We empower editors, grow audiences, increase efficiencies and enable revenue generation

1. “What Categorical delivers is really simple, but really important:
1. Grow audience - 2. Increase efficiency - 3. Generate revenue.”
Bob Benz, President of Content, Hanley Wood Media
We empower editors, grow audiences, increase efficiencies and enable revenue generation
Customer problem: Publishers, associations, and other content providers want to grow their audience value; the
larger the audience the more content they can publish and generate additional advertising and subscription revenue.
Creating profitable new publications and newsletters requires a significant investment of time and people which is
risky.
Target Customer: Our target customers consist of niche and general publishers and associations. We focus on
customers that have a recognizable brand, already publish content to the web and via newsletters and have
advertising inventory. These customers have editors or content managers who are subject matter experts, who know
their audience and who would like to reduce the time they spend on their current production process. They also have
ideas about how they would like to increase advertising revenue but often lack the resources to do so.
Product: Our software makes curating and publishing content simple: choose – click – edit – publish. Our technology
is characterized by the ease with which is allows for the finding, management and deployment of content within an
enterprise setting. We deliver current relevant content to our customers in a dashboard. Editors choose articles of
interest and with a click of a button either edit or publish the content. Content discovered by editors while surfing the
web can be included in the editorial workflow with a click via our universal browser bookmarklet. Content can be
published to both web sites and newsletters with equal ease. Newsletters are emailed in the customers’ template
with their design and their ad inventory. Competitor products are typically complicated to use, lack the algorithms we
rely on to consistently improve the relevancy of the gathered content, are difficult to customize, and expensive.
Compelling Model:
• Scalable, web-based model.
• Limited technology risk, platform has been built and successfully deployed.
• 75 users, more than 50 publications, publishing 10m newsletters per month
• Excited end users pushing our product into new business areas, new customers
“The prospect of actually getting time back in my day, out of production, out of the process, to actually focus on
what I'm passionate about is really what I’m seeing coming to life here.”
John McManus, Editorial Director, Hanley Wood Business Media
715 Washington Street, New York, New York 10014, (609) 553-6900
www.categoricaltech.com - rnacht@categoricaltech.com

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Creation Date: 12/26/2012 9:14:00 PM
Change Number: 10
Last Saved On: 3/4/2013 7:44:00 AM
Last Saved By: Richard Nacht
Total Editing Time: 56 Minutes
Last Printed On: 3/4/2013 7:45:00 AM
As of Last Complete Printing
Number of Pages: 1
Number of Words: 366 (approx.)
Number of Characters: 2,089 (approx.)