1. thegreeklesson
Early in 2011 we staged an
international leadership meeting in
Athens, for AIME Industrial.
It was arguably one of the most
successful meetings we have done
for you, with delegate satisfaction
scores reaching
unprecedented levels.

2. abrilliantvenue
Brief event overview
This was the first time that this group of They requested our full event
people (Europe & Aspac) have been management and production services.
brought together. So from day one our team set to work to
bring this event to life
The conference took place over 3 days –
opening on the evening of Monday Our creative team suggested creating a
January 24th, with an informal dinner, and 21st century Agora . This theme was
closing on the evening of Thursday perfect for this group of delegates.
January 27th 2010. Delegates arrived on Managers with equal responsibility and
the evening of Monday 24th and left on value yet diverse ideas, experience and
the morning of Friday 28th. background. Athens was the perfect
place. The Astir Palace provided the
The venue we recommended was the backdrop for all the day and evening
Astir Palace, Athens. activities.
The client embraced the idea and the
whole team set off on their journey to
deliver.

3. aneyefordetail
Detail
While our creative crew were hard at work, the logistics team swung into action. The website was
designed and went live, site surveys took place, dinner venues were agreed. Every detail was gathered
on the website and the team kept the client informed at every stage.
We couldn’t go to Athens without the chance to look around the old town so this was woven into the
agenda to give guests a well deserved afternoon out and the opportunity to make their own videos that
were shown the following day.
All travel arrangements were gathered over the website and transfers seamlessly arranged.
For the gala dinner on the last night, we moved to the hotel next door and a traditional Greek evening
enthralled the guests.
Over our 22 year history we have developed minutely observed processes that leave no stone
unturned
– a very keen eye for detail.

4. thedelegatejourney
We designed for this project a clear
identity in its own right.
This identity was created to visually engage the
delegate, instill partnership and confidence,
and to complement the brand identity.
It appeared throughout the event in print,
electronically and in merchandise to both guide
the delegate and reinforce the message.

5. theagoraprincipal
The Greek agora was the precursor
of the Roman forum. As such, every
boardroom, chamber, congress and
parliament is based on the idea of a
space that allows freedom of debate
and expression.
But the agora was not just a meeting
place and debating chamber; it was
also a place of entertainment, a
market place and a place to just relax
and chat.

6. physicsandphysical
When we began the design and build
of the agora, we discovered it had
two magical acoustic and
geometric properties.
Standing in the centre with circular
tiers all round, the speaker could hear
their own voice reflected back, and
the audience could easily
hear every word.
Anyone in the space could talk
without amplification if they
wanted to.
In addition, with only 4 rows of
people, we could accommodate 160
people, with the back row being only
7 metres from the stage.
By adding just one row the numbers
would go up to 220, with a fifth row ORIGINAL ISOMETRIC DRAWING
increasing exponentially to 360.

7. comingtolife
EARLY 3D RENDER

8. comingtolife
Speak to most people, and they
would describe the structure
as circular.
In fact it was a polygon.
The reasons for this method
were simple:
Cost and practicality.
The bulk of the structure is made out
of standard staging sections.
Triangular “fillets” create the
curved effect. The finishing materials
were designed to look a part of the
room.
This was not a showy set, but a
natural space that was both functional
and inviting; apparently permanent,
but actually temporary.

9. thesetup
People took immediately and
naturally to presenting in the round.
PowerPoint was used very rarely,
and then only in a very simple TV
graphic form.
The audience also took naturally to
participating and taking the stage.
This shot is taken from the back row
in a room of 140 people
To introduce the whole concept, we
scripted, cast and produced a drama
with three actors.
To begin with, we staged a spoof
conference in traditional rows in an
adjoining room.
A classical Greek actor interrupted
the proceedings, telling the audience
they were in the wrong place and
transferring them to the agora.
There, two “embedded actors
interrupted the actor from the
audience. It was all done with lots of
humour and entirely relevant content
in order to set up the style for
the week.

10. thefinalresult
Finally, the rest of the hotel – every
space – was used for one to ones,
small presentations, a market place,
and learning rooms in an
“open space” principal.
The faces of the delegates said it all –
the feedback was the best our
stakeholder had ever received
She described us as
“the dream team”

11. If you require further information, please contact:
Tel: +44 (0) 1793 790003
E-mail: hello@venuesevent.com