The document discusses innovation in file-based media production workflows. It begins by describing the transition from linear tape-based workflows to centralized file-based workflows using IT technology. This introduces new challenges around interoperability, asset management, automation and standardization. The rest of the document outlines a CHAMP platform that aims to address these challenges and provide fit-for-purpose tools. It then provides a use case example of using such tools for a tour production. Finally, it discusses future trends like cloud-based production workflows and transmedia storytelling across multiple platforms. The conclusion emphasizes focusing on both operational excellence and differentiating technology.

1. Peter Defreyne, VRT-medialabInnovation in file-basedproduction

2. OverviewEnabling File-basedWorkflowsNew Challenges in File-basedProductionCHAMP PlatformUseCase Tournée GénéraleFuture of File-basedProductionConclusion2

3. OverviewEnabling File-basedWorkflowsNew Challenges in File-basedProductionCHAMP PlatformUseCase Tournée GénéraleFuture of File-basedProductionConclusion3

4. Linear push workflow modelTape-basedworkflowsSwampedTapeFlexicardRoomCut-cutEditingNewsPlay-Out CentreUrgent claimby NewsFollow-UpFinishedItemsEditor-in-chiefCentralPlay-outCentreRoughEditingCraftEditingSubtitlingGraphicsStudioProductionCan belostor Over-writtenItem too lateCopyTo TapeArchivingMetadataLagtile = Real-Time Tape to Tape + TransportSequential Workflow Model4

5. Centralized workflow modelFile-basedWorkflowsusing IT TechnologyConcurrentengineeringProcessing duringingest/transferBrowse ClientsCraft editorsDraft ProcessingPOSTProductionMediaAsset MgmtSubtitling AnalysisINGESTPLAY-OUTIP networkArchivingAnnotation8 GB P2 card= 32 min videoDV25 (news)CentralStorageFollow-upcontinuityPost-sonorisationEditor-in-ChiefCollaboration ModelCentral storage5

6. File-basedWorkflowsusing IT TechnologyInteroperabilityFile wrapperCompression formatUncompressed essenceUncompressed essenceMXFMXFMXFCompressed essenceMXF6

7. File-basedWorkflowsusing IT TechnologyInteroperabilityIT infrastructureIT StorageIT NetworksGuaranteed performanceIP NetworkIngestOnline ArchiveNearlineArchivePostPlayout7

8. File-basedWorkflowsusing IT TechnologyInteroperabilityIT infrastructureMedia asset managementAsset managementMetadata & searchDescriptivemetadataVersion 1: MXF OP1A, AVC-ICentral WIPPostCentral ArchiveAssetVersion 2: MXF OPATOM, AVC-ITechnical MetadataVersion 3: QT, H.2641 Asset => many files!!8

9. File-basedWorkflowsusing IT TechnologyInteroperabilityIT infrastructureMedia asset managementAutomation & orchestrationService OrientedArchitectures (SOA)Standardization (EBU-AMWA FIMS)Vendor BVendor AVendor CTranscode ServiceTransfer ServiceRewrap ServiceEnterprise Service BusQC ServiceIngest…9

10. File-basedWorkflowsusing IT TechnologyInteroperabilityIT infrastructureMedia asset managementAutomation & orchestrationPartnersVRT, EBU, AMWA, SMPTE, IBM, Cisco, Avid, Apple, IRT, Video Promotion, Porthus, IBCN, MMLab, ETRO, PATS, IBBT, Alcatel-Lucent, Videohouse, …Major ProjectsFIPAGEISHAIPSA & IPSA2HD-BMPPMWoC10

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12. OverviewEnablingFile-basedWorkflowsNew Challenges in File-basedProductionThe Programme Maker Takes Centre StageConsumerization & TabletsMulti-platform StorytellingCHAMP PlatformUseCase Tournée GénéraleFuture of File-basedProductionConclusion12

13. The Programme Maker Takes Centre StageSurvey File-basedProduction in BelgiumCreative SectorTechnology Sector Production companiesCobra.be & Cobra TVSputnikVlaanderen VakantielandKanaknaZonde van de Zendtijd ProducersFilip CallewaertStef Wouters PublishersRoulartaConcentra Technology companiesVideohouseEVSLimecraftCandIT-mediaComsof13

14. The Programme Maker Takes Centre StageCurrentSituationMany ad hoc solutionsLots of integration effortNo onesize fits all14

15. The Programme Maker Takes Centre StageCreating Value for the Programme MakerConsistent Flow of InformationCollaboration PlatformCollaborative story-writingSharing documents in real-timeVersioning, review & approvalProducer orchestration rolePlanning tools…Throughoutproduction stepsInteroperable information toolsAvoidloss of metadataIncreased FlexibilityFit-for-purpose ToolsSimple, fit-for-purpose, interoperableappsInstead ofAd hoc workflowsComplex one-size-fits-all toolsLocation-independentNetwork-transparentSoftware: e.g. editingFormats: compression, fileHardware: camera, laptop15

16. The cloudTechnology TrendsConsumerizationProsumer cameras

17. Powerful laptops

18. Professional software

19. Mobile devices

20. Prosumer cameras

21. Powerful laptops

22. Professional software

23. Mobile devices16

24. Technology trendsTablets in Media ProductionRoughcuteditingStoryboardingScript editingView rushesAnnotationPortable – Easy touse - Connectivity Wi-Fi & 3G17

25. Multi-platform storystellingNew Business OpportunitiesforBroadcastersMultiple distribution platformsDigital relationship with media consumerIntegrated, interactiveadvertisingCross-team collaboration18

26. OverviewEnablingFile-basedWorkflowsNew Challenges in File-basedProductionCHAMP PlatformArchitecture & ChallengesUse Case Tournée GénéraleFuture of File-basedProductionConclusion19

27. Champ PlatformArchitecture & ChallengesFit-for-purpose webappsStory-centric data modelNew production formatsIntegrateexistingsolutionsMedia workflowsin the cloudSecurity & rightsmgmtPicture ServicesAsset MgmtDocument MgmtTVCHAMP PlatformInteractiveWebStory-centric dataSocialMobileResearchVideo…Interactivity ScriptScriptCall SheetEditingUser-centric approach: validationfor different use casesStorage Services20

28. OverviewEnablingFile-basedWorkflowsNew Challenges in File-basedProductionCHAMP PlatformUseCase Tournée GénéraleFuture of File-basedProductionConclusion21

29. Fit-for-purposewebapps in pre-productionandproductionOrganizeproduction information using story-centricdatamodelIncreased flexibility bysupporting mobile devices (e.g. tablet)

60. OverviewEnablingFile-basedWorkflowsNew Challenges in File-basedProductionCHAMP PlatformUseCase Tournée GénéraleFuture of File-basedProductionConclusion53

61. Future of file-basedproductionProductionWorkflows in the CloudHosted Cloud (Public)Portable CloudPrivate CloudProduction Company> 1Gbit/s (Fibre/LAN)20Mbit/s (Consumer internet)< 7,2 Mbit/s (Mobile 3G)Programme makers