This document summarizes consumer trends in 2011, focusing on increased internet and mobile usage. It notes that 56% of consumers use the internet to inform purchasing decisions and find lowest prices, and that smartphone ownership is projected to reach 50% in 2011. It also discusses unprecedented data collection on consumers and targeted advertising based on analyzed consumer behavior. Word of mouth recommendations remain the most trusted form of advertising. The author is an engagement partner who advises companies on strategy and fundraising, with over 20 years of experience in investment banking, consulting, and entrepreneurship.