1) The Centre for elearning and Information Technology Research provides textbook publishing and marketing, ICT equipment supplies, education support research, and consultancy services in Zambia. 2) It aims to address problems in introducing computer studies in schools due to a lack of textbooks and equipment by offering an integrated IT education program and a one-stop shop for academics and research. 3) The solution includes textbook publishing and marketing, distributing ICT equipment to schools, constructing a learning center, and using a learning management system, with a goal of reaching $35 million in revenue by 2023 by targeting schools, organizations and individuals.

1. ‘S Pitch Deck
The Centre for elearning and Information Technology
Research – Training, consultancy and Research Services

2. Team
KILBY LUNGU ESNART MTONGA POOJA GUPTA
CEO, Managing Consultant
Products, Design Thinking
CFO, Finance
Management , Tax Expert
CTO, Software Engineering
SEO Expert
The Centre for elearning and Information Technology
Research – Training, consultancy and Research ServicesRunning RH&H and Evenhomes, and also
weCare online platform.

3. The Problem
• The introduction of computer studies as a
compulsory subject at upper primary and junior
secondary education has been a problem due to
lack of textbooks and ICT equipment.
• There is no one College or University offering
integrated Information Technology programs
at Certificate, Diploma and Degree level
comprehensively.
• It requires:
o Textbook Authoring
o Textbook Publishing
o Textbook Marketing
o ICT Equipment Distribution and Marketing
• Offering a one-stop centre for academics and
research has never existed before in Zambia.
Elearning and Information Technology are on
demand.
The Centre for elearning and Information Technology
Research – Training, consultancy and Research Services

4. The Solution
Textbook Publishing & Marketing
(e.g. Computer studies and Business skills)
ICT Equipment Supplies
(e.g. Computer distribution to schools
- On a profit making plan)
Constructed Centre
(modern design construction with such
facilities as Lecture Halls, IT Labs, Seminar and
Conference rooms, Offices, and Boarding
Hostels)
Learning Management Systems
(e.g. Altert for IT Courses and business
Studies courses)
The Centre for elearning and Information Technology
Research – Training, consultancy and Research Services
Education Support Research
(e.g. BaCoLes PSE Trial for schools)
Consultancy
(e.g. Elearning & IT Realms…..
Individual and organizations)

5. Traction
>
The Centre for elearning and Information Technology
Research – Training, consultancy and Research Services
 1, 200, 000 Paying clients (Products/Services)
 $ 2.5 Million annual revenue run rate
 98% Margins
 65,000 users, growing 35% per month
 2,000+ signups in 8 weeks

6. The Centre for elearning and Information Technology
Research – Training, consultancy and Research Services
The Market
$2.3
Million
$15
Million
$35
Million
*Source: AFMI
Current Market Trends* Expected by 2023* (Later): Full
operationalization

7. Go-to-market Strategy
>
The Centre for elearning and Information Technology
Research – Training, consultancy and Research Services
Who Are We Selling To?

8. The Centre for elearning and Information Technology
Research – Training, consultancy and Research Services
The Business Model
Business
Model
Affiliation
Direct Sales
Subscription
Transactional
• Entails our company
providing a service or product
and customers paying for it
• Collecting commission on the
sales of those products, and can
even work in conjunction with ads
or separately.
• Someone calls in to place an
order or sales agents calling
prospects; and outside sales, which
is a face to face sales
• Entails offering our customers a
product or service that customers
can pay for over a longer period of
time, usually month to month, or
even year to year.

9. The Centre for elearning and Information Technology
Research – Training, consultancy and Research Services
Landscape/Competitors
Textbook Publishing & Marketing ICT Equipment Supplies Construct a Centre
Learning Management Systems Education Support ResearchConsultancy
MK Publishers
Longman
Book Hut
Book World
Camara
SchoolNET
Computer King
Zambia Centre for Accountancy
Studies
University of Zambia
Copperbelt University
Mulungushi International
Conference Centre
Astria Learning
Coursera
Alison
edX
Zambia Centre for Accountancy
Studies (ZCAS)
University of Zambia
Copperbelt University
National Institute for Scientific
Research (NiSR)
Zambia Centre for Accountancy
Studies (ZCAS)
University of Zambia
Copperbelt University

10. Progress
>
The Centre for elearning and Information Technology
Research – Training, consultancy and Research Services
>
>
Schools love the product, many
have already started ordering
them.
Product in development and
ready for testing in 45 days
For public beta.
Product approved and published
and ready for printing
Learning Management System
for IT and Business Courses.
Being developed in India by
developers.

11. What we are looking for
>
The Centre for elearning and Information Technology
Research – Training, consultancy and Research Services
$ 150K
Convertible Note 15 months of runway to work on:
o Product – Market fit
o Customer development
o Early marketing efforts
o Profitability
Plan to raise further round
in 15-20 months for purpose
of constructing the Centre in
Lusaka, Zambia

12. End of our Pitch
The Centre for elearning and Information Technology
Research – Training, consultancy and Research Services