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Change Management Strategy Scorecard
The document outlines a change management strategy scorecard with four objectives: 1) communicate the change management strategy internally and externally by developing communication plans, 2) integrate and align sales and marketing teams by inventorying assets and processes, 3) communicate an upcoming merger to stakeholders through employee newsletters, investor meetings, and press, and 4) integrate new product offerings by updating an online catalogue and resources library. Key performance indicators and target timeframes are identified for each program.
Change Management Strategy Scorecard
- 1. Change Management StrategyScorecard Objective #1 - Communicate Change Management Strategy Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals Develop Internal Communication Plan Documented Internal Communications Plan Plan complete end of Q3 2011 Develop External Communication Plan Documented External Communications Plan Plan complete end of Q3 2011 Build Change Management Project Plan Project Plan Completed and Approved Plan complete end of Q4 2011 Objective #2 - Integrate & Align Sales and Marketing Teams Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals Inventory Marketing Assets Marketing Asset Inventory Completed by Feb 2012 Map Sales & Purchasing Process Process Maps & Baseline Metrics Completed by Feb 2012 Hire New SVP Sales & Marketing New Executive Hired Hire by Jan 2012 Objective #3 - Communicate Merger to all Internal and External Stakeholders Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals Employee Newsletter % staff aware of merger 50% staff aware by Jan 2012 Investor Meeting # attendees at conference call 200 attendees on call Local Press # articles in local business newspapers 3-4 high impact articles in key geographies Objective #4 - Integrate New Product Offerings into Existing Product Lines
- 2. Programs, Initiatives, &Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals Online Catalogue Page views 2,500 page views/month on catalogue URLs Resources Library (case studies, whitepapers, webcasts) % collateral updated 100% complete by Jun 2012