Simple Strategies forFirst-Time Buyer Re-Engagement

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The document outlines strategies used by Central Square Theater to increase patron retention and loyalty. They developed targeted messaging and reactivation campaigns to retain first-time buyers as multibuyers or subscribers. This increased their multibuyer households by 63% and subscription base. They also focused on enhancing the patron experience and using fundraising appeals at the end of runs to develop donors and deepen loyalty. These efforts resulted in higher patron retention rates and loyalty over time.

Simple Strategies for
First-Time Buyer
Re-Engagement

“The pleasure of rooting for Goliath
is that you can
expect to win.”

“The pleasure of rooting for David
is that, while you don’t know what
to expect,
you stand at least a chance
of being inspired.”

Conversations
With Your Boss
About The Size
of Your Budget

Lately
We’ve Been
Talking
About the Weather

“…it’s been a long,
cold, lonely winter…”

Theatre Communications Group

Group 3
$1 to $3 million

2009-10 Season

CST

TCG

154

1,700

14,800

2009-10 Season

CST

TCG

154

1,700

14,800

30,400

Audience Initiative
May 2012
Where are audiences coming from?

Audience Initiative
May 2012
Where are audiences coming from?
How often are they coming back?

Audience Initiative
May 2012
Where are audiences coming from?
How often are they coming back?
What opportunities are we missing?

First Two Seasons
35% first-time buyers
returned

Growth in
Marketing Assets
Direct Mail
Email

Develop Reactivation
Prospect List
No attendance
in 12 months

End of Production Run
Identify
First-Time Buyers

End of Production Run
Identify
First-Time Buyers
Invite them back

End of Production Run
Identify
Reactivations

End of Production Run
Identify
Reactivations
Invite them back

End of Production Run
Everyone Else
Buy 1
Second Ticket 50% off

End of Production Run
Everyone Else
Buy 1
Second Ticket 50% off
25% Discount

2012-13 Season Results
27,700 Patrons
Multibuyer Households

2012-13 Season Results
27,700 Patrons
Multibuyer Households
578 to 944

2012-13 Season Results
27,700 Patrons
Multibuyer Households
578 to 944
63% increase

2012-13 Season Results
27,700 Patrons
Multibuyer Households
578 to 944
63% increase
670 Households Reactivated

First-Time Buyer
Retention
10% Returned as Multibuyers

First-Time Buyer
Retention
10% Returned as Multibuyers
1% Subscribed

First-Time Buyer
Retention
10% Returned as Multibuyers
1% Subscribed
6% Returned for Single Tickets

First-Time Buyer
Retention
10% Returned as Multibuyers
1% Subscribed
6% Returned for Single Tickets
17% Returned So Far

How Do We
Increase Our
Subscription Base?

6% of Multibuyers
Converted to Subscribers

6% of Multibuyers
Converted to Subscribers
vs.
1% of Uniques

Loyalty Path
First-Time Ticket Buyer
Multibuyer

Loyalty Path
First-Time Ticket Buyer
Multibuyer
Multibuyer/Donor

Loyalty Path
First-Time Ticket Buyer
Multibuyer
Multibuyer/Donor
Multibuyer or Subscriber/Donor

Loyalty Path
First-Time Ticket Buyer
Multibuyer
Multibuyer/Donor
Multibuyer or Subscriber/Donor
Subscriber/Donor

End of Production Run
First-Time Ticket Buyer

End of Production Run
First-Time Ticket Buyer
Reactivated

End of Production Run
First-Time Ticket Buyer
Reactivated
Everyone Else

End of Production Run
Appeals
7% Response Rate

End of Production Run
Appeals
7% Response Rate
All New Donors

End of Production Run
Appeals
7% Response Rate
All New Donors
Matching Challenge

End of Production Run
Appeals
7% Response Rate
All New Donors
Matching Challenge
Herman & Frieda L. Miller
Foundation

Created Personalized
Messages
Marketing & Development

Retained First-Time Buyers
Created Multibuyers

Retained First-Time Buyers
Created Multibuyers
Increased Subscription Base

Retained First-Time Buyers
Created Multibuyers
Increased Subscription Base
Increased Patron Loyalty

Nicholas Peterson
Director of Marketing
Central Square Theater
ndp@CentralSquareTheater.org
617.576.9278 x205

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Energize Your Income!

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The document is a business presentation by Ambit Energy that outlines the opportunity for consultants to build their own business selling Ambit Energy services in Illinois. It discusses that Ambit Energy has experienced rapid growth since its founding in 2006. It details that energy deregulation has opened new markets and that the energy industry represents a large market opportunity. It explains Ambit Energy's business model, compensation plan, and provides steps for how new consultants can get started building their business.

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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Basic Management Concepts., “Management is the art of getting things done thr...

DilanThennakoon

The managers achieve organizational objectives by getting work from others and not performing in the tasks themselves. Management is an art and science of getting work done through people. It is the process of giving direction and controlling the various activities of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever there is human activity there is management. Management is a vital aspect of the economic life of man, which is an organized group activity. A central directing and controlling agency is indispensable for a business concern. The productive resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability and enterprising initiative of the management. Thus, management provides leadership to a business enterprise. Without able managers and effective managerial leadership the resources of production remain merely resources and never become production. Management occupies such an important place in the modern world that the welfare of the people and the destiny of the country are very much influenced by it. 1.2 MEANING OF MANAGEMENT Management is a technique of extracting work from others in an integrated and co-ordinated manner for realizing the specific objectives through productive use of material resources. Mobilising the physical, human and financial resources and planning their utilization for business operations in such a manner as to reach the defined goals can be benefited to as management. 1.3 DEFINITION OF MANAGEMENT Management may be defined in many different ways. Many eminent authors on the subject have defined the term "management". Some of these definitions are reproduced below: In the words of George R Terry - "Management is a distinct process consisting of planning, organising, actuating and controlling performed to determine and accomplish the objectives by the use of people and resources". According to James L Lundy - "Management is principally the task of planning, co¬ordinating, motivating and controlling the efforts of others towards a specific objective", In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to co-ordinate and to control". According to Peter F Drucker - "Management is a multipurpose organ that manages a business and manages managers and manages worker and work". In the words of J.N. Schulze - "Management is the force which leads, guides and directs an organisation in the accomplishment of a pre-determined object". In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance of an internal environment in an enterprise where individuals working together in groups can perform efficiently and effectively towards the attainment of group goals". According to Ordway Tead - "Management is the process and agency which directs and guides the operations of an organisation in realising of established aim

How to Make Your Trade Show Booth Stand Out

Blue Atlas Marketing

Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies