This document appears to be a presentation about using LinkedIn for chambers of commerce and boards of trade. It outlines 8 reasons to use LinkedIn: 1) reach members where they are online, 2) promote your organization before others do, 3) make networking easier for yourself and members, 4) easily broadcast messages and information, 5) help advocacy through education, 6) provide badges and social recognition, 7) establish credibility through resources and recommendations, and 8) foster online conversation. The presentation provides tips on connecting and engaging on LinkedIn and encourages participants to ask questions.

1. Joseph Fung @josephfungwww.josephfung.ca

2. Joseph Fung Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 2

4. Interrupt

5. ShareFeb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 3 This is your presentation!

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7. LinkedIn Users are Engaged Compared to Forbes.com and WSJ.com via Compete.com Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 5

8. What can LinkedIn do for me? Chambers and Boards of Trade: Advocate & Represent Network & Connect Provide Services Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 6

9. Are you sold?

10. 8 Our agenda for the session Basics – How to Connect 8 Reasons & Techniques Questions are welcome throughout. Seriously! Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference

11. How to connect on LinkedIn Register Build your Profile Connect to Twitter Add your Contacts Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 9

12. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 10 1: Register Here

13. Register Continued… Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 11

14. 2: Build your Profile Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 12 Just click on “Profile” => “Edit Profile”

15. 3. Connect to Twitter Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 13 Your Name => “Settings” => “Twitter Settings”

16. 4: Add Contacts Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 14 Just click on “Contacts” => “Add Connections”

17. 8 Reasons & Actions Helping Staff vs. Helping Organization Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 15

18. Reason 1. Your members are not going to your site 16 Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference

19. Half of internet users visit just6 or less sites on a regular basis Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 17

20. Put your content where they are Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 18

21. Reason 2. If you don’t do it, someone else will Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 19

22. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 20 575 Members vs66 Members

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24. Reason 3. Makes networking easier for you Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 22

25. http://inmaps.linkedinlabs.com/ Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 23

26. Reason 4. Makes networking easier for your members Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 24

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28. Reason 5. Easy & free way to get the message out Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 26

29. Broadcasting Content Syndication: Facebook > Twitter > LinkedIn Group Updates Network Updates Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 27 Syndicate with caution

30. Reason 6. Advocacy is easier with education Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 28

31. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 29 Startup funding Small Biz Recruiting

32. Reason 7. People like badges/flare/bling Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 30

33. Cute Familiar

34. Reason 8. You want to be a credible authority Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 32

35. Credibility Techniques SlideShare Slides (yours and guests) Blog Link (yours or business) LinkedIn Answers (“more” => “answers”) Recommendations (give and get) Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 33

36. 8 Reasonsas Rules Go where they are Don’t get scooped Network, network, network Help others network Broadcast information Foster conversation Give away bling Be a credible resource Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 34

37. 35 Questions/Comments? Feel free to ask now or later joseph@josephfung.ca http://www.linkedin.com/in/josephfung Get the slides & notes at:http://slidesha.re/ceo-linkedin Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference