This document discusses how publishers can use esports to retain players in their ecosystem. It provides 4 key reasons for publishers to invest in esports: 1) It is cheaper to retain current players than attract new ones, 2) Content is consumed faster than it is produced, 3) Esports offers new experiences for players and viewers, 4) Players remain in the publisher's ecosystem even when they stop playing. It also outlines the top sources of monetization for publishers in esports through partner contracts, selling rights, bets, prize money, and selling tickets/merchandise.

1. COMPETITIVE GAMING
HOW TO RETAIN PLAYERS
IN THE PUBLISHER’S ECOSYSTEM
ALIAKSEY KORNYSHAU, WARGAMING
HEAD OF COMPETITIVE GAMING, CIS

2. WHY SHOULD
PUBLISHERS
SPEND MONEY
ON ESPORTS

3. FOR A PUBLISHER
ESPORTS IS A TOOL
TO RETAIN
A LARGE PLAYER BASE

4. 1. IT IS CHEAPER TO RETAIN CURRENT PLAYERS THAN ATTRACT NEW ONES
2. THE CONTENT IS CONSUMED FASTER THAN IT IS BEING PRODUCED
3. ESPORTS OFFERS NEW EXPERIENCES FOR BOTH PLAYERS AND VIEWERS
4. PLAYERS REMAIN IN THE PUBLISHER ECOSYSTEM EVEN WHEN THEY STOP PLAYING
4 REASONS
FOR A PUBLISHER-DEVELOPER

5. MONETIZATION
IN ESPORTS
77% 7% 7% 4% 5%PARTNER
CONTRACTS,
SELLING RIGHTS
FOR STREAMING,
ADVERTISING
VARIOUS
BETS
PRIZE MONEY SELLING
TOURNAMENT
TICKETS AND
MERCHANDISE
OTHER
DATA: SUPERDATA
PUBLISHER MONETIZATION:
SELLING “ESPORTS” ITEMS

6. 30
11
8
5
4
0,5
REVENUE AS COMPARED
BILLION $, DATA: DELOITTE
EUROPEAN
FOOTBALL
2016
NFL
FOOTBALL
2015
MLB
BASKETBALL
2014
NBA
BASKETBALL
2014
NHL
HOKEY
2015
ESPORTS
2016
TO REGULAR
SPORTS
ACCORDING TO THE SUPERDATA ESTIMATES, ESPORTS REVENUE IN 2016 IS $892 MILLION

7. ESPORTS
FORECASTS
DATA:
DELOITTE
213 MLN
GLOBAL AUDIENCE IN 2016
$1,9 BLN
MARKET GROWTH BY 2018
82%MALE
74%AGE: 18-43
VIEWERS
DATA:
SUPERDATA

8. ESPORTS MARKET
SIZE IN 2016
DATA: SUPERDATA
$328 MLN
ASIA
$275 MLN
AMERICAS
$269 MLN
EUROPE
$19 MLN
OTHER REGIONS

9. 1. WEBSITES WITH BETS FOR ESPORTS
2. GAMIFICATION OF IN-GAME MONETIZATION TO IMPROVE ESPORTS ITEMS SALES
3. LAUNCH OF PLATFORMS (ESL, FACEIT, ETC.) FOR AMATEUR TOURNAMENTS
TRENDS

10. THANK YOU!