This document discusses the concept of timing opportunities out of change. It defines timing as selecting the best time to do something in order to achieve the desired effect. New companies are started and ideas grow when the timing is right. Startups must pivot their business ideas to adapt them to the actual timing opportunities. Big ideas each have their own optimal timing. The document provides a flowchart to help determine if an idea has good timing potential.

1. TI:MI:NGOpportunities out of cHANGE
1
Alejandro Pedrosa Díaz
@apedrosadiaz
November 2015

2. WHY TIMING MATTERS
Peter Temin: “GDP per capita in Roman Italy
(early Roman Empire) was comparable to that in
the late 17th century in England and Holland”
Jesús
Huerta
de Soto
“After hundreds of years
of decline, what would’ve
happened to civilisation if
the free market Roman
area hadn’t collapsed?
Maybe we could’ve
landed on the Moon in
the 9th”
2

3. This allows the team some room to fail and try
new things (pivot your idea) without needing
intense amounts of funding
WHY TIMING MATTERS
The awareness of Timing (TMG) gives us access
to new markets with the potential for rapid and
sustained growth
Only once you’re adapted to TMG it’ll be
necessary to write a Business Plan if the
costumers or investors ask for it
3

4. WHAT IS TIMING
Our world is dynamic, it’s continuously
changing
TMG is the selecting of the best time for
doing something in order to achieve the
desired effect
New companies are started up after old
ones do not catch the new TMG on time
4

5. WHAT IS TIMING
New ideas are like seeds
Many people will have the same one
But they will only grow when the TMG is right
5

6. WHAT IS TIMING
Startups pivot their business ideas to adapt them
to the actual TMG
- Is the world ready for your idea?
- Is it too early or too late?
6
Every big idea has its own TMG.
The point of it is to catch the opportunities that
are to come, as well as not to start up ideas with
no TMG that have already been executed several
times with no success
Ideas need to
be executed in
the right time

7. WHAT IS TIMING
If , or hadn’t been
well-executed, other entrepreneurs would
eventually have come up with the same idea
because its time was right
7
Many times, the widespread use of a new
innovation makes possible the opportunity of
satisfying an old necessity in a new way. This is
seen as a disruption

8. WHAT IS TIMING
How does the
whole
environment
change?
8
Incentives
Im
agination
Risk
Creativity
Previous
knowledge
Innovation
Incentives inspire people to imagine the outcomes
of their innovations after using the previous
knowledge and their creativity while taking risks
New
Timing

9. WHAT IS TIMING
Why
does the
TMG
change?
Irrationality
Socioeconomic
factors
Innovations
Culture
Economic
situation
New
opportunities
New
problems
BehaviourStyles
Necessities
9

10. Connect the
dots every
moment
gives you
HOW TO CATCH TIMING
The
widespread
use of some
new
innovation
Crisis Culture in
the region
Old
necessities
New styles
Get more dots
Connect - disconnect - connect
Hitendra
Patel
10

11. THE TIMING FLOWCHART
Go ahead!
Quit New TMG
Does your idea
have TMG?
Anything
related to
TMG?
Did
anyone do
it?
Was it
possible?
Quit
YesYes
Yes No
NoNo
If the right TMG was there and you think no one had your
idea, ask yourself why
11