Celery can help address issues with posting to social networks at scale during crisis situations by allowing tasks like posting messages and sending SMS to be organized asynchronously and with built-in rate limiting. The presenter discusses how Celery was used to build a notification application and website to provide earthquake information and relief coordination in Italy within 36 days of the initial earthquake. Key lessons include using Celery's task organization, rate limiting, and distributed execution to engage stakeholders, collect needs, and share updates across social networks without exceeding API limits.