The document highlights the experience of Sabine Deutscher, owner of Miraherba, as she transitioned her natural products shop from a physical location to an online store using PrestaShop. With no technical background, she sought a user-friendly platform that offered great customer experience and international scalability. PrestaShop provided the necessary features and integrations, allowing her to create the online shop she envisioned, fulfilling her passion for health and wellness.

1. prestashop.comWeCommerce is better eCommerce. The world’s #1 free eCommerce platform.
Case Study
miraherba.de
Miraherba
After 35 years of running a local store,
launching our Miraherba online shop
was just the next logical step on my
journey.
SabineSabine Deutscher
Owner,
Miraherba
Modules
— Trusted Shops
— PayPal
— Manufacturer Management
— Cross Selling
— Filtered Search
Sector
Health and Wellness
PrestaShop Since
2014
Country
Germany

2. prestashop.comWeCommerce is better eCommerce. The world’s #1 free eCommerce platform.
Company History
Miraherba is the leading natural products shop
in Ludwigsburg, Germany. Anyone interested in
nutrition and health can stop by the retail boutique
for a consultation with Sabine herself. This shop is
more than a job for Sabine - it’s her life’s passion.
Her personal and company motto is “Happy, Healthy,
Human.”
Sabine uses her degree in Ayurvedic Medicine and
experience practicing medicine in India to help
customers find their healthy balance. To expand her
reach, Sabine decided to move her physical store
online.
Why PrestaShop
Launching Miraherba.de was the next step in growing
Sabine’s business. Having never owned an online
shop before, starting an online store seemed like a big
challenge. Without a technical background, Sabine
had to find an affordable solution that didn’t require
the ongoing need of a technical developer.
...what won us over was the
amazing UX in both the front
and back end.
Sabine Deutscher
Owner
She was also looking for a solution that meets the
following criteria: great customer user experience,
easy-to-use back office and international scalability.
PrestaShop’s UX was easy to discern by testing the
software’s demo. Its international scalability was also
easily achievable with ready-to-install localization
packs. Considering all these features, Sabine decided
to develop her shop with PrestaShop.
35years of experience
Case Study
miraherba.de
PrestaShop Experience
PrestaShop is optimized for both the merchant
and the customer. The modern online shopper
expects product pages to look a certain way with
specific features. PrestaShop comes equipped with
basic features like product images and description.
Beyond that, PrestaShop has also built in the latest
ecommerce technology shoppers have come to
expect, like cross selling product suggestions and
even social media sharing buttons.
Merchants can easily add features and functionalities
by installing modules. For example, Sabine integrated
the Trusted Shops badge to Miraherba to help build
trust in her shop. Today, Sabine’s website looks exactly
like the online shop she envisioned for her business.
Trusted Shop Badge
Building confidence by
leveraging customer
reviews and rankings.