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An Experiment on Stage by Bill Gross - The Lean Startup Conference 12/10/14
The document discusses an experiment on MVP (Minimum Viable Product) war stories by Bill Gross, founder and CEO of Idealab, a technology incubator started in 1996. Gross shares insights from his experience with over 500 MVPs, including a specific story about CarsDirect. The session aims to provide strategies for making MVPs more successful.
An Experiment on Stage by Bill Gross - The Lean Startup Conference 12/10/14
- 1. An Experiment onStage: MVP War Stories And, how to make your MVP more successful! * Bill Gross Founder & CEO Idealab *
- 2. Started Idealab asa technology incubator in 1996 Idealab is a “business” designed to create businesses
- 3. 100 Companies, Morethan 500 MVPs!
- 4. In Today’s Breakout,I’ll Share My Top MVP Stories
- 5.
- 6. To contact me: bill@idealab.com To follow me: @Bill_Gross
Editor's Notes
- #3 Because I saw so much potential with the browser – I felt that was another transformative time in history like we see today with mobile, I decided to start a lab, just to focus on creating companies that would take advantage of the power of the web, so we started Idealab as a technology incubator in 1996. Our goal was to be a business to create businesses.
- #5 In 1997, we had our first 12 companies, and they all had a challenge, getting traffic. I was trying to urge all of our CEO’s to convert all of their ad campaigns into effective cost per click, to measure how well they were performing. There was no such thing as SEO or SEM back them, to get traffic you had to sign up for big portal deals, say with AOL, or Yahoo. You had to sponsor the whole Cars section for like $5m for 3 years, and then just pray that it would end up being a good deal.