Premium Productions offers several CARS or Cash for Clunkers campaign mailers. We have also identified the best marketing lists to target the individuals who likely own a vehicle that qualifies for the CARS or Cash for Clunkers federal program.

1. AUTHORIZED PULL CARD SELLDOWN BULLETIN
AUTHORIZED
• 8.5” x13" Tear-Away Full Color NEW!
John Smith
• Self-Mailer
123 Anywhere
St.
Anytown, USA
12345
PULL CARD
• 8.5"x 11" Full Color Both Sides Pull Card
• Lift flap along perforated lines to reveal
message inside
• Self Mailer (5.5”x8.5” Final)
John Smith
123 Anywhere St.
Anytown, USA 12345
John Smith
123 Anywhere
Anytown, USA St.
12345
(minimum order applies)
JUST 3.75 EACH
$
(availability for all teams may vary,
John Smith
please call to confirm stock)
123 Anywhere St.
Anytown, USA 12345
SELLDOWN
• 8.5"x 13" Full Color Both Sides
• Vehicle Giveaway / $20,000 (Group Insured)
John Smith
• Full Face Window Envelope
123 Anywhere
Anytown, USA St.
12345
OPEN FACE BULLETIN
John Smith ENVELOPE
123 Anywhere St. • 8.5"x13" Full Color Both Sides
Anytown, USA 12345
• Self Mailer (final 5.5"x 8.5")
Any advertisement spot using the CARS logo must be submitted for and receive advance approval by the
National Highway Traffic Safety Administration’s (NHTSA) Office of Consumer Information.
You know that the buyers are out there, but how do you reach them?
WE HAVE A REAL SOLUTION TO IDENTIFY THE BUYERS!
WE WILL BE • Individuals whose leases will be ending in the next 6 months.
TARGETING: • Current owners who have paid at least 70% of their current auto loan.
• Prospects who are up to eight times more likely to purchase a vehicle within the
next six months, and demonstrate an affinity for the brands of vehicles you sell.
“Cash for Clunkers” marketing list is a custom-built predictive model
designed to help you reach eligible “Cash for Clunkers” prospects... NOW
Logic for model: NADA retail value $7000 or less • Model years 1985-2003 • MPG of 18 or less for all vehicles based on the EPA new combined figures
Target those specific Year/Make/Models for your Cash for Clunkers campaign.
Direct Auto List is primarily data derived from warranty and service records from
national automotive service chains and any self reported data available.
E-MAIL CAMPAIGNS AVAILABLE!
DRIVE MORE BUSINESS TO YOUR WEB SITE AND FRONT DOOR TODAY!
Drive more local consumers to your dealership for as little as .06 cents an e-mail when you combine
with your direct mail campaign or just a few cents more for an e-mail only campaign.
E-Saturation benefits include:
1. Local Targeting - you only advertise to consumers within your geographic market.
2. Interactive - consumers can click a link directly to your website from your email advertisement, reviewing your product offerings or services.
3. Trackable - you will receive real time reporting showing how many people opened your advertisement, and those that then go to your website.
4. Immediate Deployment - there is no waiting – an advertisement can be developed from list to creative and delivered in mere hours.
ONLY OFFERED BY PREMIUM!
Get a FREE Campaign Evaluation report on all POLK TMP lists (minimum of 5000 names)
Review the campaign evaluation report generated by Polk to see just how many vehicles the targeted group of individuals sent the campaign mailer actually purchased.
Recognized
again in
Member of Inc. 5000 Fastest Growing Companies (2008) 2009!