Danielle Tucker Change Agent Learning and Development Toolkit Danielle will present impact and engagement work developed with support from a British Academy Innovation Fellowship in partnership with the change management consultancy team at Inoapps - a software implementation consultancy company. The discussion will focus on planned next steps for commercialisation and impact.

1. CHANGE AGENT DECISION TOOL
AND L&D TOOLKIT
Danielle A. Tucker

2. Change Agent Decision Tool:
 Tucker, D. A. & Cirella, S. (2018) Agents of Change: Insights from Three Case Studies of
Hospital Transformations. In Research in Organizational Change and Development,
edited by Noumair, D. & Shani, A, Vol 26: 307-340
 Tucker, D. A.; Hendy, J. and Barlow, J. G. (2015) Understanding the role of managerial
change agents. Journal of Health, Organization and Management. vol:29, iss:7: 1047-
1064
 (work in progress) Tucker, D. A. and Hendy, J. Change manager job crafting: Strategies
for resolving identity ambiguity. Human Relations – under review
Change Agency Approach to Change
 Tucker, D.; Cirella, S and Kelly, P. (2024) Organisational Change Management: Inclusion,
Collaboration and Digital Change in Practice. London: SAGE https://uk.sagepub.com/en-
gb/eur/organizational-change-management/book279391
 Tucker, D. A.; Hendy, J. and Chrysanthaki, T. (2021) How does policy alienation develop?
Exploring Street-Level Bureaucrats’ agency in policy context shift in UK telehealthcare.
Human Relations. https://doi.org/10.1177/00187267211003633
 Tucker, D. A.; Hendy, J. and Barlow, J. G. (2016) The dynamic nature of social accounts:
An examination of how interpretive processes impact on account effectiveness. Journal of
Business Research. Vol 69 (12): 6079-6087
Underpinning Research

3. •Enterprise
Fund
•Market
research
Initial
idea
•ESRC IAA
fund
•Qualtrics
version
Creating a
prototype
•BA
Innovation
Fellowship
•Consulting
toolkit
Collab
with
Inoapps
Timeline so far…
Role
expectations
study (HHCP,
CBC, Provide)
Change
agent
experience
OCM
textbook
with Sage
A CA
approach
to change

4. 1 2 3 4
Online portal
with algorithm
to identify the
optimum Change
Agent profile
for your
organisation
Recommendations:
Selection
Role Profile
Responsibiliti
es
Support
Structure
Action Plan:
Report to
implement the
recommendations
Inoapps and
client
discussion to
develop change
management plan
TOOLKIT
RECAP
CHANGE AGENT

5. Evidence base to support
individual skill development,
building capacity for
sustainable change
Evidence base for investment
in change agent experience
Greater chances of successful
project delivery
BENEFITS
OF THE TOOLKIT

6. Change agent identity
management
Job crafting strategies for identity work
• We have identified six different job crafting tactics that change agents often use to self-
define their role, regain confidence and control over their work, establish boundaries and
establish realistic performance expectations for themselves and the change project.
• These tactics can be consolidated into three strategies used to stabilise change leader’s
identity and role conflict in a way that is agile, self-affirming and compassionate.
Strategy (i): Seeking alternative ways
of thinking and behaving
•Tactic 1. Distinguishing self from the
organisation
•Tactic 2. Striving for the greater
good
Strategy (ii): Seeking to align self with
job role
•Tactic 3. Expanding self to
accommodate role ambiguity
•Tactic 4. (Re-)establishing social
referents for identity (choosing
subjects for comparison with others)
Strategy (iii): Reframing self as
competent and consolidating self-
esteem
•Tactic 5. Integrating organisational
and own values, success criteria and
goals
•Tactic 6. Understanding new values

7. Next steps…
Licencing with Inoapps OR open access version?
Research Briefing for NHS England
Business Engagement Event 24th June 2024