Creativity as Commodity: Everyone is doing it, you should too.

1. CreativityAsCommodity

2. Creativity:
Combiningthingsthatwerepreviouslyconsideredunrelated.

3. Commodities:
Thingsthatareassignedavalueattributedtoidiosyncraticqualities.

4. Aman[sic] bringstogethertwofacetsofrealityandby
discoveringalikenessbetweenthem,suddenlymakesthemone.
–JacobBronowski
...inventionordiscoverytakesplacebycombiningideas.
–JacquesHadamard
Newdiscoveriesinscienceandmathematicsoftenconsist
ofasynthesisbetweentheoriesorconceptswhichhave
hithertobeenregardedasunconnected.”
–AnthonyStarr
“...anymentaloccurrencesimultaneouslyassociated
withtwohabituallyincompatiblecontexts.”
–ArthurKoestler
“Themoredistantanddistincttherelationshipbetweenthetwo
realitiesthatarebroughttogether,themorepowerfultheimage.”
–PierreReverdy
Scientist:
Mathematician:
Psychiatrist:
Writer:
Poet:
or woman!!!

5. solve
innovation
progress
invention
renewal
inspiration
design
art
Whateverthecatalystwas,we’vecreatedsomethingnew.
Evenifit’spurposeisdefinedafteritsinception.

6. CreativeProcess:Oxymoron
Therateatwhichweexperiencedcreativethinkingwaslinear.

7. Vastamountsofcreativity,innovation,technology–
throughspecificmechanismsanddirect,butclosedchannels.
Stilllinear.Stilldisconnected.
Learning,Experiencingcreativity–channeled.

8. WhohereisanExpert?
AnExpertIllustrator?ExpertWriter?ExpertMuscian?ExpertThinker?
title title title title title

9. Whileothersareviewedasnone-creativetypesdespitetheir
abilitytoproblem-solvewithinagivencontextofaproblem.
Audio:Visual:Tactile
Tooftencreativethinkershavebeenmarginalized
asexecutersforagiventask.

10. UbiquitousAccess/Information

11. Thethinker/doer. Thereisnotrying.
“Doordonot,thereisnotry.”

12. Topdowncreation:
iteration:
ProMaster
Expert

13. Access/Information–innovationandcreation:
iteration:

14. Companiesaredirectlyeducatedandinfluenced
bythegreatersumofitspeople.Theircapacitytolearn.
Andtherateatwhichnewinformationisaccepted/utilized.
Access/Informationinnovationandcreation:
CreativityandInnovation

15. learn,share,learn
Puttingcreativityintoahierarchyhindersinnovation.
Consider:Weallhaveaccesstothesametools.

16. Nooneisbuyingitanymore.Anyonecanlearnit.
Referenceit.Contributetoit.Reshapeit.
Marketsaredefinedbythepeoplethatpopulateit.
“it”

17. Creationofvalue–valueincreation.

18. Out-thinkeveryoneorout-createthem?
5+5=
1+7+2=
2+1+1+6=
1+1+1+1+1+1+1+1+1+1=

20. MarcRapp
RenaissanceCreative
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