2011 Marketer Meet-up Maine Presentation

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2011 Marketer Meet-up Maine Presentation

  1. 1. 2010 2012 2011Maine
  2. 2. Y&F Maine – Facts• Maine Credit Union League-Westbrook, ME• Assets: $6.1 Billion• Members: 610,000• Branches: 194 (at 64 participating CUs)• Launched: April 2011
  3. 3. Diana Dionne Media Relations
  4. 4. Maine Media, Meet Young & Free Maine!Title Diana Dionne Maine Credit Union League
  5. 5. Title
  6. 6. Title• 64 credit unions• 610,000 members• Statewide Awareness Program• 70% of Maine CUsparticipating in marketingsince April
  7. 7. StrategyTitle
  8. 8. Title• Ties to Media• Leverage advertisingrelationships• Radio vs. TV• Run ads/interviews onyounger/Top 40 stations
  9. 9. Title•  Contact younger reporters•  Think mornings•  Get exclusive•  Be available
  10. 10. Title Finalists Generate Excitement Insert video clip here
  11. 11. Title$10,000 Media Buy - $250,000 in publicity generated
  12. 12. Title• Plan ahead• Winner interview scheduled inadvance• Seth live on airMonday afterFriday surprise
  13. 13. Title Leveraging Location
  14. 14. Title40 media events and 29 events attended or planned in 2011!
  15. 15. Push for Product PenetrationTitle
  16. 16. Title•  Recent webinar on marketing and leveraging program for new membership and account growth•  Support from Media Buyer•  Credit unions capitalize on contacts
  17. 17. Title Focus on Product Penetration
  18. 18. Results!Title April – August 2011
  19. 19. Title• Average percentage ofmembers 18-25 in CUs: 9.5%• Gen Y membership from Aprilthrough August 2011 grew 11%or 3,073 members• Total free4ME accounts: 1,507 * 70% of CUs reporting
  20. 20. Title• 14% of accounts have autoloans• New relationships: 465members in 5 months – 30%of accounts * 70% of CUs reporting
  21. 21. Questions?Title
  22. 22. Diana Dionne Media Relations

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