Celebrity endorsement is a marketing strategy where famous people promote products and services to transfer their positive image to the brand. Marketers hope consumers will associate the celebrity's image with the brand. Celebrities that can endorse include actors, models, athletes, entertainers, musicians, and politicians. The goals of celebrity endorsement are to provide instant credibility for the brand, increase demand and sales of the product, and boost or repair the brand image. Potential advantages include higher brand awareness, improved recall of the brand, and standing out from competitors. However, there are also risks like damaging the brand if the celebrity loses reputation or does not align well with the brand.

2. Celebrity endorsement is a form of advertising campaign or marketing strategy
used by brands, companies, or a non-profit organization which involves
celebrities or a well-known person using their social status or their fame to
help promote a product, service or even raise awareness on environmental or
social matters. Marketers use celebrity endorsers in hopes that the positive
images of the celebrity endorser of the brand will also be passed on to the
products or the brand image associated with the celebrities.
A celebrity endorsement is when a famous person uses their notoriety to help
sell a product or service.

3. WHO IS A CELEBRITY?
•Actors
•Models
•Sports athletes
•Entertainers
•Musicians
•Businessmen
•Politicians
•Fictional celebrities

4. USAGE OF CELEBRITY
• Endorsement
• Actor
• Spokesperson

5. OBJECTIVES
• Instant Creditability
• To push the demand of the product
• To bring the reliability and retention of the
product
• Refresh brand image and repair tarnished
brand image

6. ADVANTAGES
• Build brand equity and brand
awareness
• Helps people to recall brand
• Stand out
• Increase in sales

7. DISADVANTAGES
• May derogate reputation
• Inconsistency
• Competition
• A Complete Mismatch