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April 26, 2014
#CharityHack
2014 — Louisville
(& Southern Indiana)
Social & Digital Media Workshop
01
Who is this dude?
✤ I did not invent online ordering for Papa John’s.!
✤ I do not have any education or training as a
developer, designer, or marketer.!
✤ I have failed over and over and over.!
✤ I enjoy building brands like others enjoy puppies
or ice cream.
01
Changes
✤ Times have changed.!
✤ People have changed.!
✤ Channels have changed.!
✤ The asks have changed.
01
Contrasts
One to Many Many to Many
Spray & Pray Relationship Management
Second Screen Fiddyleven Screens
Content is King Context reigns supreme
Ads = costly Not advertising = costly
We’re not “tech” people We are all tech people
01
Challenges
✤ Visibility amid a sea of noise!
✤ Reaching new audiences!
✤ Retaining, nurturing constituents!
✤ Creating value with limited resources!
✤ Changing hearts and minds with storytelling
01
Let’s do this
✤ Social Media [Marketing]: 

a.k.a. the strategy-to-end-all-strategies…!
✤ How to claim your local listing!
✤ Google for Non-profits!
✤ Metrics that matter!
✤ Which networks?!
✤ What else?
BE HELPFUL.
ADD VALUE.
EXPERIMENT.
Date
The End
Thanks — !
@nickhuhn
✤ Why: !
✤ Chris was inspired!
✤ The rest of us were bored
#CharityHack 2014
Nick Huhn!
!
(@nickhuhn)
Christopher Davis!
!
(@cdavis565)
Aaron Bacon !
!
(@aaronbacon)
Campbell Boyer!
!
[2Kewl4Twitter]
Zach Stewart!
!
(@zcstewart)
April 26, 2014
#CharityHack
2014 — Louisville 

(& Southern Indiana)
Thanks to our Sponsors
Thanks to our Organizations
✤ 21st Century Parks!
✤ Berry Center!
✤ Derby City Dragons!
✤ Jewish Family & Career Services!
✤ Louisville Ballet!
✤ LVL1!
✤ National Center for Families
Learning!
✤ WaterStep
Thanks to our Hackers
✤ Don Hanson!
✤ Chris Rockwell!
✤ Mike Sheehy!
✤ Aaron Wyatt!
✤ Wes Wright!
✤ Austin Lopesilvero!
✤ Cat Braithwaite!
✤ Andrea Koester!
✤ Steven Dana!
✤ Mike Vance!
✤ Zach Jenkins!
✤ Charles Buddeke!
✤ Mark Lorence
Date
Wifi: Accelerate1

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CharityHack 2014 - @nickhuhn

  • 1. April 26, 2014 #CharityHack 2014 — Louisville (& Southern Indiana) Social & Digital Media Workshop
  • 2. 01 Who is this dude? ✤ I did not invent online ordering for Papa John’s.! ✤ I do not have any education or training as a developer, designer, or marketer.! ✤ I have failed over and over and over.! ✤ I enjoy building brands like others enjoy puppies or ice cream.
  • 3. 01 Changes ✤ Times have changed.! ✤ People have changed.! ✤ Channels have changed.! ✤ The asks have changed.
  • 4. 01 Contrasts One to Many Many to Many Spray & Pray Relationship Management Second Screen Fiddyleven Screens Content is King Context reigns supreme Ads = costly Not advertising = costly We’re not “tech” people We are all tech people
  • 5. 01 Challenges ✤ Visibility amid a sea of noise! ✤ Reaching new audiences! ✤ Retaining, nurturing constituents! ✤ Creating value with limited resources! ✤ Changing hearts and minds with storytelling
  • 6.
  • 7. 01 Let’s do this ✤ Social Media [Marketing]: 
 a.k.a. the strategy-to-end-all-strategies…! ✤ How to claim your local listing! ✤ Google for Non-profits! ✤ Metrics that matter! ✤ Which networks?! ✤ What else? BE HELPFUL. ADD VALUE. EXPERIMENT.
  • 9. ✤ Why: ! ✤ Chris was inspired! ✤ The rest of us were bored #CharityHack 2014 Nick Huhn! ! (@nickhuhn) Christopher Davis! ! (@cdavis565) Aaron Bacon ! ! (@aaronbacon) Campbell Boyer! ! [2Kewl4Twitter] Zach Stewart! ! (@zcstewart)
  • 10. April 26, 2014 #CharityHack 2014 — Louisville 
 (& Southern Indiana)
  • 11. Thanks to our Sponsors
  • 12. Thanks to our Organizations ✤ 21st Century Parks! ✤ Berry Center! ✤ Derby City Dragons! ✤ Jewish Family & Career Services! ✤ Louisville Ballet! ✤ LVL1! ✤ National Center for Families Learning! ✤ WaterStep
  • 13. Thanks to our Hackers ✤ Don Hanson! ✤ Chris Rockwell! ✤ Mike Sheehy! ✤ Aaron Wyatt! ✤ Wes Wright! ✤ Austin Lopesilvero! ✤ Cat Braithwaite! ✤ Andrea Koester! ✤ Steven Dana! ✤ Mike Vance! ✤ Zach Jenkins! ✤ Charles Buddeke! ✤ Mark Lorence