1. “I’m ecstatic with the results we saw from our
summer marketing campaign. This is the first time
we’ve been able to prove exactly which media our
new members engaged with and took action from.
Seeing reporting that shows our return on
investment is exactly what we needed from our
media partner.”
– Vernon Delpesce, President/CEO,
YMCA of Greater Des Moines
Growing Memberships For a Local Fitness Center
Increase Members & Brand Awareness
OBJECTIVE
Promote state-of-the-art facility to
grow memberships and increase
overall retention rate.
1
2
3
Showcase the values to the
membership
Use simple messaging to drive action
to sign up or download a free pass
Place creative across a multitude of
mediums to engage target audience
STRATEGY
Three core components went in to the
strategy to gain and retain members over
the summer months, which usually see
member losses at a higher rate than average
RESULTS
•Exceeded membership growth
goal by 40%
•Reduced cancellation rates by
15% year-over-year