This document provides an overview of advertising regulation in the United States. It discusses self-regulation by advertisers, trade associations, and media. It also outlines regulation by various government agencies at the local, state, and federal levels, including the Federal Trade Commission (FTC) and Federal Communications Commission (FCC). The FTC regulates deceptive and unfair advertising practices. The document also discusses regulation of specific media such as television, online marketing, and spam.
MRTP Act
MTP Act
RTP Act
UTP Act
Compeition (Amendment) bill
Competition LAw
Competition and Industrial Policy
Anti Competitive Agreements
Competition Comission OF India
IPR Protection
Abuse of Dominance
IRDA
Foreign Exchange Management Act
Securities and Exchange Board of India SEBI
The Consumer Protection Act, 1986
The UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing (the Code) governs non-broadcast marketing communications in the UK. The Code applies to various forms of advertising and marketing including print, online, sales promotions and direct marketing. The central principle is that marketing must be legal, honest, decent and truthful. The Code covers issues like harm and offense, privacy, environmental claims, children, gambling and more. It aims to ensure marketing is socially responsible and does not exploit or harm consumers.
The document discusses analyzing a company's marketing environment. It outlines four learning objectives related to understanding how various internal and external factors influence marketing strategy. These include customers, the company, competitors, corporate partners, and the macroenvironment. The macroenvironment analysis framework identifies six key factors: culture, social trends, demographics, political/legal, economic, and technology. Several examples are provided to illustrate social trends, generational cohorts, and relevant legislation that marketers must consider.
The UK Code of Non-broadcast Advertising covers many types of marketing communications across different media channels. It aims to ensure advertising is legal, decent, honest and truthful. The Code is written by the Committee of Advertising Practice and enforced by the Advertising Standards Authority. It contains sections on topics like misleading claims, harm and offence, children, privacy, sales promotions, and specific rules for areas like food and financial products. The Code applies to both advertisers and agencies to ensure high standards in UK non-broadcast advertising.
The ASA is the UK's independent regulator of advertising across all media. It applies the Advertising Codes written by the Committees of Advertising Practice to act on misleading, harmful, or offensive advertisements. The CAP writes and maintains the UK Advertising Codes, which include general rules that advertising be responsible and not mislead or offend, as well as specific rules for sectors like alcohol and health. An example of an ad banned by the ASA was a Volkswagen diesel ad that featured a child repeatedly swearing, which was deemed inappropriate.
The document provides an overview of advertising regulation in the UK. It discusses the following key points:
- The Advertising Standards Authority (ASA) regulates advertising across all media in the UK and enforces advertising codes to ensure ads are truthful, honest and do not harm or offend.
- UK advertising is self-regulated for non-broadcast media and co-regulated for broadcast media. The advertising industry writes the advertising codes that all advertisers must abide by.
- The ASA handles complaints about misleading, harmful or offensive ads and has powers to enforce actions against advertisers that breach advertising codes. It receives over 30,000 complaints annually, most concerning misleading ads.
- The advertising codes have
MRTP Act
MTP Act
RTP Act
UTP Act
Compeition (Amendment) bill
Competition LAw
Competition and Industrial Policy
Anti Competitive Agreements
Competition Comission OF India
IPR Protection
Abuse of Dominance
IRDA
Foreign Exchange Management Act
Securities and Exchange Board of India SEBI
The Consumer Protection Act, 1986
The UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing (the Code) governs non-broadcast marketing communications in the UK. The Code applies to various forms of advertising and marketing including print, online, sales promotions and direct marketing. The central principle is that marketing must be legal, honest, decent and truthful. The Code covers issues like harm and offense, privacy, environmental claims, children, gambling and more. It aims to ensure marketing is socially responsible and does not exploit or harm consumers.
The document discusses analyzing a company's marketing environment. It outlines four learning objectives related to understanding how various internal and external factors influence marketing strategy. These include customers, the company, competitors, corporate partners, and the macroenvironment. The macroenvironment analysis framework identifies six key factors: culture, social trends, demographics, political/legal, economic, and technology. Several examples are provided to illustrate social trends, generational cohorts, and relevant legislation that marketers must consider.
The UK Code of Non-broadcast Advertising covers many types of marketing communications across different media channels. It aims to ensure advertising is legal, decent, honest and truthful. The Code is written by the Committee of Advertising Practice and enforced by the Advertising Standards Authority. It contains sections on topics like misleading claims, harm and offence, children, privacy, sales promotions, and specific rules for areas like food and financial products. The Code applies to both advertisers and agencies to ensure high standards in UK non-broadcast advertising.
The ASA is the UK's independent regulator of advertising across all media. It applies the Advertising Codes written by the Committees of Advertising Practice to act on misleading, harmful, or offensive advertisements. The CAP writes and maintains the UK Advertising Codes, which include general rules that advertising be responsible and not mislead or offend, as well as specific rules for sectors like alcohol and health. An example of an ad banned by the ASA was a Volkswagen diesel ad that featured a child repeatedly swearing, which was deemed inappropriate.
The document provides an overview of advertising regulation in the UK. It discusses the following key points:
- The Advertising Standards Authority (ASA) regulates advertising across all media in the UK and enforces advertising codes to ensure ads are truthful, honest and do not harm or offend.
- UK advertising is self-regulated for non-broadcast media and co-regulated for broadcast media. The advertising industry writes the advertising codes that all advertisers must abide by.
- The ASA handles complaints about misleading, harmful or offensive ads and has powers to enforce actions against advertisers that breach advertising codes. It receives over 30,000 complaints annually, most concerning misleading ads.
- The advertising codes have
Advertising issues - Major Team ProjectJonahTologata
The document discusses a proposed ethical framework for regulating political advertising in Australia. The framework consists of 3 codes:
1) Political parties cannot portray opposing parties in advertisements.
2) All political parties are restricted to the same advertising budget based on previous election results, to ensure fair coverage.
3) Political advertisements can only contain factual information to provide voters with reliable information.
The document analyzes examples of political advertisements against the three codes and concludes that regulating political advertising through this ethical framework could help address issues like negative advertising, unfair advertising exposure, and misleading information seen in past election cycles.
The UK has four main bodies that govern competition:
1. The government ensures competition in the public interest and intervenes when necessary in privatized industries.
2. The Office of Fair Trading (OFT) ensures businesses comply with competition law.
3. The Competition Commission reviews mergers, monopolies and regulatory inquiries, and hears appeals of OFT decisions.
4. Regulators like OFCOM and OFWAT have investigative and enforcement powers like the OFT over privatized industries.
1) Tobacco industry marketing has played a crucial role in the global spread of smoking through sophisticated strategies that target specific groups.
2) Tobacco companies develop brands targeting different consumer groups through careful manipulation of product characteristics, pricing, placement, and promotion.
3) Key target groups in the UK include young smokers starting out and seeking identity, as well as low-income loyal smokers sensitive to social stigma. Tobacco marketing strategies are highly effective at reaching and influencing these groups.
This document outlines the key components of a company's marketing environment including the microenvironment, macroenvironment, demographic environment, economic environment, natural environment, technological environment, political environment, cultural environment, and how companies can respond either reactively or proactively. It provides learning objectives on describing these environmental forces and how changes within them affect marketing decisions.
Marketing, Planning, Implimentation And ControlFalade Samson
The document discusses the legal and ethical framework around the sales and promotion of tobacco and alcohol in Nigeria. It provides an overview of tobacco and alcohol consumption in Nigeria. It then discusses the key aspects of the legal and ethical framework for both tobacco and alcohol separately. For tobacco, it outlines the Tobacco Control Act and compares it to the previous 1990 Tobacco Control Decree, noting how the new Act expands restrictions. It also discusses some challenges in enforcing tobacco regulations, such as the rise of smokeless tobacco and tobacco companies' corporate social responsibility programs.
There are two categories of advertising in the UK: broadcast advertising, which includes TV and radio spots, and is co-regulated; and non-broadcast advertising, like print and online ads, which is self-regulated. Broadcast advertising must be cleared through organizations like Clearcast before airing to ensure it complies with standards, while non-broadcast advertisers must hold evidence to back their claims in case of complaints. Both are investigated by the Advertising Standards Authority (ASA) and must be amended if complaints are upheld, aiming to balance consumer protection and industry responsibility.
This document provides an overview of a business environment lesson on competition policy and regulatory mechanisms in the UK. It discusses key concepts around competition like monopolies and oligopolies. It also outlines some of the main UK and EU competition laws and acts. Finally, it describes the roles of regulatory bodies in the UK that oversee competition like the Competition Commission and Office of Fair Trading.
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply the UK Advertising Codes to ensure ads are legal, decent, honest and truthful. The ASA acts on complaints and proactively checks ads, requiring about 4,000 to be changed or withdrawn annually. The self-regulatory system is funded by the advertising industry and aims to uphold standards while maintaining a flexible approach.
This document discusses advertising regulation in the United States. It begins by outlining the economic impact of advertising, including how it can affect product values, prices, competition, and consumer demand and choice. It then describes the various government agencies that regulate advertising, such as the FCC, FTC, and FDA. It also discusses state and local advertising laws as well as self-regulation by non-government organizations. Finally, it examines some current regulatory issues in advertising including debates around commercial free speech, tobacco advertising, advertising to children, and consumer privacy.
This document discusses the development of competition policy in Georgia from 1992 to 2012. It outlines Georgia's international obligations regarding competition from organizations like the EU, WTO, and OECD. It then details the evolution of Georgia's legal and institutional framework for competition policy, including the establishment of an Antimonopoly Administration in 1992 and the passage of key laws on competition in 1995-1996. Reforms continued through the 2000s to bring policy more in line with EU standards.
This document discusses the development of competition policy in Georgia from 1992 to 2012. It outlines Georgia's international obligations to regulate competition under agreements with the EU, WTO and other organizations. Georgia's laws and policies evolved over this period, with early laws in 1992-1995 and reforms in 2010-2011. However, problems remained, as the 2005 law did not fully address anticompetitive practices and the competition agency lacked enforcement capabilities. Overall the document provides a history of Georgia's competition policy and some remaining challenges.
This chapter examines types and extent of tobacco advertising and promotion in the US over time. It discusses advertising channels used historically and emerging channels like packaging and the internet. It reviews trends in expenditures for cigarettes, cigars, and smokeless tobacco. Despite restrictions, cigarette marketing spending increased substantially to $16.7 billion in 2003, then dropped to $13.5 billion in 2005. Over time, spending has shifted from print to promotional activities like price discounts, impacting exposure to marketing messages.
The document discusses monopolies and anti-competitive practices legislation in the UK and EU. It outlines how the UK and EU aim to restrict monopolies through acts like the Competition Act 1988. The Competition Commission/Competition and Markets Authority regulates monopolies and mergers in the UK and investigates anti-competitive agreements and abuses of dominant market positions. Exemptions may be made for potentially anti-competitive practices under EU law if they increase business activity and efficiency.
The document lists the members of a group which includes 14 names. It then provides a brief overview of the Monopolies and Restrictive Trade Practices Act of 1969 in India, which aims to prevent concentration of economic power and prohibit monopolistic and restrictive trade practices. The act was amended in 1991 and was replaced by the Competition Act of 2002 to promote competition and protect consumer interests in India.
The document analyzes marketing spend data from over 500 personal injury and clinical negligence law firms and claims management companies from 2010-2014. It finds that total marketing spend increased 182% over this period to £267 million in 2014, with digital marketing now accounting for the largest share at £36 million. TV remains the highest individual spending channel but its share is declining as collectives and larger firms dominate, spending millions on TV ads, while smaller firms focus more on digital and radio. The number of top advertisers controlling most of the total spend has also consolidated over time.
This document provides an overview of the political and legal forces in the marketing environment. It discusses how the European Union regulates competition through laws preventing collusion, abuse of market dominance, and restrictions on mergers and acquisitions. It also discusses laws around state aid and how national governments can influence companies. Specific examples are given of industries fined for price fixing cartels. Overall, the political and legal environment in the EU creates regulations that shape competition between companies.
Scientific tools that make the policy of shrinking illicit trade of cigarette...OECD Governance
Presentation by Ms. Ilia Syrigou, Ministry of Justice, Greece at the OECD Task Force on Countering Illicit Trade (TF-CIT) meeting 28-29 March 2017.
For more information see www.oecd.org/gov/risk/task-force-on-countering-illicit-trade-meeting-2017.htm
This document summarizes key concepts from Chapter 2 of a Principles of Marketing course. It discusses developing marketing strategies and marketing plans. The key points covered include defining a marketing strategy, describing the elements of a marketing plan, and outlining the five steps to create a marketing plan: 1) define business mission and objectives, 2) conduct a situation analysis using SWOT, 3) identify opportunities using STP, 4) implement the marketing mix, and 5) evaluate performance and make adjustments. It also discusses analyzing a marketing situation, sustainable competitive advantages, and growth strategies.
This document discusses various methods for measuring the effectiveness of promotional programs, including advantages and disadvantages of measurement, evaluating alternative strategies, and testing advertising at different stages of development. It provides an overview of concept testing, rough art testing, pretesting finished ads, and post-market testing. The essentials of effective testing include using a consumer response model, both pretests and posttests with multiple measures, and proper research with established objectives.
This chapter discusses the marketing of services and how it differs from product marketing. It identifies four key differences: services are intangible, heterogeneous, perishable, and have inseparable production and consumption. The chapter introduces the Service Gap Model which outlines four potential gaps: the knowledge gap, standards gap, delivery gap, and communications gap. It also examines five dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. Finally, it discusses the importance of effective service recovery strategies.
This document discusses pricing concepts and strategies. It covers the five Cs of pricing - company objectives, customers, costs, competition, and channel members. It also explains key pricing concepts like elasticity, break-even analysis, the relationship between price and quantity. The document contains learning objectives, definitions of key terms, and examples to illustrate pricing models and strategies.
This document provides an overview of marketing ethics and corporate social responsibility. It discusses key concepts like the four steps of ethical decision making (identify issues, gather information, evaluate alternatives, choose action), integrating ethics into a firm's marketing strategy at the planning, implementation, and control phases, and considering stakeholders like employees, customers, society and the marketplace in corporate social responsibility efforts. The overall document aims to help students understand the importance of ethics and social responsibility in marketing.
Advertising issues - Major Team ProjectJonahTologata
The document discusses a proposed ethical framework for regulating political advertising in Australia. The framework consists of 3 codes:
1) Political parties cannot portray opposing parties in advertisements.
2) All political parties are restricted to the same advertising budget based on previous election results, to ensure fair coverage.
3) Political advertisements can only contain factual information to provide voters with reliable information.
The document analyzes examples of political advertisements against the three codes and concludes that regulating political advertising through this ethical framework could help address issues like negative advertising, unfair advertising exposure, and misleading information seen in past election cycles.
The UK has four main bodies that govern competition:
1. The government ensures competition in the public interest and intervenes when necessary in privatized industries.
2. The Office of Fair Trading (OFT) ensures businesses comply with competition law.
3. The Competition Commission reviews mergers, monopolies and regulatory inquiries, and hears appeals of OFT decisions.
4. Regulators like OFCOM and OFWAT have investigative and enforcement powers like the OFT over privatized industries.
1) Tobacco industry marketing has played a crucial role in the global spread of smoking through sophisticated strategies that target specific groups.
2) Tobacco companies develop brands targeting different consumer groups through careful manipulation of product characteristics, pricing, placement, and promotion.
3) Key target groups in the UK include young smokers starting out and seeking identity, as well as low-income loyal smokers sensitive to social stigma. Tobacco marketing strategies are highly effective at reaching and influencing these groups.
This document outlines the key components of a company's marketing environment including the microenvironment, macroenvironment, demographic environment, economic environment, natural environment, technological environment, political environment, cultural environment, and how companies can respond either reactively or proactively. It provides learning objectives on describing these environmental forces and how changes within them affect marketing decisions.
Marketing, Planning, Implimentation And ControlFalade Samson
The document discusses the legal and ethical framework around the sales and promotion of tobacco and alcohol in Nigeria. It provides an overview of tobacco and alcohol consumption in Nigeria. It then discusses the key aspects of the legal and ethical framework for both tobacco and alcohol separately. For tobacco, it outlines the Tobacco Control Act and compares it to the previous 1990 Tobacco Control Decree, noting how the new Act expands restrictions. It also discusses some challenges in enforcing tobacco regulations, such as the rise of smokeless tobacco and tobacco companies' corporate social responsibility programs.
There are two categories of advertising in the UK: broadcast advertising, which includes TV and radio spots, and is co-regulated; and non-broadcast advertising, like print and online ads, which is self-regulated. Broadcast advertising must be cleared through organizations like Clearcast before airing to ensure it complies with standards, while non-broadcast advertisers must hold evidence to back their claims in case of complaints. Both are investigated by the Advertising Standards Authority (ASA) and must be amended if complaints are upheld, aiming to balance consumer protection and industry responsibility.
This document provides an overview of a business environment lesson on competition policy and regulatory mechanisms in the UK. It discusses key concepts around competition like monopolies and oligopolies. It also outlines some of the main UK and EU competition laws and acts. Finally, it describes the roles of regulatory bodies in the UK that oversee competition like the Competition Commission and Office of Fair Trading.
The Advertising Standards Authority (ASA) is the independent regulator of advertising across all UK media. They apply the UK Advertising Codes to ensure ads are legal, decent, honest and truthful. The ASA acts on complaints and proactively checks ads, requiring about 4,000 to be changed or withdrawn annually. The self-regulatory system is funded by the advertising industry and aims to uphold standards while maintaining a flexible approach.
This document discusses advertising regulation in the United States. It begins by outlining the economic impact of advertising, including how it can affect product values, prices, competition, and consumer demand and choice. It then describes the various government agencies that regulate advertising, such as the FCC, FTC, and FDA. It also discusses state and local advertising laws as well as self-regulation by non-government organizations. Finally, it examines some current regulatory issues in advertising including debates around commercial free speech, tobacco advertising, advertising to children, and consumer privacy.
This document discusses the development of competition policy in Georgia from 1992 to 2012. It outlines Georgia's international obligations regarding competition from organizations like the EU, WTO, and OECD. It then details the evolution of Georgia's legal and institutional framework for competition policy, including the establishment of an Antimonopoly Administration in 1992 and the passage of key laws on competition in 1995-1996. Reforms continued through the 2000s to bring policy more in line with EU standards.
This document discusses the development of competition policy in Georgia from 1992 to 2012. It outlines Georgia's international obligations to regulate competition under agreements with the EU, WTO and other organizations. Georgia's laws and policies evolved over this period, with early laws in 1992-1995 and reforms in 2010-2011. However, problems remained, as the 2005 law did not fully address anticompetitive practices and the competition agency lacked enforcement capabilities. Overall the document provides a history of Georgia's competition policy and some remaining challenges.
This chapter examines types and extent of tobacco advertising and promotion in the US over time. It discusses advertising channels used historically and emerging channels like packaging and the internet. It reviews trends in expenditures for cigarettes, cigars, and smokeless tobacco. Despite restrictions, cigarette marketing spending increased substantially to $16.7 billion in 2003, then dropped to $13.5 billion in 2005. Over time, spending has shifted from print to promotional activities like price discounts, impacting exposure to marketing messages.
The document discusses monopolies and anti-competitive practices legislation in the UK and EU. It outlines how the UK and EU aim to restrict monopolies through acts like the Competition Act 1988. The Competition Commission/Competition and Markets Authority regulates monopolies and mergers in the UK and investigates anti-competitive agreements and abuses of dominant market positions. Exemptions may be made for potentially anti-competitive practices under EU law if they increase business activity and efficiency.
The document lists the members of a group which includes 14 names. It then provides a brief overview of the Monopolies and Restrictive Trade Practices Act of 1969 in India, which aims to prevent concentration of economic power and prohibit monopolistic and restrictive trade practices. The act was amended in 1991 and was replaced by the Competition Act of 2002 to promote competition and protect consumer interests in India.
The document analyzes marketing spend data from over 500 personal injury and clinical negligence law firms and claims management companies from 2010-2014. It finds that total marketing spend increased 182% over this period to £267 million in 2014, with digital marketing now accounting for the largest share at £36 million. TV remains the highest individual spending channel but its share is declining as collectives and larger firms dominate, spending millions on TV ads, while smaller firms focus more on digital and radio. The number of top advertisers controlling most of the total spend has also consolidated over time.
This document provides an overview of the political and legal forces in the marketing environment. It discusses how the European Union regulates competition through laws preventing collusion, abuse of market dominance, and restrictions on mergers and acquisitions. It also discusses laws around state aid and how national governments can influence companies. Specific examples are given of industries fined for price fixing cartels. Overall, the political and legal environment in the EU creates regulations that shape competition between companies.
Scientific tools that make the policy of shrinking illicit trade of cigarette...OECD Governance
Presentation by Ms. Ilia Syrigou, Ministry of Justice, Greece at the OECD Task Force on Countering Illicit Trade (TF-CIT) meeting 28-29 March 2017.
For more information see www.oecd.org/gov/risk/task-force-on-countering-illicit-trade-meeting-2017.htm
This document summarizes key concepts from Chapter 2 of a Principles of Marketing course. It discusses developing marketing strategies and marketing plans. The key points covered include defining a marketing strategy, describing the elements of a marketing plan, and outlining the five steps to create a marketing plan: 1) define business mission and objectives, 2) conduct a situation analysis using SWOT, 3) identify opportunities using STP, 4) implement the marketing mix, and 5) evaluate performance and make adjustments. It also discusses analyzing a marketing situation, sustainable competitive advantages, and growth strategies.
This document discusses various methods for measuring the effectiveness of promotional programs, including advantages and disadvantages of measurement, evaluating alternative strategies, and testing advertising at different stages of development. It provides an overview of concept testing, rough art testing, pretesting finished ads, and post-market testing. The essentials of effective testing include using a consumer response model, both pretests and posttests with multiple measures, and proper research with established objectives.
This chapter discusses the marketing of services and how it differs from product marketing. It identifies four key differences: services are intangible, heterogeneous, perishable, and have inseparable production and consumption. The chapter introduces the Service Gap Model which outlines four potential gaps: the knowledge gap, standards gap, delivery gap, and communications gap. It also examines five dimensions of service quality: tangibles, reliability, responsiveness, assurance, and empathy. Finally, it discusses the importance of effective service recovery strategies.
This document discusses pricing concepts and strategies. It covers the five Cs of pricing - company objectives, customers, costs, competition, and channel members. It also explains key pricing concepts like elasticity, break-even analysis, the relationship between price and quantity. The document contains learning objectives, definitions of key terms, and examples to illustrate pricing models and strategies.
This document provides an overview of marketing ethics and corporate social responsibility. It discusses key concepts like the four steps of ethical decision making (identify issues, gather information, evaluate alternatives, choose action), integrating ethics into a firm's marketing strategy at the planning, implementation, and control phases, and considering stakeholders like employees, customers, society and the marketplace in corporate social responsibility efforts. The overall document aims to help students understand the importance of ethics and social responsibility in marketing.
This document outlines a chapter on consumer behavior that covers:
- The six stages of the consumer decision process: need recognition, information search, alternative evaluation, purchase, consumption, and post-purchase evaluation.
- Factors that influence the consumer decision process such as psychological, social, and situational factors.
- The difference between functional and psychological needs that drive consumer behavior.
- How involvement affects how consumers process information and make buying decisions.
The document discusses developing marketing strategies and marketing plans. It covers defining a marketing strategy, the elements of a marketing plan, analyzing marketing situations using SWOT analysis, choosing consumer groups to target, implementing the marketing mix, and using portfolio analysis to evaluate performance. The marketing plan process involves planning, implementation, and control phases. Key steps in the planning phase include defining objectives, situation analysis, identifying opportunities, and developing the marketing strategy. [/SUMMARY]
The document discusses supply chain and channel management. It covers topics like marketing channels, supply chain management, designing marketing channels, managing strategic relationships, information and merchandise flow through channels, and technologies used. The learning objectives are to understand channel and supply chain importance, direct vs indirect channels, channel management, and information/merchandise flow. Key concepts are defined in a glossary at the end.
This document discusses global marketing strategies. It covers assessing global markets through economic and sociocultural analysis. Key factors for economic analysis include GDP, GNI, population size, income levels, infrastructure, and government policies. Cultural dimensions to analyze include power distance, uncertainty avoidance, individualism, and masculinity. The document also discusses strategies for entering global markets, such as exports, foreign direct investment, joint ventures, and strategies for the global marketing mix including adapting products, pricing, distribution, and communications to different country markets.
The document discusses the key steps in designing and executing an advertising campaign, including identifying the target audience, setting objectives, determining budget, conveying the message, evaluating media, creating ads, and assessing impact. It also covers the objectives of advertising such as to inform, persuade, and remind consumers. Additionally, it identifies different types of advertising appeals and media channels that can be used.
This document contains lecture slides about direct marketing from a Promotional Strategy course. It includes definitions and examples of direct marketing, factors that have contributed to its growth, how it can be combined with other marketing tools, how database marketing works, strategies for direct marketing through various media like mail, catalogs, and telephones, and ways to measure its effectiveness.
The document discusses Geico's marketing success through various promotional campaigns including their Gecko mascot. It explains how Geico expanded its customer base through national television advertisements featuring the Gecko in 1999 and Cavemen in 2004. The document also notes Geico's use of direct mail, internet advertising, social media, promotional giveaways, and the Gecko as a spokescreature for conservation efforts. Currently, Geico has over 10 million policyholders and $24 billion in assets.
The document discusses models of communication and consumer behavior, including the elaboration likelihood model of persuasion. It describes how consumers process information through central and peripheral routes, based on their ability and motivation. Figures are presented on topics like levels of audience aggregation, models of the response process, and a framework for studying how advertising works.
This document discusses various aspects of developing creative advertising strategies, including determinants of creativity, universal advertising standards, models of the creative process, developing the major selling idea through approaches like unique selling propositions and positioning, and elements of an advertising campaign like themes and slogans. It provides outlines for a creative brief and information flow from marketing to creative teams.
This document provides an overview of sales promotion concepts from a textbook. It includes definitions of sales promotion, examples of different promotion techniques like premiums and coupons, and objectives of various promotion types. It also discusses challenges like overreliance on promotions, misredemption of coupons, and the "sales promotion trap" where constant discounting reduces brand value.
The document discusses factors for manufacturers to consider when establishing relationships with retailers and developing retail strategies. It outlines different types of retailers including food retailers like supermarkets, convenience stores, and warehouse clubs. General merchandise retailers discussed include department stores, discount stores, off-price retailers, and specialty stores. The benefits of stores and multichannel retailing are presented along with challenges of the multichannel approach. Learning objectives cover retail strategy, distribution intensity, and multichannel marketing challenges.
This document provides an overview of business-to-business marketing. It discusses the key aspects of B2B markets including manufacturers/service providers, resellers, institutions, and government. It then outlines the six stages of the B2B buying process: need recognition, product specification, request for proposal, proposal analysis and supplier selection, order specification, and vendor performance assessment. It also describes the different roles in the buying center, organizational cultures, and buying situations. Key terms are defined in a glossary at the end.
The document discusses the changing marketing environment and the growth of integrated marketing communications (IMC). It notes that consumers now obtain information from many sources and are less passive recipients of messages. It also summarizes key aspects of IMC, including its benefits, components like advertising, direct marketing, sales promotion, and public relations, and the IMC planning process. The goal of IMC is to create synergies across promotional tools and communicate with audiences through various touchpoints in a coordinated way.
This document discusses the regulation of advertising and promotion in the United States. It covers self-regulation through industry organizations establishing guidelines, as well as regulation by government agencies. The Federal Trade Commission plays a key role in enforcing laws against deceptive advertising. The document outlines various laws and regulations covering different media and issues, such as marketing to children and anti-spam legislation.
Advertising is regulated through self-regulation by the advertising industry and trade associations, as well as federal regulation and state regulation. The Federal Trade Commission is a key federal regulatory agency that regulates advertising and promotion. The FTC works to prevent deceptive and unfair advertising practices through various programs and enforcement actions like cease and desist orders. Self-regulatory bodies also review advertising to address issues like substantiation of claims.
This document discusses the regulation and ethics of advertising. It covers criticisms of advertising around topics like demand creation, shaping social values, and stereotypes. It then explains several acts like the Pure Food and Drug Act that have impacted advertising regulations. Several regulatory bodies that oversee advertising are also outlined, including the FTC, FDA, and FCC. The document discusses types of deceptive advertising and remedies for violations. Self-regulation through industry organizations is also summarized.
This document summarizes key points from a chapter about consumer behavior and social well-being. It discusses how ethical business practices are good for business, and how marketers have an obligation to provide safe products. It also explains how consumer behavior impacts major public policy issues and can sometimes be harmful to individuals and society. Specific examples of these impacts are given, such as data privacy, sustainability, addiction, and illegal or destructive consumer actions.
This is the January 2016 issue of the Digital Marketing Report, published by the Joss Group (www.thejossgroup.com). The subscription cost is $399 US for 12 issues (one a month). The newsletter is for senior digital marketing professionals and the creative professionals who work with them.
This document provides an overview of the advertising industry and how it is being impacted by the digital age. It notes that while the industry has declined in recent years due to the economic downturn, the longer term challenge is consumers shifting to digital platforms like websites and mobile devices. This has hurt traditional media companies that rely on advertising revenue. The online advertising market is growing but is compressed, with the top companies controlling a large share. Advertisers are experimenting with new digital strategies like behavioral advertising and social media marketing to engage consumers. Congress is considering regulations around these issues.
10 things to do your ads comply wth int lawsAamir Abbasi
1) Advertisers must understand and comply with advertising laws in any country they operate in. They should research consumer protection laws and past cases.
2) All advertising claims must be substantiated before disseminating an ad. In the US, the FTC enforces this and has provided guidance on what constitutes a deceptive claim.
3) Advertisers should ensure claims are truthful, accurate, and not misleading. Comparative claims require clear substantiation to avoid deception or issues with competitors.
The document summarizes UK regulations for advertising content across various media platforms. The Advertising Standards Authority (ASA) regulates advertisements in the UK according to advertising codes established by two committees - the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The codes contain over 20 rules that advertisers must follow, including restrictions around alcohol, gambling, charities, harm/offense, and environmental claims. The document provides examples of some of the specific rules for alcohol, gambling, charities, and harm/offense. Advertisers can use ASA services to help ensure their ads comply with regulations and avoid being banned. There is also a process for competitors to submit complaints to ASA about
Conduct Risk. Assessing risk and identifying cultural drivers for clear defin...Compliance Consultant
Conduct Risk is sweeping the financial services world and catching many risk manager out as there is still a lack of understanding.
Our Compliance Manual is available at http://bit.ly/ComplianceManualTemplate
Risk management need to determine the corporate risk philosophy and appetite. To assess or understand the risk philosophy, try to comprehend the organisation's culture, values and environment. The way business operations are conducted on a daily basis and the organisation’s strategy are typically good indicators where you can find the company risk philosophy. Assess whether business has an aggressive, innovative, typical or conservative attitude towards risks for achieving business goals.
Risk appetite is simply the amount of risk which the organisation is willing to take to undertake business activities and achieve the business objectives, where Conduct Risk is concerned this has to include good customer outcomes. A simple question to ask the board of members could be “What amount of reported mismanagement or public uproar would make you uncomfortable if it appeared in the business newspapers?”
Consolidate the various risk exposures from the risk department's identified risks and present them to the board. Finally, assess whether the company’s internal perception and rhetoric on risk philosophy and appetite are consistent with the board and other stakeholder's viewpoints. Realign the two where required to prepare the annual strategy.
Build Your Framework.
The document provides an overview of chapter 19 from a Principles of Marketing textbook. It discusses key concepts related to advertising, public relations, and sales promotions including:
1) The steps in designing and executing an advertising campaign such as identifying the target audience, setting objectives, determining budget, conveying the message, evaluating media, creating ads, and assessing impact.
2) The objectives of advertising which are to inform, persuade, or remind the target audience.
3) How advertisers appeal to consumers through emotional or informational appeals tailored to the target audience.
4) The types of media companies use to deliver their messages including mass media to reach broad audiences and niche media to target specific groups.
Failure of Self-Regulation in Alcohol AdvertisingMicheleSimon
The document summarizes a study examining alcohol advertising self-regulation from 2004-2007. It found that the self-regulatory system run by DISCUS (the Distilled Spirits Council) was ineffective at enforcing its own advertising code. Of 78 complaints, only 43 ads (46%) were found to violate the code. The document recommends making the self-regulatory system truly independent and implementing stronger enforcement policies like penalties.
This document discusses various marketing environment forces that affect marketing decisions including political, legal, regulatory, societal, economic, competitive, and technological forces. It provides examples of how each force influences customers' preferences and needs as well as marketing managerial decisions. The document also outlines several laws and government agencies in the US that regulate industries and protect consumers through enforced regulations and standards.
mHealth Israel_UK Healthcare, Retail and DTC Market OverviewLevi Shapiro
Overview of UK Healthcare, retail and direct to consumer market by Jeremy Cummin and Steve Hazelwood. Includes description of the NHS buying process, alternative market entry strategies and key considerations for success in the UK retail and consumer sectors.
Create the Executive Summary portion of the Marketing Communications.docxstarkeykellye
This document discusses ethical considerations and regulatory issues in marketing communications. It addresses ethics around targeting specific audiences, the truthfulness of advertising, and promotions. It also covers packaging and branding ethics. Additionally, it outlines the roles of key regulatory bodies in the US, including the Federal Trade Commission and Food and Drug Administration. It describes how these agencies regulate advertising, labeling, and marketing. Self-regulatory organizations are also discussed as a complement to government standards.
This document provides an overview of integrated marketing communications (IMC) and the promotional mix. It discusses how companies have shifted from traditional mass media advertising to using various IMC tools in a coordinated manner to reach audiences. Volkswagen's Punch Dub campaign is used as an example of an integrated strategy using traditional media, social media, sponsorships and other promotional activities. The document also defines key concepts like the marketing mix, advertising, direct marketing, sales promotion, publicity and public relations.
Learn about the 7 drivers of pharmaceutical television advertising. Television advertising for prescription drugs is a controversial practice but is an important component of the marketing strategy for many pharmaceutical manufacturers plus other healthcare product manufacturers. The FDA’s Center for Drug Evaluation and Research (CDER) and its Office of Prescription Drug Promotion(OPDG) closely monitor what pharmaceutical companies display and communicate within their television, print, radio or digital ads.
Get the complete insights through this article from Bare Sky Marketing Healthcare Content Writing Services
Devices Sponsor Information Day: 5 - Post-market - Advertising therapeutic go...TGA Australia
Presentations by TGA and Industry (combined) to help sponsors and manufacturers better understand the regulation of medical devices and in-vitro diagnostic medical devices
Pr4 task 2 regulation and its impact on content Kieran Jackson
The Advertising Standards Authority (ASA) is the independent regulator for advertising across all UK media. It receives around 30,000 complaints each year regarding around 20,000 advertisements. The ASA works to ensure advertising is legal, decent, honest and truthful. It can ban ads if they violate rules such as no nudity, smoking, sexism, homophobia, racism, or intended offense. The UK Advertising Codes establish further rules for specific sectors like alcohol, gambling, employment and health claims that ads must comply with. Advertisers use the Clearcast Advisory Panel for advice and training to avoid having their ads banned by the ASA for violating these standards of legal and socially responsible advertising.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
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Self-Regulation of Advertising
These are the gatekeepers in charge of regulating advertising and promotions, and the goals
they hope to achieve.
• Gatekeepers
• Advertising industry
• Businesses
• Media
• Trade associations
• Goals
• Maintain consumer trust and confidence
• Limit government interference
• Protect all parties from litigation
Textbook
Pages 682 - 684
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Local, State, and Federal Regulation
This is a list of some of the local, industry, and governmental agencies that are involved in
regulating advertising and promotions.
Local and Industry Groups
• Better Business Bureau (BBB)
• National Advertising Review Council (NARC)
• Distilled Spirits Council (DISCUS)
• American Medical Association (AMA)
State and Federal Agencies
• Federal Trade Commission (FTC)
• Federal Communications Commission (FCC)
• Food and Drug Administration (FDA)
• U.S. Postal Service (USPS)
Textbook
Page 683
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Self-Regulation by Advertisers and Agencies
This is a list of the methods by which advertisers and agencies protect themselves.
Protective measures
• Company guidelines,
standards, policies
• Corporate attorneys
• Substantiating ad claims
• Agency-client contracts
• Creative review boards
• Specialized lawyers
Textbook
Page 684
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Self-Regulation by Trade Associations
This are the the types of products and services that are self-regulated by trade associations.
Affected products and services
• Liquor & alcoholic beverages
• Pharmaceuticals
• Products for children
• Legal & medical services
Textbook
Pages 684 - 685 / Exhibit 20 - 2
Attorneys at Law
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Liquor Advertising on TV
The ad shown here was developed by The Center on Alcohol Marketing and Youth. It calls for
the alcohol industry to responsibly market its products, since its use is illegal for 60 million
underage Americans.
Textbook
Pages 686 - 687 / IMC Perspective 20 - 1
60 million underage
viewers
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Liquor Advertising on TV
This is an ad that was run in a northeast edition of the New York Times in the form of an
open letter sent to Seagram CEO Edgar Bronfman, Jr. criticizing the company’s decision to
break the 48 year voluntary ban against hard liquor advertising on television.
Textbook
Pages 686 - 687 / IMC Perspective 20 - 1
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Self-Regulation by Businesses
This is an overview of the various test points that occur during the development of an ad or
an advertising campaign.
Better Business Bureau (BBB)
• Promotes fair advertising and selling practices across all industries
• Handles consumer complaints
• Supported by dues of the member firms
• Uses negative publicity to curb abuses
BBB national investigative arms
• National Advertising Division (NAD)
• Children’s Advertising Review Unit (CARU)
• Electronic Retailing Self-Regulation Program (ERSP)
Textbook
Pages 686 - 688
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The National Advertising Review Council
This visual shows a page from the web site of the National Advertising Review Council.
Textbook
Pages 688 – 689 / Exhibit 20 - 3
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CARU Activities
This is a list of some of the roles and responsibilities of the Children’s Advertising Review
Unit.
• General activities
• Review and evaluate child-directed advertising in all media
• Oversee online privacy issues that affect children
• Advise advertisers and agencies
• Maintain self-regulatory guidelines
for children’s advertising
Textbook
Pages 690
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Mission of the ERSP
This is the mission of the Electronic Retailing Self-Regulation Program (ERSP).
Textbook
Pages 690
Discourage advertising and marketing in the
electronic retailing industry that
contains unsubstantiated claims
Enhance consumer confidence
in electronic retailing
Demonstrate a commitment to meaningful
and effective self-regulation
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Self-Regulation by Advertising Associations
This chart shows the advertising associations that actively monitor and police advertising
practices.
Textbook
Page 690 - 691
Actively Monitoring and Policing
Advertising Practices
American Association of Advertising
Agencies
American Advertising
Federation
Advertisers
Agencies
Media
Advertising Clubs
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TV Network Guidelines for Children’s Ads
This is a sampling of the TV networks’ guidelines for children’s advertising.
Textbook
Pages 692 / Figure 20 - 3
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Appraising Self-Regulation
The two opposing views of advertising self-regulation.
Textbook
Pages 693 - 694
Can be more stringent standards than those imposed by legislation
Encourages truthful, ethical, responsible advertising
Effective regulatory mechanism
Preferable to government intervention
Advertisers,
Agencies, Media
Takes too long to resolve complaints
Problems with budgeting and staffing
Lack of power or authority
Self-serving to advertiser and media
Critics
17. These are the various federal agencies involved in the regulation of advertising and
promotion.
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Federal Regulation of Advertising
Textbook
Pages 694
Federal Communications
Commission (FCC)
Food and Drug
Administration (FDA)
U.S. Postal Service
Bureau of Alcohol Tobacco,
and Firearms
Federal Trade Commission
(FTC)
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Advertising and the First Amendment
These are the key points about free speech and advertising.
Textbook
Pages 694 - 695
Speech promoting a commercial
transaction is protected but must be
truthful
Freedom of speech or expression is the
most basic federal law that governs
advertising and promotion
Speech must be balanced against
competing interests such as advertising
of harmful products
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Federal Trade Commission
Here is an overview of the Federal Trade Commission.
Textbook
Page 695 - 697 / Exhibit 20 - 9
Three Major Divisions
• Consumer
Protection
• Economics
• Competition
Wheeler Lea Amendment
(1938) Made Deceptive
Practices Unlawful
Created By FTC Act (1914)
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The Concept of Unfairness
These are the basis for determining unfairness.
Textbook
Pages 697
Could not reasonably be avoided by
consumers
Causes substantial physical or
economic injury to consumers
Must not be outweighed by
countervailing benefits to consumers
or competition
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Puffery
This visual defines and shows some examples of puffery.
Textbook
Page 698
Bayer
“The wonder drug
that works wonders”
BMW
“The ultimate driving
machine”
Nestlé
“The very best
chocolate”
Snapple
“Made from the best
stuff on earth”
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Deceptive Advertising
These are the key elements of deceptive advertising.
Textbook
Pages 699 - 700
Perspective of reasonable consumer
Likelihood of misleading consumer
Materiality – misrepresentation or
practice is likely to affect consumers’
purchase decision
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Ways the FTC Handles Deceptive Ads
These are the ways in which FTC deals with deceptive advertising.
Textbook
Pages 700 - 707
FTC programs to prevent
deceptive advertising
Affirmative Disclosure
Advertising Substantiation
FTC programs to deal with
deceptive advertising
after it occurs
Cease-and-Desist Orders
Consent Orders
Corrective Advertising
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Federal Regulation by the FTC
This is a brief timeline of federal regulation by the FTC.
Textbook
Pages 707 - 709
1970’s
FTC is powerful,
active regulator
FTC becomes
less active
1980’s and 1990’s
Focus on telemarketing
and Internet privacy
2000 to 2009
Asks for increased
powers to protect
consumers against
financial fraud
2010 to Present
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Additional Federal Regulatory Agencies
These are some of the other federal regulatory agencies and departments that regulate
advertising and promotion.
Textbook
Pages 709 - 712
Federal Communications
Commission
Food and Drug
Administration
U.S. Postal Service
Bureau of Alcohol, Tobacco,
and Firearms
Additional federal regulatory agencies
and departments that regulate
advertising and promotion
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Test Your Knowledge
The _____ is a federal agency that was founded in 1934 to regulate broadcast
communications that include the radio, television, telephone, and telegraph industries.
A. Federal Trade Commission
B. Federal Communications Commission
C. Fairness Doctrine
D. U.S. Postal Service
E. National Association of Broadcasters
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The Nutrition Labeling and Education Act
This visual shows the nutrition facts on the label of a jar of peanut butter.
Textbook
Pages 710 – 712 / Exhibit 20 – 15
Labels must be easy
for consumers to
understand
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The U.S. Postal Service
This is a list of the types of advertising messages over which the U.S. Post Service has
regulatory jurisdiction.
Textbook
Pages 712
The U.S. Postal Service has control over ads that involve…
Lotteries
Obscenity
Fraud
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Bureau of Alcohol, Tobacco, and Firearms
This is a list of the roles and responsibilities of the Bureau of Alcohol, Tobacco, and Firearms
(BATF).
Textbook
Pages 712
Enforces liquor laws
Develops regulations
Collects taxes on liquor sales
Regulates liquor advertising
Imposes sanctions
The BATF…
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Suing Competitors Under the Lanham Act
This is a list of the elements that must be proven to win a false advertising suit under the
Lanham Act.
Textbook
Pages 712 - 723
Must be proven to win a false advertising suit
Ad deceived a substantial segment of the audience
Deception was “material” or meaningful and is likely to influence purchasing decisions
Falsely advertised products or services are sold in interstate commerce
You were, or likely will be, injured as a result of the false statements (loss of sales or loss
of goodwill)
False statements have been made about the advertiser’s product or your product
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Regulation of Sales Promotion
This are the three forms of sales promotion that are highly regulated.
Textbook
Pages 717 - 718
Cannot misrepresent their value
Cannot be a lottery
Rules & details must be fully
disclosed
Care must be taken with special
audiences
Contests/Sweepstakes
Premiums
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Regulation of Trade Allowances
These are the regulations of trade allowances.
Textbook
Pages 718 - 719
Must not violate any stipulations of
the Robinson-Patman Act
Co-op funds must be equal and
non-discriminatory
Trade Allowances
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Regulation of Direct Marketing
This is a summary of the regulation of direct marketing.
Textbook
Pages 719 - 721
Telephone Consumer Protection Act
Pay-per-call Rule
FTC “Do-not-call” Registry
Telemarketing faces increased regulation
FTC & US Postal Service police direct-response ads
closely
Self-regulation occurs through various industry
groups
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Protecting Consumers from Unwanted Calls
These are the characteristics of the national “do-not-call” registry, which was created by the
FTC to deal with the problems of unwanted calls consumer receive from telemarketers.
Textbook
Pages 720 - 721
Created by the FTC to allow consumers to limit the calls they receive from
telemarketers
Excludes calls from political organizations, charities, telephone surveyors, or
companies with which the consumer has an existing relationship
Companies calling consumers on the registry subject to fine of up to $11,000
per incident
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Children’s Online Privacy Protection Act
This visual relates to the Children’s Online Privacy Protection Act and summarizes the
characteristics of this piece of legislation.
Textbook
Pages 722 - 723
Places restrictions on collecting information
from children via the Internet
Enacted to protect the privacy of children
when they are using the Internet
Privacy policies must be on home page
and area where data is collected
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Regulation of Social Media
This is a list of some of the new guidelines established by the FTC:
• Safeguarding of personal information
• Guidelines for online endorsements
• Online endorsers and bloggers must disclose any material connection to company or
brand
• Paid endorsers posting on social media and e-commerce sites
• Must identify themselves as such
Textbook
Page 724
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Anti-Spamming Legislation
This list presents the CAN-SPAM Act’s general requirements for commercial emails:
• CAN-SPAM Act of 2003 email rules
• Conspicuous notice of the right to opt-out
• A functioning Internet-based mechanism that a recipient may use to opt out of
future commercial e-mail messages
• Clear and conspicuous identification that the message is an advertisement
• A valid physical postal address for the sender
Textbook
Pages 724 - 725