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Strategy for Web and Mobility
Trexin produces a mobility and web strategy for a
Fortune 100 company.
Business Driver
Our Client was experiencing dissatisfaction from both customers and stakeholders for its
obsolete and limited online offerings. Competitors had bypassed our Client by offering
personalized online experiences, intuitive navigation, extensive services, easy transactions,
and mobile enablement. Already our Client had lost business with customers citing the
effort required to do business online. After an internal review, the executive team realized
our Client was at risk if did not update its capabilities to meet or exceed the expectations
of its customers. A feasibility study team was established to define the foundations of a
forward strategy.

Approach

Trexin’s approach to
Digital Business
Strategy begins with a
disruption impact
analysis and focuses
on understanding
what value streams
drive business value.

Trexin led a client team representing all of our Client’s key stakeholders through a rigorous
process of education, requirements development, options identification, prioritization,
and solution selection. The process was unfolded by facilitating extensive interaction,
teamwork, and communication among our Client’s diverse and historically silo-oriented
business units. Trexin led a detailed analysis that gave the feasibility study team credibility
and stature with every business unit. The ongoing syndication and communication led to a
widespread sense of participation, ownership, and consensus.
Elements of the strategy included:
• Requirements
• Capabilities
• Solution Options
• Pros and Cons Assessment
• Costs
• Benefits
• Implementation Timelines
• Recommendation

Results
Our Client’s business line managers and
senior executives unanimously accepted
the recommendations of the feasibility
study team and have approved funding and
resources to implement them.

TE AM PROCESS
:
Education
Req. Devel.
Options I.D.
Prioritization
Solution Sele

ction

Contact Us

marvin.richardson@trexin.com
(612) 839-3922
© Trexin Consulting, LLC

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Case Study: Strategy for Web and Mobility

  • 1. Strategy for Web and Mobility Trexin produces a mobility and web strategy for a Fortune 100 company. Business Driver Our Client was experiencing dissatisfaction from both customers and stakeholders for its obsolete and limited online offerings. Competitors had bypassed our Client by offering personalized online experiences, intuitive navigation, extensive services, easy transactions, and mobile enablement. Already our Client had lost business with customers citing the effort required to do business online. After an internal review, the executive team realized our Client was at risk if did not update its capabilities to meet or exceed the expectations of its customers. A feasibility study team was established to define the foundations of a forward strategy. Approach Trexin’s approach to Digital Business Strategy begins with a disruption impact analysis and focuses on understanding what value streams drive business value. Trexin led a client team representing all of our Client’s key stakeholders through a rigorous process of education, requirements development, options identification, prioritization, and solution selection. The process was unfolded by facilitating extensive interaction, teamwork, and communication among our Client’s diverse and historically silo-oriented business units. Trexin led a detailed analysis that gave the feasibility study team credibility and stature with every business unit. The ongoing syndication and communication led to a widespread sense of participation, ownership, and consensus. Elements of the strategy included: • Requirements • Capabilities • Solution Options • Pros and Cons Assessment • Costs • Benefits • Implementation Timelines • Recommendation Results Our Client’s business line managers and senior executives unanimously accepted the recommendations of the feasibility study team and have approved funding and resources to implement them. TE AM PROCESS : Education Req. Devel. Options I.D. Prioritization Solution Sele ction Contact Us marvin.richardson@trexin.com (612) 839-3922 © Trexin Consulting, LLC