The document contains 15 discussion questions about key concepts related to generating revenue at sports and entertainment facilities. Some of the main topics covered include the goals of facility managers to maximize revenue, the importance of ticket sales as the lifeblood of facilities, and strategies for generating revenue through concessions, luxury suites, club seats, parking, and more. Maximizing all potential revenue streams is essential for the financial success of sports and entertainment venues.
Unauthorized merchandise. Facilities aim to maximize revenue from official merchandise sales, so policing for unauthorized/bootleg merchandise sales within the facility helps achieve this goal.
Unauthorized merchandise. Facilities aim to maximize revenue from official merchandise sales, so policing for unauthorized/bootleg merchandise sales within the facility is important.
The document contains 15 discussion questions related to facility management for sports and entertainment venues. It asks about key concepts like the goal of facility managers being to generate revenue exceeding expenses, tickets being the lifeblood as the most important revenue source, and the importance of remembering that retaining existing customers costs less than acquiring new ones. It also covers topics like mini-plans, benefits of season tickets, luxury suites, club seats, concessions revenue, and more.
1) Organizations receive all ticket revenue upfront before the season starts and expenses are due.
2) Season tickets reduce the need for sales staff to sell individual game tickets during the season.
3) Having set season ticket holders helps operations staff with attendance planning and preparation for games.
The document discusses various revenue streams and financing options for sport and entertainment facilities. It addresses questions related to key revenue sources like tickets, concessions, parking, merchandise licensing, and sponsorships. Major revenue generators include luxury suites, club seats, and naming rights deals. The first professional sports facility to sell naming rights was Rich Stadium (Buffalo Bills) in 1973. Broadcast rights also provide significant income through large television contracts.
The document contains 15 multiple choice questions about facility management topics such as revenue sources, ticket sales, marketing concepts, and naming rights deals. The questions cover key performance indicators for facilities like attendance figures and the goals of facility managers to generate revenues that exceed expenses through projections. Customer retention is highlighted as the most important marketing concept, as it is more costly to acquire new customers than keep existing ones.
Daily fantasy sports sites like DraftKings and FanDuel are establishing partnerships with sports venues to open exclusive fantasy lounges as a way to attract new customers and gain market share. STAPLES Center recently opened the DraftKings Fantasy Sports Bar & Lounge, a public space featuring many screens displaying games and fantasy stats. The Minnesota Vikings are opening a more exclusive 18,000 square foot fantasy club called Club Purple for high-end season ticket holders, featuring couches, private boxes, and screens displaying real-time fantasy data. These lounges enhance the live sports viewing experience for fantasy players and help the daily fantasy sites expand their business through new marketing opportunities in physical spaces.
The Houston Astros are proposing a sponsorship partnership with Ford to help further build the Ford brand. As part of the partnership, the Astros offer Ford exposure to their large fan base through signage and promotional opportunities at Minute Maid Park and during Astros television broadcasts. The Astros can help Ford reach their target markets in Texas, including younger consumers and families in the growing city of Houston.
Unauthorized merchandise. Facilities aim to maximize revenue from official merchandise sales, so policing for unauthorized/bootleg merchandise sales within the facility helps achieve this goal.
Unauthorized merchandise. Facilities aim to maximize revenue from official merchandise sales, so policing for unauthorized/bootleg merchandise sales within the facility is important.
The document contains 15 discussion questions related to facility management for sports and entertainment venues. It asks about key concepts like the goal of facility managers being to generate revenue exceeding expenses, tickets being the lifeblood as the most important revenue source, and the importance of remembering that retaining existing customers costs less than acquiring new ones. It also covers topics like mini-plans, benefits of season tickets, luxury suites, club seats, concessions revenue, and more.
1) Organizations receive all ticket revenue upfront before the season starts and expenses are due.
2) Season tickets reduce the need for sales staff to sell individual game tickets during the season.
3) Having set season ticket holders helps operations staff with attendance planning and preparation for games.
The document discusses various revenue streams and financing options for sport and entertainment facilities. It addresses questions related to key revenue sources like tickets, concessions, parking, merchandise licensing, and sponsorships. Major revenue generators include luxury suites, club seats, and naming rights deals. The first professional sports facility to sell naming rights was Rich Stadium (Buffalo Bills) in 1973. Broadcast rights also provide significant income through large television contracts.
The document contains 15 multiple choice questions about facility management topics such as revenue sources, ticket sales, marketing concepts, and naming rights deals. The questions cover key performance indicators for facilities like attendance figures and the goals of facility managers to generate revenues that exceed expenses through projections. Customer retention is highlighted as the most important marketing concept, as it is more costly to acquire new customers than keep existing ones.
Daily fantasy sports sites like DraftKings and FanDuel are establishing partnerships with sports venues to open exclusive fantasy lounges as a way to attract new customers and gain market share. STAPLES Center recently opened the DraftKings Fantasy Sports Bar & Lounge, a public space featuring many screens displaying games and fantasy stats. The Minnesota Vikings are opening a more exclusive 18,000 square foot fantasy club called Club Purple for high-end season ticket holders, featuring couches, private boxes, and screens displaying real-time fantasy data. These lounges enhance the live sports viewing experience for fantasy players and help the daily fantasy sites expand their business through new marketing opportunities in physical spaces.
The Houston Astros are proposing a sponsorship partnership with Ford to help further build the Ford brand. As part of the partnership, the Astros offer Ford exposure to their large fan base through signage and promotional opportunities at Minute Maid Park and during Astros television broadcasts. The Astros can help Ford reach their target markets in Texas, including younger consumers and families in the growing city of Houston.
The document discusses whether a brand should appeal to every type of consumer. It notes that while Budweiser is very successful in sales as the top-selling beer, it is not considered a high-quality product. In contrast, smaller craft breweries create higher quality beers but have lower sales. A small business should focus on creating a quality product or service and staying true to their vision rather than trying to appeal to everyone. The goal should be to create a unique brand perception in the market rather than trying to compete directly with larger companies.
The First Lady's Let's Move! campaign is working with five major media companies and 18 cooking websites to identify over 3,000 recipes for the MyPlate recipe database on Pinterest. The USDA is also partnering to ensure the recipes meet dietary guidelines for limited added sugar, saturated fat and sodium. The First Lady is celebrating the third anniversary of her Let's Move! initiative to combat childhood obesity, as about a third of kids and teens are overweight or obese, putting them at greater risk for diseases like type 2 diabetes, high blood pressure and high cholesterol.
This document discusses key aspects of the Americans with Disabilities Act (ADA) including its history, purpose, and requirements for sports facilities. Some key points include:
- The ADA was signed into law in 1990 and prohibits discrimination based on disability. It is estimated 43 million Americans have a disability.
- The ADA requires sports facilities to provide reasonable accommodations for individuals with disabilities, including wheelchair seating comprising at least 1% of total seating.
- New facilities built after 1993 must meet ADA guidelines, and existing facilities must make alterations in a prioritized manner like adding accessible entrances and restrooms.
- Performing an ADA evaluation identifies needed alterations and provides documentation of a facility's compliance efforts. The ADA
The document discusses the history and evolution of corporations from their early beginnings in Europe to their rise in America. It describes how early corporations in Europe like the South Sea Company engaged in corruption and fraud. It then outlines key developments during the Industrial Revolution in America that helped corporations grow, including advances in transportation, electricity, and technology. The rise of the corporation has transformed it into the dominant economic institution in modern society.
This document discusses several topics related to strength training and health. It begins by stating that both aerobic fitness and muscular strength are important for good health, and that generally aerobic exercise is recommended before strength training, unless the primary goal is strength development. It also clarifies that muscle tissue cannot turn into fat tissue. Several benefits of strength training are outlined, including improved functioning in daily activities and decreased risk of diseases. Key terms like metabolism, sarcopenia, and the difference between muscular strength and endurance are defined.
The document contains discussion questions about exercise, cardiovascular health, and fitness. Some key points covered include:
- Managing risk factors is the best way to minimize cardiovascular disease risk.
- During rest, 70% of energy comes from fat and 30% from carbs. Adults burn around 1.5 calories per minute at rest.
- Cardiorespiratory endurance is the ability of the heart, lungs, and blood vessels to deliver oxygen during prolonged physical activity. Aerobic exercise increases cardiorespiratory fitness.
- Only about 19% of US adults meet minimum cardiorespiratory fitness recommendations.
This document contains discussion questions about creativity, innovation, entrepreneurship and the creative process. It asks the reader to explain the differences between creativity, innovation and entrepreneurship, summarize the steps in the creative process and techniques for improving creativity like brainstorming and mind mapping. It also contains short passages about creative microbreweries and examples of innovative beers and business practices from specific breweries.
This document discusses aging, health, and complementary and alternative medicine (CAM). It defines terms like chronological age, physiological age, and life expectancy. It states that lifestyle behaviors have a greater impact on health and longevity than genes. The document also discusses three categories of CAM therapies - natural products, mind-body medicine, and manipulative and body-based methods. Finally, it notes that almost $50 billion is spent out-of-pocket each year on CAM treatments in the United States.
The document contains 15 discussion questions about managing sport and entertainment facilities. The questions cover key topics such as the goal of facility managers being to generate revenue in excess of expenses, tickets being the lifeblood of facilities, and common revenue sources like concessions, parking, merchandising, and tickets. Data on NFL and MLB attendance in 2012 is also presented.
The document discusses various chapter 4 discussion questions related to public financing of sports facilities, including how taxes can be used to subsidize stadiums through sales, property, tourism, and sin taxes. It also addresses the economic and psychic benefits teams and facilities provide as well as questions raised by economists about the true economic impact of sports franchises and stadiums.
The document discusses Chapter 4 discussion questions from a textbook or class. It covers topics like public subsidies for sports facilities, the first professional sports team to move from the Midwest to the West Coast (the Cleveland Rams), potential economic and psychic benefits of sports franchises and facilities, and different tax methods used to subsidize professional sports such as sales taxes, tourism taxes, and sin taxes."
The document discusses public financing of professional sports facilities through various taxation methods. It provides examples of specific stadiums that were financed through certain taxes, such as sales taxes (Denver's Invesco Field), tourism taxes (Seattle's Safeco Field), and sin taxes like cigarette and liquor taxes (Cleveland's Quicken Loans Arena and Jacobs Field). It also examines the economic and psychic benefits that sports facilities and franchises can provide to communities, as well as questions raised by sport economists about opportunity costs and actual economic impacts.
The document discusses various methods of public financing for professional sports facilities, including taxes such as sales taxes, tourism taxes, and sin taxes. It describes how certain stadiums like Invesco Field at Mile High and Safeco Field were partially funded through tax increases. The best method of public financing is considered to be entertainment taxes placed directly on ticket purchases.
The document contains 20 discussion questions about various aspects of professional sports, including definitions of key terms like professional athlete and sport leagues. It asks questions about the history of professionalism in sports dating back to Ancient Greece, the first professional teams and leagues in different sports, and how the business of professional sports has evolved with television contracts and revenue sources.
This document contains 10 multiple choice questions about professional sports. It asks about the origins of professional athletes and teams, including the first professional baseball team (Cincinnati Red Stockings in 1869) and league (National League in 1876). It also mentions the Negro National League, founded in 1887 as an outlet for African American baseball players, and the first women's professional league (All-American Girls Professional Baseball League in 1943).
The document discusses topics related to planning and maintaining outdoor recreation facilities, including:
- The landscape professional is the most important individual in the early planning stages.
- A successful parking facility can present a positive first impression for visitors.
- "Deep and infrequent" watering encourages deeper root penetration making turf more drought tolerant.
- The two basic irrigation system types are portable and installed.
- The two field drainage designs are crowned and flat.
- Turfgrass selection is based on weather zones.
- Topdressing benefits include improving turf quality and protecting crowns.
The four key aspects that distinguish professional sport from other industries are:
1) Interdependence between teams
2) Unique league structures and governance
3) Complex labor-management relations
4) Heavy reliance on electronic and new media
This document discusses how publishers can use esports to retain players in their ecosystem. It provides 4 key reasons for publishers to invest in esports: 1) It is cheaper to retain current players than attract new ones, 2) Content is consumed faster than it is produced, 3) Esports offers new experiences for players and viewers, 4) Players remain in the publisher's ecosystem even when they stop playing. It also outlines the top sources of monetization for publishers in esports through partner contracts, selling rights, bets, prize money, and selling tickets/merchandise.
The document proposes building the first soccer-specific stadium in New York City for New York City FC. It would be located in the Bronx and cost $229 million to construct. It would seat 25,000 fans and include premium amenities like suites, club seats, and concessions. Building a new stadium would solve problems like scheduling conflicts at Yankee Stadium and allow NYCFC to have its own dedicated home field and generate more revenue. The market analysis found strong demand for soccer in the area given population and income demographics. The proposed stadium design would include team facilities, media areas, and a five-story structure on the west side operating year-round.
The document contains 20 discussion questions about various topics related to sports facility planning and management. Some key points addressed in the questions include the importance of athletic facilities for student recruitment and retention; determining a facility's purposes before construction; integrating expandability and renovation potential in designs to prevent obsolescence; and the Phoenix Coyotes' relocation from Winnipeg to Arizona and issues with their original arena.
The document provides details about the 2016 MLB World Series between the Cleveland Indians and Chicago Cubs. It describes the format of a best-of-seven series and the schedule of games played in Cleveland and Chicago. It discusses the participants in the event including fans, players, broadcasters and how winning the World Series is meaningful for the teams and their fans. It also outlines the governance structure of MLB, the internal and external stakeholders, and personnel needed to operate the event such as security, ushers, concessions and maintenance staff.
The document discusses whether a brand should appeal to every type of consumer. It notes that while Budweiser is very successful in sales as the top-selling beer, it is not considered a high-quality product. In contrast, smaller craft breweries create higher quality beers but have lower sales. A small business should focus on creating a quality product or service and staying true to their vision rather than trying to appeal to everyone. The goal should be to create a unique brand perception in the market rather than trying to compete directly with larger companies.
The First Lady's Let's Move! campaign is working with five major media companies and 18 cooking websites to identify over 3,000 recipes for the MyPlate recipe database on Pinterest. The USDA is also partnering to ensure the recipes meet dietary guidelines for limited added sugar, saturated fat and sodium. The First Lady is celebrating the third anniversary of her Let's Move! initiative to combat childhood obesity, as about a third of kids and teens are overweight or obese, putting them at greater risk for diseases like type 2 diabetes, high blood pressure and high cholesterol.
This document discusses key aspects of the Americans with Disabilities Act (ADA) including its history, purpose, and requirements for sports facilities. Some key points include:
- The ADA was signed into law in 1990 and prohibits discrimination based on disability. It is estimated 43 million Americans have a disability.
- The ADA requires sports facilities to provide reasonable accommodations for individuals with disabilities, including wheelchair seating comprising at least 1% of total seating.
- New facilities built after 1993 must meet ADA guidelines, and existing facilities must make alterations in a prioritized manner like adding accessible entrances and restrooms.
- Performing an ADA evaluation identifies needed alterations and provides documentation of a facility's compliance efforts. The ADA
The document discusses the history and evolution of corporations from their early beginnings in Europe to their rise in America. It describes how early corporations in Europe like the South Sea Company engaged in corruption and fraud. It then outlines key developments during the Industrial Revolution in America that helped corporations grow, including advances in transportation, electricity, and technology. The rise of the corporation has transformed it into the dominant economic institution in modern society.
This document discusses several topics related to strength training and health. It begins by stating that both aerobic fitness and muscular strength are important for good health, and that generally aerobic exercise is recommended before strength training, unless the primary goal is strength development. It also clarifies that muscle tissue cannot turn into fat tissue. Several benefits of strength training are outlined, including improved functioning in daily activities and decreased risk of diseases. Key terms like metabolism, sarcopenia, and the difference between muscular strength and endurance are defined.
The document contains discussion questions about exercise, cardiovascular health, and fitness. Some key points covered include:
- Managing risk factors is the best way to minimize cardiovascular disease risk.
- During rest, 70% of energy comes from fat and 30% from carbs. Adults burn around 1.5 calories per minute at rest.
- Cardiorespiratory endurance is the ability of the heart, lungs, and blood vessels to deliver oxygen during prolonged physical activity. Aerobic exercise increases cardiorespiratory fitness.
- Only about 19% of US adults meet minimum cardiorespiratory fitness recommendations.
This document contains discussion questions about creativity, innovation, entrepreneurship and the creative process. It asks the reader to explain the differences between creativity, innovation and entrepreneurship, summarize the steps in the creative process and techniques for improving creativity like brainstorming and mind mapping. It also contains short passages about creative microbreweries and examples of innovative beers and business practices from specific breweries.
This document discusses aging, health, and complementary and alternative medicine (CAM). It defines terms like chronological age, physiological age, and life expectancy. It states that lifestyle behaviors have a greater impact on health and longevity than genes. The document also discusses three categories of CAM therapies - natural products, mind-body medicine, and manipulative and body-based methods. Finally, it notes that almost $50 billion is spent out-of-pocket each year on CAM treatments in the United States.
The document contains 15 discussion questions about managing sport and entertainment facilities. The questions cover key topics such as the goal of facility managers being to generate revenue in excess of expenses, tickets being the lifeblood of facilities, and common revenue sources like concessions, parking, merchandising, and tickets. Data on NFL and MLB attendance in 2012 is also presented.
The document discusses various chapter 4 discussion questions related to public financing of sports facilities, including how taxes can be used to subsidize stadiums through sales, property, tourism, and sin taxes. It also addresses the economic and psychic benefits teams and facilities provide as well as questions raised by economists about the true economic impact of sports franchises and stadiums.
The document discusses Chapter 4 discussion questions from a textbook or class. It covers topics like public subsidies for sports facilities, the first professional sports team to move from the Midwest to the West Coast (the Cleveland Rams), potential economic and psychic benefits of sports franchises and facilities, and different tax methods used to subsidize professional sports such as sales taxes, tourism taxes, and sin taxes."
The document discusses public financing of professional sports facilities through various taxation methods. It provides examples of specific stadiums that were financed through certain taxes, such as sales taxes (Denver's Invesco Field), tourism taxes (Seattle's Safeco Field), and sin taxes like cigarette and liquor taxes (Cleveland's Quicken Loans Arena and Jacobs Field). It also examines the economic and psychic benefits that sports facilities and franchises can provide to communities, as well as questions raised by sport economists about opportunity costs and actual economic impacts.
The document discusses various methods of public financing for professional sports facilities, including taxes such as sales taxes, tourism taxes, and sin taxes. It describes how certain stadiums like Invesco Field at Mile High and Safeco Field were partially funded through tax increases. The best method of public financing is considered to be entertainment taxes placed directly on ticket purchases.
The document contains 20 discussion questions about various aspects of professional sports, including definitions of key terms like professional athlete and sport leagues. It asks questions about the history of professionalism in sports dating back to Ancient Greece, the first professional teams and leagues in different sports, and how the business of professional sports has evolved with television contracts and revenue sources.
This document contains 10 multiple choice questions about professional sports. It asks about the origins of professional athletes and teams, including the first professional baseball team (Cincinnati Red Stockings in 1869) and league (National League in 1876). It also mentions the Negro National League, founded in 1887 as an outlet for African American baseball players, and the first women's professional league (All-American Girls Professional Baseball League in 1943).
The document discusses topics related to planning and maintaining outdoor recreation facilities, including:
- The landscape professional is the most important individual in the early planning stages.
- A successful parking facility can present a positive first impression for visitors.
- "Deep and infrequent" watering encourages deeper root penetration making turf more drought tolerant.
- The two basic irrigation system types are portable and installed.
- The two field drainage designs are crowned and flat.
- Turfgrass selection is based on weather zones.
- Topdressing benefits include improving turf quality and protecting crowns.
The four key aspects that distinguish professional sport from other industries are:
1) Interdependence between teams
2) Unique league structures and governance
3) Complex labor-management relations
4) Heavy reliance on electronic and new media
This document discusses how publishers can use esports to retain players in their ecosystem. It provides 4 key reasons for publishers to invest in esports: 1) It is cheaper to retain current players than attract new ones, 2) Content is consumed faster than it is produced, 3) Esports offers new experiences for players and viewers, 4) Players remain in the publisher's ecosystem even when they stop playing. It also outlines the top sources of monetization for publishers in esports through partner contracts, selling rights, bets, prize money, and selling tickets/merchandise.
The document proposes building the first soccer-specific stadium in New York City for New York City FC. It would be located in the Bronx and cost $229 million to construct. It would seat 25,000 fans and include premium amenities like suites, club seats, and concessions. Building a new stadium would solve problems like scheduling conflicts at Yankee Stadium and allow NYCFC to have its own dedicated home field and generate more revenue. The market analysis found strong demand for soccer in the area given population and income demographics. The proposed stadium design would include team facilities, media areas, and a five-story structure on the west side operating year-round.
The document contains 20 discussion questions about various topics related to sports facility planning and management. Some key points addressed in the questions include the importance of athletic facilities for student recruitment and retention; determining a facility's purposes before construction; integrating expandability and renovation potential in designs to prevent obsolescence; and the Phoenix Coyotes' relocation from Winnipeg to Arizona and issues with their original arena.
The document provides details about the 2016 MLB World Series between the Cleveland Indians and Chicago Cubs. It describes the format of a best-of-seven series and the schedule of games played in Cleveland and Chicago. It discusses the participants in the event including fans, players, broadcasters and how winning the World Series is meaningful for the teams and their fans. It also outlines the governance structure of MLB, the internal and external stakeholders, and personnel needed to operate the event such as security, ushers, concessions and maintenance staff.
This was a project done for my 2nd year Marketing for Sport & Recreation course at Humber College in the Sport Management program. This is a marketing audit researched about the Ontario Hockey League's Oshawa Generals.
This was a project for my 2nd year Marketing for Sport & Recreation course at Humber College. This marketing audit was researched on the Ontario Hockey League's Oshawa Generals. Throughout this project I dove into various analysis', identified the Generals Target Market and sought out their marketing mix.
The document discusses various topics related to indoor facility surfacing and flooring materials. It addresses the main categories of indoor surfaces, distinct areas that require different types of surfaces, factors that should dictate flooring choices, considerations that have allowed synthetic floors to challenge hardwood floors, differences between point-elastic and area-elastic surfaces, the meaning of "attractive life", criteria for selecting flooring materials, what comprises a surface's life-cycle cost, the purpose of a tribometer, the inability of gym surfaces to absorb sound, factors in selecting windows, and common methods to control light passing through windows.
The document contains 20 discussion questions related to facility planning and construction. Some key points addressed include the importance of athletic facilities for student recruitment/retention, determining a facility's purpose before construction, integrating flexibility into designs to prevent obsolescence, and the relocation of the Winnipeg Jets NHL team to Phoenix in 1996. Other topics covered are eminent domain, the Kelo v. New London Supreme Court ruling, preparing building sites, and the differences between general obligation and revenue bonds.
The document discusses the future of sports and new technologies that may impact the industry. It begins with quotes about how sports are forging a planetary identity and how the future is unpredictable. The rest of the document is divided into several sections:
- An introduction discusses publishing a report on the future of sports and realizing they had more questions than answers, inspiring a second edition.
- An overview provides brief explanations of seven technologies that are on the verge of widespread adoption and how they could change sports, including AI, sensors, immersive computing, and more.
- An editors' letter discusses how new ancillary businesses are generating billions from sports but contributing little to leagues and teams, and how a turf war has
The Red Bull Invasion Series is a nationwide paintball tournament series featuring 12 weekend tournaments played in extreme outdoor environments across 6 US regions, culminating in a championship. The tournaments will include unique "invasion" style gameplay, be streamed live on Redbull.tv, and include an expo atmosphere to engage both adventure seekers and esports fans. The goal is to elevate paintball and create a new demand for Red Bull's content by bridging adventure, esports, and paintball through an innovative tournament format and experience.
This document discusses the commercial targeting of children through advertising. It notes that corporations spend $15 billion annually advertising directly to children, using various mediums. Children are exposed to 40,000 TV ads per year by age 8, and 80% of global brands use "tween marketing" strategies to target 12-19 year olds. The document also examines marketing techniques like "cradle to grave" branding, exploiting children's insecurities, and the "nag factor" of pestering parents. It identifies 4 types of parenting approaches to dealing with children's consumerism. Overall, the document critically analyzes how corporations prey on children through advertising to influence their purchases and brand loyalty.
The document discusses premises liability and negligence. It defines premises liability as the legal responsibility a facility or event manager owes to individuals utilizing the venue. Negligence deals with avoidable accidents that should have been anticipated and prevented through reasonable precautions. For negligence, there must be a duty, a breach of that duty, proximate causation, and damages. The four elements of negligence are: 1) duty, 2) breach of duty, 3) proximate cause, and 4) damage.
The document discusses key aspects of emergency management for sport facilities and events. It defines FEMA as the Federal Emergency Management Agency, formed in 1979 to coordinate federal response to major disasters that overwhelm local/state authorities. The four phases of emergency management are outlined as mitigation, preparedness, response, and recovery. Emergencies can range from local to major to catastrophic depending on their scope and impact. Proper training is emphasized as critical to overcoming fear and responding effectively in emergency situations.
The document discusses different types of capital needed for businesses, including fixed capital for permanent assets, working capital for short-term operations, and growth capital for expansion. It compares equity capital, which involves giving up ownership stake, versus debt capital through loans. Sources of equity include angel investors, corporate venture capital, and venture capital firms. The document also outlines several federal loan programs targeted at small businesses, including EDA, HUD, USDA, SBIR, and STTR grants. It provides an example of how The Boston Beer Company supports small businesses through microloans and speed coaching services.
This document contains chapter discussion questions and information about ethics and decision making. It asks questions about externalities, the Anderson v. General Motors case, cost-benefit analysis, and the "science of exploitation". It defines key terms like objective decision making, ethics, morality, utilitarianism, and the golden rule. It also discusses offshoring, layoffs, animal testing, and how corporations legally are considered persons but cannot make ethical decisions themselves.
The document discusses consumerism in America and the power of consumers. It notes that corporations hold the most power in the economy, but consumers ultimately determine pricing and financial success through their purchasing decisions. However, consumers infrequently exert their power due to fostering of materialism and desire for goods/services. Studies show rising levels of materialism among adolescents and college students pursuing degrees primarily to make money rather than help others.
This document discusses various marketing concepts and strategies used to target consumers, especially children. It explains that the goal of marketing is to build brand awareness, adoption, and loyalty in order to persuade customers to purchase products. Marketers closely study demographics and psychographics to identify target markets. The document also examines how corporations extensively market directly to children, exploiting their vulnerabilities, and how parents influence children's purchasing behaviors. It suggests companies seek to commodify all aspects of people's lives in order to maximize lifetime customer value.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow, releases endorphins, and promotes changes in the brain which help regulate emotions and stress levels.
This document summarizes key concepts around pricing strategies. It discusses the three forces of pricing: price conveys image, competition influences pricing, and focus on providing value. It also outlines three objectives for establishing a new product's price: getting the product accepted, maintaining market share as competition grows, and earning a profit. Finally, it describes three basic strategies for setting a new product's price: market penetration pricing, skimming pricing, and sliding down the demand curve.
Crowd management involves implementing strategies and procedures to ensure a safe and enjoyable environment for event guests. This includes managing guest movement, assisting in emergencies, and addressing specific concerns. Prudent managers must be able to foresee and anticipate crowd-related incidents. The SEC fines schools if fans rush the court after basketball and football games. In Bearman v. University of Notre Dame, the court found the university responsible for protecting invitees from negligent third-party acts, like an intoxicated spectator injuring another, because alcohol was served making such incidents foreseeable.
The document discusses different types of business capital and financing options for small businesses. It defines equity capital as financing obtained through the sale of stock, while debt capital involves borrowing money that must be repaid. Sources of equity capital mentioned include individual angel investors, corporate venture capital firms, and venture capital companies. Federal loan programs aimed at small businesses that are outlined include those from the Economic Development Administration (EDA), Department of Housing and Urban Development (HUD), US Department of Agriculture (USDA), Small Business Innovation Research (SBIR) program, and Small Business Technology Transfer (STTR) program. The document also defines three types of capital that entrepreneurs need - fixed capital for permanent assets, working capital for short-term operations,
The document discusses chapter 3 discussion questions about externalities, a lawsuit against General Motors, jury awards in the lawsuit, the "science of exploitation" applied to Nike, the 1911 Triangle Shirtwaist Factory disaster, US labor laws passed in 1938, the percentage of sweatshops in NYC, and the level of compliance with US labor laws. It also defines objective and subjective decision making, ethics, morality, rationalization, the golden rule, utilitarianism, ethical decisions corporations need to make, offshoring, layoffs, animal testing, and indirectly marketing adult products to minors.
This document contains information about risk management, facility management, and event security. It discusses the DIM process for developing a risk management plan, which involves three steps: developing, implementing, and managing the plan. It also outlines the three steps for developing a risk management plan: identifying risks, classifying risks, and selecting treatments for the risks. The document provides information on controlling access within facilities and managing the risks of injury and loss.
This document discusses pricing strategies and objectives. It outlines 3 forces of pricing: price conveys image, competition & pricing, and focus on value. It also discusses 3 objectives for establishing a new product's price: getting the product accepted, maintaining market share as competition grows, and earning a profit. Finally, it explains 3 basic strategies for establishing a new product's price based on whether the product is revolutionary, evolutionary, or me-too.
The document discusses various topics related to crowd management at sporting events including:
- Ohio State University's policy of allowing students to celebrate on the field after victories despite attempts to keep them off.
- The SEC's 2004 policy fining schools if fans storm the court/field after basketball and football games, with fines increasing for repeat offenses.
- The definition of crowd management as an organizational strategy to provide a safe and enjoyable environment for guests through implementing facility/event policies and procedures.
- Festival seating, where seating is up next to barricades in front of stages, which can create problems if crowds rush forward.
- Factors like crowd movement, emergencies, and addressing guest concerns that
The document contains discussion questions about immunity, sleep disorders, stress, personality types, and time management. Some key points include:
- Immunity involves the body's defense against invaders through lymphocytes and antibodies.
- The main sleep disorder groups are problems falling/staying asleep, excessive sleepiness, irregular sleep schedules, and sleep behaviors like sleepwalking.
- College students average 6.5 hours of sleep per night, with only 8% getting 8+ hours and 30% reporting chronic sleep difficulties.
- Stress is the body's response to any new or threatening situation, and too much negative stress can impair health through distress. The General Adaptation Syndrome describes the three stages of alarm, resistance, and exhaustion in
This document discusses risk management concepts and the 1972 Munich Olympics terrorist attack. It provides discussion questions about slip-and-fall accidents, stadium incidents, and the definition and goals of risk management. It then summarizes the 1972 Munich Olympics terrorist attack where Black September members took Israeli athletes hostage, resulting in all the athletes' deaths. The document asks how the terrorist attack was mishandled from an event management and security standpoint. It discusses the duties of a sports facility manager to keep premises safe and inspect for hazards. The primary goal of a risk manager is to reduce risks of injury or loss while managing a sports facility.
The document discusses factors to consider when choosing a location for a new business, focusing on the beer industry. It recommends starting with region, then state, city, and specific site. Key factors include customer base, population trends, business climate, costs, and for breweries, beer culture and regulations. States like California, Washington and Colorado are good options due to their many craft breweries and beer-friendly environments. Narrowing options based on these comprehensive criteria helps find a suitable location for business success.
This document discusses several examples of cause-marketing campaigns undertaken by for-profit businesses. It describes campaigns by Nike to support the Lance Armstrong Foundation through Livestrong bracelet sales, Yoplait's campaign to support Susan G. Komen for the Cure by donating proceeds from pink yogurt lids, and Product Red's partnership with companies like Apple and Starbucks to support the Global Fund's efforts against AIDS, tuberculosis, and malaria. It also discusses Boston Beer Company's Brewing the American Dream initiative that provides microloans and coaching to small food and beverage businesses, and The One Fund Boston established to help victims of the Boston Marathon bombings.
The document discusses questions about corporate social responsibility and examples of cause marketing campaigns conducted by for-profit businesses. It provides details on campaigns launched by companies like Nike, Yoplait, Dell, and Boston Beer Company to support nonprofit causes related to health issues, disaster relief, and helping small businesses. The document also contains quotes from business leaders arguing that corporations have responsibilities beyond profit and should work to benefit society.
1. CHAPTER 5 DISCUSSION QUESTIONS
1) What is the goal of any facility manager?
2) What is the lifeblood of sport & entertainment facilities?
3) What is the most important marketing concept that any business should
remember?
4) What are mini-plans?
5) What reasons are a season ticket beneficial to the organization?
6) What does the underground luxury suites at The Palace of Auburn Hills lack?
7) What do club seats offer the patron?
8) What is often the most important revenue source for many facilities?
9) What is a per cap analysis?
10) What do some teams charge fans in addition to the fee for entering the parking
lot?
11) What is one of the most important revenue sources for most facilities?
12) One of the critical components of maximizing the answer to Question 11 is to
police the facility for illegal sales of what?
13) What can sport & entertainment facilities provide a sponsor access to?
14) What was the company, team, & year the first time a company agreed to pay to
have its name attached to a professional sport facility?
15) What was the issue with SF Candlestick Park agreeing to naming rights?
16) What was the issue with the Houston Astros selling the naming rights to its
stadium?
2. 1) WHAT IS THE GOAL OF ANY FACILITY MANAGER?
-TO GENERATE REVENUES THAT EXCEED EXPENSES.
-PROJECTING REVENUE &
EXPENSES IS ONE OF THE
MOST IMPORTANT ASPECTS
OF MANAGING A
SPORT/ENTERTAINMENT
FACILITY.
4. THE 4 AREAS OF FACILITY RETAIL OPERATIONS
1) CONCESIONS 2) PARKING 3) MERCHANDISING 4) TICKETS
-TICKET OFFICE IS THE HEART OF SPORTS ENTERPRISE & KEY
TO FINANCIAL SUCCESS.
5. 2) WHAT IS THE LIFEBLOOD OF SPORT/ENTERTAINMENT
FACILITIES?
TICKETS
9. 1) Starting June 1, what will be the new name of the Home Depot Center?
-STUBHUB CENTER
2) What was the value of the agreement that Home Depot signed in 2003?
-$70 MILLION OVER 10 YEARS
3) What 2 MLS teams play home games at the stadium?
-LOS ANGELES GALAXY & CHIVAS USA
4) Who is StubHub's parent firm?
-EBAY
5) Announced in November, StubHub became the official ticket reseller for all venues
owned by what company?
-AEG GLOBAL PARTNERSHIPS
10. 6) What is the name of the entertainment district across the street from the Staples
Center?
-L.A. LIVE
7) Where is StubHub based?
-SAN FRANCISCO, CA
8) What company did StubHub hire to help develop concepts related to activation of its
sponsorship?
-CAA SPORTS CONSULTING
9) Who was the first ticketing company to put its name on a major league sports facility?
-STUBHUB
10) What MLB teams pulled out of the StubHub-MLB deal when it was renewed in
December?
-YANKEES & ANGELS
11. “MOVING IN OUTFIELD FENCES GIVES PADRES ROOM FOR NEW SEATING”
SBJ: MARCH 4-10
PAGE: 13
12. 1) The Padres moved the outfield fences how many feet closer to home plate?
-11 FEET
2) What is being installed just behind the right-field fence to fill the space left by the shift?
-14 4-SEAT TABLES & 7 2-SEAT HIGH-TOP TABLES & STANDING ROOM FOR 10 PEOPLE
3) What is the name of the seating vendor that was hired to install the tables?
-4TOPPS
4) How will be Padres be able to generate revenue with the new right-field wall?
-LED DISPLAY: A 105-FOOT-LONG, 7-FOOT HIGH SLECTRONIC SIGN WITH A 14-FOOT-LONG STRIP CARVED OUT FOR LIVE
VIDEO
5) What companies teamed up to produce the 105-foot-long, 7-foot-high electronic sign?
-DAKTRONICS & SONY
6) The new 6 boxes behind the Home Plate Club will be sold as all-inclusive season-ticket packages & cover the cost of what?
-FOOD, BEER & WINE, IN-SEAT SERVICE, 1 PARKING PASS, & ACCESS TO THE OMNI PREMIER CLUB
7) What company owns the naming rights to the Padres stadium?
-PETCO
13. 3) WHAT IS THE MOST IMPORTANT MARKETING CONCEPT
THAT ANY BUSINESS SHOULD REMEMBER?
THE MOST DIFFICULT & EXPENSIVE THING TO DO IS MAKE
THE FIRST SALE.
-A CONSIDERABLE INVESTMENT OF TIME & MONEY IS
REQUIRED TO TO GET A CONSUMER TO OVERCOME
INITIAL RESISTANCE TO BUYING INTO A
PRODUCT/SERVICE, BUT…
-ON AVERAGE IT COSTS 5X MORE TO GET A NEW
CUSTOMER THAN IT DOES TO KEEP AN EXISTING ONE.
-IF CUSTOMERS HAVE A POSITIVE EXPERIENCE DURING
THEIR FIRST VISIT THEY ARE MUCH MORE LIKELY TO BE
REPEAT CUSTOMERS.
15. 1) Besides the Heat, how many other franchises currently offer a 3-year season-ticket renewal plan
across all season-ticket price points?
-NONE
2) What does the 3-year season-ticket renewal deal provide the Heat?
-ASSURED TICKET REVENUE
3) What does the deal lessen for the Heat?
-THE SEASON-TICKET ADMINISTRATIVE BURDEN ON THE CLUB
4) How do the ticket holders benefit from the long-term deal?
-LOCKS IN RATES COUNTERING ANY PRICE INCREASES THAT MIGHT COME DOWN THE LINE
(PLAYOFF TICKETS AT REGULAR-SEASON PRICES)
5) The Heat also sold 3-year season-ticket plans after winning its first NBA title in 2006. What was
different with that plan offering than the current deal?
-NO PRICE INCREASE INCREASES FOR THE TICKETS ACROSS THE SPAN OF THE DEAL
16. 6) Along with having a star-laden team, how else has Miami increased demand for
Heat season tickets?
-LIMITING THE SEASONLONG INVENTORY THAT’S AVAILABLE FOR THE CLUB
7) The Heat hold back much of the nightly ticket inventory to maximize revenue
through what 2 types of ticket-pricing efforts?
-VARIABLE & DYNAMIC PRICING
8) Heading into this season, how many teams were projected to have sales of at
least 10,000 full-season equivalent tickets?
-15
9) What NBA team offers a 3-year plan for their higher-end, "all-access" season
seats?
-BROOKLYN NETS
18. 4) WHAT ARE MINI-PLANS?
A SERIES OF TICKETED EVENTS DURING THE SEASON.
19. ESCALATOR APPROACH
-A SALES APPROACH THAT
ATTEMPTS TO MOVE A
CUSTOMER UP THE “TICKET
ESCALATOR” ONE STEP AT A
TIME (SINGLE GAME TO MINI-
PACKS TO FULL SEASON).
20. VARIABLE & DYNAMIC TICKET PRICING
-TICKET SELLING STRATEGIES THAT USE ADVANCED COMPUTER
PROGRAMMING TO MAKE PRICE ADJUSTMENTS BASED ON CERTAIN
DEMAND FACTORS (DAY OF THE WEEK, MONTH, OPPONENT, HOW
WELL THE TEAM IS PLAYING, ETC.)
-VARIABLE: PRICES ARE SET AT THE BEGINNING OF THE SEASON
-DYNAMIC: PRICES ARE ADJUSTED DURING THE SEASON, SOMETIMES
AS LATE AS THE DAY OF THE GAME
-MORE THAN 1/2 OF MLB TEAMS UTILIZE DYNAMIC PRICING
21. 5) WHAT REASONS ARE A SEASON TICKET BENEFICIAL TO THE
ORGANIZATION?
-USUALLY PURCHASED PRIOR TO THE START OF THE SEASON SO THE
ORGANIZATION RECEIVES ALL OF THE MONEY FOR THE TICKET
SALES PRIOR TO PAYING EXPENSES FOR THE GAMES.
-SOLD FOR THE ENTIRE SEASON: THE SALES STAFF DOES NOT NEED
TO WORRY ABOUT SELLING THE SEAT
-ASSIST THE GAME OPERATIONS STAFF TO PREPARE FOR
ANTICIAPTED CROWDS
22. RED SOX SEASON TICKET WAITING LIST
-CURRENTLY OVER 7,000 PEOPLE ON THE RED SOX SEASON TICKET
WAITING LIST.
-THE RENEWAL RATE: ABOUT 98%, AMONG THE HIGHEST IN MLB.
-AT THAT RATE, ABOUT 400 RED SOX SEASON TICKETS ARE NOT
RENEWED EACH YEAR.
-SINCE MOST PEOPLE BUY SEASON TICKETS IN PAIRS, ABOUT 200
FANS ADVANCE THROUGH THE WAITING LIST YEARLY.
-THAT MEANS IT COULD TAKE UP TO 20 YEARS FOR A PERSON ON
THE WAITING LIST
-CHICAGO CUBS HAVE LARGEST SEASON TICKET WAITING LIST IN
MLB AT ABOUT 120,000.
23. PERSONAL SEAT LICENSES (PSL)
AN ADVANCED PAYMENT FOR THE RIGHT TO PURCHASE A
SEASON TICKET FOR THE SEAT.
COWBOYS STADIUM
-$4,000-50,000/SEAT
-MOST EXPENSIVE CLUB SEATS:
-30 YEAR, $50,000 PSL/SEAT
-$340/SEAT
METLIFE STADIUM
-$1000-20,000/SEAT.
-52% OF SEATS WILL COST $5K.
-EST. REVENUE: $317 MILLION
25. HOUSTON ASTRODOME
“THE 8TH WONDER OF THE WORLD”
-FIRST STADIUM TO HAVE LUXURY SUITES (53).
-FIRST DOME STADIUM.
-OFFICIALLY OPENED ON 04/12/1965.
26. THE PALACE OF AUBURN HILLS
-180 TOTAL LUXURY SUITES.
-OFFERS 13 UNDERGROUND LUXURY SUITES.
-5 OPENED IN 2005 (450 SQUARE FEET RENTING FOR $450,000/YEAR).
-8 OPENED IN 2006 (800-1,200 SQUARE FEET RENTING FOR
$350,000/YEAR).
6) WHAT DOES THE UNDERGROUND SUITES LACK?
A DIRECT VIEW OF THE BASKETBALL FLOOR
27. PETERSEN EVENTS CENTER
-12,508 SEAT MULTI-PURPOSE ARENA ON CAMPUS OF UNIVERSITY OF
PITTSBURGH.
-FEATURES 18 LUXURY SUITES.
-5 COURTSIDE LUXURY SUITES (ONLY COLLEGE ARENA WITH
COURTSIDE LUXURY SUITES).
-ONE 193 SEAT SUPERSUITE.
28. CLUB SEATS
7) WHAT DO CLUB SEATS OFFER THE PATRON?
-THE OPPORTUNITY TO SIT IN THE MAIN SEATING SECTIONS OF THE
FACILITY BUT IN A MORE EXPENSIVE SEAT.
-WAITER SERVICE.
-SEPARATE CONCESSIONS.
-VIDEO SCREENS.
29. 8) WHAT IS OFTEN THE MOST
IMPORTANT REVENUE SOURCE FOR
MANY FACILITIES?
CONCESSIONS
31. CONCESSIONS
•2ND IN IMPORTANCE TO FINANCIAL SUCCESS.
(#1: TICKETS)
CONCESSION MANAGERS MUST UNDERSTAND:
1) HOW TO SERVE GOOD FOOD AT REASONABLE PRICE
2) DEVELOPMENT OF MARKETING STRATEGY
3) FINANCIAL MANAGEMENT
4) BUSINESS PLANNING
5) PURCHASING
6) INVENTORY CONTROL
7) BUSINESS LAW
8) HEALTH CODES
9) OSHA REGULATIONS
10)CONVENIENCE FOODS
32. PLEASE PUT AWAY ALL ELECTRONIC DEVICES
DISCUSSION:
-SHOULD RUTGERS HAVE FIRED THE MEN’S BASKETBALL COACH?
-ZACH
TODAY:
-SBJ ARTICLE DISCUSSION QUESTIONS DUE
-DISCUSS THE SBJ ARTICLE
-CONTINUE/FINISH CHAPTER 5 DISCUSSION
HOMEWORK:
-TED WALSH CURRENT EVENT
-ANSWER CHAPTER 6 DISCUSSIONS
-I WANT ALL GROUPS TO HAVE PICKED THEIR 2 FACILITIES BY NEXT FIRDAY
34. 1) When did the Cubs first test dynamic pricing?
-LAST YEAR
2) What seats did they test dynamic pricing?
-BLEACHER SEATS (5,000)
3) For 2013, what seats will the Cubs price using dynamic pricing?
-ALL SEATS (41,210)
4) The Cubs reduced all ticket prices by an average of what %?
-2%
5) Bleacher seats were reduced by what %?
-10%
35. 6) By using dynamic pricing, will the Cubs be increasing or decreasing ticket prices during the season?
-INCREASING (“PRICING ONLY GOES UP.”)
7) Like that of other teams, what is the Cubs strategy with dynamic pricing?
-PROVIDE AN INCENTIVE FOR FANS TO BUY TICKETS EARLY
8) Who was the first MLB team to use dynamic pricing?
-SAN FRANCISCO GIANTS (2009)
9) How many individual tickets do the Giants dynamically price?
-10,000-12,000
10) Unlike the Cubs, what will the Giants do with dynamic pricing?
-DROP PRICES ON THE FLY
11) The Giants have a consecutive sellout streak dating to when?
-OCTOBER 1, 2010
36. WHAT ARE CONCESSION SHORTCOMINGS
1) NOT ENOUGH STANDS
2) INADEQUATE KITCHEN LOCATION & SPACE
3) NO INSTALLATION OF FLOOR DRAINS IN KITCHEN & STAND AREAS
4) NO COMMISSARY FOR EMPLOYEES
5) SERVCE ELEVATORS LOCATED AWAY FROM STORAGE
6) NO PROVISIONS FOR EXHAUST
7) LOADING DOCKS & STOREROOMS ON DIFFERENT FLOORS
8) INADEQUATE VENTILATION
9) INSUFFICIENT ENERGY &
WATER AVAILABILITY
10)CONCOURSES TOO NARROW
37. CONCESSION STANDS SHOULD BE
1) CONVENIENTLY LOCATED (40-60 SEC)
2) WELL ORGANIZED LINE DIRECTIONS
3) BRIGHT, SIGNS, ATTRACTIVE
4) GENERATE AROMA TO CONCOURSE
5) BE ABLE TO BE SERVED BY SINGLE PERSON IN EACH SELLING STATION
6) MENU BOARDS (PRODUCTS & PRICES)
7) ATTENTION GRABBERS
39. ALCOHOL MANAGEMENT
-BEARMAN V. UNIVERSITY NOTRE DAME
-ARAMARK LAWSUIT
-MLB ALCOHOL IN CLUBHOUSES
•DRAM SHOP STATUTES:
ALLOW INJURED PLAINTIFFS
TO BRING
SUIT AGAINST
ESTABLISHMENTS THAT ALLOW
DEFENDANT
•SOCIALDRUNK
TO GET HOST LIABILITY:
ALLOWS INJURED PLAINTIFF TO SUE DEFENDANT WHO
KNOWINGLY SERVED ALCOHOL TO MINOR THAT
CAUSED INJURY OR DAMAGE TO PROPERTY