- Cellocator is a telematics company established in 1991 that trades on NASDAQ, has 800 employees worldwide, and revenues of $105M in 2014. It has a presence in 80 countries through its various divisions and subsidiaries. - The company provides fleet management, asset tracking, and security solutions using devices like the CR300, CelloIQ, and CelloTrack that track over 2.5M units globally. These devices monitor vehicles, cargo, and other assets with sensors and GPS. - Cellocator has a comprehensive suite of solutions for fleet management, driver behavior monitoring, and advanced asset tracking using proprietary hardware and software technologies.

1. Cellocator
Overview
Name
Title

2. PointerOverview
• Established in 1991
• Traded in NASDAQ (PNTR)
• Presence in 80 countries
• 800 Employees worldwide
• Revenues 2014 –$105M
PNTR 80
PRESENCE IN
COUNTRIES
800
EMPLOYEES3
$105m
Revenues 2014
2

3. Mexico ArgentinaIsrael Brazil
Pointer Telocation Structure
Cellocator
Products & Technology
Division (Israel)
S. Africa
USA
India
Mexico
Colombia
Pointer Group
Slovenia
3

4. 4
Cellocator Mission
Provide comprehensive and innovative Telematics solutions
to sustain our partners profitable growth,
through superior customer service, quality and commitment

5. Cellocator innumbers
2.5 M Units
Installed
600,000 Units
Connected to
Cellocator +
80 Countries
450 Partners9 Offices Worldwide
18 Years of Excellence
Failure rate
(<0.3%)
5
in customers
commitment
#1

6. America
USA
Canada
Argentina
Brazil
Chile
Colombia
Cost Rica
Curacao (Netherland Antilles)
Dominican republic
Ecuador
Guatemala
Mexico
Panama
Peru
Venezuela
Bolivia
Uruguay
Honduras
El Salvador
Puerto Rico
Jamaica
Malta
Netherlands
Norway
Poland
Portugal
Romania
Serbia
Slovenia
Spain
Sweden
Switzerland
UK
Turkey
Bulgaria
Slovakia
Africa
Morocco
Ivory Coast
Kenya
Nigeria
South Africa
Tanzania
Gabon
Zambia
Burundi
Angola
Niger
Mauritius
Uganda
Asia
Hong-Kong
India
Israel
Kuwait
Singapore
Vietnam
Cambodia
Australia
Dubai
Sri Lanka
CIS
Azerbaijan
Kazakhstan
Russia
Ukraine
Georgia
Uzbekistan
Local offices
Israel
US
Mexico
Colombia
India
Slovenia
Brazil
Argentina
South Africa
Global Presence
Europe
Austria
Belgium
Bosnia & Herzegovina
Croatia
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Italy
Latvia
Lithuania
Over 2.5M units installed in 80 countries
6

7. MarketSegments
7
Cellocator
Solutions
Trucking &
Distribution
Logistics
Public Safety
Construction
Municipalities
&
Governments
Utilities &
Technical
services

8. Global Partners
8
TSP’s
Security
SPs
System
Integrators
Mobile
Operators
End
customers

9. • Advanced capabilities:
• Jamming detection
• Motion sensor
• Cell-ID
• In cabin speed alert
• State of the art SiRFStarIV positioning engine
• 2G/3G/Hybrid RF variants
• Easy to install
9
CR300
3 inputs (digital & analog)
2 outputs
1-wire
COM port (TTL)
Cost-Effective Fleet and Security Management

10. • 3 variants: Cello-IQ30, Cello-IQ40, Cello-IQ50
• GNSS (Glonass & GPS) Support
• Embedded crash detection
• DBM - Driver Behavior Management (Cello-IQ40/IQ50)
• Maneuver level safety scoring
• Trip level Safety score
• Trip level Eco-driving score
• Audible and visual Real time driver coaching
• DFD – real-time Driver Feedback Display
• Proprietary eCall
• EDR - Emergency Data Recording (Cello-IQ50)
10
CelloIQ
 6 inputs (digital ,analog &
frequency)
 5 outputs
 Extendable to 12 input & 11
outputs (CFE)
 1-wire
 COM port (RS-232)
 Voice interface
Advanced Fleet Management Solution with Driver
Behavior Capabilities

11. • Supports connectivity & data analytics for variety of vehicle data
buses
• OBDII (ISO 15765, 14229)
• CAN2.0 (ISO 11898, J1939, FMS)
• Enables wide range of applications driven by vehicle CAN bus
data
• Easy-to-use Drag & Drop GUI to manage on-board powerful logic
engine
• 2G/3G (EU, NA) variants
• Advanced driver behavior capabilities ( based on IQ and CAN
data)
• DTC support (Digital Trouble Codes)
• Complementary Vehicle Libraries and Reverse Engineering
services
11
Cello-CANiQ
Intelligent Fleet Management Driver Behavior
and Diagnostics Solution
 4 inputs (digital ,analog &
frequency)
 5 outputs
 Extendable to 12 input &
11 outputs (CFE)
 CAN/ OBDII
 1-wire
 COM port (RS-232)
 Voice interface

12. • Advanced asset tracking and management solution
• Suitable for trailers / containers / high value mobile assets
• 2 variants: standalone and power version
• IP67, ISO16750 (Shock, temp, humidity, UV, Chemical…)
• Various Battery solutions (3Y, 8M, XT)
• Built-in 3D accelerometer
• Adaptive logging/reporting policy
• Fully-featured fleet management capabilities (Cello based)
• Optional magnetic cradle
• CelloTrack container lock - unique container and cargo solutions
• CelloTrack security seal - for non-standard containers
12
CelloTrack
 2 configurable GPIO :
digital and analog
(Temp, light, door)
 Dual tampering detection
Advanced Asset Tracking and Remote
Monitoring Solution

13. CelloTrack Nano
13
• Suitable for monitoring high value goods,
cold -chain, lone workers and more
• Internal and external multi sensors
capabilities
• BLE protocol, creating Wireless Sensors
Network around the CelloTrack Nano hub
• GNSS - SiRFstarV™ engine supporting
Hybrid GPS and GLONASS
• 2G and 3G variants
• GDP and EN12830 compliance (Cold-Chain)
• 5 weeks battery life time, one year for the
multisenses
• Optional power connection
Temperature
Humidity
MultiSense TH
Light
Sound
(Nano)
Geo Fencing
(Nano)
Tampering
(Nano)
Movement
Open/Close
Door
(MultiSense)
Barometric
Pressure
(Nano)
Impact/
Free Fall
Unique Asset Management Solution Using a
Portable Hub and Wireless Sensor Network

14. • Powerful, web-based maintenance platform.
• Unique Over The Air configuration, maintenance and upgrades for Cellocator
units.
• Enables updates of thousands of units in one click.
• Reduces time to market for new deployments.
• Allows full visibility of devices’ status.
• Offers an API to allow direct access to web services.
14
Cellocator +

15. Accessories –Onestopshopapproach
15
Additional
Components
Identification
Application Enablers
Communication
Sensors
Enclosures

16. 16
FleetUnits Matrix
CR300 CR300B Cello-IQ-
30
Cello-IQ-
40
Cello-IQ-
50
Cello
CANiQ 30
Cello
CANiQ 50
Fleet + Standard
Driver behavior       
Security
     
Advanced
Interfaces (I/Os)     
Advanced Driver
behavior   
Accident Detection
& Analysis     
CANBus &
Diagnostics  
Upgradable
Platform     

17. • ISO 9001:2008 certified since July 2008
• Certifications: FCC, IC, CE, PTCRB, e-Mark, RoHS, CSA.
• AT&T, Telcel, Claro, Anatel and Ford homologations.
• Incoming inspection (Visual, IQC, COC & COT)
• Internal & External quality audits
• Supplier process control
• Final Inspection & Customer deliveries quality control
• Failure analysis and corrective action
• RMA process
17
Quality

18. Global support
• Worldwide Support Team – Israel, US, India, Mexico, Colombia
• Enhanced support portal
• Online knowledge-base
• On-demand feature request process
• Total commitment
18

19. Cellocator –what’s initforyou…
The brand
Worldwide recognition
for high quality
Technology
Innovation and
Reliability
Financial
$105M sales
NASDAQ (PNTR)
Infrastructure
Worldwide Sales &
Support
19
Timing
The right Products for
the right market on
the right time