Presentation about marketing for independent professionals made to the Canadian Decorators Association at their annual meeting on November 16, 2016.

1. Kevin J Lenard©
November 16, 2016

2. Selling You
Kevin J Lenard©
November 16, 2016

3. Selling You
1. Strategic Thinking
Kevin J Lenard©
November 16, 2016

4. Selling You
1. Strategic Thinking
2. Develop Your Narrative
Kevin J Lenard©
November 16, 2016

5. Selling You
1. Strategic Thinking
2. Develop Your Narrative
3. ABC (Always Be Closing)
Kevin J Lenard©
November 16, 2016

6. Selling You
1. Strategic Thinking
2. Develop Your Narrative
3. ABC (Always Be Closing)
4. “Social Media Marketing” (FREE!)
Kevin J Lenard©
November 16, 2016

7. Selling You
1. Strategic Thinking
2. Develop Your Narrative
3. ABC (Always Be Closing)
4. “Social Media Marketing” (FREE!)
5. Content Marketing
Kevin J Lenard©
November 16, 2016

8. Selling You
1. Strategic Thinking
2. Develop Your Narrative
3. ABC (Always Be Closing)
4. “Social Media Marketing” (FREE!)
5. Content Marketing
6. Own Your Brand
Kevin J Lenard©
November 16, 2016

9. Kevin J Lenard©
November 16, 2016

10. Online Dating For Adults
Kevin J Lenard©
November 16, 2016

11. Online Dating For Adults
• Shop for your soulmate in your
underpants!
Kevin J Lenard©
November 16, 2016

12. Online Dating For Adults
• Shop for your soulmate in your
underpants!
• Filter out all the losers!
Kevin J Lenard©
November 16, 2016

13. Online Dating For Adults
• Shop for your soulmate in your
underpants!
• Filter out all the losers!
• THOUSANDS of prospects and every
one is single!
Kevin J Lenard©
November 16, 2016

14. Online Dating For Adults
• Shop for your soulmate in your
underpants!
• Filter out all the losers!
• THOUSANDS of prospects and every
one is single!
• No: “Would you like to dance or should I
just piss off right now?
Kevin J Lenard©
November 16, 2016

15. Online Dating For Adults
• Shop for your soulmate in your
underpants!
• Filter out all the losers!
• THOUSANDS of prospects and every
one is single!
• No: “Would you like to dance or should I
just piss off right now?
Kevin J Lenard©
November 16, 2016

16. Kevin J Lenard©
November 16, 2016

17. Online Dating’s 7 Fatal Flaws
Kevin J Lenard©
November 16, 2016

18. Online Dating’s 7 Fatal Flaws
7. Click-Delete
Kevin J Lenard©
November 16, 2016

19. Online Dating’s 7 Fatal Flaws
7. Click-Delete
6. The Age Box
Kevin J Lenard©
November 16, 2016

20. Online Dating’s 7 Fatal Flaws
7. Click-Delete
6. The Age Box
5. Mole-Hill Mountains
Kevin J Lenard©
November 16, 2016

21. Online Dating’s 7 Fatal Flaws
7. Click-Delete
6. The Age Box
5. Mole-Hill Mountains
4. Hope Springs Eternal
Kevin J Lenard©
November 16, 2016

22. Online Dating’s 7 Fatal Flaws
7. Click-Delete
6. The Age Box
5. Mole-Hill Mountains
4. Hope Springs Eternal
3. "SQUIRREL!"
Kevin J Lenard©
November 16, 2016

23. Online Dating’s 7 Fatal Flaws
7. Click-Delete
6. The Age Box
5. Mole-Hill Mountains
4. Hope Springs Eternal
3. "SQUIRREL!"
2. Don't Trust Instincts That Don't Exist!
Kevin J Lenard©
November 16, 2016

24. Online Dating’s 7 Fatal Flaws
7. Click-Delete
6. The Age Box
5. Mole-Hill Mountains
4. Hope Springs Eternal
3. "SQUIRREL!"
2. Don't Trust Instincts That Don't Exist!
1. Storytelling
Kevin J Lenard©
November 16, 2016

25. Online Dating’s 7 Fatal Flaws
7. Click-Delete
6. The Age Box
5. Mole-Hill Mountains
4. Hope Springs Eternal
3. "SQUIRREL!"
2. Don't Trust Instincts That Don't Exist!
1. Storytelling
Kevin J Lenard©
November 16, 2016

26. Selling You
1. Strategic Thinking
2. Develop Your Narrative
3. ABC (Always Be Closing)
4. ‘Social Media Marketing’ (FREE!)
5. Content Marketing
6. Own Your Brand
Kevin J Lenard©
November 16, 2016

27. Kevin J Lenard©
November 16, 2016

28. Strategic Thinking
Kevin J Lenard©
November 16, 2016

29. Strategic Thinking
• What’s happening in the world?
Kevin J Lenard©
November 16, 2016

30. Strategic Thinking
• What’s happening in the world?
• What’s going on in your industry?
Kevin J Lenard©
November 16, 2016

31. Strategic Thinking
• What’s happening in the world?
• What’s going on in your industry?
• What are the latest hot buttons/trends to
leverage?
Kevin J Lenard©
November 16, 2016

32. Strategic Thinking
• What’s happening in the world?
• What’s going on in your industry?
• What are the latest hot buttons/trends to
leverage?
• Who cares?
Kevin J Lenard©
November 16, 2016

33. Strategic Thinking
• What’s happening in the world?
• What’s going on in your industry?
• What are the latest hot buttons/trends to
leverage?
• Who cares?
• Why buy you and not your competitor?
Kevin J Lenard©
November 16, 2016

34. Strategic Thinking
• What’s happening in the world?
• What’s going on in your industry?
• What are the latest hot buttons/trends to
leverage?
• Who cares?
• Why buy you and not your competitor?
• What can you do differently?
Kevin J Lenard©
November 16, 2016

35. Strategic Thinking
• What’s happening in the world?
• What’s going on in your industry?
• What are the latest hot buttons/trends to
leverage?
• Who cares?
• Why buy you and not your competitor?
• What can you do differently?
• How can you do it differently?
Kevin J Lenard©
November 16, 2016

36. Kevin J Lenard©
November 16, 2016

37. Develop Your Narrative
Kevin J Lenard©
November 16, 2016

38. Develop Your Narrative
Kevin J Lenard©
November 16, 2016

39. Develop Your Narrative
• At the Conversation Agency, we work with your business to
create continuous dialogue for your brand, products and
services through our targeted and imaginative approach.
Kevin J Lenard©
November 16, 2016

40. Develop Your Narrative
• At the Conversation Agency, we work with your business to
create continuous dialogue for your brand, products and
services through our targeted and imaginative approach.
• Our style is integrated and interactive. It encourages
discussion, giving your target audience a strong voice and
your brand a clear understanding of their needs and wants.
Kevin J Lenard©
November 16, 2016

41. Develop Your Narrative
• At the Conversation Agency, we work with your business to
create continuous dialogue for your brand, products and
services through our targeted and imaginative approach.
• Our style is integrated and interactive. It encourages
discussion, giving your target audience a strong voice and
your brand a clear understanding of their needs and wants.
• This communication enables businesses to create and
maintain real relationships with their clientele and
immediately allows brands a platform to share their latest
news, products and services.
Kevin J Lenard©
November 16, 2016

42. Develop Your Narrative
Kevin J Lenard©
November 16, 2016

43. Kevin J Lenard©
November 16, 2016

44. ABC
Kevin J Lenard©
November 16, 2016

45. ABC
Kevin J Lenard©
November 16, 2016

46. ABC
Kevin J Lenard©
November 16, 2016

47. Kevin J Lenard©
November 16, 2016

48. ‘Social Media Marketing’
Kevin J Lenard©
November 16, 2016

49. ‘Social Media Marketing’
Kevin J Lenard©
November 16, 2016

50. ‘Social Media Marketing’
Experiential
Engagement
Kevin J Lenard©
November 16, 2016

51. Kevin J Lenard©
November 16, 2016

52. Content Marketing
Kevin J Lenard©
November 16, 2016

53. Content Marketing
• The “Creative Canvas”:
Kevin J Lenard©
November 16, 2016

54. Content Marketing
• The “Creative Canvas”:
• Each social medium is just a channel.
Kevin J Lenard©
November 16, 2016

55. Content Marketing
• The “Creative Canvas”:
• Each social medium is just a channel.
• Different sized pieces for different media.
Kevin J Lenard©
November 16, 2016

56. Content Marketing
• The “Creative Canvas”:
• Each social medium is just a channel.
• Different sized pieces for different media.
• Choose strategically and practically.
Kevin J Lenard©
November 16, 2016

57. Content Marketing
• The “Creative Canvas”:
• Each social medium is just a channel.
• Different sized pieces for different media.
• Choose strategically and practically.
• Quality trumps quantity.
Kevin J Lenard©
November 16, 2016

58. Content Marketing
• The “Creative Canvas”:
• Each social medium is just a channel.
• Different sized pieces for different media.
• Choose strategically and practically.
• Quality trumps quantity.
• Creativity and insights are key.
Kevin J Lenard©
November 16, 2016

59. Content Marketing
Kevin J Lenard©
November 16, 2016

60. Content Marketing
Kevin J Lenard©
November 16, 2016

61. Content Marketing
Kevin J Lenard©
November 16, 2016

62. Content Marketing
Kevin J Lenard©
November 16, 2016

63. Content Marketing
Kevin J Lenard©
November 16, 2016

64. Content Marketing
Kevin J Lenard©
November 16, 2016

65. Content Marketing
Kevin J Lenard©
November 16, 2016

66. Content Marketing
Kevin J Lenard©
November 16, 2016

67. Kevin J Lenard©
November 16, 2016

68. Own Your Brand
Kevin J Lenard©
November 16, 2016

69. Own Your Brand
Kevin J Lenard©
November 16, 2016

70. Own Your Brand
Kevin J Lenard©
November 16, 2016

71. Own Your Brand
Kevin J Lenard©
November 16, 2016

72. Own Your Brand
Kevin J Lenard©
November 16, 2016

73. Selling You
1. Strategic Thinking
2. Develop Your Narrative
3. ABC (Always Be Closing)
4. ‘Social Media Marketing’ (FREE!)
5. Content Marketing
6. Own Your Brand
Kevin J Lenard©
November 16, 2016