This document discusses various ways to publish content online through blogs and wikis. It begins by defining blogs as online journals that individuals author, and wikis as collections of linked web pages that users can collaboratively create and edit. It then covers the structure of web applications like blogs and wikis, how to interact with and extend the value of blogs, and how wikis work as collaborative tools like Wikipedia. The overall purpose is to explain how blogs and wikis facilitate the creation and sharing of online content.
This social media integration plan outlines how to distribute blog feeds, status updates, images, videos, documents and presentations across multiple social media platforms. It involves importing content from a WordPress blog, Flickr, YouTube and Slideshare into a Hootsuite dashboard for distribution to Facebook, LinkedIn, and Twitter accounts. The plan aims to synchronize content across social media networks using applications that link and share content between platforms.
Web 2.0 refers to second-generation web technologies that emphasize user participation, social interaction, and collaboration on the internet. It allows users to access and contribute content to websites in new ways. Some key Web 2.0 technologies include blogs, which allow easy and cheap self-publishing of content online, and RSS feeds, which syndicate updates from blogs and websites to users. While promising new ways to engage users, many businesses remain skeptical of Web 2.0's value and impact.
This document discusses how Web 2.0 enables media sharing through collaborative applications like blogs, wikis, and allowing users to be both consumers and producers (prosumers) by giving them read and write access instead of just read only like on older websites. It also notes that Web 2.0 is focused on collaboration, sharing, commenting, and responding to create value from the combined contributions of users that is greater than just the individual parts.
Web 2.0 is a term used to describe the second generation of the World Wide Web that is focused on user-generated content, easier usability and interoperability, and web-based communities. This presentation discusses key aspects of Web 2.0 including blogs, RSS feeds, wikis, social media platforms like Facebook, Twitter and Pinterest, and how they have changed how people share information and collaborate online through user-generated content and social interactions. Web 2.0 technologies allow for more dynamic and asymmetrical interactions between users through features like commenting, sharing, and following content on various platforms.
Blogger was one of the first free blog platforms, launching in 1999. It helped develop and standardize many blogging conventions. Google acquired Blogger in 2003. WordPress is now the most popular content management system, with over 65 million downloads. It offers free and open-source blogging solutions for both technical and non-technical users. Businesses use blogs as powerful tools to create customer communities and facilitate communication. Chapter 2 provided an overview of popular blogging platforms like Blogger and WordPress.
The document provides guidelines for using the content management system (CMS) for the KomunitiKini website. It discusses the different types of posts that can be created, including news, reviews, videos, and opinions. It also covers how to add important elements to posts like headlines, photos, videos, links, categories, tags, and map points. The guidelines explain how to properly format content, add multimedia elements, and categorize posts so they are easily found and displayed correctly on the site. Following the CMS guidelines helps ensure stories are displayed as intended and found through search and site navigation.
This document summarizes recent developments in social media from July 2012. It discusses partnerships and initiatives between major brands/media companies and platforms like Twitter, Facebook, Pinterest, and LinkedIn. New features are aimed at enhancing targeting of ads and content, sharing user-generated content, and creating interactive experiences around key events. Photo-sharing and social commerce also see new developments from platforms seeking to differentiate themselves.
Blogs and wikis are similar in that they allow users to publish content online and contribute to participatory web culture. They differ in that blogs serve as forums for individuals to share opinions while wikis are collaborative efforts to share and edit knowledge.
The three tiers in a three-tier architecture are the presentation tier (user interface), business logic tier (processes user input), and database tier (stores and retrieves data). Each tier has a specific role.
Wikis are useful collaboration tools because they allow groups to create centralized online resources and document processes through collaborative contributions and edits.
This social media integration plan outlines how to distribute blog feeds, status updates, images, videos, documents and presentations across multiple social media platforms. It involves importing content from a WordPress blog, Flickr, YouTube and Slideshare into a Hootsuite dashboard for distribution to Facebook, LinkedIn, and Twitter accounts. The plan aims to synchronize content across social media networks using applications that link and share content between platforms.
Web 2.0 refers to second-generation web technologies that emphasize user participation, social interaction, and collaboration on the internet. It allows users to access and contribute content to websites in new ways. Some key Web 2.0 technologies include blogs, which allow easy and cheap self-publishing of content online, and RSS feeds, which syndicate updates from blogs and websites to users. While promising new ways to engage users, many businesses remain skeptical of Web 2.0's value and impact.
This document discusses how Web 2.0 enables media sharing through collaborative applications like blogs, wikis, and allowing users to be both consumers and producers (prosumers) by giving them read and write access instead of just read only like on older websites. It also notes that Web 2.0 is focused on collaboration, sharing, commenting, and responding to create value from the combined contributions of users that is greater than just the individual parts.
Web 2.0 is a term used to describe the second generation of the World Wide Web that is focused on user-generated content, easier usability and interoperability, and web-based communities. This presentation discusses key aspects of Web 2.0 including blogs, RSS feeds, wikis, social media platforms like Facebook, Twitter and Pinterest, and how they have changed how people share information and collaborate online through user-generated content and social interactions. Web 2.0 technologies allow for more dynamic and asymmetrical interactions between users through features like commenting, sharing, and following content on various platforms.
Blogger was one of the first free blog platforms, launching in 1999. It helped develop and standardize many blogging conventions. Google acquired Blogger in 2003. WordPress is now the most popular content management system, with over 65 million downloads. It offers free and open-source blogging solutions for both technical and non-technical users. Businesses use blogs as powerful tools to create customer communities and facilitate communication. Chapter 2 provided an overview of popular blogging platforms like Blogger and WordPress.
The document provides guidelines for using the content management system (CMS) for the KomunitiKini website. It discusses the different types of posts that can be created, including news, reviews, videos, and opinions. It also covers how to add important elements to posts like headlines, photos, videos, links, categories, tags, and map points. The guidelines explain how to properly format content, add multimedia elements, and categorize posts so they are easily found and displayed correctly on the site. Following the CMS guidelines helps ensure stories are displayed as intended and found through search and site navigation.
This document summarizes recent developments in social media from July 2012. It discusses partnerships and initiatives between major brands/media companies and platforms like Twitter, Facebook, Pinterest, and LinkedIn. New features are aimed at enhancing targeting of ads and content, sharing user-generated content, and creating interactive experiences around key events. Photo-sharing and social commerce also see new developments from platforms seeking to differentiate themselves.
Blogs and wikis are similar in that they allow users to publish content online and contribute to participatory web culture. They differ in that blogs serve as forums for individuals to share opinions while wikis are collaborative efforts to share and edit knowledge.
The three tiers in a three-tier architecture are the presentation tier (user interface), business logic tier (processes user input), and database tier (stores and retrieves data). Each tier has a specific role.
Wikis are useful collaboration tools because they allow groups to create centralized online resources and document processes through collaborative contributions and edits.
Templeton foundation power of purpose essay by augie turakcarlg2020
- The Templeton Foundation's essay contest drew 7,500 entries and the $100,000 grand prize was awarded to Augie Turak for his essay "Brother John."
- The essay describes the author's experience spending Christmas Eve at Mepkin Abbey monastery in South Carolina, where he witnessed the selfless acts of Brother John, a 91-year-old monk who works tirelessly for the monastery.
- The author was deeply troubled after witnessing Brother John's humility and commitment to serving others, as it represented a life purpose the author both longed for and feared embracing fully himself.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo. El embargo prohibiría las importaciones de petróleo ruso por mar y por oleoducto, aunque se concederían exenciones temporales a Hungría y Eslovaquia. Este sexto paquete de sanciones de la UE pretende aumentar la presión económica sobre Rusia para que ponga fin a su invasión de Ucrania.
David Welch, the CFO of Cardinal Bankshares Corp., noticed accounting discrepancies at the small Virginia bank. Welch believed he was protected under SOX to collect evidence as a whistleblower. However, there were no specific or definitive violations of federal securities laws. The document outlines an ethics case template to analyze Welch's alternatives, which determined he should have fixed the accounting errors internally rather than pursuing a whistleblower case without clear violations.
This document contains a custom hotkey configuration file for Warcraft III DotA Allstars 6.73. It assigns hotkeys to common actions like move, attack, and stop. It also assigns hotkeys to hero abilities and spells for different neutral creeps. The file was created with a custom key generator tool and includes instructions for downloading an extension to enable the hotkeys.
David Welch, the CFO of Cardinal Bankshares Corp., noticed accounting discrepancies at the small Virginia bank. Welch believed he was protected under SOX to collect evidence as a whistleblower. However, there were no specific or definitive violations of federal securities laws. The document outlines an ethics case template to analyze Welch's situation, identifying stakeholders, ethical issues around duty of loyalty and business judgment, and alternatives for Welch to either remain loyal and fix the errors, or leave the company. It's decided Welch should have fixed the errors and had an external audit to ensure correct financial practices.
The document discusses the importance of physical activity and outlines several benefits. It recommends exercising 4-6 times per week for 20-30 minutes to strengthen bones, lungs, and muscles or exceeding 40 minutes to burn fat. Some key benefits mentioned include higher self-esteem, reduced stress, improved health by reducing disease risk, and managing weight. The document emphasizes finding enjoyable physical activities to incorporate into a lifestyle.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
The document discusses the evolution of the World Wide Web from static web pages to interactive web applications (Web 2.0). It describes how early web sites contained mostly text and small graphics for faster loading, while newer sites provide richer experiences. The rise of Web 2.0 was enabled by increased connectivity, more powerful computers and mobile devices, easier to use browsers, and the development of web applications. Key aspects of Web 2.0 include user-generated content through blogs, wikis and sharing media, as well as interactive features enabled by technologies like AJAX.
The document discusses the evolution of the web from Web 1.0 to Web 2.0 and the key technologies and concepts that define Web 2.0, including RSS, wikis, blogs, social networking, social bookmarking, and mashups. It explains that Web 2.0 is characterized by increased user participation and user-generated content, with users actively involved in enhancing content through activities like tagging, publishing, and sharing content under open licenses.
This document provides an overview of the key concepts and tools of social software and Web 2.0, including blogs and wikis. It discusses how these tools have evolved the internet by enabling users to actively create and share content. The document then focuses on how blogs and wikis work, providing examples of each and tips for using them effectively in an educational context.
Web 2.0 technologies are changing how people communicate and interact online. They allow users to easily create and share content, connect with others, and contribute to websites. Examples include user-generated content on sites like Wikipedia, photos on Flickr, videos on YouTube, and reviews on Amazon. These technologies empower users and change expectations about how information can be accessed and interacted with online.
Syndication allows content from websites to be shared through web feeds. Web feeds represent lists of updated content items that can be accessed by feed readers and subscriber devices. Common types of syndicated content include blog posts, news headlines, job listings, and photos. RSS and Atom are popular formats for web feeds, which are written in XML. Podcasts are a type of web feed that distributes audio or video files.
Web 2.0 refers to websites that allow users to interact with each other and change website content, unlike earlier websites that only allowed passive viewing of information. Examples include social media sites, blogs, wikis, video sharing, and applications that combine data from multiple sources. Key features include user-generated content through searching, linking, tagging, and authoring content. Popular social media platforms associated with Web 2.0 include Facebook for connecting with friends, Twitter for sharing what's happening now, Flickr for photo sharing, and LinkedIn for professional networking.
Web 2.0 refers to websites that allow users to interact with each other and change website content, unlike earlier websites that only allowed passive viewing of information. Examples include social media sites, blogs, wikis, video sharing, and applications that combine data from multiple sources. Key features include user-generated content through searching, linking, tagging, and extensions that make the web a platform for applications. Popular social media platforms associated with Web 2.0 include Facebook for connecting with friends, Twitter for sharing what's happening now, Flickr for photo sharing, and LinkedIn for professional networking.
Web 2.0: Implications For The Cultural Heritage Sectorlisbk
Brian Kelly, UKOLN gave a talk on "Web 2.0: Implications For The Cultural Heritage Sector" at a seminar on "From Bits to Blogs - Taking the IT Revolution into Museums, Libraries and Archives" organised by MLA North East and held at Teesside University, Middlesbrough on 18 October 2006.
See http://www.ukoln.ac.uk/web-focus/events/seminars/mla-ne-2006-10/
With this new release, our Connections Administration Toolkit (CAT) does not only offer full support for Connections 5.0 CR3 and its configuration properties, but also introduces many new and exciting features. We have created a new user interface for better handling, released the export and import feature, and for the first time we start writing into Connections databases.
Web 2.0 refers to online services that emphasize collaboration, sharing, and user-generated content. It emerged in the early 2000s and focuses on lightweight web applications, social media, and participatory web. Key principles include the web as a platform, data as the driving force, and network effects through user participation. Popular examples of the transition include Flickr replacing Ofoto and Wikipedia replacing Britannica Online.
Web 2.0 refers to developments in web technology that emphasize collaboration and sharing between users. It utilizes technologies like blogs, wikis, RSS, podcasts, and AJAX to allow rich content to be easily created and shared. Key characteristics include using the network as a platform, continual updates, open sharing of content, and user tagging of resources. New tools of the social web can transform communities by allowing rich content to be collaboratively created and embedded in various sites.
This document discusses syndicating content through web feeds and podcasts. It explains that syndication allows sharing of a website's information through web feeds that represent lists of shared items. Readers can subscribe to these feeds using browsers or feed reader applications to receive new content. Popular formats for web feeds include RSS and Atom, both of which use XML formatting. The document also describes how podcasts work as RSS feeds containing audio or video files that can be downloaded to devices.
Templeton foundation power of purpose essay by augie turakcarlg2020
- The Templeton Foundation's essay contest drew 7,500 entries and the $100,000 grand prize was awarded to Augie Turak for his essay "Brother John."
- The essay describes the author's experience spending Christmas Eve at Mepkin Abbey monastery in South Carolina, where he witnessed the selfless acts of Brother John, a 91-year-old monk who works tirelessly for the monastery.
- The author was deeply troubled after witnessing Brother John's humility and commitment to serving others, as it represented a life purpose the author both longed for and feared embracing fully himself.
La Unión Europea ha propuesto un nuevo paquete de sanciones contra Rusia que incluye un embargo al petróleo. El embargo prohibiría las importaciones de petróleo ruso por mar y por oleoducto, aunque se concederían exenciones temporales a Hungría y Eslovaquia. Este sexto paquete de sanciones de la UE pretende aumentar la presión económica sobre Rusia para que ponga fin a su invasión de Ucrania.
David Welch, the CFO of Cardinal Bankshares Corp., noticed accounting discrepancies at the small Virginia bank. Welch believed he was protected under SOX to collect evidence as a whistleblower. However, there were no specific or definitive violations of federal securities laws. The document outlines an ethics case template to analyze Welch's alternatives, which determined he should have fixed the accounting errors internally rather than pursuing a whistleblower case without clear violations.
This document contains a custom hotkey configuration file for Warcraft III DotA Allstars 6.73. It assigns hotkeys to common actions like move, attack, and stop. It also assigns hotkeys to hero abilities and spells for different neutral creeps. The file was created with a custom key generator tool and includes instructions for downloading an extension to enable the hotkeys.
David Welch, the CFO of Cardinal Bankshares Corp., noticed accounting discrepancies at the small Virginia bank. Welch believed he was protected under SOX to collect evidence as a whistleblower. However, there were no specific or definitive violations of federal securities laws. The document outlines an ethics case template to analyze Welch's situation, identifying stakeholders, ethical issues around duty of loyalty and business judgment, and alternatives for Welch to either remain loyal and fix the errors, or leave the company. It's decided Welch should have fixed the errors and had an external audit to ensure correct financial practices.
The document discusses the importance of physical activity and outlines several benefits. It recommends exercising 4-6 times per week for 20-30 minutes to strengthen bones, lungs, and muscles or exceeding 40 minutes to burn fat. Some key benefits mentioned include higher self-esteem, reduced stress, improved health by reducing disease risk, and managing weight. The document emphasizes finding enjoyable physical activities to incorporate into a lifestyle.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
The document discusses the evolution of the World Wide Web from static web pages to interactive web applications (Web 2.0). It describes how early web sites contained mostly text and small graphics for faster loading, while newer sites provide richer experiences. The rise of Web 2.0 was enabled by increased connectivity, more powerful computers and mobile devices, easier to use browsers, and the development of web applications. Key aspects of Web 2.0 include user-generated content through blogs, wikis and sharing media, as well as interactive features enabled by technologies like AJAX.
The document discusses the evolution of the web from Web 1.0 to Web 2.0 and the key technologies and concepts that define Web 2.0, including RSS, wikis, blogs, social networking, social bookmarking, and mashups. It explains that Web 2.0 is characterized by increased user participation and user-generated content, with users actively involved in enhancing content through activities like tagging, publishing, and sharing content under open licenses.
This document provides an overview of the key concepts and tools of social software and Web 2.0, including blogs and wikis. It discusses how these tools have evolved the internet by enabling users to actively create and share content. The document then focuses on how blogs and wikis work, providing examples of each and tips for using them effectively in an educational context.
Web 2.0 technologies are changing how people communicate and interact online. They allow users to easily create and share content, connect with others, and contribute to websites. Examples include user-generated content on sites like Wikipedia, photos on Flickr, videos on YouTube, and reviews on Amazon. These technologies empower users and change expectations about how information can be accessed and interacted with online.
Syndication allows content from websites to be shared through web feeds. Web feeds represent lists of updated content items that can be accessed by feed readers and subscriber devices. Common types of syndicated content include blog posts, news headlines, job listings, and photos. RSS and Atom are popular formats for web feeds, which are written in XML. Podcasts are a type of web feed that distributes audio or video files.
Web 2.0 refers to websites that allow users to interact with each other and change website content, unlike earlier websites that only allowed passive viewing of information. Examples include social media sites, blogs, wikis, video sharing, and applications that combine data from multiple sources. Key features include user-generated content through searching, linking, tagging, and authoring content. Popular social media platforms associated with Web 2.0 include Facebook for connecting with friends, Twitter for sharing what's happening now, Flickr for photo sharing, and LinkedIn for professional networking.
Web 2.0 refers to websites that allow users to interact with each other and change website content, unlike earlier websites that only allowed passive viewing of information. Examples include social media sites, blogs, wikis, video sharing, and applications that combine data from multiple sources. Key features include user-generated content through searching, linking, tagging, and extensions that make the web a platform for applications. Popular social media platforms associated with Web 2.0 include Facebook for connecting with friends, Twitter for sharing what's happening now, Flickr for photo sharing, and LinkedIn for professional networking.
Web 2.0: Implications For The Cultural Heritage Sectorlisbk
Brian Kelly, UKOLN gave a talk on "Web 2.0: Implications For The Cultural Heritage Sector" at a seminar on "From Bits to Blogs - Taking the IT Revolution into Museums, Libraries and Archives" organised by MLA North East and held at Teesside University, Middlesbrough on 18 October 2006.
See http://www.ukoln.ac.uk/web-focus/events/seminars/mla-ne-2006-10/
With this new release, our Connections Administration Toolkit (CAT) does not only offer full support for Connections 5.0 CR3 and its configuration properties, but also introduces many new and exciting features. We have created a new user interface for better handling, released the export and import feature, and for the first time we start writing into Connections databases.
Web 2.0 refers to online services that emphasize collaboration, sharing, and user-generated content. It emerged in the early 2000s and focuses on lightweight web applications, social media, and participatory web. Key principles include the web as a platform, data as the driving force, and network effects through user participation. Popular examples of the transition include Flickr replacing Ofoto and Wikipedia replacing Britannica Online.
Web 2.0 refers to developments in web technology that emphasize collaboration and sharing between users. It utilizes technologies like blogs, wikis, RSS, podcasts, and AJAX to allow rich content to be easily created and shared. Key characteristics include using the network as a platform, continual updates, open sharing of content, and user tagging of resources. New tools of the social web can transform communities by allowing rich content to be collaboratively created and embedded in various sites.
This document discusses syndicating content through web feeds and podcasts. It explains that syndication allows sharing of a website's information through web feeds that represent lists of shared items. Readers can subscribe to these feeds using browsers or feed reader applications to receive new content. Popular formats for web feeds include RSS and Atom, both of which use XML formatting. The document also describes how podcasts work as RSS feeds containing audio or video files that can be downloaded to devices.
Creating A Wiki Based Online Help SystemRand McKinney
The document summarizes the creation of an online help system for the Second Life virtual world using a wiki-based approach. The system uses Mediawiki to manage help content, which is then served to users via a web application integrated directly into the Second Life viewer client. Content is localized into multiple languages and versions are managed. The wiki provides advantages for collaboration, content reuse, and easy maintenance of the help system.
MediaWiki is a free and open-source wiki application commonly used to author technical documents. It allows for easy collaboration and editing of content directly from a web browser. Key features include wiki markup that does not require HTML knowledge, easy creation of new pages and links, support for images, tables, categories and other structures to organize content.
The document describes a workshop on designing learning spaces with Web 2.0 tools. The workshop aims to provide an overview of how Web 2.0 tools can be integrated into formal, non-formal and informal learning environments. The agenda includes case studies of Web 2.0 tool integration, a discussion of various Web 2.0 tools and models of their use in education, and a question and answer session.
This document discusses how the CGIAR is using social media and Web 2.0 tools like blogs, microblogs, and newsfeeds to disseminate agricultural research outputs. It provides examples of blogs, Twitter, and RSS feeds used by various CGIAR centers to engage with audiences and share information. Guidelines are offered on setting up and maintaining a presence on these channels to enhance research uptake and knowledge sharing.
Web 2.0: What Can It Offer The Research Community?lisbk
What are the implications of Web 2.0 for the research community? In this presentation Brian Kelly, UKOLN describes how various Web 2.0 technologies are being exploited within the higher education sector and more widely.
See http://www.ukoln.ac.uk/web-focus/events/meetings/pparc-2007-03/
Web2.0 enables rich user experiences, user participation, and dynamic content through technologies like Ajax and web standards. It provides users with capabilities for information storage, creation, and editing that were not available in static Web1.0 sites. Examples of Web2.0 include blogs, wikis, social networks, video sharing sites, and RSS feeds that encourage information sharing and user interaction. The document discusses key features that distinguish Web2.0 from Web1.0 and provides design recommendations for Web2.0 sites.
Web 2.0 refers to second-generation Internet-based services that emphasize online collaboration and sharing among users. It is characterized by dynamic or user-generated content and social media growth. Organizations can benefit from Web 2.0 through reduced costs, enhanced customer loyalty, and effective low-cost marketing. Popular Web 2.0 tools include blogs, wikis, RSS feeds, social bookmarking, social networking, online photo galleries, and audio/video casting. These tools encourage participation, collaboration, and sharing of information online.
2. Overview
Blogs and wikis are two Web 2.0 tools that
allow users to publish content online
– Blogs function as online journals
– Wikis are collections of searchable, linked Web
pages that users can create or edit collaboratively
A Web site is a collection of related Web
pages that are usually hosted on the same
server
Chapter 2: Publishing Online 2
5. The Structure of Web-based
Applications
Blogs and wikis both offer users a simple way
to publish content to the Web without the need
to know HTML
HTML uses tags to instruct a Web browser
how to display a Web page
– Cascading Style Sheets (CSS) is a complementary
technology that specifies fonts, colors, layout, and
placement
Chapter 2: Publishing Online 5
6. The Structure of Web-based
Applications
Chapter 2: Publishing Online 6
7. The Structure of Web-based
Applications
Many Web applications use a three-tiered
structure that allows users to interact with the
Web site
– Presentation tier deals with presentation of
information
– Middle tier is responsible for processing user input
• Also called the business logic tier
– Database tier is responsible for retrieving
requested information
Chapter 2: Publishing Online 7
8. Understanding Blogs
Users update their blogs by entering new
content using a blogging application
– Collection of all bloggers (people who post to their
blogs) and their blogs is referred to as the
blogosphere
– A permalink can be used to link to a specific article
on a blog
– Blog members read and follow a blog
Chapter 2: Publishing Online 8
12. Searching Frequently Updated
Web Content
The World Live Web refers to the ever-
changing nature of all types of information on
the Web
– News headlines
– Frequently updated blogs
– Updates on social networks
– Popular terms on search engines
Chapter 2: Publishing Online 12
15. Interacting with a Blogger Blog
Components of most blogging applications include
the ability to:
– Create and edit blog posts
– Configure the blog’s settings
– Select a design template and customize its layout
Chapter 2: Publishing Online 15
16. Interacting with a Blogger Blog
To create a blog
post, enter the title
of the post
Use the text editor
to perform basic
text formatting
Create hyperlinks
and upload
images and
videos
You can edit or
delete posts
Chapter 2: Publishing Online 16
17. Interacting with a Blogger Blog
The Settings tab contains options for specifying:
– Blog’s title and description
– Whether the blog should be added to Blogger’s blog listings
– Whether search engines will be allowed to index the blog
when a new post is submitted
– Formatting settings
– Whether to display blog comments
– Email and mobile settings
– Permissions settings
Chapter 2: Publishing Online 17
19. Interacting with a Blogger Blog
The Layout tab allows you to configure your
blog by customizing:
– Page elements
• Gadgets / widgets
– Fonts and colors
– Templates
Chapter 2: Publishing Online 19
20. Blogging with Multimedia
Bloggers can upload images and videos from
their computer, or third-party multimedia
sharing services such as Flickr or YouTube
Adding images to a blog enhances the blog
– Most blogging applications resize images so that
they fit in the content area
– Use images in a compressed image format to
reduce size
Chapter 2: Publishing Online 20
25. Blogging with Multimedia
Most video-sharing Web sites contain the embed code that
you should place into your blog application’s HTML editor
Chapter 2: Publishing Online 25
26. Blogging with Multimedia
Video blogs are
blogs whose
posts primarily
contain videos
recorded by or
featuring the
owner of the blog
Chapter 2: Publishing Online 26
27. Extending a Blog’s Value
After creating a blog, you should publicize it to
increase traffic
– Include blog URL in e-mail signature
– Add links/information to social networking sites
– Become an active participant on other blogs
– Back (inbound) links and outbound links
– Post reciprocal links
– Notify search engines (ping) when there is updated
content
Chapter 2: Publishing Online 27
29. Extending a Blog’s Value
Advertising is the main
source of revenue for
most blogs
– Leaderboard/banner ads
– Skyscraper ads
Context-sensitive text,
image, or video
advertisements are
related to page content
Chapter 2: Publishing Online 29
31. Extending a Blog’s Value
Google AdSense ads displayed on a blog are
priced at either
– Cost-per-click (CPC)
• Paid when users click an advertisement
– Cost-per-1000-impressions (CPM)
• Paid when the ad appears 1000 times
Blogger offers built-in functionality to work with
Google AdSense
Chapter 2: Publishing Online 31
33. Understanding Wikis
A wiki is a collection of Web pages where
users can add, discuss, or edit existing content
that they, or others, have created
Contributors of wikis usually have to register to
be able to make changes
Wikis have an open structure allowing users to
create new pages and link existing pages
Chapter 2: Publishing Online 33
36. Understanding Wikis
Many wiki providers host wiki applications on
their own servers and allow contributors to use
their features at no cost
– They charge additional fees for increased storage
Domain names assigned by hosting services
typically contain elements of both the
provider’s and user’s domain name
Custom domain names are shorter and easier
to remember
Chapter 2: Publishing Online 36
38. Understanding Wikis
Wikis can be used in many different settings,
such as in a college information technology
course
– Students can post and share their notes
– Users can create or edit an article using a
WYSIWYG editor
– Wiki administrator can track how page was
modified over time, and who made each change
• Revisions page
Chapter 2: Publishing Online 38
40. Wikipedia
Successful online encyclopedia generated by
contributors
Contains more than 3.1 million articles
Sandbox page helps users learn how to use
the wiki application software
New articles are first posted in a private
section until reviewers provide feedback and
corrections are made
– Moved to live site after corrections are made
Chapter 2: Publishing Online 40
42. Google Wave
Integrated collaboration tool that combines
features from blogs, wikis, instant messaging,
and e-mail
Streams of communication are called waves
– Waves are composed of blips
Chapter 2: Publishing Online 42
44. Summary
Blogs and wikis facilitate the process of creating and
sharing online content
Three-tiered architecture of Web applications
Blogging is a popular tool for individuals and
organizations
Blogs usually are authored and maintained by
individuals, whereas wikis reflect the knowledge of a
community
Wikis are a useful collaboration tool
Chapter 2: Publishing Online 44