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Celebrity Branding_MJ

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Celia D'souza
Celia D'souza

An example of the iconic MJ

1 of 62
Internal External Define & Formulate your Personal Vision Personal Ambition Implement & Personal Mission Cultivate your Personal Key Roles Personal Ambition, Knowledge Financial Personal Brand & & Learning PBSC Internal Personal SWOT External Personal Brand Objectives Specialization Challenge Plan Service Dominant Attribute Domain Act Deploy Personal Brand Strategy Personal Logo Financial & Slogan Knowledge & Learning Define & Formulate your Personal Critical External Internal Personal Brand Success Factors Formulate your Personal Objectives Personal Performance Measures Personal Balanced Scorecard (PBSC) Personal Targets Personal Improvement Actions Knowledge Financial & Learning
Strengths Weaknesses Threats Opportunities
Strengths Weaknesses Threats Opportunities
t Ac Ch all en ge Implementation De Pl plo an y
t Ac Ch all en ge Implementation De Pl plo an y
Black Or White?
Black Or White?
Black Or White?
The Man who made “Bad” cool!
Michael Jackson The Man who made “Bad” cool!
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ
Celebrity Branding_MJ

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Celebrity Branding_MJ

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  • 13. Internal External Define & Formulate your Personal Vision Personal Ambition Implement & Personal Mission Cultivate your Personal Key Roles Personal Ambition, Knowledge Financial Personal Brand & & Learning PBSC Internal Personal SWOT External Personal Brand Objectives Specialization Challenge Plan Service Dominant Attribute Domain Act Deploy Personal Brand Strategy Personal Logo Financial & Slogan Knowledge & Learning Define & Formulate your Personal Critical External Internal Personal Brand Success Factors Formulate your Personal Objectives Personal Performance Measures Personal Balanced Scorecard (PBSC) Personal Targets Personal Improvement Actions Knowledge Financial & Learning
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  • 32. t Ac Ch all en ge Implementation De Pl plo an y
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  • 37. The Man who made “Bad” cool!
  • 38. Michael Jackson The Man who made “Bad” cool!