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1. 13.06.2014 Build Memorable Moments Presentation By Prakash Panangala (Director and Group CMO) 13 JUNE 2014 BOS

2. 13.06.2014 Build Memorable Moments Theme based on Blue Ocean Strategy By W. Chan Kim Renee Mauborgne Part 1

3. 13.06.2014 Build Memorable Moments

6. 13.06.2014 Build Memorable Moments Brutal Creation of uncontested of Market Space

8. 13.06.2014 Build Memorable Moments Price Driven Value Driven

10. 13.06.2014 Build Memorable Moments Success by Beating Others Making Competition Irrelevant

12. 13.06.2014 Build Memorable Moments Limited Space Create and Capture New Demand

14. 13.06.2014 Build Memorable Moments Constraints Freedom

16. 13.06.2014 Build Memorable Moments Boundary is Defined Reconstruct Boundaries

18. 13.06.2014 Build Memorable Moments Saturation Breaking New Ground

20. 13.06.2014 Build Memorable Moments Sameness Market Shaping

22. 13.06.2014 Build Memorable Moments No Choice Disruptive Innovation

25. 13.06.2014 Build Memorable Moments Formulating Blue Ocean Strategy Part 2

27. 13.06.2014 Build Memorable Moments Reconstruct Market Boundaries

29. 13.06.2014 Build Memorable Moments Look Across Alternative Industries

31. 13.06.2014 Build Memorable Moments Look Across Strategic Groups Within Industries

33. 13.06.2014 Build Memorable Moments Look Across The Chain Of Buyers

35. 13.06.2014 Build Memorable Moments Look Across Complementary Product and Service Offerings

37. 13.06.2014 Build Memorable Moments Look Across Functional or Emotional Appeal to Buyers

39. 13.06.2014 Build Memorable Moments Look Across Time

40. 13.06.2014 Build Memorable Moments Focus On The Big Picture Not The Numbers

41. 13.06.2014 Build Memorable Moments Focus On The Big Picture Not The Numbers

42. 13.06.2014 Build Memorable Moments 1. Visual Awakening 2. Visual Exploration 3. Visual Strategy Fair 4. Visual Communication

44. 13.06.2014 Build Memorable Moments Reach Beyond Existing Demand

49. 13.06.2014 Build Memorable Moments Get The Strategic Sequence Right

51. 13.06.2014 Build Memorable Moments Testing For Exceptional Utility

53. 13.06.2014 Build Memorable Moments From Exceptional Utility to Strategic Pricing

56. 13.06.2014 Build Memorable Moments From Strategic Pricing to Price Costing

58. 13.06.2014 Build Memorable Moments 70 $ Vs 40 $ Metal or Leather Vs Plastic 150 Parts Vs 50 Parts

59. 13.06.2014 Build Memorable Moments Adoption Hurdles

60. 13.06.2014 Build Memorable Moments Employees Merrill Lynch Vs Morgan Stanley Business Partners Accelerated SAP The General Public Monsanto

61. 13.06.2014 Build Memorable Moments Executing Blue Ocean Strategy Part 3

62. 13.06.2014 Build Memorable Moments Overcome Key Organizational Hurdles Cognitive Limited Resources Motivation Politics

64. 13.06.2014 Build Memorable Moments Tipping Point Leadership In Action

65. 13.06.2014 Build Memorable Moments Crime Fell By: Felony 39 % Murders 50 % Theft 35 % Public Confidence in the NYPD leaped from 37 % to 73 %

70. 13.06.2014 Build Memorable Moments Jump The Motivational Hurdle Zoom in on Kingpins Place Kingpins in a Fishbowl Atomize to the Organizational to Change Itself

72. 13.06.2014 Build Memorable Moments THE END

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