The document discusses research about connected TV usage and trends. It shows that 2 in 5 homes have connected TVs, and viewers are interested in online content related to what they are watching. Many connected TV owners also use tablets to interact more with their connected TV. Subscriptions to pay TV and online video services increased in 2010, contributing to continued growth in the connected TV space.

1. the to
2 in 5
homes have
CONNECTED
TV
It’ s gotta b
Social! e
9%
11%
Are interested in online content
25% 28% 60%
15%
89% related to the show theyʼre
watching. Over 50% said
theyʼll interact with an ad.
Want to share TV shows via
social media.
Of tablet owners use their
connected TV more now that
they have a tablet.
SUBSCRIPTIONS to PAY-TV
TOP SMART TV PLATFORMS & ONLINE VIDEO SERVICES
INCREASED in 2010
contributing to the continued growth of
30%
18%
© Copyright 2011. Research conducted by Moxie (n-1,007 #3%). All rights reserved. Sources: http://www. erceonlinevideo.com/story/research-connected-tv-will-be-consumers-portal-web-2015/2011-08-10
|http://www.advanced-television.com/index.php/2011/07/08/research-viewers-still-prefer-ive-tv | eMarketer | http://techpp.com/2011/04/15/smart-tv-apps-comparison
|https://www.facebook.com/note.php?note_id=172559996135619&comments | http://www.instat.com/newmk.asp?ID=3215&SourceID=00000652000000000000
|http://www.knowledgenetworks.com/news/releases/2011/070711_connected-tvs.html