ The rest of us were bored
#CharityHack 2014
Nick Huhn!
!
(@nickhuhn)
Christopher Davis!
!
(@cdavis565)
Aaron Bacon !
!
(@aaronbacon)
Campbell Boyer!
!
[2Kewl4Twitter]
Zach Stewart!
!
(@zcstewart)
12. Thanks to our Organizations
✤ 21st Century Parks!
✤ Berry Center!
✤ Derby City Dragons!
✤ Jewish Family & Career Services!
✤ Louisville Ballet!
✤ LVL1!
✤ National Center for Families
Learning!
✤ WaterStep
13. Thanks to our Hackers
✤ Don Hanson!
✤ Chris Rockwell!
✤ Mike Sheehy!
✤ Aaron Wyatt!
✤ Wes Wright!
✤ Austin Lopesilvero!
✤ Cat Braithwaite!
✤ Andrea Koester!
✤ Steven Dana!
✤ Mike Vance!
✤ Zach Jenkins!
✤ Charles Buddeke!
✤ Mark Lorence