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IB Wira
Corp. Director F&B - freshWater Asia.
Villa Manager – The Allure Ubud Villas.
Operation Manager – Tlaga Singha river country club.
Restaurant Manager – Mase group.
Ida_Baguswiraa
Founder – Tigasisi coworking café.
Founder – Hospitalitree business partner.
Lecturer – IPB international.
Coordinator program – International Hospitality Diploma.
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Day 1 6 Months 1
Year
18
Months
Concept
developmen
t
Menu
developmen
t
Site
selection
Market
analysis
Competition
analysis
Financial
feasibility study
Financial
projection
Pre opening
budget
Legal
Space program
Design
Construction
FF&E
Employment of
key personnel
Training
Pre opening plan
Trial opening
Soft opening
Grand opening
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The choice of furniture
and its layout and the
linen, tableware, small
equipment and
glassware will be
determined by factors
such as:
• the type of clientele expected
• the site or location of the establishment
• the layout of the food and beverage
service area l the
• type of service offered
• the funds available.
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The general points to be
considered when
purchasing equipment
for a food and beverage
service area are:
• flexibility of use
• type of service
being offered
• type of customer
• Design
• Colour
• Durability
• ease of maintenance
• stackability
• cost and funds
available
• availability in the
future/replacements
• Storage
• rate of breakage
• Shape
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Creating an
atmosphere
The development of a successful design begins with a firm concept for the
restaurant. You have to have an image before you can decide how to convey and
promote that image. This applies whether you are opening a brand-new eatery
or repositioning an existing concept to build business.
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Atmosphere
Awareness
Vision. Exterior signage and facade; high or low light levels; bright or
subdued colors; use of mirrors or partitions (either portable or fixed) to
expand or reduce space; height of ceilings; menu design; artwork on
walls; window coverings; positioning of tables.
Touch. Floors of marble, tile, carpet, or wood; chairs of wood, metal,
leather, or fabric; seats cushioned or not cushioned; table linens or bare
surfaces; chunky or dainty glassware; baskets or plastic plates,
earthenware, or fine china; plastic tableware, stainless steel, or silver
flatware; paper on which the menu is printed.
Sound. Loud or subdued conversation; type and loudness of music, live
or on the sound system; dishes being bussed; kitchen or bar noise; hum
of central heat or air-conditioning system; cash registers; street noise
from outside.
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Atmosphere
Awareness
Smell. Aromas of baking or spices; rancid odor of fryer oil that needs
changing; colognes of guests and staff; wood in fireplace; “new” smells of
carpet, fabrics, or linens; restroom air fresheners.
Taste. A cool drink; a fluffy soufflé; a crisp onion ring; a perfectly cooked
steak; a hot curried dish.
Temperature. The thermostat setting of a room; body heat of guests and
staff; heat from the kitchen or coffee station; breeze created by ceiling fans;
breeze when seated directly above (or below) a vent or open
window; direct sunlight or use of window coverings; hot food served hot;
cold food served cold.
Motion. The effort it takes to get to a table or chair; the way servers
negotiate the dining room with trays; the
waiting line as perceived by passersby (and people still dining); activity within
the dining room as viewed through windows; outside activity as viewed by
diners
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Restaurant
Equipment.
The equipment forms an inevitable part of food and beverage
service. It plays an important role to build the mood of the
guests, to complement the outlet theme, and to elevate guest
experience. Right from the largest commodities used for food
preparation and interior decoration such as chandeliers or
ovens to the smallest piece of cutlery, furniture, or linen
participate in creating overall ambience of the outlet. having
the right restaurant equipment list is crucial to your business’s
success. With so many different brands, models, and suppliers
to choose from, it’s easy to get overwhelmed trying to figure
out which purchases are necessary and which are simply
money grabs.
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Restaurant
Equipment.
Restaurant equipment can be divided into two major
categories :
Refers to moveable objects or no permanent
connection to the structure of a building intended to
support various human activities, And it can be made
from many materials including Metal, plastic, and
wood.
Restaurant Furniture
Refers to any equipment that purposes for serving
food and beverage
Restaurant Utensils
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Restaurant
furniture.
Tables
Rengtangular / Long : 4 – 6 pax 137 cm x 76
cm
Round : 4 – 8 pax dia 1 m & 1.52 m
Square : 2 pax 1 m x 1 m
Chairs
Restaurant chair & Stall
Banquet chair
Side stand / waiter station
Side stand are mainly consist of top surface (
clean and dirty area ), shelves & drawers,
cutleries divider. Sometimes a side stand is
completed also with a heater.
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Restaurant
Utensils.
Silver ware are all of restaurant equipment that made
from silver, stainless steel and bronze
Silverware
• Cutleries and flatware
• Holloware
Restaurant equipment that made from ceramics,
porcelain and pottery
Chinaware
• Plates
• Cups & saucer
• Bowls
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Restaurant
Utensils.
This consists of articles made of fine glass.
Glassware
• Stem glass
• Un - stem glass
These are food warming dishes. They keep the food
warm for an adequate time and temperature. They
come in two variants: electric or chafer fuel candle.
Chaffing Dishes (Chafers)
• Stem glass
• Un - stem glass
A customer’s first impression on entering the service area is of great important and their business may be gained (or lost) on this alone. The creation of atmosphere by the right choice of decor, furnishings and equipment is therefore a major factor that contributes to the success of the foodservice operation. A careful selection of items in terms of shape, design and colour enhances the overall decor or theme and contributes towards a feeling of harmony.
When people enter your new restaurant, how do you want them to feel? All the physical sur- roundings and decorative details of a foodservice establishment combine to create its atmos- phere, the overall mood that also may be referred to as the ambience or energy of the space. In this very competitive industry, most merchants understand that good design is a way to set a restaurant apart from its competition, bringing the theme and concept to life. Today, good design also includes energy efficiency, building in ways to conserve natural resources while making the most effective use of available space.
The components of a well-designed restaurant do not go unnoticed by its customers. Although they may not be able to pinpoint specifics, any person will tell you that attractive surroundings seem to make a meal better. Even in large, industrial cafeteria settings, small but significant touches contribute to a warm and inviting feeling: greenery, fresh produce displays, suggestion boxes for customer comments, inventive bulletin boards. The idea, no matter what your theme or price range, is to make people feel welcome, safe, and cared for.
Today’s dining designs focus on making a space comfortable and inviting, with a consis- tent theme. Even the most upscale restaurant can be designed for comfort, to welcome rather than intimidate customers. Efficiency, value, and convenience are the hallmarks of modern restaurants, and all of these can be reflected in their design. More kitchen activity is “out front”—with display kitchens, wood-burning ovens, sauté stations that showcase the chef and staff members for diners to watch. Restaurants with celebrity chefs have learned to show them off. Fresh ingredients are displayed, and sensory details are not overlooked. The mes- sage? “Our food is fresh and we care about this!” It is no surprise that a display kitchen gen- erates higher dollar volume than does a traditional kitchen hidden behind swinging doors. The guest experience is enhanced, the food quality improves, and profitability increases.
One good rule for developing atmosphere is to provide a change of pace. When we go to the movies, for instance, we almost shift gears as we enter the lobby, then the theater, select- ing a seat and preparing to watch the show. You should already have researched the needs and interests of potential customers in your site evaluation. Now ask yourself: What would be a welcome change of pace for them?
Some examples: Lunch in a bright, casual café provides a respite from the everyday office cubicle. Outdoor dining on an umbrella-covered patio beats the heck out of a window- less skyscraper. And a glowing fireplace in a corner of the room is incredibly inviting when the weather is cold. Can you think of others?
Knowing a bit about environmental psychology will help. This is the study of the deep, even primal reasons that people feel certain ways about seating, lighting, music, and other design elements. Two basic human needs are the root of guests’ behavior: security and stim- ulation. Humans like to have their own special space, sufficient for comfort and protected from intrusion. They also like their environment to be interesting and engaging, within lim- its. Thinking about your own dining experiences can help you grasp this concept more fully. Do you notice that when given the choice, most people would rather sit at a booth on the perimeter of a dining area than out in the middle of the room at a table? If there’s too much empty space around us, we feel exposed, and that makes us uncomfortable. If the dining area is too stimulating—too busy, too loud—we are likely to turn and leave; and if it is exactly the opposite, we’ve got the place to ourselves, we also are uncomfortable. Humans are social creatures who appreciate the fact that they have chosen a popular place.
The key to good dining-space design is to find the right balance between comfort, secu- rity, and the guests’ tolerance for stimulation, and the target market is key. Younger cus- tomers will appreciate vivid contrasts in light and color, and they won’t mind it if you crank up the music, while the over-50 crowd generally feels out of place in a poorly lit or noisy atmosphere. Will yours be a gathering place for singles or the ultimate power lunch spot for the business crowd? A haven for families? An escape for empty nesters? Examples of market- driven design details: The choice of large, round tables always leaves room for a latecomer to join his or her dining party. A wide aisle, stretching from the entryway to the bar, spot- lights people as they enter and creates an impression of bustling movement. Elevating the bar or raising the tables at the perimeter of the room provides guests with a better view of other tables and activity.
There are two distinct paths to successful dining design. One is to create the latest hot spot, by making a trendy statement that becomes a must-visit for sophisticated clientele. Nothing is unimaginable if the budget will allow it! The second path is to create a dining experience that is unique but still has some staying power. Design in this case will include simple, classic details that will still look good in five years. Regardless of the path, simplicity seems to be the new watchword in restaurant design. Instead of cluttering walls and shelves with memorabilia, today’s destination restaurants are more like public buildings, clean and unobtrusive. Furnishings are attractive, comfortable, and functional. Use of light, interesting fabrics, and stylish shapes have replaced the clutter, putting the emphasis on the food rather than the décor.