3. CHOSEN NAME
C.F.L. WAS CHOSEN BECAUSE IT STAND FOR THE FIRST LETTER OF THE LAST NAME OF
THE THREE PARTNERS: CLARK, FOX, AND LANDRY.
THE BACKSTORY BEHIND THE NAME IS THE THREE FRIENDS WERE IN SCHOOL OR
DOING THINGS TO LEARN MORE ABOUT THE FILM INDUSTRY AND WE CAME
TOGETHER TO FORM THIS COMPANY. AFTER HURRICANE KATRINA SEPARATED US,
OUR PASSION FOR FILM AND TELEVISION BROUGHT US CLOSER AND OUR DRIVE FOR
SUCCESS STRONGER.
4. CHOSEN NAME
THE STRENGTHS BEHIND THE NAME IS THE UNITY OF THREE SEPARATE
ENTITIES FOR ONE SINGLE UNIT.
THE NAME IS PROTECTED AS OUTLINED ON WWW.USPTO.GOV
THE CATEGORY THE NAME FALL UNDER THE DESCRIPTIVE CATEGORY
5. C.F.L. PRODUCTIONS
Mission Statement
Detail is the difference between a flop and an
Academy Award. Our mission is to focus on
each detail from writing the first page to post-
production. None rivals our attention, as our
focus is to produce award winning feature
products.
6. MISSION STATEMENT
THE MISSION STATEMENT IS DIRECTED TO OUR EMPLOYEES AND CONSUMERS
THE MISSION INCORPORATES FOCUS, PASSION, DIRECTION, AND CHALLENGE
THE MISSION STATEMENT IS UNIQUE AND MEMORABLE BECAUSE IT LETS EVERYONE
KNOW THAT THIS COMPANY COMPETE WITH BIGGER NETWORKS.
THE MISSION STATEMENT IS DIFFERENT FROM OUR MAIN COMPETITORS BECAUSE
IT GETS RIGHT TO THE POINT. OUR COMPETITORS HAVE LONG DRAWN OUT
STATEMENTS AND C.F.L. PRODUCTIONS STATES WHAT WE DO IN A SHORT
STATEMENT.
9. CORPORATE CULTURE
OBJECTIVE: TO PRODUCE THE BEST PRODUCT, UNDER THE
BEST WORKING CIRCUMSTANCES, FOR THE BEST FINANCIAL
PACKAGE
EX. APPLAUDING OR PRAISING EMPLOYEES
ACCOMPLISHMENTS BY REWARDING THEM WITH MONETARY
BONUSES, VACATION, OR GIFTS (WEEKLY, MONTHLY BASIS).
11. COMPANY LOGO
THE LOGO THAT WAS DESIGNED FOR THE COMPANY WAS A MAN
STANDING ON A FILM MARKER HOLDING A FILM REEL IN A BALL
LIKE HE’S HOLDING THE WORLD AND THE FILM UNWRAPS FROM THE
BALL.
I BELIEVE THIS LOGO IS A EFFECTIVE LOGO BECAUSE IT
DEMONSTRATES WHAT WE DO. I KNOW THAT IT WILL TAKE A LOT
OF HARD WORK TO REACH THE TOP AND THIS LOGO
DEMONSTRATES.
THIS TYPE OF LOGO IS BEST SUITED FOR THE ICONIC CATEGORY
BECAUSE THE LOGO COMBINES THE BRANDMARK SYMBOL WITH A
WORDMARK.
13. COMPETITOR’S LOGO
THE COMPETITOR’S LOGO I CHOSE IS THE TYLER PERRY STUDIO
LOGO. THE “S” STANDS OUT IN THIS LOGO BECAUSE IT IS FILM
REEL. THE LOGO TELLS YOU THAT FILMS, PLAYS, AND
TELEVISION SHOWS ARE DONE UNDER THE DIRECTION OF
TYLER PERRY. IF THE FILM DOES NOT DO WELL OR THE
TELEVISION SHOW IS NOT RECEIVED WELL THE BACKLASH
WILL FALL ON TYLER PERRY. TYLER PERRY STANDS BEHIND
HIS PRODUCT AND SO FAR HE HAS DONE A GREAT JOB
PUTTING HIS PRODUCT OUT THERE.
15. INSPIRATIONAL LOGO
DREAMWORKS STUDIO IS VERY EFFECTIVE AT CONVEYING THE
SPIRIT OF THE LOGO AND IS SIMILAR TO TO WHAT I WOULD
LIKE TO CREATE. THE DREAMWORKS LOGO SHOWS A BOY
FISHING ON THE MOON. THE LOGO DEMONSTRATE THAT
WHATEVER YOU DREAM OF YOU CAN BE OR TURN YOUR
DREAMS INTO GREAT FILMS. THIS LOGO FITS DREAMWORKS
STUDIOS VERY WELL BECAUSE ITS FOUNDER STEVEN
SPIELBERG HAS GREAT VISION OF HOW FILMS SHOULD BE.
