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CBRE CAMBODIA RETAIL SERVICES 
Business Line Capability Statement 
September 2014
CBRE Cambodia Retail Services – Business Line Capability Statement 
1 ‐ CORPORATE OVERVIEW Page 3 
2 ‐ RETAIL SERVICES OVERVIEW Page 9 
3 ‐ LANDLORD SERVICES Page 10 
4 ‐ TENANT SERVICES Page 12 
5 ‐ TRACK RECORD Page 14 
6 ‐ PROFESSIONAL PROFILES Page 21 
2 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
CONTENTS 
C omprehensive range of services leads to consultative partnership 
B readth of global intelligence enhanced by local expertise 
R esources generating innovative solutions and practical applications 
E xecuting best-in-class results
CORPORATE OVERVIEW
4 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
CORPORATE OVERVIEW 
CBRE 
CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 
company headquartered in Los Angeles, is the world’s largest 
commercial real estate services and investment firm (in terms of 
2013 revenue). With approximately 44,000 employees, CBRE 
serves real estate owners, investors and occupiers through more 
than 350 offices worldwide. 
As the global leader in real estate with more than 200 years of 
experience, CBRE is the one company that can offer thousands 
of possibilities through a single strategic advisor. With an 
unmatched Asian network of more than 50 offices, we are able 
to develop local market intelligence into measurable results for 
clients in these dynamic growth markets. 
CBRE makes it a priority to know the business of our clients and 
to research the dynamics of the markets within which clients 
operate. We put the client first, collaborate across markets and 
services lines to provide the best and the most informed real 
estate solutions. This is how CBRE builds long‐lasting 
relationships which can quickly adapt in this new world of rapid 
change. CBRE can be counted on to offer the broadest scope of 
services scaled to meet any level of demand, with the reach to 
penetrate local, regional and global markets. 
Asia Office Location Map 
54 Offices 
in Asia
1773 1906 1990 
1995 
1972 
1996 1997 1998 
1999 
2004 
2005 2006 
2007 
5 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
CORPORATE OVERVIEW 
CBRE 
Leveraging our optimal balance of local market 
expertise and global reach, CBRE provides on a 
worldwide basis, a consistent and client‐focused 
service. We offer a most comprehensive portfolio 
of services, including 
• Asset Services 
• CBRE Consulting 
• CBRE Hotels 
• CBRE Project Management 
• CBRE Research 
• CBRE Residential 
• Energy & Sustainability 
• Facilities Management 
• Global Corporate Services 
• Industrial & Logistics Services 
• International Valuation 
• Investment Properties 
• Landlord Project Services 
• Occupier Consulting 
• Office Services 
• Real Estate Finance 
• Retail Services 
• Transactions 
• Valuation & Advisory Services 
Richard Ellis founded in 
London. 
Insignia launches 
operations. Insignia is 
based in Greenville, later 
headquartered in New 
York City. 
CB launches operations. 
Colbert Coldwell founded 
Tucker Lynch & Coldwell in 
San Francisco, CA. 
Acquisition of Westmark 
Realty Advisors. Expands 
investment management 
capabilities, now known as 
CB Richard Ellis Investors. 
Acquisition of Richard Ellis. 
Name changes to CB 
Richard Ellis. 
Acquisition of Hillier 
Parker. 
Joint venture with Ikoma 
Corporation, Japan. 
Insiginia acquires UK 
operations of Richard Ellis. 
Acquisition of LJ Melody & 
Co. Becomes a major 
originator and servicer of 
US commercial mortgages. 
Insiginia acquires Edward 
S. Gordon Company, 
forging commercial real 
estate services strategy. 
Acquisition of Koll Real 
Estate Services. 
Becomes a leader in 
property and facilities 
management. 
CB Richard Ellis 
operates in more than 
250 local markets. 
Acquisition of Insignia 
Financial Group. 
Becomes a critical asset in 
forming the industry’s most 
powerful service provider. 
The Richard Ellis platform 
reunited. 
Insignia acquires 
Groupe Bourdais, 
France. 
2003 
2001 
Launches initial public 
offering on the New York 
Stock Exchange under 
ticker symbol “CBG: CBRE 
completes secondary 
offering. 
Edward S. Gordon 
Company founded. 
Enters Fortune 1000 list 
at number 676, and is 
added to Russell 1000 
Index. 
Ranks #16 in Business 
Week’s list of 50 “Best in 
Class” companies. 
Announces goal to be 
carbon neutral by 2010. 
Acquires India Affiliate. 
2008 
Enters Fortune 500 list at 
number 404 
Ranks #11 in Business 
Week’s list of 50 “Best in 
Class” companies. 
Acquisition of Trammell 
Crow Company. 
Acquires majority share in 
Ikoma/CBRE – New entity 
to operate under CB 
Richard Ellis 
Added to S&P 500 Index. 
Celebrates its 100th 
anniversary 
2009 
Establishment of 
Cambodia and Malaysia 
affiliates. 
Named one of Fortune’s 
“Most Admired 
Companies” in the real 
estate industry. 
2010 
Voted best property 
investment advisor by 
Financial Times. 
Named top real estate 
outsourcing company by 
Frost & Sullivan and The 
Black Book of Outsourcing
CORPORATE OVERVIEW 
CBRE 
CBRE ADVANTAGE 
UNPARALLELED QUALITY 
Our clients get the best teams in the business because CBRE 
energetically recruits and hires the most talented, most 
experienced people in our industry, and then supports them with 
extensive in‐house training and access to the latest technology. 
Initiatives like performance‐based compensation programs 
encourage a ‘best practice’ mentality. 
PERSONAL SERVICE 
Our clients enjoy the personal service of a single point of contact, 
who has in‐depth knowledge of specific property types and who 
takes full responsibility for the quality, consistency and continuity 
of services. This experienced professional is empowered to 
mobilise resources across divisions and regions, resulting in a 
more responsive partnership. Our focus is not simply on 
expediting a transaction, but on creating a unique relationship 
that produces lasting value for our clients. 
UNPRECEDENTED SPEED TO MARKET 
CBRE uses technology and the Internet to greatly accelerate 
transaction times, and enable us to quickly deliver financial 
results to our clients. 
SUPERIOR MARKET RESEARCH 
CBRE has access to the most comprehensive and insightful 
market data available. Equipped with the most powerful 
analytical tools, CBRE can evaluate portfolio risk, anticipate 
market opportunities and help our clients make the most 
informed decisions possible. 
GLOBAL RESOURCES, LOCAL KNOWLEDGE 
With offices in cities around the world, CBRE combines global 
reach with local market expertise. Whether a client has just one 
property or a portfolio of multinational locations, we provide a 
custom mix of products and services that deliver significant, 
measurable returns. 
COMMITMENT TO CONFIDENTIALITY 
CBRE values clients’ privacy needs. We assure you that all 
actions we take on your behalf in this and all other projects will 
be discreet and confidential. 
6 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement
CORPORATE OVERVIEW 
CBRE CAMBODIA 
Established in September 2008, CB Richard Ellis (Cambodia) Co., 
Ltd. has grown to be an influential real estate service provider in 
Cambodia, with a group of dedicated staff members supported by 
our regional offices in Thailand and Vietnam. 
The firm has a commitment to developing Cambodian staff and 
we have a continuous recruitment policy to ensure that we 
employ the best talent available. We will continue to expand the 
business to ensure that our clients receive the best possible level 
of service. 
Our People 
We build cross‐functional and regional teams to work 
collaboratively on projects. Our professionals anywhere in Asia 
and further afield are dedicated to supporting CBRE clients in 
achieving their business goals. 
Our Coverage 
CBRE has a team in every major market not only in Cambodia but 
also throughout Asia, Australia and New Zealand, Europe and the 
United States. 
A Flexible Approach 
We provide a bespoke mix of products and services that deliver 
significant, measurable returns. Our services are scaled to meet 
the needs of individual clients, big or small, local, regional or 
global. 
Superior Research 
Our proprietary data network gives our professionals instant 
access to the up‐to‐date local and regional market knowledge 
that our clients require. 
7 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement
8 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
CORPORATE OVERVIEW 
CBRE CAMBODIA – ORGANIZATION CHART
RETAIL SERVICES OVERVIEW
RETAIL SERVICES OVERVIEW 
CBRE CAMBODIA 
Combining in‐depth local knowledge with contacts and 
experience from our global network, CBRE Retail Services 
Cambodia provides owners, occupiers and investors with total 
retail property solutions in the country. 
Whatever your line of business, and no matter how big or small 
your operation, we have the proprietary information, 
comprehensive resources and creativity to help you achieve your 
retail real estate goals in terms of research, consultancy 
or leasing. Our aim is simple. We partner with our clients to 
understand their business needs in detail. This allows us to 
deliver a service that is responsive, project specific and results‐oriented. 
10 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
CBRE is constantly in touch with the changing needs of 
consumers and operators in order to improve our ability 
to provide the best advice available. This commitment, 
coupled with our aim of working alongside clients to 
understand their objectives in detail, means that we can 
offer retail real estate solutions that are both innovative 
and achievable. 
Our reach is international – our execution is local 
and regional. This translates into seamless, consistent 
service delivery, market‐to‐market, for our clients. 
Our professionals have expertise in all facets of retail 
real estate, including operations, finance, marketing, 
management and technology. Depending on the need, we 
can augment an existing real estate department or offer 
a completely outsourced solution. 
SERVICES INCLUDE: 
• Retail Market Research 
• Development Conceptualization and Positioning 
• Trade and Tenant Mix Planning 
• Design Layout Review 
• Leasing Strategy and Implementation 
• Retail Asset Management 
• Repositioning and Redevelopment Advice 
• Store Location Outlet Strategy 
• Tenant Representation 
• Retail Portfolio Review and Disposition 
CBRE established Retail Services Business Line in Cambodia in June, 
2014.
11 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
LANDLORD SERVICES 
CBRE CAMBODIA 
FOR DEVELOPERS AND INVESTORS 
• Development Planning 
Identifying the most appropriate size, concept, positioning, 
theming, trade mix and target tenants through a series 
of desktop and primary market research to meet the 
demands of the two end users – shoppers and retailers. 
• Design Layout Review 
Reviewing plans and recommending any necessary 
refinements to the design and layout to ensure that they 
are acceptable from a leasing perspective. 
• Leasing 
Establishing a dedicated team to initiate negotiations with, 
and secure the most appropriate tenants for, our clients’ 
development, on the most beneficial terms within the 
shortest possible time frame. 
• Management 
Providing day‐to‐day operational management for 
development and general administration, tenancy 
management, advertising and promotion, budgeting and 
staff training. 
FOR DEVELOPERS AND INVESTORS 
• Market Information 
Providing up to date information on the market in which the 
asset is located, in terms of new development supply, current 
leasing trends, and rental forecasts. 
• Existing Performance Review 
Assessing the performance of existing asset through a series of 
primary and desktop market research initiatives, including 
catchment analysis, competition review, operator and shopper 
feedback. 
• Benchmarking 
Assessing how the asset compares with similar developments 
locally, regionally and globally, in terms of trade mix, promotions 
activity, marketing strategies, management standards. 
• Repositioning Advice 
Enhancing the competitiveness of the asset in the marketplace 
through repositioning. Advising on the most appropriate 
alternative leasing strategy, taking into account local market 
demand dynamics and the strength of local competition. 
• Redevelopment Consultancy 
Redeveloping part of the asset or the building in its entirety, by 
advising on the changes that enhance the return on any capital 
invested, followed by implementation.
TENANT SERVICES 
CBRE CAMBODIA 
The retail markets throughout Asia have grown at an astounding pace 
over the past decade. The speed of development and new retailers 
entering the market has in some respects outrun the real estate advice 
industry. With smaller teams and a surging shopping centre pipeline, 
the market norm has been for real estate consultants to focus their 
attention on leasing landlord’s new malls. 
The downside of this is for the retailer who has to negotiate their way 
through a complex and opaque market, speaking to every consultant 
and landlord, and with limited research information to ensure 
themselves that their chosen strategy is the right one. CBRE has the 
world’s leading retail agency team with around 1,000 professionals 
working in every major market across the globe. Retailer 
Representation is an essential component of that global business and 
there was an obvious gap in the market; a team of professionals based 
in Asia focusing purely on the interests of the retailer. The team, based 
in Beijing, Shanghai, Tokyo, Seoul, Hong Kong, Singapore, Kula Lumpur, 
Ho Chi Minh City ‐ and from 2014 in Phnom Penh ‐ are supported by 
the local teams in all the major cities where CBRE have offices 
throughout Greater China, North and South East Asia numbering 
around 150 retail professionals. This support varies dependant on the 
demands and characteristics of the retailer and this is further explained 
in the following pages. Our Retailer Representation service extends 
beyond Asia; with our vast network of offices globally we can 
seamlessly assist retailers in major retail destinations such as New York 
London, Buenos Aires, Sydney etc. 
12 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement
13 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
TENANT SERVICES 
CBRE CAMBODIA 
FOR RETAILERS 
• Market Trend Analysis 
Highlighting the supply, demand and rental trends affecting 
a market at a micro or macro level, historically, currently or 
in the future. 
• Market Entry Strategy 
Devising market entry strategies such as joint venture, 
franchise and portfolio acquisition. 
• Location Outlet Strategy 
Identifying the locations that offer the best trading 
potential, based on the factors of catchment population, 
demographics, competition, and occupational cost. 
• Negotiation with Landlords 
Negotiating with landlords to provide our clients with the 
best lease terms in the shortest possible time. 
• Lease Audit 
Reviewing current lease(s) to understand contractual 
obligations and the strength of our clients’ ability to 
renegotiate or exit from existing commitments. 
• Portfolio Review and Disposition 
Reviewing current property portfolio, designing and 
implementing the disposal of surplus properties in 
accordance with local market dynamics and client 
objectives.
TRACK RECORD
CASE STUDY – LANDLORD PROJECTS (CBRE RS VIETNAM) 
Vincom Center 70-72 Le Thanh Ton, District 1, Ho Chi Minh City 
15 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
Assignment 
Client Vingroup 
Nature of 
instruction 
Consultancy and Leasing 
(Exclusive) 
Size 57,700m2 
Countries 
involved 
CBRE Vietnam 
Occupancy 90%
CASE STUDY – LANDLORD PROJECTS (CBRE RS VIETNAM) 
IPH Shopping Center 241 Xuan Thuy, District Cau Giay, Hanoi 
16 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
Assignment 
Client Indochina Capitals 
Nature of 
instruction 
Consultancy and Leasing 
(Exclusive) 
Size 17,000m2 
Countries 
involved 
CBRE Vietnam 
Occupancy 78%
CASE STUDY – LANDLORD PROJECTS (CBRE RS VIETNAM) 
Savico Megamall 7-9 Nguyen Van Linh, District Long Bien, Hanoi 
17 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
Assignment 
Client Savico 
Nature of 
instruction 
Consultancy and Leasing 
(Exclusive) 
Size 43,500m2 
Countries 
involved 
CBRE Vietnam 
Occupancy 86%
CASE STUDY - LANDLORD PROJECTS (CBRE RS VIETNAM) 
Other major assignments 
Sheraton HCMC 
Client Ocean Place / Starwoods 
Nature of 
Leasing (Exclusive) for 
instruction 
Prime CBD Location 
Size 1,100m2 
Tenants by 
CBRE 
Gucci, Lalique, Rimowa 
SC VivoCity 
Client Mapletree 
Nature of 
instruction 
Retail Consultancy 
Size 72,000m2 
Scope Retail Market Overview 
Catchment Zone Analysis 
Competitive Case Studies 
Positioning 
Rent Projection 
Retail Demand Analysis 
Retail Groups in Vietnam 
18 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
Bitexco Financial Tower 
Client Bitexco 
Nature of 
instruction 
Leasing (Non-Exclusive) 
Size 8,000m2 
Tenants by 
CBRE 
Hog’s Breath, Elle Café, 
Strata/Alro, Foodcourt, 
Mango, Topshop/Topman
CASE STUDY - TENANT SERVICES (CBRE RS VIETNAM) 
Retail Groups with CBRE Tenant Representation Agreements 
19 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement
CASE STUDY – TENANT SERVICES (CBRE RS VIETNAM) 
Other major assignments 
NTUC Fairprice 
Client NTUC Fairprice 
Nature of 
instruction 
Rent valuation for 2 
projects 
Catchment Zone Analysis 
Investment Consultancy 
Legal Advice 
Apple 
Client Apple HQ APAC 
Nature of 
instruction 
Retail Consultancy 
Analysis of Commercial 
Retail Centres 
Business Expansion 
Strategy 
20 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
McDonald’s 
Client McDonald’s / IDG 
Nature of 
instruction 
Pre-market entry retail 
consultancy 
Site sourcing 
Catchment Zone Analysis 
Competitive Analysis
CBRE RETAIL SERVICES IN CAMBODIA 
Other major assignments 
21 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
Parkson Phnom Penh City Center 
Client Parkson 
Nature of 
Leasing (Exclusive) 
instruction 
Size 36,000m2 
Tenants by 
CBRE 
Currently leasing
PROFESSIONAL PROFILES
Responsibilities 
 David Simister is Chairman of CBRE Thailand, Vietnam, and Cambodia covering Indochina and plays 
a leading role in regional investment acquisitions and the development of new business in 
emerging economies. He also specializes in resort property. 
 Mr. Simister became the Chairman of CB Richard Ellis (Thailand) Co., Ltd. in 2005 and a resident of 
Thailand in 1990. The company is the oldest international property‐consulting firm in Thailand. 
 From 1990 to 2005, he built CBRE Thailand as the Managing Director to be Thailand’s most success 
property consultancy. 
 From 1986 to 1990, Mr. Simister was a Director of Richard Ellis Hong Kong and has over 30 years 
experience as a qualified surveyor in Asia and the United Kingdom. 
 Mr. Simister started his career in 1977 in property in London before moving to Hong Kong in 1981. 
Credentials / Professional Associations / Accreditations 
23 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
PROFESSIONAL PROFILE 
DAVID 
SIMISTER 
Chairman 
T. 66.2.654 1111 ext 101-2 
F. 66.2.685 3000-1 
david.simister@cbre.co.th 
CLIENTS REPRESENTED 
 Associate of the Royal Institution of Chartered Surveyors (1980) 
 Fellow of the Royal Institution of Chartered Surveyors (1992) 
• Kingdom Hotel Investments 
• Shangri‐La’s Phuket Resort & Spa 
• W Retreat & Residences Koh Samui 
• Jupiter Asset Management acquisitions Thailand and Philippines 
• Credit Suisse First Boston ‐ Bangkok Land bonds 
• Financial Sector Restructuring Authority 
• All Seasons Place – Bangkok, Thailand 
• Phuket Laguna – Phuket, Thailand 
• President Park – Bangkok, Thailand 
• Muang Thong Thani – Bangkok, Thailand 
• Mobil Refinery & Depot – Hong Kong ‐ Relocation
Responsibilities 
 Mr. Pitchon joined CBRE in 1987 in Hong Kong and established the company’s Beijing office in the 
Peoples Republic of China where he was responsible for leasing the China World Trade Centre 
which was at the time the countries’ largest commercial real estate development. 
 He joined the Bangkok office in 1990 and is responsible for the marketing and management of 
many commercial and residential projects. He is responsible for co‐ordinating the production of 
market research supplied to investors and financial institutions. 
 He co‐ordinates the property requirements of multi‐national companies wishing to establish or 
expand offices and manufacturing operations in Thailand. . 
Credentials / Professional Associations / Accreditations 
24 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
PROFESSIONAL PROFILE 
JAMES R. 
PITCHON 
Executive Director 
T: 662.654.1111 
F: 662.685.3307 
james.pitchon@cbre.co.th 
CLIENTS REPRESENTED 
 Member of the Royal Institution of Chartered Surveyors (MRICS) Fellow of the Royal Institution of 
Chartered Surveyors (1992) 
 Mr. Pitchon is regarded as a leading authority on the Thai property market and is frequently 
interviewed by the local and international press. 
• Unilever Thai Holdings 
• Nestle’ 
• GE Capital 
• Reuters 
• Bristol Myers Squibb 
• ACE Insurance 
• Linklaters 
• BMW 
• McKinsey Company 
• Credit Suisse 
• Barclays Capital Securities
Responsibilities 
 Marc Townsend is a Managing Director of CB Richard Ellis (Cambodia) Co, Ltd. He is responsible for 
servicing the property requirements of multi‐national corporations in Vietnam and the 
implementation of property management systems into new and existing developments, including 
presentations to new clients. 
 After graduating in 1980 Mr. Townsend spent 8 years in the Royal Marines. In 1988 he moved to 
Hong Kong and worked at Vigers (HK) Limited for 8 years specialising in Investment sales. He then 
moved to Richard Ellis where he opened their office in Manila in 1995. Mr. Townsend moved to 
Rockwell Land Corporation in 1997 as Vice President for Sales and Marketing. He was then 
appointed as General Manager for South East Asian in Regus in 1999 and based in Singapore for 4 
years covering Thailand, Malaysia, Vietnam, Singapore and the Philippines. Mr. Townsend opened 
CB Richard Ellis (Vietnam) Co, Ltd., in January 2003. Over the past 15 years in Asia, Mr. Townsend 
has been responsible for the sales & marketing, investment consultant to some major properties in 
and around Hong Kong, Philippines, Singapore, Thailand, Malaysia and Vietnam. 
Credentials / Professional Associations / Accreditations 
T: 848 824 6125 
F: 848 823 8418 
marc.townsend@cbre.com  Management Development Programme, Asian Institute of Management, Manila, Philippines 
25 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
PROFESSIONAL PROFILE 
MARC 
TOWNSEND 
Managing Director (Vietnam) 
CLIENTS REPRESENTED 
 BA Honours Degree in Accountancy Studies, Exeter University, Devon, UK 
 Graduation from Montpellier University, France 
• Bitexco 
• Vincom 
• Capitaland 
• Keppel 
• SSG 
• Pau Jar 
• Mapletree 
• WMG 
• Tokyu 
• Vinacapital 
• HK Land 
• Vietcombank
 Richard is the Executive Director of CBRE (Vietnam) Co., Ltd. He is responsible for managing the 
company’s Hanoi Office, which is staffed by over 80 real estate professionals. He coordinates all 
activities for CBRE in the North of Vietnam including new business development, client relation 
management, property management, and brokerage. In addition, Richard is also responsible for all 
retail activities in the Indochina region which includes Vietnam, Cambodia and Myanmar with a 
specialized staff of over 20 retail consultants. 
 Mr. Leech joined Garlick’s Department Store in Johannesburg, South Africa, in 1986. There, he 
spent 5 years in merchandising and marketing before leaving for a career in shopping centre 
management with Southern Life Properties, a subsidiary of Anglo American Properties. 
 In 1993 Mr. Leech joined the Retail Portfolio Management Department of Colliers in Johannesburg. 
His duties involved the management of his clients’ retail properties in South Africa. 
 Mr. Leech joined developer Stocks & Stocks, Johannesburg, in 1997 as a Property Portfolio 
Manager, managing clients’ retail and commercial properties in Southern Africa. Stocks & Stocks 
were acquired by Rand Merchant Bank in 2000, where Mr. Leech continued to work as a Senior 
Property Manager until he left in 2002 to consult with the Commonwealth Development 
Corporation on their property portfolio in Zambia. 
 Richard was consulting with CBRE Thailand from July 2002 until relocating to their offices in 
Vietnam in 2003, where he has been consulting on commercial projects around the Indochina 
Region for the last 11 years. 
26 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
PROFESSIONAL PROFILE 
RICHARD 
LEECH 
Executive Director (Vietnam) 
T: (844) 222.00.220 
F: (844) 222.00.210 
richard.leech@cbre.co.m 
CLIENTS REPRESENTED 
Responsibilities 
• Keangnam 
• Vincom 
• Indochina Capital 
• Savico 
• Ciputra 
• CGV (Megastar) 
• Big C 
• Aeon 
• Lotte Group 
Credentials / Professional Associations / Accreditations 
 He became a member of the Royal Institute of Chartered Surveyors in 2011. 
 Richard gained a Certificate in Shopping Centre Management and an Advanced Certificate in 
Shopping Centre Leadership at the University of Pretoria, in South Africa and served on the South 
African Council of Shopping Centre’s and has a Certificate in Estate Agency. 
 Professional Member RICS APC 
 Director of Vietnam – ICSC Volunteer Leadership 
 British Business Group of Vietnam – Board Member 
 Vietnam Green Building Council – Founding Board Member
Responsibilities 
 Thida is the Associate Director of CBRE Cambodia, and an integral part of the team. Thida has an in 
depth knowledge of Cambodian economy, tax structure and finance. 
 Thida has over four years of experience in the property market including property acquisitions and 
disposals, consultancy and valuations across all sectors. 
 Thida has specific experience in terms of property management financing, accounting and 
budgeting for a number of different property types. 
 A background experience of 13 years in accounting and business. Recently appointed in a senior 
role at CBRE with responsibilities for financials, compliance, and business development with 
clients. 
Credentials / Professional Associations / Accreditations 
M: +855 8977 7308 
thida.ann@cbre.com  CBRE Cambodia – Associate Director 
27 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
PROFESSIONAL PROFILE 
SOTHIDA 
ANN 
Associate Director 
CLIENTS REPRESENTED 
 MSEKPM – Senior Accountant 
 National University of Management, Phnom Penh – BA of Accounting 
 Cam‐Ed Business School – Student Member of ACCA (Professional Paper)
Responsibilities 
 Mr. Laszlo Fulop is Senior Retail Consultant (Retail Services HCMC) at CBRE Vietnam and CBRE Cambodia. He is 
responsible for leading and managing the retail services business line, service existing and new clients, nurture 
tenant/landlord/developer relationships, consult and advise on their retail property needs. 
 With more than 18 years experience in premium, selective retail business, out of which over 10 years spent in Vietnam, 
Mr. Fulop has been in charge of general management, corporate strategies, sales, marketing and retail distribution of 
international luxury (cosmetics and fashion) brands in Europe and Asia. 
 Mr. Fulop began his career in 1993 at US cosmetics manufacturer Estee Lauder as marketing associate for Hungary and 
Eastern European countries. In 1998 he moved to Unilever Cosmetics International (UCI) / Apex Budapest as brand 
marketing manager for Calvin Klein Cosmetics, Nino Cerruti and Nautica. In this position Mr. Fulop had been 
responsible for launching and developing UCI retail business in Hungary. As co‐founder and co‐owner, since 2002 he 
has been Marketing Director for Prestige Vietnam, a major fashion, cosmetics and accessories distributor (exclusive 
representative of Longchamp, Morgan De Toi, Jurlique, Misaki, Ulric De Varens). Mr. Fulop oversaw strategic retail 
development of the entire brand portfolio, has been in partnership with key local retailers such as Diamond Plaza, 
Parkson, Big C, Lottemart and Vincom Center. 
 Mr. Fulop joined CBRE in 2011 as associate director of Retail Services HCMC. In his role he is responsible for expansion 
advice to national and international retailers, as well as advising owners and developers in the conception, planning 
and letting of retail space and shopping centers 
Credentials / Professional Associations / Accreditations 
28 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
PROFESSIONAL PROFILE 
LASZLO 
FULOP 
Senior Retail Consultant 
M: +84 972.058.444 (Vietnam) 
M: +855 95 666 946 (Cambodia) 
laszlo.fulopr@cbre.com 
CLIENTS REPRESENTED 
 Oxford Brookes University (IBS‐B Campus), UK‐ Hungary, Bachelor of Arts in Business Studies 
 Oxford Brookes University (Omegaglen Campus), UK‐ Hungary, Diploma in Business Studies 
LANDLORD PROJECTS 
• Mapletree / VCCD (SC VivoCity) (Retail Consultant) 
• Capitaland (Leasing Agent of Flagship Unit @ The Vista) 
• Parkson (Project Leader of Exclusive Agency for Phnom Penh City Center) 
• STD Myanmar (Retail Consultant) 
• Tokyu Becamex (Exclusive Retail Consultant and Project Leader) 
• Sheraton (Project Leader of Exclusive Agency for Sheraton HCMC) 
• SUTL (Retail Consultant and Leasing Agent for Flagship Unit @ Saigon Superbowl) 
• Bitexco Financial Tower (Retail Consultant) 
• Saigon M&C (Retail Consultant) 
TENANT REPRESENTATION AND CLOSED DEALS 
• 7 Eleven • Coffee Bean & Tea Leaf • Lotte Cinema 
• ANZ • Diesel • McDonald’s 
• Apple • Fairprice • Nike 
• Appletree • Gap • Ocean Hospitality 
• Blum • Gucci • Pizza Hut 
• Calvin Klein • Hoang Phuc (Kappa, Ecko) • The Pizza Company 
• Circle K • Johnny Rockets • Samsung 
• CJ Foodville (Tous Les Jours) • KFC • Sushi Bar 
• CJ Megastar (CGV) • Lalique • Tommy Hilfiger
Responsibilities 
 Bopha joined CBRE from Yellow Pages Cambodia, where her previous roles focused on digital 
marketing and advertising. 
 Bopha principally focuses on office leasing and retail leasing services, working on a number of key 
sole agency retail projects, such as Parkson Phnom Penh City Center, in addition to high‐street 
retail leasing. 
 Bopha works closely with CBRE Cambodia’s Senior Retail Consultant, Laszlo Fulop, in building the 
firm’s expanding retail services business line. 
 A background of marketing and relationship building with corporate and individuals. 
Credentials / Professional Associations / Accreditations 
M 855 89 666 857 
bopha.chea@cbre.com  Pour un Sorrie d’Enfant – Front Office Skill 
29 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement 
PROFESSIONAL PROFILE 
CHEA 
BOPHA 
Leasing Executive 
CLIENTS REPRESENTED 
 Australian Centre for Education – General English Program 
• Burger King 
• S&P 
• Bata 
• Sketchers 
• Pretzelmaker 
• Lucky Seven 
• Japan Home Center 
• Shabu Shabu 
• The Lobster Bay 
• Dakasi 
• C.P. Thailand 
• Air Asia 
• Eye Care 
• Blum n Co 
• Ashley Furniture 
• RS Residence 
• Honeytree 
• Korean BBQ & Soup
For more information regarding this presentation please contact: 
LASZLO FULOP 
Senior Retail Consultant 
M +855 95 666 946 
laszlo.fulop@cbre.com

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CBRE Cambodia Retail Services 201409

  • 1. CBRE CAMBODIA RETAIL SERVICES Business Line Capability Statement September 2014
  • 2. CBRE Cambodia Retail Services – Business Line Capability Statement 1 ‐ CORPORATE OVERVIEW Page 3 2 ‐ RETAIL SERVICES OVERVIEW Page 9 3 ‐ LANDLORD SERVICES Page 10 4 ‐ TENANT SERVICES Page 12 5 ‐ TRACK RECORD Page 14 6 ‐ PROFESSIONAL PROFILES Page 21 2 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement CONTENTS C omprehensive range of services leads to consultative partnership B readth of global intelligence enhanced by local expertise R esources generating innovative solutions and practical applications E xecuting best-in-class results
  • 4. 4 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement CORPORATE OVERVIEW CBRE CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (in terms of 2013 revenue). With approximately 44,000 employees, CBRE serves real estate owners, investors and occupiers through more than 350 offices worldwide. As the global leader in real estate with more than 200 years of experience, CBRE is the one company that can offer thousands of possibilities through a single strategic advisor. With an unmatched Asian network of more than 50 offices, we are able to develop local market intelligence into measurable results for clients in these dynamic growth markets. CBRE makes it a priority to know the business of our clients and to research the dynamics of the markets within which clients operate. We put the client first, collaborate across markets and services lines to provide the best and the most informed real estate solutions. This is how CBRE builds long‐lasting relationships which can quickly adapt in this new world of rapid change. CBRE can be counted on to offer the broadest scope of services scaled to meet any level of demand, with the reach to penetrate local, regional and global markets. Asia Office Location Map 54 Offices in Asia
  • 5. 1773 1906 1990 1995 1972 1996 1997 1998 1999 2004 2005 2006 2007 5 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement CORPORATE OVERVIEW CBRE Leveraging our optimal balance of local market expertise and global reach, CBRE provides on a worldwide basis, a consistent and client‐focused service. We offer a most comprehensive portfolio of services, including • Asset Services • CBRE Consulting • CBRE Hotels • CBRE Project Management • CBRE Research • CBRE Residential • Energy & Sustainability • Facilities Management • Global Corporate Services • Industrial & Logistics Services • International Valuation • Investment Properties • Landlord Project Services • Occupier Consulting • Office Services • Real Estate Finance • Retail Services • Transactions • Valuation & Advisory Services Richard Ellis founded in London. Insignia launches operations. Insignia is based in Greenville, later headquartered in New York City. CB launches operations. Colbert Coldwell founded Tucker Lynch & Coldwell in San Francisco, CA. Acquisition of Westmark Realty Advisors. Expands investment management capabilities, now known as CB Richard Ellis Investors. Acquisition of Richard Ellis. Name changes to CB Richard Ellis. Acquisition of Hillier Parker. Joint venture with Ikoma Corporation, Japan. Insiginia acquires UK operations of Richard Ellis. Acquisition of LJ Melody & Co. Becomes a major originator and servicer of US commercial mortgages. Insiginia acquires Edward S. Gordon Company, forging commercial real estate services strategy. Acquisition of Koll Real Estate Services. Becomes a leader in property and facilities management. CB Richard Ellis operates in more than 250 local markets. Acquisition of Insignia Financial Group. Becomes a critical asset in forming the industry’s most powerful service provider. The Richard Ellis platform reunited. Insignia acquires Groupe Bourdais, France. 2003 2001 Launches initial public offering on the New York Stock Exchange under ticker symbol “CBG: CBRE completes secondary offering. Edward S. Gordon Company founded. Enters Fortune 1000 list at number 676, and is added to Russell 1000 Index. Ranks #16 in Business Week’s list of 50 “Best in Class” companies. Announces goal to be carbon neutral by 2010. Acquires India Affiliate. 2008 Enters Fortune 500 list at number 404 Ranks #11 in Business Week’s list of 50 “Best in Class” companies. Acquisition of Trammell Crow Company. Acquires majority share in Ikoma/CBRE – New entity to operate under CB Richard Ellis Added to S&P 500 Index. Celebrates its 100th anniversary 2009 Establishment of Cambodia and Malaysia affiliates. Named one of Fortune’s “Most Admired Companies” in the real estate industry. 2010 Voted best property investment advisor by Financial Times. Named top real estate outsourcing company by Frost & Sullivan and The Black Book of Outsourcing
  • 6. CORPORATE OVERVIEW CBRE CBRE ADVANTAGE UNPARALLELED QUALITY Our clients get the best teams in the business because CBRE energetically recruits and hires the most talented, most experienced people in our industry, and then supports them with extensive in‐house training and access to the latest technology. Initiatives like performance‐based compensation programs encourage a ‘best practice’ mentality. PERSONAL SERVICE Our clients enjoy the personal service of a single point of contact, who has in‐depth knowledge of specific property types and who takes full responsibility for the quality, consistency and continuity of services. This experienced professional is empowered to mobilise resources across divisions and regions, resulting in a more responsive partnership. Our focus is not simply on expediting a transaction, but on creating a unique relationship that produces lasting value for our clients. UNPRECEDENTED SPEED TO MARKET CBRE uses technology and the Internet to greatly accelerate transaction times, and enable us to quickly deliver financial results to our clients. SUPERIOR MARKET RESEARCH CBRE has access to the most comprehensive and insightful market data available. Equipped with the most powerful analytical tools, CBRE can evaluate portfolio risk, anticipate market opportunities and help our clients make the most informed decisions possible. GLOBAL RESOURCES, LOCAL KNOWLEDGE With offices in cities around the world, CBRE combines global reach with local market expertise. Whether a client has just one property or a portfolio of multinational locations, we provide a custom mix of products and services that deliver significant, measurable returns. COMMITMENT TO CONFIDENTIALITY CBRE values clients’ privacy needs. We assure you that all actions we take on your behalf in this and all other projects will be discreet and confidential. 6 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement
  • 7. CORPORATE OVERVIEW CBRE CAMBODIA Established in September 2008, CB Richard Ellis (Cambodia) Co., Ltd. has grown to be an influential real estate service provider in Cambodia, with a group of dedicated staff members supported by our regional offices in Thailand and Vietnam. The firm has a commitment to developing Cambodian staff and we have a continuous recruitment policy to ensure that we employ the best talent available. We will continue to expand the business to ensure that our clients receive the best possible level of service. Our People We build cross‐functional and regional teams to work collaboratively on projects. Our professionals anywhere in Asia and further afield are dedicated to supporting CBRE clients in achieving their business goals. Our Coverage CBRE has a team in every major market not only in Cambodia but also throughout Asia, Australia and New Zealand, Europe and the United States. A Flexible Approach We provide a bespoke mix of products and services that deliver significant, measurable returns. Our services are scaled to meet the needs of individual clients, big or small, local, regional or global. Superior Research Our proprietary data network gives our professionals instant access to the up‐to‐date local and regional market knowledge that our clients require. 7 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement
  • 8. 8 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement CORPORATE OVERVIEW CBRE CAMBODIA – ORGANIZATION CHART
  • 10. RETAIL SERVICES OVERVIEW CBRE CAMBODIA Combining in‐depth local knowledge with contacts and experience from our global network, CBRE Retail Services Cambodia provides owners, occupiers and investors with total retail property solutions in the country. Whatever your line of business, and no matter how big or small your operation, we have the proprietary information, comprehensive resources and creativity to help you achieve your retail real estate goals in terms of research, consultancy or leasing. Our aim is simple. We partner with our clients to understand their business needs in detail. This allows us to deliver a service that is responsive, project specific and results‐oriented. 10 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement CBRE is constantly in touch with the changing needs of consumers and operators in order to improve our ability to provide the best advice available. This commitment, coupled with our aim of working alongside clients to understand their objectives in detail, means that we can offer retail real estate solutions that are both innovative and achievable. Our reach is international – our execution is local and regional. This translates into seamless, consistent service delivery, market‐to‐market, for our clients. Our professionals have expertise in all facets of retail real estate, including operations, finance, marketing, management and technology. Depending on the need, we can augment an existing real estate department or offer a completely outsourced solution. SERVICES INCLUDE: • Retail Market Research • Development Conceptualization and Positioning • Trade and Tenant Mix Planning • Design Layout Review • Leasing Strategy and Implementation • Retail Asset Management • Repositioning and Redevelopment Advice • Store Location Outlet Strategy • Tenant Representation • Retail Portfolio Review and Disposition CBRE established Retail Services Business Line in Cambodia in June, 2014.
  • 11. 11 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement LANDLORD SERVICES CBRE CAMBODIA FOR DEVELOPERS AND INVESTORS • Development Planning Identifying the most appropriate size, concept, positioning, theming, trade mix and target tenants through a series of desktop and primary market research to meet the demands of the two end users – shoppers and retailers. • Design Layout Review Reviewing plans and recommending any necessary refinements to the design and layout to ensure that they are acceptable from a leasing perspective. • Leasing Establishing a dedicated team to initiate negotiations with, and secure the most appropriate tenants for, our clients’ development, on the most beneficial terms within the shortest possible time frame. • Management Providing day‐to‐day operational management for development and general administration, tenancy management, advertising and promotion, budgeting and staff training. FOR DEVELOPERS AND INVESTORS • Market Information Providing up to date information on the market in which the asset is located, in terms of new development supply, current leasing trends, and rental forecasts. • Existing Performance Review Assessing the performance of existing asset through a series of primary and desktop market research initiatives, including catchment analysis, competition review, operator and shopper feedback. • Benchmarking Assessing how the asset compares with similar developments locally, regionally and globally, in terms of trade mix, promotions activity, marketing strategies, management standards. • Repositioning Advice Enhancing the competitiveness of the asset in the marketplace through repositioning. Advising on the most appropriate alternative leasing strategy, taking into account local market demand dynamics and the strength of local competition. • Redevelopment Consultancy Redeveloping part of the asset or the building in its entirety, by advising on the changes that enhance the return on any capital invested, followed by implementation.
  • 12. TENANT SERVICES CBRE CAMBODIA The retail markets throughout Asia have grown at an astounding pace over the past decade. The speed of development and new retailers entering the market has in some respects outrun the real estate advice industry. With smaller teams and a surging shopping centre pipeline, the market norm has been for real estate consultants to focus their attention on leasing landlord’s new malls. The downside of this is for the retailer who has to negotiate their way through a complex and opaque market, speaking to every consultant and landlord, and with limited research information to ensure themselves that their chosen strategy is the right one. CBRE has the world’s leading retail agency team with around 1,000 professionals working in every major market across the globe. Retailer Representation is an essential component of that global business and there was an obvious gap in the market; a team of professionals based in Asia focusing purely on the interests of the retailer. The team, based in Beijing, Shanghai, Tokyo, Seoul, Hong Kong, Singapore, Kula Lumpur, Ho Chi Minh City ‐ and from 2014 in Phnom Penh ‐ are supported by the local teams in all the major cities where CBRE have offices throughout Greater China, North and South East Asia numbering around 150 retail professionals. This support varies dependant on the demands and characteristics of the retailer and this is further explained in the following pages. Our Retailer Representation service extends beyond Asia; with our vast network of offices globally we can seamlessly assist retailers in major retail destinations such as New York London, Buenos Aires, Sydney etc. 12 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement
  • 13. 13 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement TENANT SERVICES CBRE CAMBODIA FOR RETAILERS • Market Trend Analysis Highlighting the supply, demand and rental trends affecting a market at a micro or macro level, historically, currently or in the future. • Market Entry Strategy Devising market entry strategies such as joint venture, franchise and portfolio acquisition. • Location Outlet Strategy Identifying the locations that offer the best trading potential, based on the factors of catchment population, demographics, competition, and occupational cost. • Negotiation with Landlords Negotiating with landlords to provide our clients with the best lease terms in the shortest possible time. • Lease Audit Reviewing current lease(s) to understand contractual obligations and the strength of our clients’ ability to renegotiate or exit from existing commitments. • Portfolio Review and Disposition Reviewing current property portfolio, designing and implementing the disposal of surplus properties in accordance with local market dynamics and client objectives.
  • 15. CASE STUDY – LANDLORD PROJECTS (CBRE RS VIETNAM) Vincom Center 70-72 Le Thanh Ton, District 1, Ho Chi Minh City 15 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement Assignment Client Vingroup Nature of instruction Consultancy and Leasing (Exclusive) Size 57,700m2 Countries involved CBRE Vietnam Occupancy 90%
  • 16. CASE STUDY – LANDLORD PROJECTS (CBRE RS VIETNAM) IPH Shopping Center 241 Xuan Thuy, District Cau Giay, Hanoi 16 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement Assignment Client Indochina Capitals Nature of instruction Consultancy and Leasing (Exclusive) Size 17,000m2 Countries involved CBRE Vietnam Occupancy 78%
  • 17. CASE STUDY – LANDLORD PROJECTS (CBRE RS VIETNAM) Savico Megamall 7-9 Nguyen Van Linh, District Long Bien, Hanoi 17 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement Assignment Client Savico Nature of instruction Consultancy and Leasing (Exclusive) Size 43,500m2 Countries involved CBRE Vietnam Occupancy 86%
  • 18. CASE STUDY - LANDLORD PROJECTS (CBRE RS VIETNAM) Other major assignments Sheraton HCMC Client Ocean Place / Starwoods Nature of Leasing (Exclusive) for instruction Prime CBD Location Size 1,100m2 Tenants by CBRE Gucci, Lalique, Rimowa SC VivoCity Client Mapletree Nature of instruction Retail Consultancy Size 72,000m2 Scope Retail Market Overview Catchment Zone Analysis Competitive Case Studies Positioning Rent Projection Retail Demand Analysis Retail Groups in Vietnam 18 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement Bitexco Financial Tower Client Bitexco Nature of instruction Leasing (Non-Exclusive) Size 8,000m2 Tenants by CBRE Hog’s Breath, Elle Café, Strata/Alro, Foodcourt, Mango, Topshop/Topman
  • 19. CASE STUDY - TENANT SERVICES (CBRE RS VIETNAM) Retail Groups with CBRE Tenant Representation Agreements 19 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement
  • 20. CASE STUDY – TENANT SERVICES (CBRE RS VIETNAM) Other major assignments NTUC Fairprice Client NTUC Fairprice Nature of instruction Rent valuation for 2 projects Catchment Zone Analysis Investment Consultancy Legal Advice Apple Client Apple HQ APAC Nature of instruction Retail Consultancy Analysis of Commercial Retail Centres Business Expansion Strategy 20 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement McDonald’s Client McDonald’s / IDG Nature of instruction Pre-market entry retail consultancy Site sourcing Catchment Zone Analysis Competitive Analysis
  • 21. CBRE RETAIL SERVICES IN CAMBODIA Other major assignments 21 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement Parkson Phnom Penh City Center Client Parkson Nature of Leasing (Exclusive) instruction Size 36,000m2 Tenants by CBRE Currently leasing
  • 23. Responsibilities  David Simister is Chairman of CBRE Thailand, Vietnam, and Cambodia covering Indochina and plays a leading role in regional investment acquisitions and the development of new business in emerging economies. He also specializes in resort property.  Mr. Simister became the Chairman of CB Richard Ellis (Thailand) Co., Ltd. in 2005 and a resident of Thailand in 1990. The company is the oldest international property‐consulting firm in Thailand.  From 1990 to 2005, he built CBRE Thailand as the Managing Director to be Thailand’s most success property consultancy.  From 1986 to 1990, Mr. Simister was a Director of Richard Ellis Hong Kong and has over 30 years experience as a qualified surveyor in Asia and the United Kingdom.  Mr. Simister started his career in 1977 in property in London before moving to Hong Kong in 1981. Credentials / Professional Associations / Accreditations 23 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement PROFESSIONAL PROFILE DAVID SIMISTER Chairman T. 66.2.654 1111 ext 101-2 F. 66.2.685 3000-1 david.simister@cbre.co.th CLIENTS REPRESENTED  Associate of the Royal Institution of Chartered Surveyors (1980)  Fellow of the Royal Institution of Chartered Surveyors (1992) • Kingdom Hotel Investments • Shangri‐La’s Phuket Resort & Spa • W Retreat & Residences Koh Samui • Jupiter Asset Management acquisitions Thailand and Philippines • Credit Suisse First Boston ‐ Bangkok Land bonds • Financial Sector Restructuring Authority • All Seasons Place – Bangkok, Thailand • Phuket Laguna – Phuket, Thailand • President Park – Bangkok, Thailand • Muang Thong Thani – Bangkok, Thailand • Mobil Refinery & Depot – Hong Kong ‐ Relocation
  • 24. Responsibilities  Mr. Pitchon joined CBRE in 1987 in Hong Kong and established the company’s Beijing office in the Peoples Republic of China where he was responsible for leasing the China World Trade Centre which was at the time the countries’ largest commercial real estate development.  He joined the Bangkok office in 1990 and is responsible for the marketing and management of many commercial and residential projects. He is responsible for co‐ordinating the production of market research supplied to investors and financial institutions.  He co‐ordinates the property requirements of multi‐national companies wishing to establish or expand offices and manufacturing operations in Thailand. . Credentials / Professional Associations / Accreditations 24 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement PROFESSIONAL PROFILE JAMES R. PITCHON Executive Director T: 662.654.1111 F: 662.685.3307 james.pitchon@cbre.co.th CLIENTS REPRESENTED  Member of the Royal Institution of Chartered Surveyors (MRICS) Fellow of the Royal Institution of Chartered Surveyors (1992)  Mr. Pitchon is regarded as a leading authority on the Thai property market and is frequently interviewed by the local and international press. • Unilever Thai Holdings • Nestle’ • GE Capital • Reuters • Bristol Myers Squibb • ACE Insurance • Linklaters • BMW • McKinsey Company • Credit Suisse • Barclays Capital Securities
  • 25. Responsibilities  Marc Townsend is a Managing Director of CB Richard Ellis (Cambodia) Co, Ltd. He is responsible for servicing the property requirements of multi‐national corporations in Vietnam and the implementation of property management systems into new and existing developments, including presentations to new clients.  After graduating in 1980 Mr. Townsend spent 8 years in the Royal Marines. In 1988 he moved to Hong Kong and worked at Vigers (HK) Limited for 8 years specialising in Investment sales. He then moved to Richard Ellis where he opened their office in Manila in 1995. Mr. Townsend moved to Rockwell Land Corporation in 1997 as Vice President for Sales and Marketing. He was then appointed as General Manager for South East Asian in Regus in 1999 and based in Singapore for 4 years covering Thailand, Malaysia, Vietnam, Singapore and the Philippines. Mr. Townsend opened CB Richard Ellis (Vietnam) Co, Ltd., in January 2003. Over the past 15 years in Asia, Mr. Townsend has been responsible for the sales & marketing, investment consultant to some major properties in and around Hong Kong, Philippines, Singapore, Thailand, Malaysia and Vietnam. Credentials / Professional Associations / Accreditations T: 848 824 6125 F: 848 823 8418 marc.townsend@cbre.com  Management Development Programme, Asian Institute of Management, Manila, Philippines 25 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement PROFESSIONAL PROFILE MARC TOWNSEND Managing Director (Vietnam) CLIENTS REPRESENTED  BA Honours Degree in Accountancy Studies, Exeter University, Devon, UK  Graduation from Montpellier University, France • Bitexco • Vincom • Capitaland • Keppel • SSG • Pau Jar • Mapletree • WMG • Tokyu • Vinacapital • HK Land • Vietcombank
  • 26.  Richard is the Executive Director of CBRE (Vietnam) Co., Ltd. He is responsible for managing the company’s Hanoi Office, which is staffed by over 80 real estate professionals. He coordinates all activities for CBRE in the North of Vietnam including new business development, client relation management, property management, and brokerage. In addition, Richard is also responsible for all retail activities in the Indochina region which includes Vietnam, Cambodia and Myanmar with a specialized staff of over 20 retail consultants.  Mr. Leech joined Garlick’s Department Store in Johannesburg, South Africa, in 1986. There, he spent 5 years in merchandising and marketing before leaving for a career in shopping centre management with Southern Life Properties, a subsidiary of Anglo American Properties.  In 1993 Mr. Leech joined the Retail Portfolio Management Department of Colliers in Johannesburg. His duties involved the management of his clients’ retail properties in South Africa.  Mr. Leech joined developer Stocks & Stocks, Johannesburg, in 1997 as a Property Portfolio Manager, managing clients’ retail and commercial properties in Southern Africa. Stocks & Stocks were acquired by Rand Merchant Bank in 2000, where Mr. Leech continued to work as a Senior Property Manager until he left in 2002 to consult with the Commonwealth Development Corporation on their property portfolio in Zambia.  Richard was consulting with CBRE Thailand from July 2002 until relocating to their offices in Vietnam in 2003, where he has been consulting on commercial projects around the Indochina Region for the last 11 years. 26 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement PROFESSIONAL PROFILE RICHARD LEECH Executive Director (Vietnam) T: (844) 222.00.220 F: (844) 222.00.210 richard.leech@cbre.co.m CLIENTS REPRESENTED Responsibilities • Keangnam • Vincom • Indochina Capital • Savico • Ciputra • CGV (Megastar) • Big C • Aeon • Lotte Group Credentials / Professional Associations / Accreditations  He became a member of the Royal Institute of Chartered Surveyors in 2011.  Richard gained a Certificate in Shopping Centre Management and an Advanced Certificate in Shopping Centre Leadership at the University of Pretoria, in South Africa and served on the South African Council of Shopping Centre’s and has a Certificate in Estate Agency.  Professional Member RICS APC  Director of Vietnam – ICSC Volunteer Leadership  British Business Group of Vietnam – Board Member  Vietnam Green Building Council – Founding Board Member
  • 27. Responsibilities  Thida is the Associate Director of CBRE Cambodia, and an integral part of the team. Thida has an in depth knowledge of Cambodian economy, tax structure and finance.  Thida has over four years of experience in the property market including property acquisitions and disposals, consultancy and valuations across all sectors.  Thida has specific experience in terms of property management financing, accounting and budgeting for a number of different property types.  A background experience of 13 years in accounting and business. Recently appointed in a senior role at CBRE with responsibilities for financials, compliance, and business development with clients. Credentials / Professional Associations / Accreditations M: +855 8977 7308 thida.ann@cbre.com  CBRE Cambodia – Associate Director 27 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement PROFESSIONAL PROFILE SOTHIDA ANN Associate Director CLIENTS REPRESENTED  MSEKPM – Senior Accountant  National University of Management, Phnom Penh – BA of Accounting  Cam‐Ed Business School – Student Member of ACCA (Professional Paper)
  • 28. Responsibilities  Mr. Laszlo Fulop is Senior Retail Consultant (Retail Services HCMC) at CBRE Vietnam and CBRE Cambodia. He is responsible for leading and managing the retail services business line, service existing and new clients, nurture tenant/landlord/developer relationships, consult and advise on their retail property needs.  With more than 18 years experience in premium, selective retail business, out of which over 10 years spent in Vietnam, Mr. Fulop has been in charge of general management, corporate strategies, sales, marketing and retail distribution of international luxury (cosmetics and fashion) brands in Europe and Asia.  Mr. Fulop began his career in 1993 at US cosmetics manufacturer Estee Lauder as marketing associate for Hungary and Eastern European countries. In 1998 he moved to Unilever Cosmetics International (UCI) / Apex Budapest as brand marketing manager for Calvin Klein Cosmetics, Nino Cerruti and Nautica. In this position Mr. Fulop had been responsible for launching and developing UCI retail business in Hungary. As co‐founder and co‐owner, since 2002 he has been Marketing Director for Prestige Vietnam, a major fashion, cosmetics and accessories distributor (exclusive representative of Longchamp, Morgan De Toi, Jurlique, Misaki, Ulric De Varens). Mr. Fulop oversaw strategic retail development of the entire brand portfolio, has been in partnership with key local retailers such as Diamond Plaza, Parkson, Big C, Lottemart and Vincom Center.  Mr. Fulop joined CBRE in 2011 as associate director of Retail Services HCMC. In his role he is responsible for expansion advice to national and international retailers, as well as advising owners and developers in the conception, planning and letting of retail space and shopping centers Credentials / Professional Associations / Accreditations 28 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement PROFESSIONAL PROFILE LASZLO FULOP Senior Retail Consultant M: +84 972.058.444 (Vietnam) M: +855 95 666 946 (Cambodia) laszlo.fulopr@cbre.com CLIENTS REPRESENTED  Oxford Brookes University (IBS‐B Campus), UK‐ Hungary, Bachelor of Arts in Business Studies  Oxford Brookes University (Omegaglen Campus), UK‐ Hungary, Diploma in Business Studies LANDLORD PROJECTS • Mapletree / VCCD (SC VivoCity) (Retail Consultant) • Capitaland (Leasing Agent of Flagship Unit @ The Vista) • Parkson (Project Leader of Exclusive Agency for Phnom Penh City Center) • STD Myanmar (Retail Consultant) • Tokyu Becamex (Exclusive Retail Consultant and Project Leader) • Sheraton (Project Leader of Exclusive Agency for Sheraton HCMC) • SUTL (Retail Consultant and Leasing Agent for Flagship Unit @ Saigon Superbowl) • Bitexco Financial Tower (Retail Consultant) • Saigon M&C (Retail Consultant) TENANT REPRESENTATION AND CLOSED DEALS • 7 Eleven • Coffee Bean & Tea Leaf • Lotte Cinema • ANZ • Diesel • McDonald’s • Apple • Fairprice • Nike • Appletree • Gap • Ocean Hospitality • Blum • Gucci • Pizza Hut • Calvin Klein • Hoang Phuc (Kappa, Ecko) • The Pizza Company • Circle K • Johnny Rockets • Samsung • CJ Foodville (Tous Les Jours) • KFC • Sushi Bar • CJ Megastar (CGV) • Lalique • Tommy Hilfiger
  • 29. Responsibilities  Bopha joined CBRE from Yellow Pages Cambodia, where her previous roles focused on digital marketing and advertising.  Bopha principally focuses on office leasing and retail leasing services, working on a number of key sole agency retail projects, such as Parkson Phnom Penh City Center, in addition to high‐street retail leasing.  Bopha works closely with CBRE Cambodia’s Senior Retail Consultant, Laszlo Fulop, in building the firm’s expanding retail services business line.  A background of marketing and relationship building with corporate and individuals. Credentials / Professional Associations / Accreditations M 855 89 666 857 bopha.chea@cbre.com  Pour un Sorrie d’Enfant – Front Office Skill 29 CBRE CAMBODIA | RETAIL SERVICES| Business Line Capability Statement PROFESSIONAL PROFILE CHEA BOPHA Leasing Executive CLIENTS REPRESENTED  Australian Centre for Education – General English Program • Burger King • S&P • Bata • Sketchers • Pretzelmaker • Lucky Seven • Japan Home Center • Shabu Shabu • The Lobster Bay • Dakasi • C.P. Thailand • Air Asia • Eye Care • Blum n Co • Ashley Furniture • RS Residence • Honeytree • Korean BBQ & Soup
  • 30. For more information regarding this presentation please contact: LASZLO FULOP Senior Retail Consultant M +855 95 666 946 laszlo.fulop@cbre.com