The document outlines three design patterns for using social media to increase event ticket sales, membership engagement, and sponsorship opportunities. The first pattern discusses how 316 event tickets were sold in 8 days using tools like PayPal, Guestlist, and Mailchimp for ticket sales both before and after the event. The second pattern discusses how a software vendor association increased member engagement and renewals by sharing daily content on Twitter lists and Paper.li. The third pattern discusses how developing sponsor relationships on Twitter lists and through events increased sponsorship by 50% and secured a three year commitment.

1. Joseph Fung @josephfungwww.josephfung.ca

3. Interrupt

4. ShareFeb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 2 This is your presentation!

5. 3 What’s on the plate today? Introductions Tactics Recap 3 Design Patterns Q & A <- the fun stuff! Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference

6. Introductions Who are you and what do you want to get from this conference? 4 Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference

7. Tactics Review 5 These tactics are from November’s presentation Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference Personal + Official AccountsConversation with followers = more exposure Ask for Help“social ask” as effective as hypnosis Share multimedia on Facebook3x more shares than Twitter Be Re-Tweetableinclude a link, tweet in afternoon, use #hashtags

8. Design Pattern 1. Selling 316 Tickets in 8 Days Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 6

9. … how we did it before Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 7 Lots of staff time $ The Event

10. …how we did it for Ignite Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 8 Before sales

11. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 9 …how we did it for Ignite Before sales Selling tickets The Event

12. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 10 …how we did it for Ignite Before sales Selling tickets During event The Event

13. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 11 …how we did it for Ignite Before sales Selling tickets During event After event The Event

14. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 12 The Results 316 Tickets in 8 Days 1210 Followers (+315 or +35%) 708 Subscribers (+231 or +48%)

15. The Tools www.paypal.com (2.5% commission) www.guestlistapp.com (2.0% commission) www.mailchimp.com ($0) Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 13

16. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 14 Design Pattern 2. Selling Memberships by Building Member Engagement

17. Software Vendor Association ~1100 members Problem with renewals Perceived lack of relevance Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 15

18. …how we did it Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 16 Twitter lists of influencers List of Influencers

19. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 17 …how we did it Twitter lists of influencers Mailing list of testers List of Influencers List of Testers

20. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 18 …how we did it Twitter lists of influencers Mailing list of testers Test Paper.li List of Influencers List of Testers Paper.li

21. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 19 …how we did it Twitter lists of influencers Mailing list of testers Test Paper.li Share daily List of Influencers List of Testers Paper.li

22. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 20 The Results List of 212influncers ~150 daily views (~13% members) ~2 hours per week saved

23. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 21 The Tools www.paper.li ($0) Twitter Lists ($0)

24. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 22 Design Pattern 3. Developing a Major Sponsor

25. Traditional Sponsorship Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 23 $ info Sponsor Chamber Members $$$ Chamber is a gatekeeper to a broad market

26. Social Media Enhanced Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 24 $ info Sponsor Chamber Members $ Recruiting! Event - TEDx List of Influencers List of Influencers

27. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 25 The Results 50% increase of sponsorship 3 year commitment

28. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 26 The Tools Twitter Lists ($0) www.tweetdeck.com ($0)

29. Recapping the Patterns Build Event Buzz Enhance Membership Value Indirect Sponsorship Benefits Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 27

30. 28 Questions/Comments? Feel free to ask now or email me:jfung@cigionline.org Get the slides & notes at:http://slidesha.re/ceo-oss Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference

31. Bonus Slide! Links Mentioned There were a number of links discussed during our session – here are the links for people to check out. Feb 3, 2011 Framework for Success: Chamber Executives of Ontario Winter Conference 29 quora.com answers.onstartups.com qwiki.com foursquare.com doubledutch.me (private foursquare) twitterwall.me visibletweets.com groupon.com groupbuyingsite.com (private groupon) poweredbytippr.com (private groupon)