Cedars Sinai Complete Digital & Social Media Marketing Strategy
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Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (April '22), worked for three months and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl
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Cedars Sinai Complete Digital & Social Media Marketing Strategy
- 1. Complete Digital & Social Media Marketing Strategy Cedars Sinai A Non-Profit hospital in Los Angeles A Strategy made by:
- 3. Competitor Research Main competitor: UCLA HEALTH
- 5. Our Creative Concept In an era characterized by rapid advancement, we, at Cedars Sinai, don’t just offer the best medical practices, but the most innovative ones. Having invested heavily in medical research for years, we are commited to applying cutting edge techniques in all our areas of expertise. We don’t simply practice healthcare. We are the future of healthcare. Slogan: Discover your future health Hashtags: #discoveryourfuturehealth #DrSciNi Tone of voice: Speaking in an authoritarian but comprehensive, humane manner. Hero: Dr. Sci-Ni
- 6. Heart Condition Awareness Blood Donation Awareness DECEMBER NOVEMBER FEBRUARY JANUARY MARCH AUGUST JUNE SEPTEMBER MAY JULY OCTOBER APRIL Brain Injuries Awareness Melanoma Awareness Hepatitis Awareness Healthy Aging Awareness Diabetes Awareness Autism Awareness Cancer Survivors Awareness Oral Health Awareness Eye Injury Awareness HIV / AIDS Awareness Our Creative Concept
- 9. Social Media Marketing Strategy
- 10. Social Media Marketing Strategy
- 13. Advertising Campaign Strategy Nowadays, people live in frenetic rhythms. The modern lifestyle makes it obligatory to work for an excessive amount of time, while keeping up with many others aspects. However, no one ever mentions that it is essential to also look after our health, so that people can endure their daily routines . Heart is the most vital organ of a person’s body, therefore it should be the first to be taken care of. So you should visit the Cedars Sinai Smidt Institute, the no 1 Heart Institute in the country, which is the most comprehensive unit of care, examination and research as far as heart is concerned. The Cedars Sinai family, will ensure that your heart will be treated in the best way possible, by applying the new research models, found by the expert scientists of the Smidt Institute. DISCOVER YOUR FUTURE HEALTH AT CEDARS SINAI, tHE No 1 HEART INSTITUTE. PREMIUM PUBLISHERS ● latimes.com ● laweekly.com ● healthline.com
- 14. Advertising Campaign Timeline Facebook / Instagram Reach Twitter YouTube Google Display Google Search Premium Display Premium Advertorial Influencer Marketing FEBRUARY Facebook / IG Reach Facebook / IG Video Views Twitter YouTube Google Display Google Search Influencer Marketing Premium Advertorial JANUARY Facebook / IG Reach Facebook / IG Video Views Twitter YouTube Google Display Google Search Influencer Marketing Premium Advertorial MARCH MAY Facebook / IG Reach Facebook / IG Video Views Twitter YouTube Google Display Google Search Influencer Marketing Premium Advertorial JULY Facebook / IG Reach Facebook / IG Video Views Twitter YouTube Google Display Google Search Influencer Marketing Premium Advertorial SEPTEMBER Facebook / IG Reach Facebook / IG Video Views Twitter YouTube Google Display Google Search Influencer Marketing Premium Advertorial NOVEMBER Facebook / IG Reach Facebook / IG Video Views Twitter YouTube Google Display Google Search Influencer Marketing Premium Advertorial APRIL Facebook / Instagram Reach Twitter YouTube Google Display Google Search Premium Advertorial Influencer Marketing JUNE Facebook / Instagram Reach Twitter YouTube Google Display Google Search Premium Display Premium Advertorial Influencer Marketing AUGUST Facebook / Instagram Reach Twitter YouTube Google Display Google Search Premium Advertorial Influencer Marketing OCTOBER Facebook / Instagram Reach Twitter YouTube Google Display Google Search Premium Display Premium Advertorial Influencer Marketing DECEMBER Facebook / Instagram Reach Twitter YouTube Google Display Google Search Influencer Marketing Premium Advertorial
- 15. ADVERTISING MEDIA PLAN MEDIA CHANNELS AD OBJECTIVES START DATE END DATE UNIT UNIT COST SPENDING ESTIMATIONS DURATION Facebook & Instagram Reach 1/1/2023 12/31/2023 0,043$ $ 120,000.00 27,375,000 12 Months Facebook & Instagram Video Views 1/1/2023 12/31/2023 C.P.V. 0,038$ $ 60,000.00 1,566,000 6 Months YouTube -Video Campaign Awareness 1/1/2023 12/31/2023 C.P.V. 0,012$ $ 120,000.00 10,560,000 12 Months Twitter Reach 1/1/2023 12/31/2023 C.P.M. 4,51$ $ 17,000.00 3,696,000 12 Months Google Display Network Awareness 1/1/2023 12/31/2023 C.P.M. 0,33$ $ 130,000.00 388,000,000 12 Months Google Search Traffic 1/1/2023 12/31/2023 C.P.C. 1,59$ $ 100,000.00 62,893 12 Months Premium Display Awareness 1/1/2023 12/31/2023 C.P.M. 5$ $ 205,000.00 41,000,000 3 Months Premium Advertorials Awareness 1/1/2023 12/31/2023 $ 72,000.00 N/A 12 Months TOTALS: $ 824,000.00 472,259,893.00 Advertising Campaign Media Plan
- 17. Influencer Marketing Strategy Erika De La Cruz 1 twitter post per week 1 Instagram post per week 2 Instagram story per week Duration 6 months Budget $ 28,600.00 Estimations 21,300.00 Lauren Pacheco Instagram Stories Take Over 1 day per month 1 Instagram post per week 2 Instagram story per week Duration 6 months Budget $ 23,100.00 Estimations 40,700.00
- 18. Dr. Jennifer Ashton Instagram Stories Take Over 1 day per month 1 Instagram post per week 2 Instagram story per week Duration : 6 months Budget: $ 92,110.00 Estimations: 69,100.00 Dr. Rahi Medical & Aesthetics 1 twitter post per week 1 Instagram post per week 2 Instagram story per week Duration : 6 months Budget: $ 54,400.00 Estimations: 17,200.00 Influencer Marketing Strategy
- 20. Digital Marketing Media Plan DIGITAL ADVERTISING MEDIA PLAN MEDIA CHANNELS AD OBJECTIVES START DATE END DATE UNIT UNIT COST SPENDING ESTIMATIONS DURATION Facebook & Instagram Reach 1/1/2023 12/31/2023 0,043$ $ 120,000.00 27,375,000 12 Months Facebook & Instagram Video Views 1/1/2023 12/31/2023 C.P.V. 0,038$ $ 60,000.00 1,566,000 6 Months YouTube - Video Campaign Awareness 1/1/2023 12/31/2023 C.P.V. 0,012$ $ 120,000.00 10,560,000 12 Months Twitter Reach 1/1/2023 12/31/2023 C.P.M. 4,51$ $ 17,000.00 3,696,000 12 Months Google Display Network Awareness 1/1/2023 12/31/2023 C.P.M. 0,33$ $ 130,000.00 388,000,000 12 Months Google Search Traffic 1/1/2023 12/31/2023 C.P.C. 1,59$ $ 100,000.00 62,893 12 Months Premium Display Awareness 1/1/2023 12/31/2023 C.P.M. 5$ $ 205,000.00 41,000,000 3 Months Premium Advertorials Awareness 1/1/2023 12/31/2023 $ 72,000.00 N/A 12 Months Influencers Reach 1/1/2023 12/31/2023 $ 198,210.00 148,300 12 Months TOTALS: $ 1,022,210 472,408,193
- 21. Digital Marketing Budget DIGITAL MARKETING BUDGET Media Spending $ 1,022,2100 Production Cost $ 200,000 Management Fees $ 80,000 Total Budget $ 1,302,210
- 22. Our Team Christina Korovessi Social Media Specialist Christos Natsikos Performance Specialist Joanna Pasoula Graphic Designer Agapi Antonopoulou Performance Specialist Elli Alimperti Account Executive Akis Argyroudakis Front-end Developer
- 23. Contact Us Mailing Address Phone Number E-mail Address 111758 Wilshire Blvd. Suite 1240 Los Angeles, CA 90025 213. 325. 6608 hello@hollyminds.com THANK YOU