The document discusses plans for a new media initiative to connect residents of the Choa Chu Kang constituency in Singapore. It outlines goals of providing an online platform for community organizations, events, and information. The initiative will use free online tools like websites, social media, maps and photos. Challenges and strategies are discussed, including branding, training, and measuring success through key performance indicators.

1. Support (Technical) Team - Weekly Meeting Branding - http://www.ccksingapore.org/; facebook. Centralize Event Calendar - Integration Powerpoint Event Slideshow KPIs - Unhub/Photobucket/Slideshare NDP Article (31/7/09) - Contents/Lucky Draw/URLs NDP Dinner Launch (15/8/09) - Branding/Qik/Photo Slideshow/Lucky Draw/Games/Opt-In Agenda – 25/07/09 (8pm)

2. Demo http://www.ccksingapore.org/ or http://www.ccksingapore.com/ Photobucket features Facebook – Search for “ccksingapore”/Birthday greetings Google Event Calendar – Agenda/Sub Calendars/Alerts/Holidays Powerpoint Event Slideshow KPIs - Unhub/Photobucket/Slideshare http://www.twitter.com/ccksingapore - Qik

3. Roles - Websites-RCs&Subgroups/Committee/ Emails/Opt-In/Powerpoint/Docs/Map/Photos Database - GROs/Schools/RCs/Passion/School Tools - Photobucket/Google Calendar/ Facebook/Blog/Twitter URLs - Govt/Welfare/Jobs/Volunteer/Donation Opt-Out Questions

4. Outstanding Issues Urgent Websites – CCC, IAEC, E2E, RCs and subgroups Opt-In for Name/email address/Birthday (mm/yyyy) NDP Article – Domains/Photobucket/Facebook/Qik NDP Launch details Ongoing Photographs/Committee/Calendar&Powerpoint/Emails/Map/Database/Tools/URLs Integration for Photobucket/Qik/facebook/Blog/Flickr

5. Core (Champions) and Support (Technical) Team Stickiness - some ideas Demonstration on work done so far - Learning Journey Decision - Foundation/Champions/Design/Newsletter Existing Sample Sites - SW CDC (MP) Questions and Answers Others - CSD (Food from the Heart) / S-League (SAFSA) / NS (F Div) Agenda – 07/07/09 (8pm)

6. Introduction of members Networking and Contact details Team work – Roles and Responsibilities Demonstration on work done so far Existing Sample Sites Stickiness Questions and Answers Agenda – 23/06/09 (8pm)

7. Team work – Roles and Responsibilities Kay Leong Registration of Internet Tools Record Tool’s procedures for future FAQ Start uploading photographs Continue to discover new technology Needed Individual Champions for Core/Internet Modules Branding Strategies KPIs

8. POH Kay Leong 1976 to 1982 - PSLE 1982 to 1986 - GCE ‘O’ Level 1986 to 1989 - University of San Francisco 1989 to 1992 - NS Police - DSP (NS) 1992 to now - PTCL - CIO (www.ptclogistics.com.sg) CCC and Rotary Induction (April 2009) CCC - SAC CCK Secondary School Rotary Marina City - Community Service Director

9. New Media Vision To E-connect the Grassroots and residents of Choa Chu Kang Constituency.

10. Goals and Objectives To provide a platform for CCK residents, grassroots organizations, community leaders and various government bodies to come together - to know one another through postings of details regarding Committee Members, calendar of events, etc. To promote awareness of CCK history, major attractions and other interesting facets of our constituency. To report on and publicize activities organised by various CCK Grassroots Organizations. To motivate and encourage residents to take a more active interest in the constituency and in the many activities being organized and thus promoting social cohesion and racial harmony.

11. Benefits of New Media Initiatives FREE; 24 hours a day; 7 days a week; 365 days a year Borderless, Instantaneous, Many-to-Many Updated details of news/events/photos Background Information for new Grassroots and residents Central storage of community information Many FREE social networking online tools to assist achieving the Vision and objectives!!! Anyone can contribute their photographs/videos/ideas

12. Possible Contents History - Geography/Landmarks/Public Amenities/Schools Management Committees Google Maps Notices/Surveys/Forums/Feedbacks Photos/Videos Events Useful links - Welfare/Interest Groups LTA/NEA/NPC news Residents/Volunteers Opt-In Constituency Organization Chart Donations/Welfare/Yellow Ribbon/Jobs news

13. Expectations It is a process NOT a one-time effort It is an added communication/networking tool NOT a replacement It takes time to market NOT a instant “hit”

14. Challenges Webmaster not Full-Time No regular and frequent updates Not enough publicity Not good and attractive designs No IT infrastructure and support Many grassroots and residents may not be IT savvy Dead links

15. Support From the top (MP, CCC, CCMC) From the Constituency Office At grassroots levels (PA, GROs, etc) At community (Schools, NEA, NPC, etc) At residents levels (Seniors, Students, etc)

16. Strategies and Branding Banners Notice Boards Newsletters - NDP Article by 31/7/09 Pamphlets by Students Discount coupons for Emails/HPs Lucky Draws for Opt-In /Competitions Emails/SMS/Words of Mouth Entice target audience to join the group by using videos Free Training/Workshops (S-Connect funds) Tie up with Schools /S-League/MOM links

17. Free Online Tools Websites Blogger/Blogspot Facebooks Twitter (eg Obama) Flickr Youtube Google Maps /Latitude StatCounter Qik (eg Rally speech) Surveymonkey Unhub Yahoo Groups/Albums/Documents Slideshare Linkedin Picasa Podcast Myspace Razoo Plaxo Wordpress Database - Emails (Opt-In), HP SMS Stickiness - Auto-Responders/Twitter

20. Stickiness Flash Introduction and Background Music MP Webcast/Twitter/Live Chat Display events on CC/RC LCD/Monitor Registration of Events/Courses online for CCs, RCs, etc Latest Photographs/Videos – Order online? Latest News and “live” video via Twitter/Facebook/Blogs MP personal Holiday and Birthday Greetings (Facebook) Anyone of potential 40,000+ residents can view , share and comments on photographs/videos and participate in forums

21. Sample Sites Websites http://moulmein.org.sg http://www.joochatters.com http://www.danzbuddies.com http://www.geocities.com/ld_goldenboots/ http://www.yipee.sg/searchstep.asp Blogs http://owencommunity.blogspot.com Flickr http://www.flickr.com/photos/pmosingapore Facebook New Media Champions BISHAN – TOA PAYOH NORTH CONSTITUENCY” a.k.a “Friends of Bishan – Toa Payoh North” Zhenghua . myhome Friends of Yew Tee

22. Action Items Setup New Media Core Team Break down in Phases: Phase 1 Register CCK on various online tools Phase 2 Collate/Centralize Photographs/Events Phase 3 Plan/Design Website/Blog/Facebook Phase 4 Training/Marketing/Support Phase 5 Launching on NDP Dinner 15/8/09 KPIs to measure progress

23. Questions “ It is a Blessing to be able to give than to receive!!!” “ The Bigger the WHY, the Easier the HOW!!!”

24. Future Plans Improvements to all linked pages Add more photographs Add more links to websites of places of interest Possibility of adding video clips Train more grassroots leaders to be conversant with surfing the internet with funding from S-Connect Fund Start various Facebook communities Get PA’s Staff involved to update courses available

25. Choa Chu Kang New Media Initiatives To E-connect the residents of Choa Chu Kang Constituency.

26. New Media Champion Team Form Core Team Get interested GRLs, Residents onboard

27. Clips

28. Key Performance Indicators Monthly Visitors Counter Monthly Opt-In Analysis