The document discusses challenges in engaging consumers using eMarketing and the need to shift to a more consumer-centric approach. It notes that businesses need to inspire, inform and convince people using content as the world has changed and consumers are always connected via social media and mobile devices. It suggests learning from other travel/tourism brands that are better connecting with audiences through social media. The key message is that the social media revolution cannot be ignored as that is where consumers are increasingly located.

1. Challenge of better Engagement
using eMarketing
Provincial Workshop: New eMarketing
Trends
19/10/11
William Price
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Wednesday 19 October 11 1
For Provincial Workshop, Emperors Palace
19Oct2011

2. 2
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The journey begins here

3. Business Goal:
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The journey begins here

4. Business Goal:
Compete Globally,
Win Locally
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The journey begins here

5. Business Goal:
Compete Globally,
Win Locally
Convince consumers to choose South Africa
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Wednesday 19 October 11 2
The journey begins here

6. Business Goal:
Compete Globally,
Win Locally
Convince consumers to choose South Africa
Get more South Africans to travel more often
2
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The journey begins here

7. Shift happens
Business Goal:
Compete Globally,
Win Locally
Convince consumers to choose South Africa
Get more South Africans to travel more often
2
Wednesday 19 October 11 2
The journey begins here

8. Shift happens
we need to be consumer centric in
order to connect and engage in more
meaningful ways for them, and for us
as a Brand or DMO
Business Goal:
Compete Globally,
Win Locally
Convince consumers to choose South Africa
Get more South Africans to travel more often
2
Wednesday 19 October 11 2
The journey begins here

9. Shift happens
we need to be consumer centric in
order to connect and engage in more
meaningful ways for them, and for us
as a Brand or DMO
Business Goal:
Compete Globally,
Win Locally
Convince consumers to choose South Africa
Get more South Africans to travel more often
2
Wednesday 19 October 11 2
The journey begins here

10. Shift happens
we need to be consumer centric in
order to connect and engage in more
meaningful ways for them, and for us
as a Brand or DMO
Business Goal:
Compete Globally,
Win Locally
Convince consumers to choose South Africa
Get more South Africans to travel more often
2
Wednesday 19 October 11 2
The journey begins here

11. 3
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12. we need to inspire and
inform, and use content
to convince people to
come to South Africa
3
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13. we need to inspire and
inform, and use content
to convince people to
come to South Africa
the world has changed,
and we need to change
with it
3
Wednesday 19 October 11 3

14. we can’t just keep
broadcasting our
we need to inspire and marketing message and
inform, and use content hope to see them come
to convince people to
come to South Africa
the world has changed,
and we need to change
with it
3
Wednesday 19 October 11 3

15. we can’t just keep
broadcasting our
we need to inspire and marketing message and
inform, and use content hope to see them come
to convince people to
come to South Africa
the world has changed,
and we need to change
with it
just like the Internet has
changed business,
social media is
changing travel - travel
3 is social
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16. 4
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17. the data is there, it’s
everywhere... it’s not a
question of what we have
access to, but rather
what we will do with it?
4
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18. data on the Internet
doubles every 11 hours
the data is there, it’s
everywhere... it’s not a
question of what we have
access to, but rather
what we will do with it?
4
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19. data on the Internet
doubles every 11 hours
where are the always
on, always connected
consumers today?
the data is there, it’s
everywhere... it’s not a
question of what we have
access to, but rather
what we will do with it?
4
Wednesday 19 October 11 4

20. data on the Internet
doubles every 11 hours
where are the always
on, always connected
consumers today?
the data is there, it’s
everywhere... it’s not a
question of what we have
access to, but rather
what we will do with it?
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21. 5
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22. 6
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socialnomics YouTube

23. 7
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24. what can we learn from others in this
space and how they are connecting
and engaging better with their
consumers and audiences?
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25. what can we learn from others in this
space and how they are connecting
and engaging better with their
consumers and audiences?
Visit Britain
KLM
Lufthansa
Knysna Tourism
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26. 8
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27. Travel is Social
There’s a Social Media Revolution happening right now
Mobile is the new growth sector we cannot ignore
Technology has to be an enabler to business
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28. Travel is Social
There’s a Social Media Revolution happening right now
Mobile is the new growth sector we cannot ignore
Technology has to be an enabler to business
we cannot ignore it cause that’s where the
consumers are
8
Wednesday 19 October 11 8

29. Travel is Social
There’s a Social Media Revolution happening right now
Mobile is the new growth sector we cannot ignore
Technology has to be an enabler to business
we cannot ignore it cause that’s where the
consumers are
thanks
8
Wednesday 19 October 11 8

30. Travel is Social
There’s a Social Media Revolution happening right now
Mobile is the new growth sector we cannot ignore
Technology has to be an enabler to business
we cannot ignore it cause that’s where the
consumers are
social media should become our happy place
thanks
8
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