Investment deck featuring product overview, market opportunities by demographics, Consumer Landscape, Seasonal spending, Financial projections, Distribution model + forecasts and return on investment.
This presentation was prepared for Dr. Yigang Pan, International Marketing professor at the Schulich School of Business. Members include: Anooja Basole, Manav Dutt, Keith Loo, Venkata Rani, and Eric Wong
This presentation was prepared for Dr. Yigang Pan, International Marketing professor at the Schulich School of Business. Members include: Anooja Basole, Manav Dutt, Keith Loo, Venkata Rani, and Eric Wong
Case presentation covering Toys R Us in Japan.
Course: MKTG 4400: International Marketing
School: Schulich School of Business
Professor: Yigang Pan.
Case covered: Toys R Us Japan.
Term: W16
Case Study on Toys "R" US goes to japan
1. Introducton
2. Company Background
3. Comapny Strategy
4. Japanes Toy Market
5. Barriers to Entry
6. Market Penetration
7. Media Advertising Strategy
8. Localization
9. Threats
10. Challenges
Command a Price Premium for Profitable GrowthKantar
Everyone knows how to generate more sales—all you have to do is drop your price and sales are likely to increase. While price promotions can increase short-term sales volumes, the long-term consequences of training consumers to expect cheaper prices are dire—margins suffer and investing in advertising and innovation becomes harder and harder. Brands that rely on price promotions often enter a death spiral—failure to innovate and advertise leads to the use of more price promotion, more people are trained to expect discounts and margins continue to suffer, so the vicious cycle continues. Businesses and marketers alike must remember that smart brands can command a price premium and sustain margins.
IMC 610: Intro to Integrated Marketing Communication Class Final Project (Kmart)Colin Haas
Final project for IMC 610-Intro in Integrated Marketing Communications. Project spanned 9-weeks and progressed to the final IMC campaign, with the client as Kmart.
Know about the strengths, weaknesses, opportunities and threats of Disney. Get a detailed insight with the SWOT Analysis of Disney. Also learn about the product portfolio and Pestle factors shaping the growth of the company. Get to know the stakeholder's hierarchy in Walt Disney . The presentation is meant to provide complete overview of the company so that students can use it while undertaking case study analysis.
E B B 3 5 9 – E B B S P o r t f o l i o V C o u r.docxbrownliecarmella
E B B 3 5 9 – E B B S P o r t f o l i o V
C o u r s e P r o j e c t T e m p l a t e - O n l i n e
2018
2
The Distribution & Marketing Plan Template
Using this Template (attached below), provide your ideas and research for the distribution
strategies you will recommend for the logistical movement and delivery of the product to
targeted users in a niche market. You should research similar products to determine what
other self-distributors are doing to deliver their product to a niche market.
The template is just a guide for organizing your paper with headings and sub-
headings. Retype and duplicate the headings and sub-headings. Everything else is your
original content.
Do not include any of the instructor’s comments in blue in the Template when submitting
this assignment. Reproduction of anything other than the headings and sub-headings
from the template will cause a deduction in points for your assignment.
Use the Budget portion of the template to organize your distribution and marketing
expenses. List each item you plan to spend money on, the frequency with which you will
use it, and the cost for your company’s first year.
All of the tools and tactics found in the written section of the plan must match the dollars
that are allocated to them in the Budget Worksheet.
Do not include any costs in the budget that are not directly related to specific distributing
(selling) and marketing (building awareness) strategies proposed for the product.
Costs should be realistic for what you are trying to accomplish. Remember you are
working with a micro budget of $1500 for the entirety of the one-year plan. So, for example,
World Tours and World Premieres are out. This budget will barely afford more than a local
venue or two to showcase your product.
The best way to tackle the Sales Projections and Budget is to create them in Excel, using
formulas in Excel, and then copy and paste the spreadsheet into your Word document
based on the sample provided.
It should take you a few seconds to set up these spreadsheets and type in the column
headings from the template. All of the line items are custom to your project and should be
revised by you to fit your project.
10/19/18 3
Course Project – Outline Template
(Be sure to start with Title Page to include Project Title, Your Name, Course Name, and Date
in proper APA format)
I. Executive Summary
The Company:
Establish in a sentence or two your experience and goals of the company.
The Project:
Explain your project through a premise statement (Artist’s Story or USP or Logline, depending
on your media) along with ways to relate potential success to the investor through similar
successful projects or its appeal to your Target Market.
Sales Projections / Return on Investment:
Summarize how their one-year investment of the agreed upon amount based on your Client
Interview with them will see the project.
Case presentation covering Toys R Us in Japan.
Course: MKTG 4400: International Marketing
School: Schulich School of Business
Professor: Yigang Pan.
Case covered: Toys R Us Japan.
Term: W16
Case Study on Toys "R" US goes to japan
1. Introducton
2. Company Background
3. Comapny Strategy
4. Japanes Toy Market
5. Barriers to Entry
6. Market Penetration
7. Media Advertising Strategy
8. Localization
9. Threats
10. Challenges
Command a Price Premium for Profitable GrowthKantar
Everyone knows how to generate more sales—all you have to do is drop your price and sales are likely to increase. While price promotions can increase short-term sales volumes, the long-term consequences of training consumers to expect cheaper prices are dire—margins suffer and investing in advertising and innovation becomes harder and harder. Brands that rely on price promotions often enter a death spiral—failure to innovate and advertise leads to the use of more price promotion, more people are trained to expect discounts and margins continue to suffer, so the vicious cycle continues. Businesses and marketers alike must remember that smart brands can command a price premium and sustain margins.
IMC 610: Intro to Integrated Marketing Communication Class Final Project (Kmart)Colin Haas
Final project for IMC 610-Intro in Integrated Marketing Communications. Project spanned 9-weeks and progressed to the final IMC campaign, with the client as Kmart.
Know about the strengths, weaknesses, opportunities and threats of Disney. Get a detailed insight with the SWOT Analysis of Disney. Also learn about the product portfolio and Pestle factors shaping the growth of the company. Get to know the stakeholder's hierarchy in Walt Disney . The presentation is meant to provide complete overview of the company so that students can use it while undertaking case study analysis.
E B B 3 5 9 – E B B S P o r t f o l i o V C o u r.docxbrownliecarmella
E B B 3 5 9 – E B B S P o r t f o l i o V
C o u r s e P r o j e c t T e m p l a t e - O n l i n e
2018
2
The Distribution & Marketing Plan Template
Using this Template (attached below), provide your ideas and research for the distribution
strategies you will recommend for the logistical movement and delivery of the product to
targeted users in a niche market. You should research similar products to determine what
other self-distributors are doing to deliver their product to a niche market.
The template is just a guide for organizing your paper with headings and sub-
headings. Retype and duplicate the headings and sub-headings. Everything else is your
original content.
Do not include any of the instructor’s comments in blue in the Template when submitting
this assignment. Reproduction of anything other than the headings and sub-headings
from the template will cause a deduction in points for your assignment.
Use the Budget portion of the template to organize your distribution and marketing
expenses. List each item you plan to spend money on, the frequency with which you will
use it, and the cost for your company’s first year.
All of the tools and tactics found in the written section of the plan must match the dollars
that are allocated to them in the Budget Worksheet.
Do not include any costs in the budget that are not directly related to specific distributing
(selling) and marketing (building awareness) strategies proposed for the product.
Costs should be realistic for what you are trying to accomplish. Remember you are
working with a micro budget of $1500 for the entirety of the one-year plan. So, for example,
World Tours and World Premieres are out. This budget will barely afford more than a local
venue or two to showcase your product.
The best way to tackle the Sales Projections and Budget is to create them in Excel, using
formulas in Excel, and then copy and paste the spreadsheet into your Word document
based on the sample provided.
It should take you a few seconds to set up these spreadsheets and type in the column
headings from the template. All of the line items are custom to your project and should be
revised by you to fit your project.
10/19/18 3
Course Project – Outline Template
(Be sure to start with Title Page to include Project Title, Your Name, Course Name, and Date
in proper APA format)
I. Executive Summary
The Company:
Establish in a sentence or two your experience and goals of the company.
The Project:
Explain your project through a premise statement (Artist’s Story or USP or Logline, depending
on your media) along with ways to relate potential success to the investor through similar
successful projects or its appeal to your Target Market.
Sales Projections / Return on Investment:
Summarize how their one-year investment of the agreed upon amount based on your Client
Interview with them will see the project.
Sign & Pop Magazine- Digital Printing: Inventing PossibilitiesMansi Arora
Sign & POP World is your one-stop business guide by understanding and staying in pace with the transition of the global signage market. The magazine assures you to bring in reliable and comprehensive information in the form of industry news, events and exhibitions, to keep you abreast with the latest developments – be it technology, products, or concepts of signage being incorporated in the promotional world. Besides, there is also an informative trade directory to meet your business needs.
Our team analyzed Mattel, Hasbro, and Jaks, the largest competitors in the North American Toy Industry. With these analyzations, we created recommendations for Mattel's strategy moving forward.
Brand valuation refers to the process of determining how much a brand is worth in terms of the financial value perceived or money that a third party is ready to pay for.
Similar to Investor Presentation: Product Costumes (17)
Investment Fund placing ownership positions in tax credited real estate projects. This entity will empower development to more effectively execute on the actionable opportunities it has incubated with its strategic partners.
Formal introduction to The Opportunity Zone program provides three primary tax benefits for investing
unrealized capital gains.
Start up that provides service between Non profit organizations and interested participants or corporations seeking to donate time, resources or finances. Presentation provides overview of company growth strategy and donation market share statistics.
Elite global law firm serving as general counsel for companies and financial institutions. Deep expertise in representing entrepreneurs and emerging companies, and the venture capital firms that finance them, in the technology, cleantech and life sciences industries.
Investor deck detailing disruptive marketability of business model. Business plan includes capital raised, projected profitability. Deck also highlight opportunities within the market share.
Investor deck detailing disruptive marketability of a process to address housing crisis based in Washington DC. Deck reveals the NPO's strategic tactical approach and investment opportunities.
Investor Presentation of Solution Based Training Strategy Hint Creative Group
Overview of SFL process and solution based business model detailing market opportunity for effective sales training. Transforming thousands of sales professionals from an analog to digital sales process, with our world-class sales training.
Corporate overview ppt deck designed for leading global investment firm founded and specializing on financial mergers and acquisitions based in New York City.
Created for a client looking to achieve a modern company overview while simultaneously offer a summary of upcoming events including sponsorship opportunities.
2. 2Suitables | Investor Presentation
DISCLAIMER
This presentation and attachments contain forward-looking statements intended to qualify for the Safe Harbor from liability established by the Private
Securities Litigation Reform Act of 1995. These forward-looking statements, including but not limited to risks associated with the uncertainty of future
financial results, additional financing requirements, demand for our product, ability to ramp manufacturing, and potential patent issuance, are subject to
substantial risks, uncertainties, and other factors that could cause actual results to differ materially from those suggested by our forward-looking statements.
These factors include, but are not limited to, the following: receipt of our consumer protection and child safety certificate for each of our products, the
commercial launch and future sales of the Suitables costume kits or any other of our future products; our ability to manufacture our products at the
certain cost points; our ability to sell our products at the proposed price points; our expectations regarding the commercial market for our products;
our estimates regarding anticipated capital requirements, and our needs for additional financing; market size and market adoption of our products by
children and parents; the timing, cost, or other aspects of the commercial launch of our products; our ability to cross-sell soft-goods and accessories at
the proposed attach rates and price; our ability to successfully market and advertise our products to create widespread adoption; our development and
commercialization of additional products at forecasted costs and price points; and our expectations regarding licensing and strategic operations.
4. 4Suitables | Investor Presentation
Overview
Suitablesispartimaginationandallinnovation.Theconceptoriginallyinspired
fromfathertoson,pavedapathfromsimpledemandtodisruptiveopportunity
with limitless growth potential.
A California-based company that started in 2014 aims to be the defacto creator
of unique cardboard product lines including toys and wearable costumes for
children, adults and pets.
Suitablesispursuinglicensingopportunities(Disney,WarnerBros,Nickelodeon,
Nintendo, Mattel, Hasbro, etc.) which will enable large volume manufacturing
of recognizable designs.
Suitables aims to become a strong brand that will service multiple product
categories into the future and become a brand that many Americans will be
familiar with.
Adjustable fit
Sound Enabled
Hi-resolution graphics
Simple Assembly
Compact Kit
Recyclable/Eco-friendly
6. 6Suitables | Investor Presentation
Retail Channels
Collectibles
Arts & Crafts
Toys & Games
Seasonal
Suitables unique designs can very well be collected and favor an
increasing collectible market estimated at $2.6 billion worldwide.
Suitables are simplistic and fun providing creative value, learning,
fun, and accomplishment in the assembly process.
Suitables are more than wearable costumes, they are also model
toys. As such they may be defined as“Costoys”(Costume Toys).
Suitables will offer seasonal products that support strong sales
during Halloween and Christmas seasons.
8. 8Suitables | Investor Presentation
Market Opportunity
$4.8B Year Round Applicable Toy Market (2018)
Building Sets
$1.8B
Vehicles
$1.4B
Role Play
$0.6B
Arts & Crafts
$1.0B
38% 29% 13%21%
9. 9Suitables | Investor Presentation
Leading Halloween CostumesCostume Retail Spending
3.8M
Princess
2.5M
Superhero
2.2M
Batman
1.9M
Star Wars
1.9M
Witch
Consumer Landscape
$86.79
Average Costume Spending
$1.68B
Adult Costume Spending
$1.23B
Child Costume Spending
$0.44B
Pet Costume Spending
10. 10Suitables | Investor Presentation
Demographic
Ages
25-45
Average
Income
> $100K
+initial Focus
Boys & Girls
2-7
20M
Boys & Girls
7-12
25M
$45-$100
Children
+
Adults
Ages 2-7
200K
Ages 7-12
250K
2-7 Ages
group ~ $8M
7-12 Ages
~ $12.5M
Parent
Market
21M
Households
Initial
Demographic
Growth
Opportunity
Average
Costume
1% Market
Penetration
Initial
Market
12. Unit Economics
Weighted Average
*Cost / Unit includes: Manufacturing, Freight, Warehousing, Selling Fee’s
Wholesale
Unit
Sold $47
Cost
Unit $23
Production
Volume /
Weight
10%
Unit
Sold $21
Cost
Unit $14
Average
GP $6
Average
GM% 30%
Unit
Sold $18
Cost
Unit $14
Production
Volume /
Weight
90%
DTC Consumer
12Suitables | Investor Presentation
13. Licensing
Suitables will be investing in direct licensing partnerships aligned with
globalbrandsforproductdevelopment. Thefollowingopportunitieswill
increasemaximumbrandexposureandprofitability.Positivenegotiations
have already been established with the following companies:
Disney
Warner Bros
Nickelodeon
Nintendo
Universal Studios
Mattel
Hasbro
13Suitables | Investor Presentation
14. Competitive Landscape
COSTUME/
ADVENTURE
ROLE PLAY
LEARNING
ACTIVITY /
STEAM
ARTS &
CRAFTS
TOYS/
COLLECTIBLES
To date, there is no direct viable competition with Suitables
costume product line.The main differentiator with present
competing products lack sound, design quality and our
opportunity of Licensed Branding. Future iterations of
Suitable costumes will also include LED lights which will
far surpass all competitors.
A list of our known competitors is below for reference:
Mister Tody (Belgium)
Oriental Trading Company (US)
Melissa & Doug (US)
Creatology - Michael’s Brand (US)
Build a Dream Playhouses (US)
14Suitables | Investor Presentation
17. ROI - Exit Strategy
$1.25 earned per
Suitables sold Retail
$0.50 earned per
Suitables sold wholesale
Capped at
$120K
$200K investment earns
$1.5M return after acquisition
Acquisition Value
1.2 X Revenue $15M in 5 years
Royalty Agreement
ROI within18 month period with Semi-annual Distributions
Strategic Acquisition ≤ 5 Years
10% equity for $200K
or
17Suitables | Investor Presentation
18. Use of Funds
InitialfundingwillbetargetedtopursuingLicensing opportunities
which further facilitates growth into year round markets.
Presently:
90%/10% Halloween vs Year Round Sales
Proposed:
65%/35% Halloween vs Year Round Sales
Investment Estimated Total:
$200K
Licensing
Marketing
Design
Warehouse
Contractors
Product Development
SG&A
Equipment
$100k
$24k
$20k
$13k
$12k
$15k
$10k
$6k
18Suitables | Investor Presentation
19. Next Steps
Suitables intends to become a highly diversified brand. The company’s growth trajectory will enable expansion in multiple product lines.
Preliminary testing and exploration has already begun in the following areas:
Adult spending presently leads in
all costumes retail sales. Minimal
research & development will be
required to scale our patented
designsforadultsizedproduction.
Byobtaininglicensing,notonlydo
weexpandgrowthwithrenowned
brands but each product can
become a collectible item. The
toy and games collectibles market
is growing rapidly and presently
estimatedat$2.6billionworldwide.
Statistical trends reveal increased
growth potential in a market for
Pets. Suitables fully intends to
offer a comparable pet friendly
product line during to capture this
momentum. Preliminary R&D is in
discussion.
Suitables will embark on creating
an extended line of card board
products suited for entertaining
and event production. The brand
can range from simple bundled
celebratory sets to more extensive
pre-built creative novelty staging.
Suitables for AdultsSuitables Collections Suitables for Pets Suitables Playsets
19Suitables | Investor Presentation
20. Roadmap Timeline
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Explore Partnerships
Design Expansion
New Products
Market Expansion
Scale Business
Hard Launch
First Production Run
Design Expansion
Seed Funding /
Licensing Acquired
Prototypes Tested
Suitables Created
20Suitables | Investor Presentation
21. 15+ Years in High Tech
Consummate Creator
7 Years Life Experience
Career Suitables Test Pilot
15+ Years in High Tech
20+ Years Graphic Design
25+ Years in Public Relations
Journalist & Writer
25+ Years in Licensing
Toy Company Executive
Mike Goedde Kieran GoeddeDave Goedde Lisa Orman Woody Browne
President - Lead Designer Founder - Chief Test PilotArt Director Publicist / PR President - Lead Designer
Organization
21Suitables | Investor Presentation