CEMA Conference Presentation
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The document summarizes key points about social media and its impact. It discusses how social media is accelerating progress and information at an unprecedented rate. It then outlines some challenges of social media marketing including people, knowledge, culture and budget. It provides potential solutions and recommends measuring success through metrics like sales, leads and engagement. Finally, it thanks the reader and provides contact information.
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CEMA Conference Presentation
- 1. social
- 5. “ We won't experience 100 years of progress in the 21 st century, it will be more like 20,000 years of progress” - Ray Kurzweil, The Law of Accelerating Returns
- 6. “ We now generate as much information every two days as was generated from the beginning of time to 2003 ” - Eric Schmidt, Chairman, Google
- 7. relationship media marketing engagement commerce }
- 8. larry a social media marketing agency
- 9. :) get it right
- 12. overview social media now challenges solutions strategy measurement cool stuff {
- 13. the space pecha kucha innovations . brands . resources
- 14. innovations
- 15. innovations
- 16. innovations
- 18. innovations
- 19. innovations
- 20. innovations
- 21. innovations
- 22. brands
- 23. brands
- 24. brands
- 25. brands
- 26. brands
- 27. brands
- 28. sales up 106% brands
- 29. resources
- 30. resources
- 31. resources
- 32. resources
- 33. breathe
- 34. bam! (6:40 flat) www.larrywblog.com @lardog2000
- 35. me?
- 36. challenges people | knowledge | culture | budget
- 37. people | knowledge | culture | budget solutions
- 39. internal advisor external people | knowledge | budget
- 40. strategy
- 41. goals & plan build | market | convert
- 42. measure sales | leads | engagement | benchmarks
- 43. cool things
- 44. 1
- 45. 2
- 46. 2
- 47. 3
- 48. 3
- 49. 4
- 50. 5
- 51. thanks [email_address] www.larrywblog.com @lardog2000
Editor's Notes
- Top Reasons to use social media for your business: The time for your business to start using social media was yesterday. In this session, Larry Weintraub of Fanscape, a leading social media marketing agency, will run through the key reasons why smart use of social media can help you reach more customers and help you sell more.
- Within an hour of the 8.9 magnitude earthquake, Twitter updates were flying out of Asia at the rate of over 1,200 per minute
- 7 Million people watched as hundreds of cars were swept away; 20,000 commented
- Wael Ghonim, a 29 yr old Google executive, constructed a Facebook protest community based on the slogan “We Are All Khaled Said,” where people could join an online protest. Nearly 500K people "Without Facebook, without Twitter, without Google, without YouTube, this would have never happened."
- Top Reasons to use social media for your business: The time for your business to start using social media was yesterday. In this session, Larry Weintraub of Fanscape, a leading social media marketing agency, will run through the key reasons why smart use of social media can help you reach more customers and help you sell more.
- Top Reasons to use social media for your business: The time for your business to start using social media was yesterday. In this session, Larry Weintraub of Fanscape, a leading social media marketing agency, will run through the key reasons why smart use of social media can help you reach more customers and help you sell more.
- When we talk about social, we ’re talking about a relationship
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- Nothing fires us up more then when a brand gets it right in the social space. Put yourself in the end user ’s shoes
- Social is the most powerful influence in making decisions is recommendations from a trusted person.
- Social is the most powerful influence in making decisions is recommendations from a trusted person.
- When we talk about social, we ’re talking about a relationship
- 20 slides 4 companies 4 technologies 4 stats 4 resources 2 fun 2 measurement tools
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- DoNothingFor2Minutes.com
- Example
- This is great info, but what does it mean for you? You built a facebook (check), a twitter (check), reading the right blogs, giving away... but what are you se How are you growing
- Pain Points: We know we have to do something, right? So what ’s holding you back... Why is this so
- Solution: What do you want to accomplish? What ’s the strategy to get there? How do I know if it worked? * You likely don ’t know what you need or what, that’s OK.
- Anyone can lead and manage your social reputation and relationships, right? Sure, but consider the scenario & stakes... Are you really prepared to hand the mic to an uninformed communicator to speak to your most loyal fans? Isn ’t that lazy? risky? disrespectful? And if it ’s not the intern who’s been at your company for two-weeks... is it really worth the time of your executive who already doesn’t have the bandwidth?
- Solutions - Talk about ways companies can handle. Not shining a direct light on Fanscape, but alluding that we know all - Outsource all – Give it all to a company to handle - Handle Internally (Comcast, Gatorade, large teams), do you have time to catch-up? - Strategic Advisor – Some of both * Standard company pre-evaluation, decipher what that entails.
- Solution: What ’s the strategy to get there?
- Pain Points: We know we have to do something, right? So what ’s holding you back... Why is this so
- translating your social efforts into tangible results. are my efforts paying off?]
- Solution: What ’s the strategy to get there?
- Solution: What ’s the strategy to get there?
- Solution: What ’s the strategy to get there?
- Solution: What ’s the strategy to get there?
- Solution: What ’s the strategy to get there?
- Solution: What ’s the strategy to get there?
- Solution: What ’s the strategy to get there?
- Solution: What ’s the strategy to get there?