1. The case study describes a multi-state marketing program between a beer brand and 85 restaurant and bar locations across 6 states between May and December 2015. The program aimed to increase brand awareness, drive traffic, and reward loyal customers. 2. Consumers received complimentary branded tastings at participating locations with an interactive experience and feedback opportunity. This provided consumers social value without obligations. 3. Results included over 6,000 consumers participating over 7,500 times, generating over $300,000 in retail sales. The program increased brand awareness and conversions while driving traffic to slower days and times. Operators and the brand both saw increased business and were pleased with the partnership.

1. CASE STUDY
Beer: Multi-State Program
Beer: XYZ Operator: 85 locations Outlets: Restaurants and bars in 6 States Date: May-Dec 15
BRAND
OBJECTIVES
Increase awarenessand word of mouth1
Drive traffic particularly duringnon-peak days2
Reward loyal customerswith somethingspecialto increase visits3
Connect with and providetastingsto defined consumeraudience1
Raise brand awareness,highlight newglassware and gain
feedback
2
Recruit and retain key accounts3
RESTAURANT
OBJECTIVES
CONSUMER
BENEFITS
Complimentary branded tastingat theirfavorite restaurantsand
bars
1
Interactive brand experience where theirfeedbackmatters2
No stringsattached,at theirconvenience – lotsofsocial currency3
Program Details:
1 Custom brand copy, coordinated graphics
and engagement in app
Layered restaurant additions and new
glasswarefocus
Restaurant & brand social postings and POS
2
3

2. Operator:
Traffic: Average of 89 consumersperaccount
“We are delightedwith BevBucks andthink it is a cool & uniqueapp. The main
thing we have noticed is, regulars and new guests alike who may not like dark beers are willing to try
[the Brand] seasonalas it is free and the majority then are reformed and like it and mostlikely purchase
another. Good marketing and sales strategy!” – Owner Feedback
Tips: Average tip of 21.1% (Credit carddataonly,no cash tipsrecorded)
Tabs: Average ring of of $40.04 producing $303,183retail value
Traffic on slower dayparts: 68% of visitswere Sun-Wed and 41% before 6PM
”We think BevBucks is a
great partner and they have really
helped grow our business.”
– Brand Feedback
1
2
3
4
Brand:
Awareness: 21,300 brand impressions
per restaurant
1
Loyalty: 34% of customerspurchased
anotherround during the same visit
Conversion: 68% had not tried the
brand and 85% indicated they would
orderagain
Consumer:
No cost trial: 6,157 consumers
participated7,572times.
Repeat visits: 32% ofconsumers
participatedon multipledays
Social currency: 29% of consumers
participatedwith one ormore friends
2
3
1
2
3
RESULTS & TESTIMONIALS
Delivering The Triple Bottom Line