Chapter 5
- 1. CHAPTER 5 DISCUSSIONQUESTIONS 1) What is the goal of any facility manager? 2) What is the lifeblood of sport & entertainment facilities? 3) What is the most important marketing concept that any business should remember? 4) What are mini-plans? 5) What reasons are a season ticket beneficial to the organization? 6) What does the underground luxury suites at The Palace of Auburn Hills lack? 7) What do club seats offer the patron? 8) What is often the most important revenue source for many facilities? 9) What is a per cap analysis? 10) What do some teams charge fans in addition to the fee for entering the parking lot? 11) What is one of the most important revenue sources for most facilities? 12) One of the critical components of maximizing the answer to Question 11 is to police the facility for illegal sales of what? 13) What can sport & entertainment facilities provide a sponsor access to? 14) What was the company, team, & year the first time a company agreed to pay to have its name attached to a professional sport facility? 15) What was the issue with SF Candlestick Park agreeing to naming rights? 16) What was the issue with the Houston Astros selling the naming rights to its stadium?
- 2. 1) WHAT ISTHE GOAL OF ANY FACILITY MANAGER? -TO GENERATE REVENUES THAT EXCEED EXPENSES. -PROJECTING REVENUE & EXPENSES IS ONE OF THE MOST IMPORTANT ASPECTS OF MANAGING A SPORT/ENTERTAINMENT FACILITY.
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- 4. THE 4 AREASOF FACILITY RETAIL OPERATIONS 1) CONCESIONS 2) PARKING 3) MERCHANDISING 4) TICKETS -TICKET OFFICE IS THE HEART OF SPORTS ENTERPRISE & KEY TO FINANCIAL SUCCESS.
- 5. 2) WHAT ISTHE LIFEBLOOD OF SPORT/ENTERTAINMENT FACILITIES? TICKETS
- 6. 2012 NFL ATTENDANCE 1)708,249 2) 643,964 3) 637,236 15) 550,044
- 7. 2012 MLB ATTENDANCE 1)3,565,718 2) 3,542,406 3) 3,460,280 8) 3,043,003