Intelligent Direct Marketing

1. Bridging relationships & accountability A credentials presentation Visit www.cequitysolutions.com and blog.cequitysolutions.com for more information about authors

2. Our mission Applying Information , insights and technology and give our clients value thro’ enhanced Customer experience solutions

3. Our philosophy “ Enhanced information availability empowers marketers with insight that allows for precise customer targeting and profitable relationships”

4. How can we help you? Develop individualized marketing methods that utilizes customer information to build long-term, personalized, and profitable relationships with every customer.

5. Cequity – Our services Direct Mail, telemarketing, field marketing Email & SMS Marketing Database management & Loyalty Programs Analytical Marketing Services Direct Marketing 2.0

6. The Cequity Way

7. Our approach

8. Cequity – Our proposition & benefits Client Needs Our Proposition Our Offering “ How do we identify & reach out to prospects who are similar to our customers” Spend Optimizers Database & Lists support “ How do we get most of the campaigns that we run across the country” Yield managers Prospect Marketing - Seamless - Technology enabled - Market Presence - Contact Centres “ How do we cross-sell our range of products to our existing customers and build stickiness with our company” Lifecycle Managers Analytical Services Campaign Management Solutions “ How do we build loyalty with our existing customers and increase customer retention and share of their spend with us” Relationship Catalysts Loyalty Management - Loyalty Strategy - Technology Platform - Loyalty Program Mgt. “ How do we improve our customer service and build a satisfactory post-sale experience” Customer Managers Customer Management Solutions - Management - Delivery - Technology platform

9. The Cequity Way Right Customer Right Offer Right Channel Right Time

10. How can Direct Marketing 2.0 deliver this?

11. Cequity – Driving every aspect of customer management

12. What is Cequity ACE™ ? India’s First Analytical Direct Marketing Infrastructure for enhanced customer relationships

13. Cequity ACE™ - Framework Cequity ACE™ (Accelerated Customer Engagement) Framework Gather & Manage Data on Cequity ACE™ Enterprise Manager Analyze Data/ Draw Insight on Cequity ACE™ Analyzer Apply Insight and launch campaign on Cequity ACE™ Campaigner Single View of Customer Data Enrichment & Refinement Segmentation & Value Analysis Profiling & Propensity Modeling Intelligent Insight Driven Interactions Campaign Management & Execution Close the loop so customer responses are quickly incorporated into future analytics Cequity ACE™ is designed for marketing professionals to create a competitive advantage in marketing and deliver high ROI Cequity ACE™ makes it possible to analyze, segment, identify and communicate with large volumes of customers and contacts on an individual basis and make a performance driven multi-channel marketing a reality Cequity ACE™ (Accelerated Customer Engagement) Framework