Explore the strengths and opportunities that Disney Consumer Products Inc. enjoy and the weaknesses and threats that the company should be aware of. Also, get an overview of the PESTLE factors that have an impact on the brand.

1. Case Study Of

2. About the Company
Founded by Walt Disney in 1923, the Walt Disney Company has a separate entity
for consumer products and official merchandise. The Walt Disney Consumers
Products Incorporation, a segment of the Walt Disney Company, is the retailing
subsidiary of Disney Parks that was started in 1929. The company was a part of the
Walt Disney until 2016, after which it started operating as a separate unit and was
renamed Disney Consumers Products Inc.

3. Net Worth and Key Operators
Disney Consumer Products Inc. has its headquarters in Burbank, California and
operates in Japan, Florida, China, and many other countries. The net operating cost
of the company is $6,957 Crores (USD).
At present, Ken Potrock serves as the president of the company. The company
manufactured Mickey Mouse toys, diamond-wrought Mickey Mouse pins and
Mickey Mouse toffees . Disney Consumers Products Inc. also made the film Three
Little Pigs, the brand’s first animated commercial film.

4. Portfolio of the Company
Mickey
Mouse
Textiles Retail
Licensing
Luxury
goods

5. SWOT Analysis of Disney CP Inc.
Disney Consumer Products Inc. enjoys the brand value of the Walt Disney
Company even though it operates independently from the parent company.
As per Forbe’s Valuable List 2019, Disney has gained the 8th position with a brand
value that is estimated to be $ 52.2 billion.
While being a segment of the Walt Disney Company has its share of benefits and
opportunities, Disney Consumer Products Inc. still has some weaknesses and threats
to deal with.
To know more, read on the SWOT analysis of DCP Inc.

6. Strengths of Disney CP Inc.
Reliability - The brand offers reliable products worldwide and has a strong
relationship with its suppliers.
Large cash flow – The brand has an efficient cash flow system with a total
operating cash flow of $ 14.3 billion at the end of 2018.
To be Cont’d

7. Strengths of Disney CP Inc.
Strong negotiation skills - The company has established strong networks
throughout the entire globe, with various numbers of dealers in the United
States of America.
Proficient team – DCP Inc. has efficient teams of animation designers as
well as artists with sufficient experience in this particular field of work.

8. Weaknesses of Disney CP Inc.
Inefficient financial planning - In 2018, the company reported a loss of
$580 million because of the investment in Hulu apart from a loss incurred
from investing in BAMtech streaming technology.
Vulnerable to competitors – The company has no efficient marketing and
promotional strategies. Due to this, they are vulnerable to competition.
To be Cont’d

9. Weaknesses of Disney CP Inc.
Demand for Products exceed supply - The product designers of the company
capitalize on old ideas and barely experiment. This leads to an excess of demand of
their merchandise over supply and yet the company is incapable of taking the
advantage.

10. Opportunities of Disney CP Inc.
Overseas Prospects – The company already has a varied portfolio, investing in
licensing, luxury goods and apparel. There is scope that the company ventures
into uncharted waters with more film making and production.
Innovation Skills - Disney Consumer Products Inc has sufficient skills thanks
to its employee base that can help them achieve several innovative technologies.
To be Cont’d

11. Opportunities of Disney CP Inc.
Brand Value – With a brand name like Disney, the company holds an
undisputed position in the merchandise and media industry. With the parent
company taking over houses like Marvel Studio, the opportunities just
multiply manifold.

12. Threats of Disney CP Inc.
High Competition – The consumer’s product industry is highly competitive with
several brands offering substitutes for such merchandise. This makes it vurlnerable
to winding up.
Technological Shortcomings – Since Disney is not a software-based firm, they lack
in the technological front as they are unable to develop the latest technology for
their industry.
To be cont’d

13. Threats of Disney CP Inc.
Administrative Threats – In 2019, the company had to put out several
international contracts as most of the manufacturers were situated in foreign
countries. This hampered their profit.

14. PESTLE Analysis of Disney CP Inc.
Being An international company, Disney Consumer Products Inc. is effected
by several political, social, economical and technological factors. The
company also has to operate around several legal and environmental
limitations.
Here is everything that you need to know about the PESTLE factors that
play an important role in shaping the brand.
Read on for more.

15. Political & Economic Factors of
DCP Inc.
Political Factors – The company participates in public policy dialoguing and
corporate lobbying, which hampers their future business prospects.
Economical Factors - There is a massive demand for media and entertainment
industry which helps the company enhance its business strategy.

16. Social & Technological Factors of
DCP Inc.
Social Factors – Since the nature of the products is accepted by the society in a large
scale, the company needs to focus on cultural inclinations for targeted audience.
Technological Factors - Disney has huge investments in digital and analytic
technologies such as AR/VR to offer enhanced consumer’s experience.

17. Legal & Environmental Factors of
DCP Inc.
Legal Factors - The country-wise regulations have strategic impact over the external
analysis of the brand. The legal limitations of the company can also be used to
enhance the restrictive protection of the environmental factors.
Environmental Factors - A major concern that plagues the Disney Consumer
Products Inc is the availability of resources. The climatic, as well as weather
conditions, affect the firm as well as its line of merchandise production.

18. Key Takeaway Points
From the analysis, it is clear that the brand needs to focus on its:
 Marketing and promotional strategies
 Client engagement and retention
 Existing competition in the market
 Scope to launch new products

19. Conclusion
Disney Consumer Products Inc. fails to implement efficient business strategies, for
which the company runs the risk of having to incur a great loss. Even though the
brand has international presence and authority, there are certain limitations and
threats that needs to be addressed at the earliest.
This SWOT and PESTLE analysis can serve as a roadmap for the company in the
near future. Here are the key takeaway points of the analysis at a glance.

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