- The document summarizes Castrol's experience exhibiting at the 2012 National Ploughing Championships in Ireland through their event management agency, Venues Event Management. - Venues Event Management helped transform Castrol's exhibit from a simple pop-up stand in previous years to a more interactive space in 2012. The client saw increased footfall and positive feedback from distributors on the new look. - Both Castrol and Venues Event Management were pleased with the results and professional service delivered under tight timelines and space constraints. They have already begun planning for an expanded exhibit in 2013.

1. case
STUDY
Client: Castrol
Event: National Ploughing Championship
Agency: Venues Event Management
Date: 25th – 27th September 2012
Venue: Heathpark, New Ross, Co. Wexford

2. The
Concept
One of Europe’s largest Outdoor Exhibitions and Agricultural Trade Shows the National
Ploughing Championships attracts on average 1,100 exhibitors and 189,000 visitors.
The Ploughing Championships is going from strength to strength thanks primarily to a
strong exhibitor base from agricultural and associated industries.
Castrol have been exhibiting at this event for a number of years and for the last three
years has contracted Venues Event Management to coordinate the set up of the exhibition
onsite.
2010/2011 the Castrol exhibit used a simple pop-up stand with a few brochures for
exhibitor to use and exhibit from. The idea for 2012 was to develop the original concept
and make it more interactive for visitors.

3. The Result
Monthly questionnaire
Personal Info
Name Jo Clayton
Company Castrol
Venue name National Ploughing Championship
Contact at Venues Event Management Debbie Bell / Michelle Jefferies
Questions
Telephone response times Excellent
Turnaround times Excellent
Accuracy of confirmation Excellent
Friendliness Excellent
Access to team Excellent
Understanding needs Excellent
Achieving needs Excellent
Presentation of written proposal Good
Andy and Michelle thought of every detail. When I arrived on site there was a cupboard
Comments on service containing everything that you may need. Our distributors were very impressed by the overall
look of the marquee this year and the event was a huge success! thank you
Relieved pressures Yes
How could Venues Event Management improve service
Summarise your experience Very professional and extremely patient as it was very last minute!
Satisfied with service at venue Excellent
Feedback on venue from attendees
Just to say a huge thank you and we couldn't have done it without you. I can’t believe that I even
contemplated not having a member of Venues Event Management on-site to cut costs.
Any other comment regarding the supplier
I am very grateful and apologies for the last minute nature of everything.

4. Testimonial
“The key strengths of your team were the following:
• Excellent co-ordination skills
• Good briefings and communication with all parties involved in the
event
• Persistence to resolve challenges
• Remaining calm and organised under pressure
• Delivering the brief, meeting deadlines, and within budget
• Thinking of every detail
• Making it as stress-free as possible for the customer
• Going the extra mile to source items at the location under difficult
circumstances
• Very professional and approachable
• Thorough project plan and detailed breakdown of every cost
• Ability to quickly react to a change in the brief at very short notice
As a result, there were no hiccups and nothing was overlooked.
Michelle, Debbie and Andy delivered an excellent event.”
Jo Clayton
Lubricants UK Ltd
UK&I FWS & CVO Marketing Activation Manager

5. Verdict
“Having managed this event personally for the last two years, knowing when things were
going to turn up really helped with the set up of the exhibit.
As we were able to really develop the exhibit this year the client saw an increase in footfall
over the three days and the distributors were pleased with the look and feel of the exhibit.
Our main challenge for this event is the restriction on space, we have had to use this cleverly
and in a creative manner to ensure the client can maximise potential. As a result we are
already in talks to develop further for 2013 and look at the possibilities of using a larger
exhibit space.”
Andy Edwards
Project and Event Specialist
Venues Event Management