PSOPhoto is an online photo service company that allows schools to customize their photo store with the school's colors, logo, and mascot. Schools receive 25% of all purchases made through their customized photo store, providing a year-round fundraising opportunity without any upfront costs to the school. Customers are simply asked to switch their photo purchases to their school's customized photo store site.

1. FOCUS ON FUNDRAISING SUCCESS 9/15/09

4. The Website Go to www.psophoto.com to experience the website

6. How Your School Benefits MORE COST-EFFECTIVE Your school doesn’t pay a thing – before, during, or after. LESS TIME-CONSUMING Students, parents & advisors aren’t required to devote huge chunks of time to fundraising – time that is better spent in academic and extracurricular activities. SAFER FOR STUDENTS Students aren’t forced to go door-to-door or handle cash. YEAR ‘ROUND PROFITABILITY The website is open for business 24 hours a day, 7 days a week, 52 weeks a year. So, this fundraising is not limited to a single event. DIRECT PAYMENT The 25% revenue-share program pays directly to your school.

7. Online Photo Store Process CONSERVATIVE SHARER Upload Images to your school’s photo store at PSOPhoto.com FUJIFILM ships directly to your home PROACTIVE SHARER PSOPhoto gives 25% of the purchase to your school Order prints, gifts, calendars, cards and more. LAB

8. PSOPhoto vs. Other Fundraising Methods Issue Current Fundraiser Methods PSOPhoto Products Comments Shipping Costs High Not applicable Low shipping costs are passed directly to the consumer, who normally expects to pay for delivery to home. Local Transportation High Not applicable No transportation, storage, or student distribution is required. Food Safety A major concern Not applicable No liability caused by peanut allergies, salmonella, or spoilage Annualized Income Limited to one short event Year ‘round income Consistent revenue stream for your school because photo purchases take place all year round. Compound Growth Must resell every customer every year Add new customers to you existing base Your customers are likely to remain with you for years.

9. Potential Earnings Example of the kind of earnings your school can make with this program * See next slide for explanation of total market. ** Photo Marketing Association Marketing Research Description Low Medium High Student Enrollment Total market at School* 600 13,200 600 13,200 600 13,200 % that switches to PSOPhoto 5.0% 8.0% 12.0% Participating Households 660 1056 1584 Orders per year ** 5 5 5 Average Revenue per Order** $22.50 $22.50 $22.50 Annual Revenue $74,250 $118,800 $178,200 Your School’s Revenue Share 25% $18,562 $29,700 $44,550

10. Per School Target Audience Methodology Based on numerous sources. Sources will be provided upon request. Description Total # of Students in the School 600 Parents, grandparents & other relatives 1500 Teachers & Administrators per school 125 Alumni per school 4000 People in a 10 mile radius of the school 7000 13,225 Market reach per student 22

13. Web Promotions PSOPhoto will manage a calendar of New Member and Seasonal Promotions designed to encourage school supporters to participate and purchase online.