The document discusses the unique challenges faced by mobile application developers, including platform fragmentation, user experience, project lifecycle, distribution, and quality assurance. It highlights the need for tailored approaches in mobile application lifecycle management (ALM) due to the complexities of multiple platforms and devices. Additionally, it provides resources and tools to help developers manage these challenges effectively.

1. challenges of a
mobile application developer

2. who is this guy?
williamsrz@outlook.com / @WilliamSRodz
28bytes.com.br / williamsrz.com.br

3. http://bit.ly/DotNetCuritiba
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4. "Mobile ALM is emerging as a discipline separate
from ALM, because mobile applications pose
unique challenges for software
professionals at each stage of the
lifecycle."
mobile ALM

5. UX, multiples
platform, local
caching…
RESTFul API, Multi
client, authentication,
push, data storage…
mobile project anatomy

6. #1 platform
fragmentation

8. platform fragmentation
24,093 distinct Android
devices, up 28% from
2014

9. • 9 OS Version;
• 39 languages;
• 6 screen configurations;
• 15 manufactures;
• 27 screen sizes;
Sundar Pichai
platform fragmentation

10. • 6 OS Version;
• 20 devices;
• 20 languages;
• 6 screen sizes;
Tim Cook
platform fragmentation

11. complexity++

12. complexity++

13. #2 user experience

14. user experience
"mobile is not just another
screen"

15. user experience
"Mobile != Web”

16. #3 project lifecycle

17. mobile app project lifecycle
1

18. idea

19. 2 3
mobile app project lifecycle

20. wireframe

21. backlog

22. mobile app project lifecycle
4

23. development
• Multiple code bases;
• Thousands of Windows, iOS and Android APIs;
• Emulator;
• Backend integrations;
• UX animations;
• Third party libraries;
• Memory, CPU and networks;
• Tab, Scroll, Swipe, Pinch, Multifinger, Text
Entry, Rotation, etc..
• Language, Currency,

24. 5
mobile app project lifecycle
really?

25. 6
mobile app project lifecycle

28. #4 distribution

29. client distribution

30. client distribution

32. #5 quality

33. quality challenges
Companies must test on
134 devices to get to
75% U.S. market
coverage.

34. • Device fragmentation;
• App complexity;
• Fast release cycles;
• Short sessions;
quality challenges

35. one year circles

36. how to overcome those
challenges?

37. challenges
•platform fragmentation;
•user experience;
•project lifecycle;
•distribution;
•quality;

38. ensure that your app works

39. "forget what you can't
change, and work
on… "

40. challenges
•platform fragmentation;
•user experience;
•project lifecycle;
•distribution;
•quality;

41. user experience

42. https://balsamiq.com
wireframe

43. https://moqups.com
wireframe

44. http://justinmind.com
prototyping

45. https://sketchapp.com
prototyping

46. project lifecycle

47. must have

48. http://appium.io/
automation

49. http://hockeyapp.net
distribution, automation,
analytics, crash reports, feedback…

50. https://genymotion.com
emulate

51. http://fsharp.github.io/FAKE/
build automation

52. https://buildozer.io
build automation

53. https://circleci.com/mobile
build automation

54. https://parse.com
push, analytics, background jobs…

55. https://azure.microsoft.com/en-us/services/app-service/
api, push, continuous integration…

56. http://www.microsoft.com/en-us/server-cloud/products/
microsoft-intune/
device & app management

57. http://www.air-watch.com
device & app management

58. quality

59. https://try.crashlytics.com/
crash reporting,
beta distribution, mobile analytics

60. https://raygun.io
crash reporting

61. http://google.com/analytics/mobile/
analytics, reporting…

62. thank you :)
williamsrz@outlook.com / @WilliamSRodz
28bytes.com.br / williamsrz.com.br

63. http://bit.ly/DotNetCuritiba
get involved