The document discusses the internet becoming the ultimate video on demand service, including linear programming, a la carte options, and any video being available online. It also discusses what works for "Web2.0" platforms, noting that individuals should get value from their contributions, those contributions should provide value to peers, and the organization should derive aggregate value to expose to users. Key ideas are that individuals can watch what they want, create their own channels, watch others' channels, create channels with peers, and platforms can know viewers' preferences and recommend new content.