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Cenphocamp - How to get 20-somethings in the door
- 1. You’re not Mill Ave. - Embrace it. How to get 20-somethings in the door. Jonathan Kressaty
- 4. First: This is the part of the presentation with a bunch of short sentences in large text.
- 5. Second: All of these suggestions involve work. Get over it.
- 6. Millennials, or those of us in the 20 to 25-ish age bracket, are often stereotyped as being pretentious, narcissistic, and ungrateful.
- 7. This is unfair. Plenty of us are smart, appreciative, hard working individuals.
- 8. That being said, many of us are absolutely awesome, incredibly brilliant, and always entitled douchebags.
- 9. Now you get to try and sell us stuff.
- 10. (Good luck)
- 11. Simplicity + Style + Creativity = Win
- 12. Let’s chat about your website.
- 13. Let’s chat about your website. Don’t use Flash, no matter what your cheap designer says.
- 14. Let’s chat about your website. Don’t use Flash, no matter what your cheap designer says. Don’t hire cheap designers.
- 15. Let’s chat about your website. Don’t use Flash, no matter what your cheap designer says. Don’t hire cheap designers. Your hours/location/parking info should be on your homepage.
- 16. Let’s chat about your website.
- 17. Let’s chat about your website. If you’re a restaurant or bar, your homepage should also say when you stop serving food.
- 18. Let’s chat about your website. If you’re a restaurant or bar, your homepage should also say when you stop serving food. Menus as PDFs are great. Menus as HTML and PDF are better.
- 19. Let’s chat about your website. If you’re a restaurant or bar, your homepage should also say when you stop serving food. Menus as PDFs are great. Menus as HTML and PDF are better. If you’re a retail location and you carry unique brands, say so!
- 21. Better website solutions... Don’t be cheap. We’re all experts at the internet, and we can tell when you’ve been cheap.
- 22. Better website solutions... Don’t be cheap. We’re all experts at the internet, and we can tell when you’ve been cheap. Don’t use flash, keep your homepage pretty and simple, and if you’re a restaurant, don’t make your menu just a PDF.
- 23. Simplicity + Style + Creativity = Win
- 25. Style is everything, but consider this:
- 26. Style is relative. Your hole in the wall has style. Embrace it.
- 27. Style != Trendy
- 28. Millennials tend to see style through tangible items.
- 29. Tangible style
- 30. Tangible style Restaurant? Get awesome tableware. (Hint: Ikea)
- 31. Tangible style Restaurant? Get awesome tableware. (Hint: Ikea) Bar? Put a new spin on some classic drink (remember the Dark and Stormy?)
- 32. Tangible style Restaurant? Get awesome tableware. (Hint: Ikea) Bar? Put a new spin on some classic drink (remember the Dark and Stormy?) Retail? If you cater more to a certain sex, go buy the most comfortable chairs you can find.
- 33. Simplicity + Style + Creativity = Win
- 34. Where’s Wi-Fi?
- 35. Read this book.
- 36. Eff that. This book is about marketing.
- 37. Your goal as a restaurant or retail store is to get the people who are on the cusp of visiting to actually visit.
- 38. If you say the words “social media” to me, I might stop talking to you.
- 39. Push Media
- 40. Use Twitter.
- 41. Use Foursquare.
- 42. Use Yelp.
- 43. Use SMS Marketing. Disclaimer: I own and run an SMS marketing firm called Betwext. In fact, its logo is on this page. Oh, and it’s awesome and you should use
- 45. After you’re done being careful, be dangerous, because creativity should be dangerous.
- 46. You’re not Mill Avenue, and none of us want you to be. We sometimes like a bit of quiet.
- 47. If your venue’s culture allows it, turn down the music three notches.
- 48. Keep your retail store open late if you’re near a few bars. I’m bad at decision making when intoxicated.
- 49. Simplicity + Style + Creativity = Win
- 50. There is no Win. Only less Fail.
- 51. My name is Jonathan. Jonathan Kressaty | @kressaty jonathan.kressaty@gmail.com jonathankressaty.com
Editor's Notes
- Big thanks to Shop Devious for sponsoring this talk, later we can all go buy some blue wigs and go over to Tyler’s apartment to scare him.
- Actually the whole thing is like this, and for that, i Apologize.
- One of my big pet peeves are business owners who want to own a store or restaurant or website and sit on their ass all day. I hate you.
- Sad, but true.
- Also sad, but true.
- Luckily, there are some pretty easy things you can do to appeal to our very narrow mindsets.
- Your website will cost a few thousand dollars, if not more. If you’re a small restaurant and you’re doing 100K a year and want to be in business for 10 years, your risking $1 Million on a bad website you paid your cousin $200 to build.
- Your website will cost a few thousand dollars, if not more. If you’re a small restaurant and you’re doing 100K a year and want to be in business for 10 years, your risking $1 Million on a bad website you paid your cousin $200 to build.
- Your website will cost a few thousand dollars, if not more. If you’re a small restaurant and you’re doing 100K a year and want to be in business for 10 years, your risking $1 Million on a bad website you paid your cousin $200 to build.
- Serve food late. Seriously. Keep a small kitchen staff, and flaunt the fact that you serve food til 10 on weeknights and midnight on weekends. This not only helps you, but helps the three bars next door keep their patrons the entire night, instead of having them leave to be closer to Filibertos at 2am when the bars close.
- Serve food late. Seriously. Keep a small kitchen staff, and flaunt the fact that you serve food til 10 on weeknights and midnight on weekends. This not only helps you, but helps the three bars next door keep their patrons the entire night, instead of having them leave to be closer to Filibertos at 2am when the bars close.
- Serve food late. Seriously. Keep a small kitchen staff, and flaunt the fact that you serve food til 10 on weeknights and midnight on weekends. This not only helps you, but helps the three bars next door keep their patrons the entire night, instead of having them leave to be closer to Filibertos at 2am when the bars close.
- This is my shortest section, because it really comes down to how you decide what style is for yourself.
- If you’re a restaurant and you’re putting a fried egg on meat, i’m probably going to call you trendy. If you’re a restaurant and you’re serving fried eggs with bacon as a late night snack because it’s easy to make after the kitchen is closing up, you’ve got style.
- How your restaurant or bar looks, what brands your retail location is carrying, whether you have seating at your shoe store that’s comfortable, what beer you serve, etc.
- Take $50 down to Target, buy a wireless router, plug it into the modem you’re already paying for but not using except to send email, name the router “MY BIZ NAME FREE WIFI”, and put up a sign in your door that says “Free Wi-Fi”. Free wifi is like cocaine, if cocaine came with an unlimited supply of free music and porn.
- This book is incredible. Malcolm Gladwell will tell you it’s about everyday life, and how the decisions you make when you do things like buy shoes or rob a bank are all based on sociological “Tipping Points”.
- There are really really really easy ways to do this without spending a lot of (or sometimes any) money. The first thing you should do is USE THIS PIECE OF TECHNOLOGY WE HAVE CALLED THE INTERNET.
- This is the part where i piss off half the “experts” in the room. I. Hate. That. Term. It means nothing. I’ve had the internet my whole life, i’ve been influenced by it, I’ve had email and chat and SMS on my phone, and now some “experts” have decided to call those interactions “social”. My thinking is “where can i get some of those Social Media expert drugs?”
- “let’s use technology to PUSH or force an idea upon someone.” You’re not affecting me “socially” until i get into your store and actually interact with someone. What you need to do is PUSH an idea on me - COME TO MY STORE AND BUY MY SHIT.
- Duh.
- Duh.
- Duh.
- Kind of Duh.
- When drunk, there’s something lovely about that buttery swipe that my little piece of plastic money does.
- All of these things intersect. Postinos has the same little metal holders for sugar and sweet n low on their tables like everyone else. What’s different is they also have these fantastic same sized pieces of paper with a bullseye on them that say “Put your gum here”, and below that it says “Or a phone number if you meet a new friend.”
- In the end, you want to minimize fail. Don’t think of it as maximizing Win, because if you do, you’ll eventually stop winning.