1. [Q4 2015]
3050 Shallowford Road
Suite One Hundred
Atlanta, Georgia 30341
cwipad.com
Capabilities Deck
[cee-whip] digital agency

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[cee-whip] digital agency cwipad.com
C/W/I/P DNA
(what makes us, us…)
C/W/I/P is a well rounded digital agency
with very agile content capabilities.
We’re always bringing effective and new ways to help
brands connect with their customer’s inner child.
Because we’re all just kids in toy-land anyway.
C/W/I/P is a tight-knit group of passionate creatives,
strategists, writers, producers and developers who tell
great stories that bonds brands with their audiences.

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[cee-whip] digital agency cwipad.com
We take an anthropological approach; we observe what
people do, learn about them, care about them and connect the
right dots between them and our clients.
Our secret sauce (isn’t so secret)
Data-driven insights
Experienced human intuition
Smart strategy and killer creative
C/W/I/P POV
creation
collaboration
curation

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[cee-whip] digital agency cwipad.com
Content Audit/ We analyze and interpret all of yours and your competition’s messaging
currently in the market through our in-house content lab MODUS.
We consider display, social, call center, CRM, direct mail, mobile, search,broadcast,
print, experiential and email touchpoints in the content audit.
Digital & Content Strategy/ It’s driven by the data from the content audit, as well as 1st, 2nd and 3rd
party audience insights for segmentation purposes.
The Digital and Content Strategy will clearly spell out which relevant topics your brand should speak
to and what the media ecosystem looks like for each audience segment.
This is the Blueprint!
Content Capabilities

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[cee-whip] digital agency cwipad.com
Content Capabilities (cont.)
Customer-centric Content Production/ Based on the digital learnings from the content
audit that were built into the strategy, we’re now ready to brief our creative and development
teams to start producing content like;
/Long and short arc videos /Targeted Podcasts
/Targeted Social Engagements Email (targeted campaigns and targeted newsletters
/Content Hubs /Gamification Apps /eBooks /Chat Apps
/SMS /Experiences that drive to owned media
/Influencer Marketing
Measurement and Optimization/ Weekly, Monthly and Quarterly analytics reports and
digital learnings for optimization.

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[cee-whip] digital agency cwipad.com
We actually enjoy working on complex brand challenges that require
critical thinking skills and flawless creative execution.
Someone has to make all of those content concepts that the
strategy guys come up with.
Creativity is at the core of everything we do,
we channel “the force” from deep cosmic dimensions
to connect your brand with your audience’s inner child.
Capabilities/
/Visual Design (for any platform ever known)
/Creative Direction & Strategy
/Branding & Identity
/Rich Media & Motion Graphics
/Copywriting & Editing
/Audio & Video Storytelling
Creative Capabilities
*illustration courtesy of Dubelyoo; our famous
illustrator at large. See more @Dubelyoo.net

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[cee-whip] digital agency cwipad.com
Since the interweb and the Googler took over, folks just tend to do more
stuff online, in social and on smartphones and tabs.
We paid attention and connected the dots:
/Web Design & Development
/UX & UI Design
/Gamification & App Design & Development
/Research & Strategy
/SEM, SEO & Paid Social
/eCRM & Email Marketing
/Mobile Marketing
/Measurement & Optimization
Digital Capabilities
click
watch
talkshare
interact

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[cee-whip] digital agency cwipad.com
Our Project Flow Process
Research
& Strategy
Brand
Challenge
Connect
& Convert
Design
& Produce
Learn
& Optimize

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[cee-whip] digital agency cwipad.com
Clients

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[cee-whip] digital agency cwipad.com
The C/W/I/P DNA is spliced with the cells of an integrated agency
and an indie film production studio.
We develop content that sublimely aligns with the digital
media consumption behaviors and lifestyle of your audiences.
We connect your audiences with the
right content and experiences at the right time.
All of this stuff gets you closer to customers, quicker.
What it all means Content Development
Strategy & Planning
Digital Marketing

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[cee-whip] digital agency cwipad.com
Contact Us
David Muhammad, Sr.
Partner/Chief Strategy Officer
C/W/I/P//Atlanta
3050 Shallowford Road
Suite One Hundred
Atlanta, GA 30341
404 388 8755
david@cwipad.com

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[cee-whip] digital agency cwipad.com
THANK YOU